News
SpaceX slashes base price of smallsat rideshare program, adds “Plates”
SpaceX has rolled out an upgraded version of its Rideshare program that will allow even more small satellite operators to send their spacecraft to orbit for extremely low prices.
SpaceX threw its hat into the growing ring of smallsat launch aggregators in August 2019 with its Smallsat Program. Initially, the company offered a tiered pricing scale with multiple rates for the different sizes of ports a satellite operator could attach their spacecraft to. For customers purchasing their launch services more than 12 months in advance, SpaceX aimed to charge a minimum of $2.25 million for up to 150 kilograms (~330 lb) and a flat $15,000 for each additional kilogram. Customers placing their order 6-12 months before launch would pay a 33% premium ($20,000/kg).
SpaceX may have sorely misjudged the market, however, because the company introduced a simpler, reworked pricing system just a few months later. SpaceX slashed prices threefold, removed most of the tier system, and added a portal that allowed customers to easily reserve launch services online. Compared to the first attempt, the new pricing – $1 million for up to 200 kilograms (~440 lb) and $5000 for each extra kilogram – was extraordinarily competitive and effectively solidified SpaceX as the premier source of rideshare launch services overnight. Save for an inflation-spurred increase to $1.1 million and $5500/kg, that pricing has remained stable for almost three years, and SpaceX’s Smallsat Program has become a spectacular success.
SpaceX, however, was unable to sit idle and has introduced several significant improvements to its rideshare services. While it technically hasn’t reduced its prices, SpaceX will now allow satellites as small as 50 kilograms to book directly through the company at its virtually unbeatable rate of $5500 per kilogram. Before this change, customers with small satellites would either have to pay for all the extra capacity they weren’t using, boosting their relative cost per kilogram, or arrange their launch services with a third-party aggregator like Spaceflight or Exolaunch.
Aggregators purchase slots on SpaceX’s rideshare missions and then seek out numerous small satellites (usually well under 50 kilograms each) to try to reach their 200-kilogram minimum, thus ensuring that even the smallest satellites can launch for close to the advertised rate of $5500 per kilogram. As is always the case, a subcontractor has its own bills to pay and profit margins to seek, so aggregators likely charge customers quite a bit more than SpaceX’s base price.
If price-gouging was a problem, SpaceX reducing its base price to $275,000 for up to 50 kilograms (~110 lb) will effectively lower the aggregator price ceiling fourfold. In general, it will also make purchasing rideshare launch services easier and cheaper for more prospective satellite operators. To ensure that, SpaceX also appears to be willing to book and integrate individual ‘containerized’ cubesats without the need for an aggregator’s dispenser.
That’s largely thanks to the biggest technical change to the Smallsat Program, which will see SpaceX replace its old cylindrical payload dispenser tower with a new “Rideshare Plate” system. Seemingly derived from the machined aluminum plates SpaceX uses to add rideshare payloads to Starlink launches, the plates should offer customers a more modular and flexible platform capable of supporting all kinds of payload adapters and dispensers.
These changes will likely help SpaceX continue to dominate the global satellite launch rideshare market. Since its Smallsat Program first took flight in January 2021, five dedicated Transporter rideshare launches and eight Starlink rideshare launches have delivered approximately 450 customer satellites and payloads to low Earth orbit (LEO). Seven more Transporter missions are scheduled between December 2022 and Q4 2024.
News
NHTSA just escalated its Tesla Cybercab investigation in a big way
NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.
Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.
The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.
Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.
The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.
Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.
In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.
Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”
The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.
Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.
His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.
Ron Baron today in new interview on Tesla:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.” pic.twitter.com/Rv5PB0bVZ2
— Sawyer Merritt (@SawyerMerritt) September 16, 2026
Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.
That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.
Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.
Elon Musk
SpaceX’s next Starship launch is about to attempt its biggest leap yet
SpaceX targets September 22 for Starship Flight 14, its first attempt to reach real orbit.
SpaceX has set September 22 as the target date for Starship’s 14th test flight, and this one carries a different goal than any of the 13 that came before it. Every previous Starship mission has intentionally flown a suborbital arc, reentering the atmosphere within the same hour it launched. Flight 14 is designed to send the craft into a genuine orbit around Earth for the first time.
The launch window opens at 7:15 a.m. Central time at Starbase in South Texas and runs for 75 minutes, pending regulatory approval, according to SpaceX’s mission description published Tuesday. If the flight goes as planned, Starship will circle the planet roughly six times at an altitude near 275 kilometers over about ten hours before a deorbit burn sends it toward a splashdown in the Pacific Ocean west of Chile, a departure from the Indian Ocean recoveries used on the last several flights.
The mission also marks the first attempt to put a working batch of Starlink V3 satellites into actual service. Flight 13 carried 20 of the new satellites in July, but because that mission never left a suborbital trajectory, the payload reentered along with the ship instead of separating into orbit.
SpaceX tells the FCC that Starship Flight 14 is going to orbit
Each V3 satellite is rated for roughly one terabit per second of downlink capacity, so a successful deployment on Flight 14 would be SpaceX’s largest single jump in network bandwidth since Starlink began flying on Falcon 9.
Flight 13 still did the heavier lifting on the technical side. That July mission flew a deliberately more stressful reentry profile to test Starship’s heat shield, and the ship survived its softest splashdown yet, intact enough for drone inspections shortly after landing. Elon Musk said the flight delivered “all the heat shield data we needed and then some,” a result Teslarati covered in detail when he later said SpaceX had solved the vehicle’s biggest reusability challenge. Flight 14 is where SpaceX starts spending that confidence on an actual orbital insertion rather than another controlled fall back to Earth.
One thing Flight 14 will not attempt is a tower catch of the ship. Musk floated the idea right after Flight 13, but walked the timeline back in August, saying a catch attempt was more likely “in a few months.” The Super Heavy booster will still aim for its own recovery, targeting an offshore landing point in the Gulf of America, the same approach used on recent flights.
September 22 is SpaceX’s own target, not a locked date. Starship’s schedule has slipped before over hardware readiness and FAA sign off, and the company has said as much in its own mission notes. But the plan itself represents the clearest marker yet that Starship is moving from a suborbital test program into something meant to carry paying payloads and, eventually, people.
NHTSA just escalated its Tesla Cybercab investigation in a big way
Tesla uber bull Ron Baron says ‘the time to buy the stock is now’
