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SpaceX Texas test HQ fires up a dozen Falcon, Starship rocket engines in six hours
Though it often falls under the radar relative to SpaceX’s high-profile Boca Chica Starship hub, another even more important Texas outpost appears to be busier than ever testing the rocket engines and boosters instrumental to all SpaceX operations.
Famous for occasionally supporting half a dozen or more rocket tests on busy days, SpaceX’s McGregor, Texas facilities showed off exactly that kind of rapid-fire activity on Friday, March 19th, flexing the sheer variety and volume of rocket hardware liable to pass through its gates.
Located on the grounds of a former US military explosives factory, SpaceX’s McGregor, Texas rocket development and test facilities have been testing Falcon, Dragon, and Starship parts and supporting each program’s development for a decade and a half. After being fabricated and assembled in Hawthorne, California, virtually every single active propulsive component SpaceX has ever flown has spent some amount of time in McGregor.
For boosters, every cold gas maneuvering thruster is qualified in Texas before being sent back to Hawthorne for final installation. Each stage’s nine Merlin 1D engines are individually tested in McGregor, shipped back to Hawthorne, installed on a booster, shipped back to McGregor, and static fired as an integrated first stage before SpaceX deems a Falcon 9 or Falcon Heavy core ready for flight. The exact same process (separate engines and thruster qualification followed by integrated vehicle testing) is performed with Falcon upper stages and their Merlin Vacuum engines, as well as all Dragon spacecraft and their Draco (and SuperDraco) thrusters. The same is true for the two Raptor engine variants and cold-gas thrusters that power Starship.
On March 19th, nearly all of those different engines and vehicles – and the separate stands used to test each of them – came together for an exceptionally busy day at McGregor. According to local resident Reagan (@bluemoondance74), who lives within earshot of SpaceX’s extraordinarily busy rocket testing HQ, at least five unique tests were performed in just six hours – all but one of which was squeezed into the last ~125 minutes.
Around 2:40 pm, an unknown test – possibly a Merlin Vacuum (MVac) or Merlin 1D (M1D) engine – kicked off the salvo. Four hours later, SpaceX completed arguably the most significant test of the day, firing up the first Falcon Heavy center core to head to McGregor in almost 24 months. Assuming that static fire was a success, the booster will be inspected, have its tanks cleaned, and be shipped to Florida to complete the first stage of SpaceX’s fourth Falcon Heavy rocket for a launch as early as July.
An hour and a half after the Falcon Heavy center core’s static fire, SpaceX fired up a Raptor engine (either a sea level or vacuum variant), followed by another likely M1D or MVac test just minutes later. Finally, at 8:52 pm, SpaceX ignited a second Raptor engine at an entirely separate vertical test stand (known as the tripod stand) recently modified to support testing Starship engines in a more flight-like configuration. Altogether, assuming no repeated tests, SpaceX effectively tested a booster and 13 (9+4) rocket engines in a little over six hours.
More likely than not, one or both of those Raptors will soon find themselves on a Starship or Super Heavy prototype in Boca Chica. The M1D and/or MVac engines will assuredly find a place on a future Falcon booster or upper stage. The Falcon Heavy center core (B1065 or B1066) is scheduled to launch as early as July 2021 and will be the first of its kind to fly in an intentionally expendable configuration. Another Falcon Heavy center core – possibly B1067 – will likely also find itself in McGregor within the next few months for the rocket’s fifth launch, scheduled no earlier than (NET) October 2021.
All told, SpaceX’s McGregor rocket testing HQ is about as busy as – if not busier than – it’s ever been as the company works towards an unprecedentedly ambitious 48-launch 2021 manifest, builds and flies at least four Dragon spacecraft, and pursues an even more ambitious effort to begin orbital Starship launches this summer. Quieted away in rural Texas, McGregor may largely go unnoticed but its infrastructure remains as integral as ever for virtually every single SpaceX project – past, present, and future.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
SpaceX’s amended S-1 is sparking a major Tesla merger conversation
The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Investor's Corner
Tesla unfolded its first European “folding Supercharger”
Tesla’s folding Supercharger just arrived in Europe and it changes how fast charging expands.
Tesla’s Folding Unit Supercharger has officially landed in Europe, with the company teasing a new installation in its effort for a broader rollout targeting major motorway rest stops across the European continent in Q3 2026. The arrival marks a notable shift in how Tesla is thinking about network expansion, moving from hardware performance alone to engineering the logistics chain itself.
While Tesla did not reveal the exact location for the new folding Supercharger in Europe, the photo shared on X heavily suggests that this maybe somewhere in Norway. Historically, whenever Tesla rolls out an entirely new infrastructure architecture in Europe, whether it was the original Supercharger stalls years ago or these brand-new modular V4 “Folding Units”, Norway is almost always the designated launch pad because of its unmatched EV adoption rate and supportive infrastructure
The Folding Unit, introduced in March 2026, is a factory pre-assembled V4 charging station built on an industrial hinge system mounted to a heavy-duty concrete base. The entire assembly arrives on site ready to unfold and connect. Tesla confirmed the units feature telescopic light poles specifically designed for easy transportation and fast on-site deployment, a detail that signals how carefully the logistics chain has been engineered alongside the hardware itself. The design allows 33% more stalls per delivery truck, cuts installation time roughly in half, and reduces overall deployment costs by more than 20% compared to traditional installations.
Tesla’s newest “Folding V4 Superchargers” are key to its most aggressive expansion yet
Tesla also noted telescopic light poles which provide benefits over traditional Supercharger installations that require fixed-height poles that are awkward to ship, slow to position on site, and often require separate crews and equipment to erect before charging hardware can even be staged. By engineering poles that compress for transit and extend on arrival, Tesla has removed one of the quieter bottlenecks in the physical deployment process. Every hour saved on a light pole installation is an hour redirected toward getting stalls energized. At scale, across dozens of new sites per quarter, those hours add up to a meaningful acceleration in how quickly a location goes from approved permit to serving its first customer.
Each Folding Unit pairs a single V4 power cabinet with eight charging posts. The V4 cabinet delivers up to 500 kW per stall for passenger vehicles and up to 1.2 MW for the Tesla Semi, supporting twice the stalls per cabinet at three times the power density of its predecessor. Longer cables make every new station immediately usable by non-Tesla vehicles, a priority as Tesla continues opening its network to Ford, GM, Rivian, Hyundai, Stellantis, and others.
As Teslarati reported when the Folding Unit was first unveiled, Tesla’s Gigafactory New York produced its final V3 Supercharger cabinet in March 2026 after more than seven years and 15,000 units, completing a full pivot to V4 production. The European arrival of the folding design is the next chapter in that transition.
Faster and cheaper deployment means Tesla can justify building in markets and corridors that were previously too expensive to serve, filling the coverage gaps that have slowed EV adoption outside major urban centers.
First Folding Unit Superchargers in Europe 🇪🇺 https://t.co/KNfYWJukkL pic.twitter.com/YR1udIpH1i
— Tesla Charging (@TeslaCharging) June 10, 2026
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Elon Musk just put a $1 Trillion revenue number on SpaceX
