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SpaceX on track to launch 20 Falcon 9 rockets in the first half of 2021
The second half of SpaceX’s June 2021 flight schedule has begun to firm up, raising the odds of another four-launch month as the end of the first half of 2021 fast approaches.
In an increasing rarity among a slew of pandemic and shortage-stricken satellites, rockets, and launch flows, SpaceX’s fourth upgraded GPS III satellite launch for the US military has remained on track for more than four months and has had a firm launch date for more than eight weeks. Further, the GPS III SV05 navigation satellite’s launch schedule actually moved up from July 2021 and has been scheduled to launch no earlier than June 17th, 2021 since mid-April. The only noteworthy change made in the subsequent two months was a minor shift in launch time, which was moved from 6-9 pm EDT to a 15-minute window stretching from 12:09 pm to 12:24 pm (16:09-16:24 UTC).
More recently, Spaceflight Now was first to report that Transporter-2 – SpaceX’s second dedicated Smallsat Program mission and fourth June 2021 launch – settled on a launch target sometime during daylight on June 24th. A large portion of rideshare payload integration – assembling a massive ‘stack’ of dozens of satellites and dispensers – has already been completed, improving the odds that Transporter-2 will launch on schedule.
As was SpaceX’s main intent with its Smallsat Program, the company effectively closes the metaphorical doors on a given Transporter mission around a week before launch. From then on, if issues arise with any minor integrated rideshare payload or something delays a planned payload from being integrated in time, the customer is more or less automatically rebooked on SpaceX’s next Transporter mission. That means that delays or pre-launch anomalies that inevitably impact a small fraction of a dedicated rideshare mission’s total payloads don’t end up delaying dozens to 100+ other spacecraft.
Crucially, for the unlucky few customers that find themselves essentially booted off the bus, SpaceX nominally rebooks them at no extra charge on the next Transporter mission. While the program is only just beginning, SpaceX has already scheduled four dedicated Transporter launches between January 2021 and Q1 2022, meaning that payloads unable to launch on their scheduled flight will have to wait approximately six months for the next launch opportunity. While undoubtedly more than a little inconvenient, SpaceX is effectively betting that customers are willing to trade some degree of flexibility for low prices and launch dates firmly scheduled months in advance.
So far, that bet has unequivocally paid off and SpaceX has secured contracts to launch hundreds of rideshare payloads in just a few years.
Meanwhile, SpaceX’s June 17th GPS III SV05 mission will be the first time ever that the US military launches a “national security” payload on a flight-proven commercial rocket. Falcon 9 booster B1062 debuted with the successful launch of GPS III SV04 in November 2020. Seven months later, GPS III SV05 will be its second launch. If successful, it’s likely that the US military will allow SpaceX to use Falcon 9 B1062 a third time to launch GPS III SV06 – tentatively scheduled sometime in Q4 2021 or early 2022.
If both GPS III SV05 and Transporter-2 missions are successful, June 2021 will be SpaceX’s third four-launch month ever, representing an average of 48 launches per year if sustained for 12 months. All four June launches are also for paying customers, bringing welcome revenue to an H1 2021 manifest that’s been almost entirely populated by internal Starlink missions. Perhaps most significantly, a four-launch June will also mark 20 orbital SpaceX launches in the first half of 2021, leaving the company on track to achieve 40 launches this year if it can replicate that success in the second half.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
