News
SpaceX planning four more Falcon 9-launched Starlink missions this year, permits show
According to a suite of eight FCC Special Temporary Authority licenses SpaceX filed for on August 30th, the company has plans for as many as four additional Starlink satellite launches in 2019, on top of Starlink’s May 23rd launch debut.
Additionally, SpaceX simultaneously requested that the FCC modify its current Starlink application to permit a slight change in orbital characteristics that would drastically improve the broadband satellite constellation’s coverage in its early stages. Combined, SpaceX appears to be extremely confident about the status and near-future progress to be made by its prospective Starlink constellation, confidence presumably inspired by the performance of the first 60 “v0.9” satellites launched three months ago.
Beta-test hiccups
Over the last three months, 50 of the 60 Starlink satellites launched on May 23rd have made their way to their final ~550 km (340 mi) circular orbits. As observed by astronomer Jonathan McDowell and partially confirmed by SpaceX’s own official statements, the company remains in contact with and – more or less – in control of all but three of the 60 Starlink prototypes. SpaceX did confirm in late June that two functioning satellites were being intentionally deorbited to test procedures and performance, while another three satellites had partially failed and were to “passively deorbit”.
And for completeness here is an updated version of the plot showing Starlink satellite height ((p+a)/2) versus time, no recent changes pic.twitter.com/E3a38afRse— Jonathan McDowell (@planet4589) August 28, 2019
Based on the phrasing of SpaceX’s June 28th update, it’s ambiguous if communication and/or control has been completely lost with those three satellites. Additionally, five more satellites have remained paused partway between their ~440 km insertion orbits and ~550 km operational orbits, described two months ago as “going through checkouts prior to completing their orbit raise.” For unknown reasons, that orbit raise never happened. This leaves SpaceX with 57 of 60 satellites that have effectively ‘survived’ and are still under some form of control, while 50 (83%) of the satellites have successfully reached their nominal operational orbits and are performing as intended.
SpaceX continues to waffle between describing these first 60 satellites – internally known as “Starlink v0.9” – as a development test and the first operational Starlink launch. A ~17% failure rate for satellite orbit raising would be unacceptable for a finished product but, on a positive note, is actually quite impressive if one assumes that the 60 spacecraft are high-fidelity prototypes, not operational satellites.
In short, there is a lot of room for improvement – particularly in the realm of short and long-term reliability – but the likely fact that “v0.9” signifies a sort of Starlink beta test means that SpaceX’s next Starlink launches will feature updated and bug-fixed hardware. In the realm of satellites, the practice of flying prototypes as early as possible and risking failures to learn from experience is exceedingly rare, but this behavior is entirely consistent with SpaceX’s preferred approach to rocket and spacecraft development.
300 satellites, 7 months
As mentioned above, SpaceX applied for four FCC STA licenses – effectively communications-related launch permits – on August 30th, all for Starlink missions with nominal No Earlier Than (NET) launch dates in 2019. It must be noted that it’s exceptionally rare for the starting dates of STAs to actually correlate with launch dates, but a best-case scenario typically sees a given launch occur within a handful of weeks of that date. STAs last six months, providing plenty of buffer for all but the most extreme launch delays.
| Mission | Date (NET) |
| Starlink-1 | October 10th |
| Starlink-2 | October 25th |
| Starlink-3 | November 13th |
| Starlink-4 | December 8th |
Of note, NASASpaceflight.com recently published Cape Canaveral Air Force Station (CCAFS) and Kennedy Space Center (KSC) planning dates for SpaceX’s next two Starlink missions, confirming that the company is planning for launches roughly one week after the dates on its newly-requested FCC STAs. Those official planning dates show two back-to-back Starlink launches no earlier than (NET) October 17th and November 4th.
In a best-case scenario where SpaceX successfully manufactures, delivers, and prepares the satellites and readies the Falcon 9 rockets assigned to launch them, the company could complete four more Starlink launches between now and the New Year. Sticking to a three-week cadence hopefully set by Starlink-1 and Starlink-2, two more launches could follow around late-November and mid-December. Of course, as just the first few truly operational launches of more or less finalized “v1.0” Starlink satellites, delays from manufacturing through launch flows are probable and should be expected.
Even completing just one more 60-satellite launch of an updated Starlink design would be an impressive achievement, making SpaceX the first and only entity – country or company – to place more than 100 satellites in orbit in the first year of a satellite system’s launch activities. In a best-case scenario, four additional Starlink launches in 2019 would abruptly take SpaceX from two satellite prototypes to operating almost 300 satellites – unequivocally the largest constellation in the world – in no more than seven months.
Serving customers sooner
According to SpaceX’s Starlink.com website, Starlink will be able to start serving customers at Northern US and southern Canadian latitudes after just six launches (360 satellites), with limited “global coverage of the populated world” available after 24 launches (1440 satellites). However, per an FCC license modification request published on August 30th, the same day as 8 launch STAs, the company believes it can dramatically expedite Starlink coverage (regardless of launch rate) with one relatively simple modification.
This modification would leave inclination (orbit angle relative to Earth’s rotational axis), orbital altitude, and the number of satellites and launches completely unchanged, modifying Starlink’s orbital planes instead. It’s an extreme simplification of the reality of orbital mechanics, but one can imagine orbital planes as roughly akin to lanes on a road. To increase their reach, SpaceX wants to deploy Starlink satellites to three separate planes each launch, ultimately tripling the number of ‘lanes’ (from 24 to 72) while cutting the number of satellites in each ‘lane’ by two-thirds (from 66 to 22). In this analogy, it is logically easier to build fewer ‘lanes’, referring – in this case – to the challenge it poses to the launch vehicle, satellites, or both. SpaceX would only be able to triple Starlink’s orbital ‘lanes’ by requiring the satellites to do the bulk of their own orbit raising, leaning heavily on the performance and reliability of their SpaceX-built electric (ion) propulsion.
According to SpaceX, this could as much as halve the number of launches needed to achieve a given level of Starlink coverage, meaning that SpaceX’s early constellation could reach its initial operational status up to twice as quickly. SpaceX believes that this updated orbital layout of Starlink’s 1584 low Earth orbit (LEO) satellites would also significantly improve coverage and capabilities for areas with high population density (i.e. big cities).
Whether or not the FCC sees fit to rapidly grant SpaceX’s modification request in the next ~8 weeks, SpaceX’s next Starlink launches will be a major step forward for the company’s nascent communications constellation.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
