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SpaceX planning four more Falcon 9-launched Starlink missions this year, permits show
According to a suite of eight FCC Special Temporary Authority licenses SpaceX filed for on August 30th, the company has plans for as many as four additional Starlink satellite launches in 2019, on top of Starlink’s May 23rd launch debut.
Additionally, SpaceX simultaneously requested that the FCC modify its current Starlink application to permit a slight change in orbital characteristics that would drastically improve the broadband satellite constellation’s coverage in its early stages. Combined, SpaceX appears to be extremely confident about the status and near-future progress to be made by its prospective Starlink constellation, confidence presumably inspired by the performance of the first 60 “v0.9” satellites launched three months ago.
Beta-test hiccups
Over the last three months, 50 of the 60 Starlink satellites launched on May 23rd have made their way to their final ~550 km (340 mi) circular orbits. As observed by astronomer Jonathan McDowell and partially confirmed by SpaceX’s own official statements, the company remains in contact with and – more or less – in control of all but three of the 60 Starlink prototypes. SpaceX did confirm in late June that two functioning satellites were being intentionally deorbited to test procedures and performance, while another three satellites had partially failed and were to “passively deorbit”.
And for completeness here is an updated version of the plot showing Starlink satellite height ((p+a)/2) versus time, no recent changes pic.twitter.com/E3a38afRse— Jonathan McDowell (@planet4589) August 28, 2019
Based on the phrasing of SpaceX’s June 28th update, it’s ambiguous if communication and/or control has been completely lost with those three satellites. Additionally, five more satellites have remained paused partway between their ~440 km insertion orbits and ~550 km operational orbits, described two months ago as “going through checkouts prior to completing their orbit raise.” For unknown reasons, that orbit raise never happened. This leaves SpaceX with 57 of 60 satellites that have effectively ‘survived’ and are still under some form of control, while 50 (83%) of the satellites have successfully reached their nominal operational orbits and are performing as intended.
SpaceX continues to waffle between describing these first 60 satellites – internally known as “Starlink v0.9” – as a development test and the first operational Starlink launch. A ~17% failure rate for satellite orbit raising would be unacceptable for a finished product but, on a positive note, is actually quite impressive if one assumes that the 60 spacecraft are high-fidelity prototypes, not operational satellites.
In short, there is a lot of room for improvement – particularly in the realm of short and long-term reliability – but the likely fact that “v0.9” signifies a sort of Starlink beta test means that SpaceX’s next Starlink launches will feature updated and bug-fixed hardware. In the realm of satellites, the practice of flying prototypes as early as possible and risking failures to learn from experience is exceedingly rare, but this behavior is entirely consistent with SpaceX’s preferred approach to rocket and spacecraft development.
300 satellites, 7 months
As mentioned above, SpaceX applied for four FCC STA licenses – effectively communications-related launch permits – on August 30th, all for Starlink missions with nominal No Earlier Than (NET) launch dates in 2019. It must be noted that it’s exceptionally rare for the starting dates of STAs to actually correlate with launch dates, but a best-case scenario typically sees a given launch occur within a handful of weeks of that date. STAs last six months, providing plenty of buffer for all but the most extreme launch delays.
| Mission | Date (NET) |
| Starlink-1 | October 10th |
| Starlink-2 | October 25th |
| Starlink-3 | November 13th |
| Starlink-4 | December 8th |
Of note, NASASpaceflight.com recently published Cape Canaveral Air Force Station (CCAFS) and Kennedy Space Center (KSC) planning dates for SpaceX’s next two Starlink missions, confirming that the company is planning for launches roughly one week after the dates on its newly-requested FCC STAs. Those official planning dates show two back-to-back Starlink launches no earlier than (NET) October 17th and November 4th.
In a best-case scenario where SpaceX successfully manufactures, delivers, and prepares the satellites and readies the Falcon 9 rockets assigned to launch them, the company could complete four more Starlink launches between now and the New Year. Sticking to a three-week cadence hopefully set by Starlink-1 and Starlink-2, two more launches could follow around late-November and mid-December. Of course, as just the first few truly operational launches of more or less finalized “v1.0” Starlink satellites, delays from manufacturing through launch flows are probable and should be expected.
Even completing just one more 60-satellite launch of an updated Starlink design would be an impressive achievement, making SpaceX the first and only entity – country or company – to place more than 100 satellites in orbit in the first year of a satellite system’s launch activities. In a best-case scenario, four additional Starlink launches in 2019 would abruptly take SpaceX from two satellite prototypes to operating almost 300 satellites – unequivocally the largest constellation in the world – in no more than seven months.
Serving customers sooner
According to SpaceX’s Starlink.com website, Starlink will be able to start serving customers at Northern US and southern Canadian latitudes after just six launches (360 satellites), with limited “global coverage of the populated world” available after 24 launches (1440 satellites). However, per an FCC license modification request published on August 30th, the same day as 8 launch STAs, the company believes it can dramatically expedite Starlink coverage (regardless of launch rate) with one relatively simple modification.
This modification would leave inclination (orbit angle relative to Earth’s rotational axis), orbital altitude, and the number of satellites and launches completely unchanged, modifying Starlink’s orbital planes instead. It’s an extreme simplification of the reality of orbital mechanics, but one can imagine orbital planes as roughly akin to lanes on a road. To increase their reach, SpaceX wants to deploy Starlink satellites to three separate planes each launch, ultimately tripling the number of ‘lanes’ (from 24 to 72) while cutting the number of satellites in each ‘lane’ by two-thirds (from 66 to 22). In this analogy, it is logically easier to build fewer ‘lanes’, referring – in this case – to the challenge it poses to the launch vehicle, satellites, or both. SpaceX would only be able to triple Starlink’s orbital ‘lanes’ by requiring the satellites to do the bulk of their own orbit raising, leaning heavily on the performance and reliability of their SpaceX-built electric (ion) propulsion.
According to SpaceX, this could as much as halve the number of launches needed to achieve a given level of Starlink coverage, meaning that SpaceX’s early constellation could reach its initial operational status up to twice as quickly. SpaceX believes that this updated orbital layout of Starlink’s 1584 low Earth orbit (LEO) satellites would also significantly improve coverage and capabilities for areas with high population density (i.e. big cities).
Whether or not the FCC sees fit to rapidly grant SpaceX’s modification request in the next ~8 weeks, SpaceX’s next Starlink launches will be a major step forward for the company’s nascent communications constellation.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
