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SpaceX wins US military approval to launch on reused Falcon boosters

Following Falcon 9 B1060's successful GPS III SV03 launch and Starlink-11 reuse, the US military has unexpectedly permitted two upcoming launches to reuse SpaceX boosters. (Richard Angle)

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A United States military contract with SpaceX has been modified to allow future launches aboard reused Falcon 9 boosters, saving the US tens of millions of dollars.

The series of Lockheed Martin built GPS III satellites operated by the U.S. Space Force’s Space and Missile Systems Center has been traditionally launched on new expendable boosters. The first two GPS III spacecraft launched on an expendable Falcon 9 and a United Launch Alliance (ULA) Atlas V rocket.

The expendable SpaceX Falcon 9 B1054 booster during its first and only mission lifts the United States Air Force GPS III SV01 satellite to orbit on December 23, 2018. (SpaceX)

An earlier contract modification was made to allow Falcon 9 boosters launching GPS III missions to attempt landings. In June, the third GPS III vehicle launched on a Falcon 9 from Space Launch Complex 40 (SLC-40) at Cape Canaveral Air Force Station in Florida. It was the first time a booster carrying a GPS III vehicle was recovered.

The SpaceX Falcon 9 booster B1060 is pictured during return to Port Canaveral after having been successfully recoverd in June 2020. (Richard Angle)

“I am proud of our partnership with SpaceX that allowed us to successfully negotiate contract modifications for the upcoming GPS III missions that will save taxpayers $52.7 million while maintaining our unprecedented record of success,” Dr. Walt Lauderdale, Space and Missile Systems Center Falcon Systems and Operations Division chief said in a statement provided by The U.S. Space Force’s Space and Missile Systems Center.

SpaceX president and chief operating officer Gwynne Shotwell commented that, “We appreciate the effort that the U.S. Space Force invested into the evaluation and are pleased that they see the benefits of the technology. Our extensive experience with reuse has allowed SpaceX to continually upgrade the fleet and save significant precious tax dollars on these launches.”

The new modification to the GPS III launch services contract permits the Falcon 9 boosters to not only be recovered but to be launched on previously flown boosters. This amendment, however, will only take effect for the future launches of the GPS III SV05 & SV06 satellites.

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The payload fairing with GPS III SV03 encapsulated inside is mated with the SpaceX Falcon 9 in June 2020. (SpaceX)

The plan to launch the series of GPS III satellites on reused Falcon 9s was originally intended to begin during Phase 2 of the launch services contract in 2021. The existing contract with the U.S. Space Force will conclude with the launch of the GPS III SV06 satellite in 2021. The National Security Space Launch program Phase 2 contracts for the remaining four GPS III satellites have not yet been awarded and will be bid on by both SpaceX and ULA.

The upcoming launch of the GPS III SV04 satellite currently slated to occur on Tuesday, September 29 from SLC-40 will utilize a brand new Falcon 9 booster (B1062). The fresh Falcon 9 performed a healthy static fire test of its nine Merlin 1D engines early on the morning of Friday, September 25. Later that evening the encapsulated payload was captured by Twitter user GoalieBear88 during its transfer from a nearby processing facility to the Cape Canaveral Air Force Station to be mated with the Falcon 9 booster.

Should all proceed nominally between now and the intended launch date the GPS III SV04 mission is slated to launch during a window extending from 9:55-10:10 p.m. EDT on Tuesday, September 29 (0155-0210 UTC Sept. 30). The 45th Weather Squadron predicts the weather to be mostly favorable with a 70% chance of acceptable conditions at the time of launch. Should a 24 hour recycle be needed the weather improves slightly to 80%.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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