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SpaceX Texas test HQ fires up a dozen Falcon, Starship rocket engines in six hours
Though it often falls under the radar relative to SpaceX’s high-profile Boca Chica Starship hub, another even more important Texas outpost appears to be busier than ever testing the rocket engines and boosters instrumental to all SpaceX operations.
Famous for occasionally supporting half a dozen or more rocket tests on busy days, SpaceX’s McGregor, Texas facilities showed off exactly that kind of rapid-fire activity on Friday, March 19th, flexing the sheer variety and volume of rocket hardware liable to pass through its gates.
Located on the grounds of a former US military explosives factory, SpaceX’s McGregor, Texas rocket development and test facilities have been testing Falcon, Dragon, and Starship parts and supporting each program’s development for a decade and a half. After being fabricated and assembled in Hawthorne, California, virtually every single active propulsive component SpaceX has ever flown has spent some amount of time in McGregor.
For boosters, every cold gas maneuvering thruster is qualified in Texas before being sent back to Hawthorne for final installation. Each stage’s nine Merlin 1D engines are individually tested in McGregor, shipped back to Hawthorne, installed on a booster, shipped back to McGregor, and static fired as an integrated first stage before SpaceX deems a Falcon 9 or Falcon Heavy core ready for flight. The exact same process (separate engines and thruster qualification followed by integrated vehicle testing) is performed with Falcon upper stages and their Merlin Vacuum engines, as well as all Dragon spacecraft and their Draco (and SuperDraco) thrusters. The same is true for the two Raptor engine variants and cold-gas thrusters that power Starship.
On March 19th, nearly all of those different engines and vehicles – and the separate stands used to test each of them – came together for an exceptionally busy day at McGregor. According to local resident Reagan (@bluemoondance74), who lives within earshot of SpaceX’s extraordinarily busy rocket testing HQ, at least five unique tests were performed in just six hours – all but one of which was squeezed into the last ~125 minutes.
Around 2:40 pm, an unknown test – possibly a Merlin Vacuum (MVac) or Merlin 1D (M1D) engine – kicked off the salvo. Four hours later, SpaceX completed arguably the most significant test of the day, firing up the first Falcon Heavy center core to head to McGregor in almost 24 months. Assuming that static fire was a success, the booster will be inspected, have its tanks cleaned, and be shipped to Florida to complete the first stage of SpaceX’s fourth Falcon Heavy rocket for a launch as early as July.
An hour and a half after the Falcon Heavy center core’s static fire, SpaceX fired up a Raptor engine (either a sea level or vacuum variant), followed by another likely M1D or MVac test just minutes later. Finally, at 8:52 pm, SpaceX ignited a second Raptor engine at an entirely separate vertical test stand (known as the tripod stand) recently modified to support testing Starship engines in a more flight-like configuration. Altogether, assuming no repeated tests, SpaceX effectively tested a booster and 13 (9+4) rocket engines in a little over six hours.
More likely than not, one or both of those Raptors will soon find themselves on a Starship or Super Heavy prototype in Boca Chica. The M1D and/or MVac engines will assuredly find a place on a future Falcon booster or upper stage. The Falcon Heavy center core (B1065 or B1066) is scheduled to launch as early as July 2021 and will be the first of its kind to fly in an intentionally expendable configuration. Another Falcon Heavy center core – possibly B1067 – will likely also find itself in McGregor within the next few months for the rocket’s fifth launch, scheduled no earlier than (NET) October 2021.
All told, SpaceX’s McGregor rocket testing HQ is about as busy as – if not busier than – it’s ever been as the company works towards an unprecedentedly ambitious 48-launch 2021 manifest, builds and flies at least four Dragon spacecraft, and pursues an even more ambitious effort to begin orbital Starship launches this summer. Quieted away in rural Texas, McGregor may largely go unnoticed but its infrastructure remains as integral as ever for virtually every single SpaceX project – past, present, and future.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
