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SpaceX, ULA win multibillion-dollar military launch contract years in the making
Ending a process that began almost two years ago, the US Air Force (now Space Force) has selected SpaceX and ULA to be the recipients of a multibillion-dollar series of launch contracts that stretch into the late 2020s.
Known as the National Security Space Launch Phase 2 Launch Services Acquisition (LSA), the US Air Force publicly began the initiative in Q4 2018. In May 2019, the LSA process was opened to bidders and the military ultimately received serious proposals from SpaceX, the United Launch Alliance (ULA), Northrop Grumman, and Blue Origin.
While the latter three companies proposed their respective next-generation rockets – still in development – to complete at least a dozen military launches from 2022 to 2027, SpaceX offered up Falcon 9 and Falcon Heavy. As of April 2020, Falcon 9 officially usurped ULA’s Atlas V rocket to become the United States’ most prolific operational rocket. While ULA has technically included Atlas V as a backup option in its NSSL Phase 2 bid, the company’s primary launch vehicle is Vulcan Centaur, scheduled to fly for the first time no earlier than July 2021.
As a result, failing to award SpaceX at least one of the two NSSL LSA Phase 2 slots – split 60:40 – would have almost assuredly made a farce of the US military competition. The real question, then, was who would win the other award, and whether the US military would shock the industry with a final decision more technical than political. As previously discussed on Teslarati, the fact that four separate companies submitted serious bids for Phase 2 gave the US military a significant opportunity.
“For dubious reasons, the US Air Force (USAF) has structured the NSSL Phase 2 acquisition in such a way that – despite there being four possible competitors – only two will be awarded contracts at its conclusion. The roughly ~34 launch contracts up for grabs would be split 60:40 between the two victors, leaving two competitors completely empty handed.”
Teslarati.com — August 14th, 2019
Despite repeated petitions by Blue Origin and the attempted intervention of lawmakers in Congress, the US military remained ardently against awarding Phase 2 launch contracts to more than two providers throughout the competition. Barring a successful protest from snubbed bidders Northrop Grumman and/or Blue Origin, it appears that the military ultimately won the battle, selecting two providers.
Instead of awarding even just a handful of the 34 launch contracts up for grabs to Northrop Grumman, the US Space Force is all but guaranteeing that the company’s Omega rocket will die in the cradle without an immediate slew of additional military contracts. There’s a chance that NSSL Phase 1 LSA funding will continue, likely giving NG the money it needs to complete Omega’s development, but that’s far from guaranteed.
Funded entirely out of Jeff Bezos’ pocket, Blue Origin’s ambitious New Glenn reusable rocket is more insulated from a lack of US military contracts and the company could also continue to receive several hundred million dollars as part of an LSA Phase 1 award. For Blue Origin, already set on entering New Glenn into the commercial launch market, military funding could ensure that the company does the extra work needed to certify the rocket and its production facilities for military launches.
Down the road, that means that the US Air Force, Space Force, or National Reconnaissance Office (NRO) could all feasibly award Blue Origin or Northrop Grumman launch contracts outside the 34 Phase 2 missions without having to start a development and certification process that can take a year or more from scratch.
Regardless of the missed opportunities, the NSSL LSA Phase 2 contract is a major win for SpaceX and guarantees the company’s Falcon 9 and Falcon Heavy rockets some 13-14 military launch contracts over a five-year period. For ULA, the victory is likely a massive relief, given that the company’s next-generation (expendable) Vulcan Centaur rocket has next to no chance of sustaining itself with commercial launch contracts. Much like Atlas V in the last decade of the rocket’s life and Delta IV over most of its two-decade career, ULA’s Vulcan rocket will continue the trend of relying almost exclusively on US military contracts.
This time around, however, the US military’s preferential treatment of ULA is nakedly obvious. At almost every turn, SpaceX’s Falcon 9 and Falcon Heavy rockets can provide the same launch services as ULA for anywhere from 20-50% less. For the few missions (direct to geostationary) where ULA’s Atlas V, Delta IV, and Vulcan rockets might actually have a step up over SpaceX, the US could have easily awarded ULA the smaller 40% share or even split that 40% share with Blue Origin or Northrop Grumman, giving SpaceX the lion’s share and likely saving hundreds of millions of dollars – if not $1B+ – over the next seven years.
Instead, business (more or less) as usual will continue for at least another decade as the US military functionally subsidizes ULA’s existence by prioritizing a more expensive rocket to achieve the same outcome. The first LSA Phase 2 launches are currently scheduled to begin no earlier than (NET) 2022.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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