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SpaceX’s first thrice-flown Cargo Dragon returns from orbit with Starship tiles intact
After a flawless reentry and splashdown on August 27th, SpaceX’s first thrice-flown Cargo Dragon spacecraft completed its latest mission, arriving in Port of Los Angeles aboard SpaceX vessel NRC Quest.
The successful completion of NASA Commercial Resupply Mission 18 (CRS-18) means that SpaceX is officially the first and only company to launch the same orbital spacecraft three times. Meanwhile, Cargo Dragon capsule C108 also happened to mark the first known orbital flight test of hardware that may be destined for use on SpaceX’s next-generation Starship launch vehicle, taking the shape of four ceramic tiles installed as part of its ablative PICA-X heat shield.
Cargo Dragon’s CRS-18 mission successfully lifted off on its way to the International Space Station (ISS) on July 25th and was berthed to the ISS roughly two days later, completed its delivery of several tons worth of cargo. During the launch webcast, one of the SpaceX hosts noted that black tiles visible on Cargo Dragon’s heat shield – distinct beside its silvery water-sealed PICA-X tiles – were prototypes of a ceramic heat shield material being analyzed for possible use on Starship.
CEO Elon Musk confirmed this after the first launch attempt was scrubbed by weather, stating that SpaceX was looking into the use of “thin [ceramic] tiles” to protect Starship’s windward (atmosphere-facing) half during orbital reentries. Prior to this development, Musk had proposed and posted videos of real-world tests of a steel Starship heat shield concept, in which extra energy could be wicked away by ‘transpiring’ liquid oxygen or methane through microscopic holes on each tile’s leading edge.
Although particular species of stainless steel do feature exceptionally high melting points and structural characteristics at ultra-high temperatures (> 1400C/2500F), some unofficial analyses of the numbers involved indicated that the density and weight of steel could rapidly hinder any benefits derived from its use as a heat shield. Musk appeared to confirm this in his July 24th comments, indicating that thin ceramic tiles on the windward side and nothing on the leeward side of Starship looked like the “lightest option”.
Indeed, ceramics were so prevalent on the Space Shuttle – the only semi-routinely reusable space plane ever developed – in large part because they can be made spectacularly light. The Shuttle’s main ceramic tiles had a density of 155 kg/m³ (9 lb/ft³), about five times denser than styrofoam or roughly the same density as freshly-fallen snow and balsa wood. Stainless steel is about 50 times denser, on average. To use Musk’s own 2017 turn-of-phrase, adding thick steel tiles to Starship’s already-steel skin was probably a bit too much like “building a box in a box”, whereas prioritizing ceramic tiles presumably cuts the shield’s mass by a factor of something like 20-100+.
Although the Shuttle did make extensive use of ceramic shielding, that shielding – specifically, reinforced carbon-carbon (RCC) tiles about as fragile as the material people are familiar with – and a mixture of organizational ineptitude infamously lead to the death 7 NASA astronauts and was generally a nightmare to deal with. SpaceX certainly won’t have to deal with the foam and solid rocket boosters that a lot of Shuttle’s ceramic problems can be traced to, but the company will likely be laser-focused on producing a form of ceramic shielding that isn’t nearly as fragile as Shuttle-derived materials.
The fact that Cargo Dragon’s ceramic Starship tile prototypes appear to be almost completely unscathed after their first orbital reentry is an excellent sign that SpaceX is making progress in the materials design and certification department, or is at least taking flight-testing extremely seriously.
SpaceX CEO Elon Musk is expected to provide an official update on Starship no earlier than late September, a presentation that will likely include details about the route the company is taking with the massive spaceship’s heat shielding.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
