News
SpaceX Starship website spotted ahead of Elon Musk’s June rocket update
It appears that SpaceX is preparing a dedicated website for its proposed Starship point-to-point transport system, potentially capable of transporting dozens of passengers anywhere on Earth in just 30-60 minutes.
Assuming this website is actually a prelude to a SpaceX reveal (it could be completely unrelated), it seems likely that Starship.com will go live sometime around CEO Elon Musk’s planned June 20th update on Starship and Super Heavy. Much like Starlink.com went live on the day of SpaceX’s first dedicated launch, the company may be ready to tease more substantial details and fleshed-out plans for its aspirational Starship airline.
Big Falcon Challenge
Regardless of the theoretical viability of SpaceX’s Earth-to-Earth transport aspirations or the company’s readiness to kick off the publicity for the service, the fact remains that maturing Starship/Super Heavy (formerly BFR) into a system with reliability approaching that of airliners will take at least 5-10 years, if not decades. The idea itself – using reusable rockets to transport customers anywhere on Earth in 30-60 minutes at a cost comparable to business class tickets – is undeniably alluring and theoretically achievable. However, the list of “iff” statements that must first be satisfied for is immense and full of an array of technological firsts, any one of which could be a showstopper.
The greatest challenge of affordable, reliable point-to-point transport relates directly to the need for affordability and reliability. Put simply, rockets are in many ways far more complex than modern airliners, requiring margins of design and error and that would make commercial aircraft engineers blush. Modern FAA regulations currently expect manufacturers and operators to design, build, and fly passenger aircraft such that the chances of catastrophic failure (generally a fatal crash and total hull loss) average one in one billion flight hours. That may sound downright unachievable, but modern airliners routinely reach levels of reliability measured in hundreds of millions of flight hours between loss-of-life failures.
The best records of rocket reliability are currently held by Ariane 5 and Atlas V, reaching success streaks without catastrophic failure of 86 launches and 81 launches, respectively. It’s difficult to compare airliners and rockets, as rockets feature multiple stages and are typically only active for 30-90 minutes. Under the generous and inaccurate assumption that the average Ariane 5 mission accounts for 90 minutes of “flight time”, the most statistically reliable launch vehicle ever built is roughly 1,000,000 to 10,000,000 times less safe than the FAA’s present-day certification requirements. It would be more accurate to compare the distance traveled per catastrophic failure, but that would still indicate that the proven safety record of launch vehicles is perhaps 20,000 to 200,000 times worse than that of modern passenger aircraft.
Extreme reusability: extreme reliability?
Additionally, most modern rockets are expended, although SpaceX is doing everything it can to flip that equation. The only conceivable way to sustain a real commercial market for suborbital, hypersonic passenger transportation – aside from guaranteeing that passengers are unlikely to die – is to implement a level of rapid reusability that is entirely unprecedented in spaceflight. As it turns out, regardless of any Earthbound spaceliner ambitions the company may have, SpaceX’s ultimate mission is to accomplish precisely that goal, albeit in order to colonize Mars in a practical timeframe.
What has never explicitly been a part of SpaceX’s goal, however, is achieving that level of extreme reusability simultaneously alongside airliner-class reliability. Accepting high levels of risk has always been front and center to Elon Musk’s presentations on SpaceX’s BFR-powered Mars ambitions, with the CEO often indicating that chances of death would be quite high on early missions to the Red Planet. Of course, surviving and building a colony on Mars is a fair bit riskier than anything specifically centered around Earth and suborbital flight regimes.
All of this is to say that SpaceX may or may not succeed in its ambition of developing a spacecraft/booster that is as extraordinarily reliable as it is reusable, just as SpaceX may or may not publish a website dedicated to Earth-to-Earth Starship transport sometime next month. Stay tuned to find out on the next episode!
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
