News
SpaceX Dragon spacecraft returns to California port for the last time
SpaceX has returned one of its reusable Dragon spacecraft to the Port of Los Angeles for the last time, wrapping up almost a decade of West Coast recovery operations as the company prepares to move East.
Marking the fully successful completion of Cargo Dragon’s CRS-20 space station resupply mission for NASA, the spacecraft’s arrival in port aboard recovery vessel NRC Quest is SpaceX’s 21st since December 2010. CRS-20 was the original Cargo Dragon spacecraft’s very last mission, meaning that the historic vehicle will have effectively entered retirement once SpaceX has finished capsule C112’s post-flight processing. More likely than not, it and its siblings may soon find themselves displayed in SpaceX facilities and aerospace museums across the US, a fitting end for an orbital spacecraft that effectively launched SpaceX onto the world’s spaceflight stage.
Cargo Dragon is by no means the last of its kind, however. SpaceX has already launched Crew Dragon – also known as Dragon 2 – on a flawless March 2019 orbital debut. An uncrewed variant of the same upgraded spacecraft will soon replace Cargo Dragon for uncrewed space station resupply missions under a second NASA Commercial Resupply Services contract (CRS2). For a variety of reasons, SpaceX has decided to move all Dragon 2 recovery operations to its Port Canaveral, Florida hub, now also the sole home of Falcon booster drone ship recoveries and payload fairing catch attempts. This means that April 9th’s Cargo Dragon homecoming is the last time a SpaceX spacecraft will return to the West Coast — a bittersweet end of an era.
Upon its safe return to shore, Cargo Dragon C112 is now the third Dragon spacecraft to successfully complete three separate orbital resupply missions, as well as the ninth Dragon reuse overall. While the recovered spacecraft may look like a very well-toasted marshmallow, all that visible wear and tear comes from a single orbital-velocity reentry, as SpaceX extensively refurbishes each Dragon before they are reused.
Before Cargo Dragon C112 lifted off on a Falcon 9 rocket for the third time on March 7th, it looked about as pristine as it did the first time it departed SpaceX’s Hawthorne, California factory in 2016. Aside from a duo of International Space Station badges added to the spacecraft’s exterior, it is functionally and visually identical, although parts of the capsule – like landing parachutes and its ablative heat shield – must be replaced after each mission.
Still, despite having to clean and resurface the spacecraft’s white thermal protection, replace heat shields, fabricate new disposable trunk sections, and much more for every launch, SpaceX CEO Elon Musk has stated that even the first Dragon reuse (likely the most expensive) was at least 50% cheaper than building a new spacecraft. Additionally, SpaceX clearly began to find its stride on Dragon capsule C112’s CRS-20 refurbishment, completing the process with record-breaking speed.
As previously discussed on Teslarati, “measured from splashdown to the capsule’s shipment to the launch pad, SpaceX may have spent less than a year refurbishing Cargo Dragon C112, potentially more than a 50% faster than all prior Dragon refurbishment operations.” Cargo Dragon’s Dragon 2 replacement is expected to be far easier to refurbish, while also potentially allowing for up to five orbital missions per spacecraft, while Dragon 1’s design was capped at three missions.
CRS-21 – SpaceX’s first NASA CRS2 mission and the first planned Cargo Dragon 2 launch – is scheduled for no earlier than (NET) October 2020. Meanwhile, Crew Dragon’s “Demo-2” astronaut debut is set to launch as early as late May. If successful, NASA says Crew Dragon’s first operational astronaut launch could happen as early as a month or two after splashdown (~Q4 2020).
After completing their orbital duties, all of those upgraded Dragon spacecraft are scheduled to reenter and splash down in the Atlantic Ocean, where they will be brought back to Cape Canaveral for processing and refurbishment. In the event that weather in the Atlantic Ocean is unacceptable for recovery operations, SpaceX has developed a backup recovery zone in the Gulf of Mexico. In short, it’s possible that Cargo Dragon’s April 7th Port of Los Angeles return will be the last time ever that the US West Coast supports orbital spacecraft recovery operations.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
