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SpaceX’s Starbase environmental review is inches from the finish line
Update: Just two days after the FAA’s latest delay announcement, an online portal documenting SpaceX’s Starbase environmental assessment progress has been updated to show that the last step requiring “interagency consultations” was completed on June 2nd.
In theory, that means that to successfully complete its Programmatic Environmental Assessment (PEA) for orbital Starship launches, SpaceX merely needs to incorporate all recommendations, requirements, or mitigations added during the interagency review process into one final draft and presumably secure the approval of all relevant stakeholders one last time. Once those documents are complete, approved, and published, all Starbase will need to begin orbital Starship test flights is an FAA launch license.
Securing that launch license is its own can of worms with plenty of unique challenges, but it’s highly unlikely that SpaceX and the FAA won’t be able to come to some kind of agreement allowing the company to begin those test flights within a month or two of receiving a good environmental review. According to the FAA, the final results of the Starbase PEA are scheduled to be released on June 13th.
The US Federal Aviation Administration says that its environmental review of SpaceX’s plan to conduct orbital Starship launches out of South Texas has been delayed for the fifth time in five months.
However, despite the chronic delays and the FAA’s odd decision to announce a new delay every month instead of simply acknowledging that it doesn’t know when the process will be finished, there are now even more reasons to expect a positive outcome.
Even though there were attempts to spin the new information into something negative, a document acquired through the Freedom Of Information Act (FOIA) by Bloomberg revealed that the US Fish and Wildlife Service (FWS) had decided to approve its portion of the Starbase environmental review. Their only condition: that SpaceX implement a few small mitigation measures, “including contracting with a qualified biologist to conduct monitoring of vegetation and birds, operating an employee shuttle between the launch facility site and nearby town of Brownsville, reducing vehicle traffic, and adjusting lights to minimize the impact on sea turtles.” Bloomberg chose not to publish the documents it received through the FOIA process.
In the same set of documents, the FWS also revealed that SpaceX has removed a request for permission to build a small desalination plant, a natural gas production and liquefaction plant, and a natural gas power plant at or near Starbase’s launch site from Starbase’s first Programmatic Environmental Assessment (PEA). That change comes as little surprise. In fact, SpaceX’s decision to pursue a “programmatic” assessment instead of a more common standalone assessment means that the company will be able to pursue additions to a basic Starbase environmental approval without having to rebuild the foundation each time.
In this case, a “basic approval” would mean the ability to conduct at least a few orbital Starship launches per year. Once that foundation is secured, SpaceX should be able to tier new environmental assessments on top of it and pursue permission for a desalination plant, natural gas production, more annual launches, or any other additions that might benefit Starbase. The simpler the foundation, the harder it should be for environmental stakeholders and agencies to protest or prevent SpaceX from receiving a good outcome.
“The FAA now plans to release the Final PEA on June 13, 2022 to account for ongoing interagency consultations concerning Section 4(f) of the Department of Transportation Act. All other consultations and analysis have been completed at this time.”
Another cause for optimism: after four delays of one or two months, the FAA’s latest delay announcement only pushes the conclusion of the review from May 31st to June 13th. Additionally, the FAA confirmed that only one small component of the entire review remains unfinished. Every other major component has been completed successfully and will likely result in a Finding Of No Significant Impact (FONSI) or Mitigated FONSI that would greenlight the environmental side of conducting orbital Starship launches out of Boca Chica, Texas.
When the draft PEA was first published, the FAA noted several points of contention over Section 4(f) compliance, which is designed to “protect significant publicly owned public parks, recreation areas, and wildlife and waterfowl refuges, as well as significant historic sites, whether they are publicly or privately owned.” At the time, the main problem was SpaceX’s request to close the public Boca Chica Beach and the only highway to it for up to 500 hours (~42 days), as well as a contingency that would allow for another 300 hours of closures to safely respond to emergencies.
Thanks to an even more in-depth environmental impact statement (EIS) completed in 2014 for a Falcon 9 and Falcon Heavy launch pad where Starship’s launch site now stands, we know that SpaceX has already met Section 4(f) demands with a plan for up to 180 hours of road closures per year. In the absolute worst-case scenario, SpaceX should be able to drastically reduce its road closure request to satisfy the Department of Transportation. Subsisting on roughly 20-30 days of closures per year would undoubtedly maim Starbase’s utility but it would at least allow SpaceX to conduct a few basic orbital test flights and some limited ground testing while it rapidly redirects most of its effort to finishing alternative Starship production and launch facilities in Florida.
Regardless, it’s now quite likely that SpaceX’s Starbase environmental review will finally be over by the end of June, freeing up the FAA and SpaceX to focus fully on the launch license side of the equation. Meanwhile, SpaceX still has weeks or even months of work ahead of it to prepare a Starship and Super Heavy pair for their first orbital launch attempt, so (for now) there is no risk of the company being forced to sit around and wait for the gears of bureaucracy to turn.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
