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SpaceX to launch Europe’s next deep space telescope, first asteroid orbiter
On October 17th, a NASA official speaking at an Astrophysics Advisory Committee meeting revealed that the European Space Agency (ESA) had begun “exploring options” and studying the feasibility of launching the Euclid near-infrared space telescope on SpaceX’s Falcon 9 rocket.
In a major upset, director Josef Aschbacher confirmed less than three days later that ESA will contract with SpaceX to launch the Euclid telescope and Hera, a multi-spacecraft mission to a near-Earth asteroid, after all domestic alternatives fell through.
The European Union and, by proxy, ESA, are infamously insular and parochial about rocket launch services. That attitude was largely cultivated by ESA and the French company Arianespace’s success in the international commercial launch market in the 1980s, 1990s, and 2000s – a hard-fought position that all parties eventually seemed to take for granted. When that golden era slammed headfirst into the brick wall erected by SpaceX in the mid-2010s, Arianespace found itself facing a truly threatening competitor for the first time in 15+ years.
More importantly, ESA and the EU had minimal sway over SpaceX and could do very little to halt the private company from quickly becoming a leader of the international launch industry. Much like the traditional US launch industry that SpaceX also aggressively disrupted, ESA, EU, and Ariane officials remained in denial well into the late 2010s, even as SpaceX devoured their market share.
When ESA and Arianespace began work on a rocket to follow their highly successful and once-competitive Ariane 5 in the early and mid-2010s, they also ignored SpaceX’s loud pursuit of affordable launches through reusable rockets. European stakeholders ultimately opted to develop a fully-expendable successor – Ariane 6 – that merely tweaked the ingredients of the proven Ariane 5 formula. But after choosing the path of least resistance in 2014, Ariane 6’s launch debut has still slipped from 2020 to “late 2023” at the earliest, causing chaos for many of the commercial and institutional European payloads assigned to the rocket over the years.
Then, in February 2022, Russia illegally invaded Ukraine a second time, throwing all other aspects of Europe into chaos. As part of the hostilities and in response to widespread European criticism, Russia took a batch of US-built, British-owned OneWeb satellites hostage, stole the Soyuz rocket they had already purchased, and reneged on a launch deal in a move that cost the company hundreds of millions of dollars. Doubling down, they also officially withdrew from all partnerships with ESA and Arianespace, ending the practice of Europeanized Soyuz launches and leaving multiple joint missions stranded or in limbo.
Euclid was one such mission. Development of the small near-infrared space telescope began in the early 2010s and was predicted to cost “more than 1 billion Euros” as of 2013. At the time, a European Soyuz 2.1 rocket was scheduled to launch Euclid to the Sun-Earth system’s L2 Lagrange point as early as 2020. After Russia’s second invasion of Ukraine killed Soyuz as an option, ESA briefly claimed that it would instead launch Euclid on Ariane 6.
In October 2022, ESA announced that Ariane 6’s launch debut would be delayed from its current target of late 2022 to late 2023 or even early 2024. As a result, 13 satellites – most of which are European – found themselves at risk of 6, 12, or even 18+ months of guaranteed launch delays. Less than 24 hours after announcing the latest in a long line of major Ariane 6 delays, ESA’s director revealed that two of those 13 satellites were already being transferred to SpaceX Falcon 9 rockets.
Given that Euclid was orphaned by a Russian rocket, it wasn’t a huge surprise for the telescope’s launch to be handed from Arianespace to SpaceX. However, the simultaneous announcement that Hera would follow suit was far more shocking. From the start, Hera was scheduled to be one of the first payloads launched by an Ariane 64 rocket with a new Astris kick stage under development at Arianespace.
Had Hera stuck with the first three-stage Ariane 6 after the two-stage version’s latest delay, the odds of missing its 17-day October 2024 window would have increased significantly. If Hera missed that brief window, orbital mechanics would cause backup opportunities in 2025 and 2026 to extend the mission’s cruise phase (travel time) from two years to more than five years.
The €290 million Hera mission’s primary purpose is to enter orbit around the near-Earth asteroid Didiymos and study a fresh impact crater on its moon, Dimorphos. That crater is fresh because it was intentionally created when NASA’s DART spacecraft slammed into the asteroid moon last month. Fittingly, SpaceX launched DART to Dimoprhos on a Falcon 9 rocket, and will now launch Hera in its footsteps as early as October 2024. Another Falcon 9 rocket will launch the Euclid telescope into deep space as early as mid-2023.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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