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SpaceX wins almost $1B to bring Starlink internet to half a million US homes, businesses

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In a competition against hundreds of providers, many established, SpaceX’s Starlink constellation has come out of left field to win almost $1B from the FCC – funds that will help bring high-quality internet to hundreds of thousands of rural Americans.

Just 13 months after Starlink v1.0 flights began, SpaceX has successfully delivered almost 900 operational Starlink satellites to low Earth orbit (LEO) over the course of 15 dedicated Falcon 9 launches. At least 700 of those ~265 kg (~580 lb) spacecraft have completed orbit raising maneuvers with krypton-fueled electric thrusters and are truly operational, serving an ever-growing number of Starlink internet beta customers across the northern US and southern Canda.

Out of 180 winning FCC auction bidders, SpaceX appears to be just one of two space-based internet providers despite the entrenched and monopolistic nature of existing rural satellite internet companies like Viasat and HughesNet – the latter of which did secure about $1.25 million to subsidize services at ~3700 locations. The main reason: designed to operate in LEO to ensure extremely low latencies, only SpaceX’s Starlink constellation was deemed eligible to compete for the majority of Auction 904, which prioritized high speeds and low latency (ping).

All told, SpaceX appears to be second only to one other competitor – a Charter Communications subsidiary – for the number of service locations it won during the FCC’s latest rural broadband auction. Based on a brief scan and analysis of official spreadsheets released by the regulatory agency, Charter won around $1.22 billion to subsidize service for 1.05 million rural American “locations” (i.e. homes, businesses, community centers, etc.), followed by SpaceX ($885 million for ~643,000 locations), and the Rural Electric Cooperative Consortium ($1.1 billion for ~618,500 locations).

LTD Broadband took home the biggest monetary prize, winning $1.32 billion to subsidize service at ~528,000 locations. While it’s difficult to compare on a level playing field due to the varying degrees of subsidy determined necessary by the FCC on a roughly case-by-case basis, SpaceX appears to be as cost-efficient or cheaper than the other two-dozen or so competitors that secured 100,000+ locations, averaging around $138 per site per year. For the entire auction, the average annual subsidy will be $176 per location.

SpaceX completed its last Starlink launch of 2020 – Starlink-15 – on November 24th. (SpaceX)

According to the FCC, the funds will be evenly dispersed over the next 10 years, hopefully ensuring high-quality internet access for 5.2 million unserved rural homes and businesses and positively impacting the lives and communities of at least 10-20 million rural Americans.

Additionally, thanks to a very competitive auction, the FCC wound up committing only $9.2 billion of a total $16 billion available for this “Phase I” rural auction. Combined with funds reserved for future auctions, the FCC says it will be able to commit at least $11.2 billion to an upcoming Phase II auction, which will focus on underserved (“partially-served”) areas to complement Phase I’s focus on unserved locations.

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SpaceX won’t be able to use the FCC funds it wins to pay for actual Starlink launches but it will be able to use them to lower the cost of access for hundreds of thousands of rural US customers. (SpaceX/Richard Angle)

To be clear, the ~$88 million SpaceX will receive annually for the next decade will go directly towards lowering the barrier to entry and cost of service for hundreds of thousands of Americans that currently have little to no reliable internet access. The company will be required to regularly hit buildout milestones, proving to the FCC that it’s on track to serve all ~543,000 awarded locations within six years of the first payment – but the faster, the better.

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Lufthansa Group to equip Starlink on its 850-aircraft fleet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.

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Credit: Lufthansa

Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers. 

This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.

Starlink in-flight internet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release

Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.

Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.

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Free high-speed access

As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.

“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers. 

“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said. 

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Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

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Credit: Duke University

Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance. 

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

Tesla secures top talent

According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.

Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.

Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.

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Tesla’s problem solver

Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.

Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production. 

With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.

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Tesla counters Norway’s VAT hike with dedicated consumer bonus

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

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Credit: Tesla Europe & Middle East/X

Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

A “Tesla bonus”

Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”

This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.

This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.

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Stabilizing demand

In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.

The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.

“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.

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