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SpaceX Starship booster survives explosion
A SpaceX Super Heavy booster was rocked by a substantial explosion and subjected to multiple fires at the launch pad during the rocket’s latest round of testing.
As of 9 pm CDT, July 11th, the fate of the upgraded Super Heavy – known as Booster 7 or B7 – is leaning towards survival but and it won’t be certain until the rocket is drained of all cryogenic propellant and potentially flammable gas and safe for SpaceX employees to approach. The incident began around 4:20 pm CDT, when Super Heavy Booster 7 (or its launch mount) unintentionally ignited a cloud of flammable gas produced during flow test involving most or all of its 33 Raptor engines. In the past, SpaceX has performed “spin prime” tests with Raptors installed on Starship prototypes, flowing high-pressure gas through the engines’ turbines to get them up to operating speeds and pressures. Booster 7’s test ended a bit differently.
When the resulting cloud of well-mixed methane and oxygen gas was accidentally ignited, it functioned like a small fuel-air bomb, rapidly combusting to produce a violent explosion and shockwave. After the initial explosion, the fire also expanded to burn as much of the resulting gas as possible, producing a fireball that briefly reached 80-90 meters (~260-300 ft) in height. CEO Elon Musk – apparently not directly participating in the test – initially stated that the explosion and fire was planned, implying that it was more or less a nominal outcome. Virtually everyone with experience observing Starship testing felt otherwise, however.
To preserve the safety of the few local residents still living at Boca Chica Village, SpaceX is required to issue printed safety warnings well in advance of Starship tests that could create a shockwave capable of shattering glass and injuring locals. SpaceX has never intentionally performed such a test without distributing those warnings and did not distribute a warning before July 11th, all but guaranteeing that no ignition event was planned. A few hours later, Musk deleted his original tweet and posted a different one, confirming that the explosion was “actually not good” and that SpaceX is “assessing the damage.”
For the most part, Booster 7 and the Starbase Orbital Launch Site (OLS) exceeded viewers’ expectations of their sturdiness, exhibiting very little off-nominal behavior after being subjected to a unexpected explosion, shockwave, and fire. Immediately after the event, B7 quickly depressurized its propellant tanks and appeared to leave those vents open, reducing the chances of the booster destroying itself if SpaceX were to lose control. SpaceX also appeared to intentionally avoid using the orbital launch mount’s (OLM) umbilical mechanism to remove propellant from the Super Heavy’s tanks, perhaps concerned that the shockwave might have weakened its connection to B7.
About an hour after the explosion, Booster 7 dumped a large amount of cryogenic liquid out of a new vent located on its aft end, producing a flood that spread around the adjacent pad. It’s unclear if that liquid was nitrogen or oxygen but either way, the emergency propellant dump appeared to cause a fire to start about 100 feet (~30m) from the booster and launch mount. That fire proceeded to burn intermittently for the next two hours, all the while posing a clear and present danger to the rest of the pad and booster if it were to spread in the wrong direction or breach the wrong underground pipe. Instead, SpaceX got lucky and the fire eventually self-extinguished.
In a worst-case scenario, Super Heavy’s engine section and 33 Raptor engines could have been seriously damaged, while the subsequent pad fire(s) could have also significantly damaged crucial pad systems, requiring weeks of repairs. The booster could even be beyond repair. More optimistically, given that SpaceX appears to have gotten lucky enough to avoid a total loss of vehicle, Booster 7 may be fine after some inspections and moderate repairs. The pad damage could also be limited to a single isolated, non-critical piece of equipment catching fire and burning to a crisp
Regardless, SpaceX will need to figure out what exactly caused the explosion and make sure that that failure mode does not appear again. In the meantime, the company recently finished stacking Super Heavy Booster 8, and Starship S24 – installed on a nearby suborbital test stand – is ready to begin its own static fire test campaign in the near future.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
