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SpaceX slashes base price of smallsat rideshare program, adds “Plates”
SpaceX has rolled out an upgraded version of its Rideshare program that will allow even more small satellite operators to send their spacecraft to orbit for extremely low prices.
SpaceX threw its hat into the growing ring of smallsat launch aggregators in August 2019 with its Smallsat Program. Initially, the company offered a tiered pricing scale with multiple rates for the different sizes of ports a satellite operator could attach their spacecraft to. For customers purchasing their launch services more than 12 months in advance, SpaceX aimed to charge a minimum of $2.25 million for up to 150 kilograms (~330 lb) and a flat $15,000 for each additional kilogram. Customers placing their order 6-12 months before launch would pay a 33% premium ($20,000/kg).
SpaceX may have sorely misjudged the market, however, because the company introduced a simpler, reworked pricing system just a few months later. SpaceX slashed prices threefold, removed most of the tier system, and added a portal that allowed customers to easily reserve launch services online. Compared to the first attempt, the new pricing – $1 million for up to 200 kilograms (~440 lb) and $5000 for each extra kilogram – was extraordinarily competitive and effectively solidified SpaceX as the premier source of rideshare launch services overnight. Save for an inflation-spurred increase to $1.1 million and $5500/kg, that pricing has remained stable for almost three years, and SpaceX’s Smallsat Program has become a spectacular success.
SpaceX, however, was unable to sit idle and has introduced several significant improvements to its rideshare services. While it technically hasn’t reduced its prices, SpaceX will now allow satellites as small as 50 kilograms to book directly through the company at its virtually unbeatable rate of $5500 per kilogram. Before this change, customers with small satellites would either have to pay for all the extra capacity they weren’t using, boosting their relative cost per kilogram, or arrange their launch services with a third-party aggregator like Spaceflight or Exolaunch.
Aggregators purchase slots on SpaceX’s rideshare missions and then seek out numerous small satellites (usually well under 50 kilograms each) to try to reach their 200-kilogram minimum, thus ensuring that even the smallest satellites can launch for close to the advertised rate of $5500 per kilogram. As is always the case, a subcontractor has its own bills to pay and profit margins to seek, so aggregators likely charge customers quite a bit more than SpaceX’s base price.
If price-gouging was a problem, SpaceX reducing its base price to $275,000 for up to 50 kilograms (~110 lb) will effectively lower the aggregator price ceiling fourfold. In general, it will also make purchasing rideshare launch services easier and cheaper for more prospective satellite operators. To ensure that, SpaceX also appears to be willing to book and integrate individual ‘containerized’ cubesats without the need for an aggregator’s dispenser.
That’s largely thanks to the biggest technical change to the Smallsat Program, which will see SpaceX replace its old cylindrical payload dispenser tower with a new “Rideshare Plate” system. Seemingly derived from the machined aluminum plates SpaceX uses to add rideshare payloads to Starlink launches, the plates should offer customers a more modular and flexible platform capable of supporting all kinds of payload adapters and dispensers.
These changes will likely help SpaceX continue to dominate the global satellite launch rideshare market. Since its Smallsat Program first took flight in January 2021, five dedicated Transporter rideshare launches and eight Starlink rideshare launches have delivered approximately 450 customer satellites and payloads to low Earth orbit (LEO). Seven more Transporter missions are scheduled between December 2022 and Q4 2024.
Elon Musk
Tesla CEO Elon Musk reveals new details about Robotaxi rollout
The first Tesla Robotaxi unit was spotted in Austin earlier today, and CEO Elon Musk is revealing some cool new details.

Tesla CEO Elon Musk has revealed new details about the company’s relatively imminent rollout of the Robotaxi platform as the suspected launch date of June 12 continues to near.
Earlier today, the first video showing the first driverless Tesla Robotaxi in Austin was shared on X, just a day after the City officially listed the company as an autonomous vehicle operator on its website. Tesla is listed as a company in the “Testing” phase.
🚨 BREAKING: The first Tesla Robotaxi has been spotted in Austin!
It’s has the word “Robotaxi” inscribed on the side, and it’s very clear that there is nobody in the driver’s seat.
It does appear that someone is in the passenger’s seat. https://t.co/6BdTfd4B8p pic.twitter.com/dygWCeQ5kZ
— TESLARATI (@Teslarati) June 10, 2025
The initial details of the Robotaxi are being revealed by Musk, who is carefully releasing small tidbits that seem to show the capabilities of the entire Tesla fleet, and not necessarily just the vehicles that will be involved in the initial rollout in Austin.
First Tesla driverless robotaxi spotted in the wild in Austin, TX
His first tidbit is one that many Tesla owners and fans will already know: many Teslas are capable of this driveless performance, but Full Self-Driving is not yet refined to the point where the software is quite ready to handle it. Current versions are robust, but not prepared for driverless navigation. The hardware, however, will enable Teslas to be Robotaxis, even if they’re already purchased by owners:
These are unmodified Tesla cars coming straight from the factory, meaning that every Tesla coming out of our factories is capable of unsupervised self-driving! https://t.co/n94ln0Uas6
— Elon Musk (@elonmusk) June 10, 2025
This is one of the biggest advantages Tesla has over other vehicle makers. Simply put, the Over-the-Air software updates that will roll out to FSD users will eventually make their cars into Robotaxis as well.
However, Musk shed some details on the version of FSD that is being run in these new Robotaxis that were spotted. Musk said that the version these Robotaxis are running is a new version, but will soon “merge to main branch.”
There is also an even newer version that has four times the parameters as this newer version that the test-stage Robotaxis are using, but Musk admits that this needs significant refinement before it is released to the public.
It’s a new version of software, but will merge to main branch soon.
We have a more advanced model in alpha stage that has ~4X the params, but still requires a lot of polishing.
That’s probably ready for deploy in a few months.
— Elon Musk (@elonmusk) June 10, 2025
As of now, Tesla is simply teasing the actual launch date of the Robotaxi program, but Bloomberg reported earlier this month that it will occur on June 12.
News
First Tesla driverless robotaxi spotted in the wild in Austin, TX
The short clip suggests that Tesla may be ramping up its preparations for its robotaxi rollout in Austin.

A recent video posted on X has provided a first look at Tesla’s driverless robotaxi, which is expected to be deployed in Austin, Texas, this month. The vehicle was a new Tesla Model Y, which was followed by what appeared to be a manned chase car.
The short clip suggests that Tesla may be ramping up its preparations for its robotaxi rollout in Austin.
The First Robotaxi Sighting
It was evident from the short clip that the Tesla robotaxi was operating completely driverless. In the video, which was posted on X by @TerrapinTerpene, the driverless Tesla could be seen confidently making a turn. The vehicle looked and behaved like any other car on the road, save for the fact that there was no one in the driver’s seat.
Interestingly enough, the short video also provided a teaser on where Tesla will place its “robotaxi” logo on its self-driving cars. Based on the video, the robotaxis’ logo will be tastefully placed on the front doors, making the vehicles look sleek and clean.
Initial Rollout Imminent
Recent reports have suggested that Tesla is already starting the testing phase of its robotaxi service in Austin, Texas. Expectations are also high that Tesla’s initial fleet of self-driving vehicles will be utilizing a lot of teleoperation to ensure that they operate as safely as possible.
Updates to Austin’s official website recently have hinted at Tesla’s robotaxi launch. Just this Monday, Tesla was listed as an autonomous vehicle (AV) operator on Austin’s official Department of Motor Vehicles (DMV). Other AV operators listed on the site are Waymo and Zoox, among others.
Elon Musk, for his part, has noted that by the end of June, the public in Austin should be ready to take rides in Tesla robotaxis without an invitation. He also noted in late May that Tesla has been busy testing driverless cars on Austin’s city streets without any incidents.
News
Tesla Model Y proudly takes its place as China’s best-selling SUV in May
The Model Y edged out competitors like the BYD Song Plus.

The Tesla Model Y claimed its position as China’s best-selling SUV in May, with 24,770 units registered, according to insurance data from China EV DataTracker.
The Model Y edged out competitors like the BYD Song Plus, which recorded 24,240 registrations, as well as Geely’s gasoline-powered Xingyue L, which took third place with 21,014 units registered, as noted in Car News China report.
Return To The Top
The Model Y’s return to the top of China’s SUV market follows a second-place finish in April, when it trailed the BYD Song Plus by just 684 units. Tesla China had 19,984 new Model Y registrations in April, while BYD had 20,668 registrations for the Song Plus.
For the first five months of 2025, Tesla sold 126,643 Model Ys in China, outpacing the Song Plus at 110,551 units and BYD’s Song Pro at 80,245 units. This is quite impressive as the new Tesla Model Y is still a premium vehicle that is significantly more expensive than a good number of its competitors.
Year-Over-Year Challenges
Despite its SUV crown, Tesla’s year-over-year performance in China is still seeing headwinds. May sales totaled 38,588 units, a 30% year-over-year decline. From January to May, Tesla delivered 201,926 vehicles in China, a 7.8% drop year-over-year. These drops, however, are notably affected by the company’s changeover to the new Model Y in the first quarter.
Exports from Tesla’s Shanghai Gigafactory also fell, with 90,949 vehicles being shipped from January to May 2025. This represents a decline of 33.4% year-over-year, though May exports rose 33% to 23,074 units.
China’s electric vehicle market, meanwhile, showed robust growth. Total NEV sales, which includes battery electric vehicles (BEVs) and plug-in hybrids (PHEVs), reached 1,021,000 units in May, up 28% year-over-year. BEV sales alone hit 607,000 units, a 22.4% increase.
Considering the fact that China’s BEV market is extremely competitive, the Tesla Model Y’s rise to the top of the country’s SUV rankings is extremely impressive.
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