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SpaceX tests ceramic Starship heat shield tiles on Starhopper’s final flight test
Although it flew under the radar in the heat of the moment, SpaceX’s final Starhopper test flight – completed on August 27th – happened to include an unusual bit of test hardware – eight (give or take) ceramic Starship heat shield tiles.
On the same day that Starhopper lifted off for the last time and completed a 150m (500 ft) hop test in South Texas, SpaceX Cargo Dragon capsule C108 wrapped up its third successful orbital mission, reentering Earth’s atmosphere with a complement of several ceramic Starship heat shield tiles. This marked the first known orbital test of Starship hardware on the same exact day that Starhopper was putting nearly identical tiles through an entirely different kind of flight test.
Tile #8
As pictured above, a group of seven hexagonal tiles appeared on Starhopper’s exterior around August 14th. Those tiles were black (somewhere between matte and glossy), featured indents likely related to manufacturing or mounting, and appeared to be attached to Starhopper by way of a white, marshmallow-esque adhesive. Altogether, each tile bears a striking resemblance to two-thirds of a hexagonal Oreo cookie, arranged in a grid and sort of squished onto Starhopper.
Aside from the seven tiles attached directly to the exterior Starhopper’s liquid methane tank, at least one additional tile was spotted on a small mount structure welded to the bottom of one of the vehicle’s tripod legs. Likely just five or so meters (~15 feet) away from Starhopper’s Raptor engine, that particular tile would have been subjected to intense heating and sound (i.e. thermal and acoustic shock) during the Starship testbed’s final ~60-second flight.
It is a busy morning at the Starship Hopper launch site!
⚙️/⬇️/? : https://t.co/zWfJdm095L pic.twitter.com/KL6azUo4Rd— ?Trevor Mahlmann (@TrevorMahlmann) August 26, 2019
In fact, the Raptor-facing tile may have been put through an even more stressful test than intended, owing to the apparent difficulties Raptor SN06 had during its minute-long performance. Whether the result of shoddy installation and plumbing or an issue with Raptor itself, the engine demonstrated some unusual behavior as it throttled down for Starhopper’s landing, turning its largely transparent exhaust plume into a massive flamethrower.
Raptor or adjacent plumbing also appeared to suffer some kind of leak just before landing, producing significant flames that clearly scorched Starhopper’s rear and destroyed a huge amount of cabling in the area, visible just below the hexagonal tile group. Likely related, several views of the test showed a COPV flying off – clearing having suffered an anomaly that broke it free from Starhopper – around the same time as the vehicle ended its hop with a hard landing.
Tiles on Starhopper?
This does raise the question: why were prototype Starship heat shield tiles attached to Starhopper, a distinctly suborbital prototype that never reached a speed of ~20 m/s (40 mph), let alone orbital velocity? Without actually performing a reentry, what value could be derived? Taken alongside the almost-simultaneous orbital reentry test of four separate Cargo Dragon-shaped tile prototypes, the likely explanation is actually pretty simple and serves as an excellent example of SpaceX’s agile approach to aerospace development.
The three separate tile locations (Starhopper’s tank and leg and Cargo Dragon’s heat shield) all delivered extremely unique test conditions to their respective ceramic tile prototypes. Attached directly to a cryogenic fuel tank, Starhopper’s seven-tile set was almost certainly meant to test methods of mounting a heat shield on a stainless steel tank. Those tiles went through several thermal cycles from propellant loading, spent weeks unprotected in hellish South Texas heat and humidity, and suffered through the shock of flight and a hard landing.
The lone Raptor-adjacent tile was subjected to heating from a live engine just a dozen or so feet away, along with all the brutal acoustic stresses associated with it, perhaps including an unintended fire during anomalous engine performance. Cargo Dragon C108’s four ceramic tiles were far closer to a full-fidelity test, although they were shaped for and attached to the spacecraft in a manner that minimized their one-to-one relevance to Starship’s likely shield design. Regardless of the level of the test’s fidelity, they still managed to survive a true-to-life orbital reentry with nothing more than some soot stains from Dragon’s normal PICA-X shield material.
In short, SpaceX (hopefully successfully) demonstrated a large number of Starship’s ceramic tile design requirements before an actual flight-capable Mk1 or Mk2 Starship is ready for comparable testing. Of course, the most important tests will involve a combination of all Starship-relevant conditions (Raptor engines, cryogenic tank-wall mounting, hexagonal tiles, weeks spent in space, orbital reentry, etc.) for a full-fidelity reentry campaign with an actual Starship prototype. SpaceX CEO Elon Musk says those tests could begin very soon – as early as October 2019 – and the suite of piecemeal Cargo Dragon and Starhopper tests that prototype tiles have already completed will undoubtedly grease the wheels towards that ambitious goal.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
