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SpaceX to launch Europe’s next deep space telescope, first asteroid orbiter
On October 17th, a NASA official speaking at an Astrophysics Advisory Committee meeting revealed that the European Space Agency (ESA) had begun “exploring options” and studying the feasibility of launching the Euclid near-infrared space telescope on SpaceX’s Falcon 9 rocket.
In a major upset, director Josef Aschbacher confirmed less than three days later that ESA will contract with SpaceX to launch the Euclid telescope and Hera, a multi-spacecraft mission to a near-Earth asteroid, after all domestic alternatives fell through.
The European Union and, by proxy, ESA, are infamously insular and parochial about rocket launch services. That attitude was largely cultivated by ESA and the French company Arianespace’s success in the international commercial launch market in the 1980s, 1990s, and 2000s – a hard-fought position that all parties eventually seemed to take for granted. When that golden era slammed headfirst into the brick wall erected by SpaceX in the mid-2010s, Arianespace found itself facing a truly threatening competitor for the first time in 15+ years.
More importantly, ESA and the EU had minimal sway over SpaceX and could do very little to halt the private company from quickly becoming a leader of the international launch industry. Much like the traditional US launch industry that SpaceX also aggressively disrupted, ESA, EU, and Ariane officials remained in denial well into the late 2010s, even as SpaceX devoured their market share.
When ESA and Arianespace began work on a rocket to follow their highly successful and once-competitive Ariane 5 in the early and mid-2010s, they also ignored SpaceX’s loud pursuit of affordable launches through reusable rockets. European stakeholders ultimately opted to develop a fully-expendable successor – Ariane 6 – that merely tweaked the ingredients of the proven Ariane 5 formula. But after choosing the path of least resistance in 2014, Ariane 6’s launch debut has still slipped from 2020 to “late 2023” at the earliest, causing chaos for many of the commercial and institutional European payloads assigned to the rocket over the years.
Then, in February 2022, Russia illegally invaded Ukraine a second time, throwing all other aspects of Europe into chaos. As part of the hostilities and in response to widespread European criticism, Russia took a batch of US-built, British-owned OneWeb satellites hostage, stole the Soyuz rocket they had already purchased, and reneged on a launch deal in a move that cost the company hundreds of millions of dollars. Doubling down, they also officially withdrew from all partnerships with ESA and Arianespace, ending the practice of Europeanized Soyuz launches and leaving multiple joint missions stranded or in limbo.
Euclid was one such mission. Development of the small near-infrared space telescope began in the early 2010s and was predicted to cost “more than 1 billion Euros” as of 2013. At the time, a European Soyuz 2.1 rocket was scheduled to launch Euclid to the Sun-Earth system’s L2 Lagrange point as early as 2020. After Russia’s second invasion of Ukraine killed Soyuz as an option, ESA briefly claimed that it would instead launch Euclid on Ariane 6.
In October 2022, ESA announced that Ariane 6’s launch debut would be delayed from its current target of late 2022 to late 2023 or even early 2024. As a result, 13 satellites – most of which are European – found themselves at risk of 6, 12, or even 18+ months of guaranteed launch delays. Less than 24 hours after announcing the latest in a long line of major Ariane 6 delays, ESA’s director revealed that two of those 13 satellites were already being transferred to SpaceX Falcon 9 rockets.
Given that Euclid was orphaned by a Russian rocket, it wasn’t a huge surprise for the telescope’s launch to be handed from Arianespace to SpaceX. However, the simultaneous announcement that Hera would follow suit was far more shocking. From the start, Hera was scheduled to be one of the first payloads launched by an Ariane 64 rocket with a new Astris kick stage under development at Arianespace.
Had Hera stuck with the first three-stage Ariane 6 after the two-stage version’s latest delay, the odds of missing its 17-day October 2024 window would have increased significantly. If Hera missed that brief window, orbital mechanics would cause backup opportunities in 2025 and 2026 to extend the mission’s cruise phase (travel time) from two years to more than five years.
The €290 million Hera mission’s primary purpose is to enter orbit around the near-Earth asteroid Didiymos and study a fresh impact crater on its moon, Dimorphos. That crater is fresh because it was intentionally created when NASA’s DART spacecraft slammed into the asteroid moon last month. Fittingly, SpaceX launched DART to Dimoprhos on a Falcon 9 rocket, and will now launch Hera in its footsteps as early as October 2024. Another Falcon 9 rocket will launch the Euclid telescope into deep space as early as mid-2023.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Elon Musk
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.
At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.
The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.
Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.
Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.
And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.
SpaceX’s trajectory has been just as dramatic.
The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.
Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.
Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.
And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.
In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.
The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla to a $100T market cap? Elon Musk’s response may shock you
