Connect with us

News

SpaceX go for third Starlink in one month as rare six-flight booster returns to port

SpaceX Falcon 9 booster B1051 returned to port on October 21st, officially becoming the second to complete six launches. (Richard Angle)

Published

on

SpaceX has confirmed that it’s on track to attempt the third Starlink launch this month at the same time as the last Starlink mission’s rare six-flight Falcon 9 booster sailed into port.

A few hours after Falcon 9 booster B1051 arrived back at Port Canaveral aboard drone ship Of Course I Still Love You (OCISLY), SpaceX announced via Twitter that it would launch another batch of 60 Starlink satellites no earlier than (NET) 12:14 pm EDT (16:14 UTC) Thursday, October 22nd. A ~24-hour delay from an earlier October 21st target, Starlink V1 L14 (Starlink-14) is still scheduled to launch just four days after Starlink-13.

Additionally, a 24-hour delay retains that possibility that Falcon 9 booster B1060 – assigned to Starlink-14 – will still break SpaceX’s (and thus the world’s) turnaround record for an orbital-class reusable rocket.

Thanks to NASASpaceflight’s new Port Canaveral webcam, viewers can currently watch as SpaceX processes the second six-flight Falcon 9 booster ever.

Back in Port Canaveral, Falcon 9 booster B1051’s safe return to port marks a significant milestone, proving (while wholly unsurprising, at this point) that Falcon 9 B1049’s successful sixth launch and landing was not a simple fluke. More importantly, much like B1049’s historic sixth flight came just 75 days after its fifth, Falcon 9 B1051 also spent a brief 72 days between flights 5 and 6 – technically making it the fifth-fastest booster turnaround in SpaceX history.

Advertisement

In other words, five-flight boosters don’t necessarily need more inspection or refurbishment, even if the first nth flight of any booster likely necessitates exceptionally care to document its condition and ensure that the rocket’s systems are still performing as expected. In fact, Falcon 9 booster B1049 was recently spotted – apparently in temporary storage – outside Pad 39A, seemingly implying that the rocket has already been made ready for its seventh launch less than 60 days after launch #6.

Six flights down, many more to go. (Richard Angle)

After Starlink-13, SpaceX’s fleet of five flight-proven Falcon 9 boosters has a current average of 4.2 flights per booster – almost inconceivable just two or three years ago. While Starlink-14 wont break or tie any nth-reuse records, Falcon 9 B1060 – now onto its third flight – is currently scheduled to launch just 49 days after its second launch and landing on September 3rd. In July 2020, SpaceX broke the world record for orbital-class rocket turnaround when Falcon 9 booster B1058 launched for the second time in just 51 days, breaking the previous 54-day record held for more than 35 years by NASA’s Space Shuttle.

If successful and barring more than a 24-hour delay, Falcon 9 booster B1060 is on track to steal booster B1058’s crown – what was once a rarity now likely to become a regular occurrence as SpaceX continues to explore the limits of booster reusability.

SpaceX has scheduled a third Starlink launch this month, a mission that could result in a new rocket reusability record for the company. (SpaceX)

Conditions on October 22nd have a 50% chance of violating Falcon 9 weather constraints, necessitating a delay due to the instantaneous window used for Starlink launches. Forecasts for a backup window on October 23rd show a slightly better 40% chance of weather violation. As usual, SpaceX will host an official launch webcast beginning around 15 minutes before liftoff – noon EDT (16:00 UTC). Tune in below.

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

Advertisement
Comments

Elon Musk

Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

Published

on

tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

Continue Reading

News

Tesla Model Y outsells everything in three states, but Ford dominates

The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.

Published

on

Credit: Tesla

The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.

According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.

This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.

The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.

Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.

These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.

The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.

Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row

Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.

While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.

This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.

Continue Reading

Elon Musk

Elon Musk shares updated Starship V3 maiden launch target date

The comment was posted on Musk’s official account on social media platform X.

Published

on

Credit: SpaceX/X

SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.

The comment was posted on Musk’s official account on social media platform X.

Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.

Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.

Advertisement

Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.

Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.

Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.

Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.

Advertisement

“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.

Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.

Continue Reading