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SpaceX vs. Blue Origin: The bickering titans of new space

Close up of SpaceX Falcon 9 ahead of SES-11 mission from Cape Canaveral. (Tom Cross/Teslarati)

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In the past three years, SpaceX has made incredible progress in their program of reusability. In the practice’s first year, the young space company led by serial tech entrepreneur Elon Musk has performed three successful commercial reuses of Falcon 9 boosters in approximately eight months, and has at least two more reused flights scheduled before 2017 is out. Blue Origin, headed and funded by Jeff Bezos of Amazon fame, is perhaps most famous for its supreme confidence, best illustrated by Bezos offhandedly welcoming SpaceX “to the club” after the company first recovered the booster stage of its Falcon 9 rocket in 2015.

Blue Origin began in the early 2000s as a pet project of Bezos, a long-time fan of spaceflight and proponent of developing economies in space. After more than a decade of persistent development and increasingly complex testbeds, Blue Origin began a multi-year program of test flights with its small New Shepard launch vehicle. Designed to eventually launch tourists to the veritable edge of Earth’s atmosphere in a capsule atop it, New Shepard began its test flights in 2015 and after one partial failure, has completed five successful flights in a row. The space tourism company has subtly and not-so-subtly belittled SpaceX’s accomplishments over the last several years, and has engendered a fair bit of hostility towards it as a result.

Admittedly, CEO Elon Musk nurtured high expectations for the consequences of reuse, and has frequently discussed SpaceX’s ambition to reduce the cost of access to orbit by a factor of 10 to 100. However, after several reuses, it is clear that costs have decreased no more than 10-20%. What gives?

Well, Musk’s many comments on magnitudes of cost reduction were clearly premised upon rapid and complete reuse of both stages of Falcon 9, best evidenced by a concept video the company released in 2011.

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The reality was considerably harder and Musk clearly underestimated the difficulty of second stage reuse, something he himself has admitted. COO Gwynne Shotwell was interviewed earlier this summer and discussed SpaceX’s updated approach to complete reusability, and acknowledged that second stage reuse was no longer a real priority, although the company will likely attempt second stage recovery as a validation of future technologies. Instead of pursuing the development of a completely reusable Falcon 9, SpaceX is instead pushing ahead with the development of a much larger rocket, BFR. BFR being designed to enable the sustainable colonization of space by realizing Musk’s original ambition of magnitudes-cheaper orbital launch capabilities.

Competition on the horizon?

Meanwhile, SpaceX’s only near-term competitor interested in serious reuse has made gradual progress over the last several years, accelerating its pace of development more recently. Blue Origin’s second New Shepard vehicle, designed to serve the suborbital space tourism industry, conducted an impressive five successful launches and landings over the course of 2016 before being summarily retired. NS2’s antecedent suffered a failure while attempting its first landing and was destroyed in 2015, but Blue learned quickly from the issues of Shepard 1 and has already shipped New Shepard 3 to its suborbital launch facilities near Van Horn, Texas. While NS3 is aiming for an inaugural flight later this year, NS4 is under construction in Kent, Washington and could support Blue’s first crewed suborbital launches in 2018.

More significant waves were made with an announcement in 2016 that Blue was pursuing development of a partially reusable orbital-class launch vehicle, the massive New Glenn. On paper, New Glenn is quite a bit larger than even SpaceX’s Falcon 9, and appears to likely be more capable than the company’s “world’s most powerful rocket” while completely recovering its boost stage. In a completed, manufactured, and demonstrably reliable form, New Glenn would be an extraordinarily impressive and capable launch vehicle that could undoubtedly catapult Blue Origin into position of true competition with SpaceX’s reusability efforts.

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However, while Blue Origin executives brag about “operational reusability” and tastelessly lampoon efforts that “decided to slap some legs on [to] see if [they] could land it”, the unmentioned company implicated in those barbs has begun to routintely and commercially reuse orbital-class boosters five times the size of Blue’s suborbital testbed, New Shepard.

Apples to oranges

The only point at which Blue Origin poses a risk to SpaceX’s business can be found in a comparison of funding sources. SpaceX first successes (and failures) were funded out of Elon Musk’s own pocket, but nearly all of the funding that followed was won through competitive government contracts and rounds of private investment. To put it more simply, SpaceX is a business that must balance costs and returns, while Blue Origin is funded exclusively out of billionaire CEO Jeff Bezos’ pocket.

As a result of being completely privately funded, Bezos’ deep pockets could render Blue more flexible than SpaceX when pricing launches. If Blue chooses to aggressively price New Glenn by accounting for booster reusability, it could pose a threat to SpaceX’s own business strategy. If SpaceX is unable to recoup its investment in reusability before New Glenn is regularly conducting multiple commercial missions per year, likely no earlier than 2021 or 2022, SpaceX’s Falcon 9 pricing could be rendered distinctly noncompetitive.

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However, this concern seems almost entirely misplaced. SpaceX has half a decade of experience mass-producing orbital-class (reusable) rockets, (reusable) fairings, and propulsion systems, whereas Blue Origin at best has minimal experience manufacturing a handful of suborbital vehicles over a period of a few years. Blue has a respectable amount of experience with their BE-3 hydrolox propulsion system, and that will likely transfer over to the BE-3U vacuum variant to be used for New Glenn’s third stage. The large methalox rocket engine (BE-4) that will power New Glenn’s first stage also conducted its first-ever hot-fire just weeks ago, a major milestone in propulsion development but also a reminder that BE-4 has an exhaustive regime of engineering verification and flight qualification testing ahead of it.

Perhaps more importantly, the company’s relative success with New Shepard’s launch, recovery, and reuse has not and cannot move beyond small suborbital hops, and thus cannot provide the experience at the level of orbital rocketry. New Shepard is admittedly capable of reaching an altitude of 100km, but the suborbital vehicle’s flight regime does not require it to travel beyond Mach 4 (~1300 m/s). The first stage of Falcon 9, however, is approximately four times as tall and three times the mass of New Shepard, and boosters attempting recovery during geostationary missions routinely reach almost twice the velocity of New Shepard, entering the thicker atmosphere at more than 2300 m/s (1500-1800 m/s for LEO missions). Falcon 9’s larger mass and velocity translates into intense reentry heating and aerodynamic forces, best demonstrated by the glowing aluminum grid fins that can often be seen in SpaceX’s live coverage of booster recovery. Blue Origin’s New Glenn concept is extremely impressive on paper, but the company will have to pull off an extraordinary leap of technological maturation to move directly from suborbital single-stage hops to multi-stage orbital rocketry. Blue’s accomplishments with New Shepard are nothing to scoff at, but they are a far cry from routine orbital launch services.

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SpaceX’s future fast approaches

Translating back to the new establishment, Falcon 9 will likely remain SpaceX’s workhorse rocket for some five or more years, at least until BFR can prove itself to be a reliable and affordable replacement. This change in focus, combined with the downsides of second stage recovery and reuse on a Falcon 9-sized vehicle, means that SpaceX will ‘only’ end up operationally reusing first stages and fairings from the vehicle. The second stage accounts for approximately 20-30% of Falcon 9’s total cost, suggesting that rapid and complete reuse of the fairing and first stage could more than halve its ~$62 million price. Yet this too ignores another mundane fact of corporate life SpaceX must face. Its executives, Musk included, have lately expressed a desire to at least partially recoup the ~$1 billion that was invested to develop reuse. Assuming a partial 10% reduction in cost to reuse customers and profit margins of 50% with rapid and total reuse of the first stage and fairing, 20 to 30 commercial reuses would recoup most or all of SpaceX’s reusability investment.

Musk recently revealed that SpaceX is aiming to complete 30 launches in 2018, and that figure will likely continue to grow in 2019, assuming no major anomalies occur. Manufacturing will rapidly become the main choke point for increased launch cadence, suggesting that drastically higher cadences will largely depend upon first stage reuse with minimal refurbishment, which just so happens to be the goal of the Falcon 9’s upcoming Block 5 iteration. Even if the modifications only manage a handful of launches without refurbishment, rather than the ten flights being pursued, each additional flight without maintenance will effectively multiply SpaceX’s manufacturing capabilities. More bluntly: ten Falcon 9s  capable of five reflights could do the same job of 50 brand new rockets with 1/5th of the manufacturing backend.

 

Assuming that upcoming reuses proceed without significant failures and Falcon 9 Block 5 subsumes all manufacturing sometime in 2018 or 2019, it is entirely possible that SpaceX will undergo an extraordinarily rapid phase change from expendability to reusability. Mirroring 2017, we can imagine that SpaceX’s Hawthorne factory will continue to churn out at least 10 to 20 Block 5 Falcon 9s over the course of 2018. Assuming 5 to 10 maintenance-free reuses and a lifespan of as many as 100 flights with intermittent refurb, a single year of manufacturing could provide SpaceX with enough first stages to launch anywhere from 50 to 2000 missions. The reality will inevitably find itself somewhere between those extremely pessimistic and optimistic bookends, and they of course do not account for fairings, second stages, or expendable flights.

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If we assume that the proportional cost of Falcon 9’s many components very roughly approximates the amount of manufacturing backend needed to produce them, downsizing Falcon 9 booster production by a factor of two or more could free a huge fraction of SpaceX’s workforce and floor space to be repurposed for fairing and second stage production, as well as the company’s Mars efforts. Such a phase change would also free up a considerable fraction of the capital SpaceX continually invests in its manufacturing infrastructure and workforce, capital that could then be used to ready SpaceX’s facilities for production and testing of its Mars-focused BFR and BFS.

“Gradatim ferociter”

It cannot be overstated that the speculation in this article is speculation. Nevertheless, it is speculation built on real information provided over the years by SpaceX’s own executives. Rough estimates like this offer a glimpse into a new launch industry paradigm that could be only a year or two away and could allow SpaceX to begin aggressively pursuing its goal of enabling a sustainable human presence on Mars and throughout the Solar System.

Blue Origin’s future endeavors shine on paper and their goal of enabling millions to work and live space are admirable, but the years between the present and a future of routine orbital missions for the company may not be kind. The engineering hurdles that litter the path to orbital rocketry are unforgiving and can only be exacerbated by blind overconfidence, a lesson that is often only learned the hard way. Blue Origin’s proud motto “Gradatim ferociter” roughly translates to “Step by step, ferociously.” One can only hope that some level of humility and sobriety might temper that ferocity before customers entrust New Glenn with their infrastructural foundations and passengers entrust New Shepard with their lives.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Rolls-Royce makes shocking move on its EV future

When Rolls-Royce unveiled its first all-electric model, the Spectre, in 2022, former CEO Torsten Müller-Ötvös declared the brand would cease production of internal combustion engine vehicles by the end of the decade.

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Rolls Royce Wheels
Credit: BMW Group

Rolls-Royce made a shocking move on its EV future after planning to go all-electric by the end of the decade. Now, the company is tempering its expectations for electric vehicles, and its CEO is aiming to lean on its legacy of high-powered combustion engines to lead it into the future.

In a significant reversal, Rolls-Royce Motor Cars has scrapped its ambitious plan to become an all-electric manufacturer by 2030. The luxury British marque announced the decision amid sustained customer demand for traditional combustion engines and shifting regulatory landscapes.

When Rolls-Royce unveiled its first all-electric model, the Spectre, in 2022, former CEO Torsten Müller-Ötvös declared the brand would cease production of internal combustion engine vehicles by the end of the decade.

The move aligned with the industry’s broader push toward electrification, promising silent, effortless power befitting the “Rolls-Royce of cars.”

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However, new CEO Chris Brownridge, who assumed the role in late 2023, has reversed course. “We can respond to our client demand … we build what is ordered,” Brownridge stated.

The company will continue offering its iconic V12 engines, which remain a cornerstone of its heritage and appeal to discerning buyers who appreciate the distinctive sound and character. He noted the original pledge was “right at the time,” but “the legislation has changed.”

While not abandoning electric vehicles entirely, the Spectre remains in production, with an electric Cullinan option forthcoming; the decision marks the end of a strict all-EV timeline. Relaxed emissions regulations and slowing EV demand, evidenced by a 47 percent drop in Spectre sales to 1,002 units in 2025, forced the reconsideration.

It was a sign that perhaps Rolls-Royce owners were not inclined to believe that the company’s all-EV future was the right move.

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Rolls Royce customers want more EVs, says company CEO

Rolls-Royce joins a growing roster of automakers reevaluating aggressive electrification targets.

Fellow luxury brand Bentley has pushed its full electrification from 2030 to 2035, while continuing to offer hybrids and ICE models. Mercedes-Benz walked back its 2030 all-EV goal, now aiming for about 50% electrified sales while keeping combustion engines into the 2030s. Porsche has abandoned its 80% EV sales target by 2030, delaying models and extending hybrids.

Mainstream giants are following suit. Honda canceled its U.S. EV plans, including the 0-Series and Acura RSX, facing a $15.7 billion hit as it doubles down on hybrids. Ford and General Motors have incurred tens of billions in writedowns, canceling models and pivoting to hybrids amid an industry total exceeding $70 billion in charges.

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This trend reflects a pragmatic shift driven by infrastructure gaps, consumer preferences, and policy changes. In the ultra-luxury segment, where emotional connection reigns, automakers are prioritizing flexibility over rigid deadlines, ensuring brands like Rolls-Royce evolve without alienating their core clientele.

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Elon Musk teases expectations for Tesla’s AI6 self-driving chip

This optimistic timeline for tape-out—the stage where chip design is finalized before manufacturing—signals Tesla’s push to rapidly advance its silicon capabilities.

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Credit: Grok

Tesla CEO Elon Musk is outlining expectations for the AI6 self-driving chip, which is still two generations away. Despite this, it is already in the plans of the company and its serial entrepreneur CEO, who has high expectations for it.

Musk provided fresh details on the company’s aggressive AI hardware roadmap, spotlighting the upcoming AI6 chip designed to supercharge Tesla’s self-driving tech, humanoid robots, and data center operations.

In a post on X dated March 19, Musk stated, “With some luck and acceleration using AI, we might be able to tape out AI6 in December.”

This optimistic timeline for tape-out—the stage where chip design is finalized before manufacturing—signals Tesla’s push to rapidly advance its silicon capabilities.

The announcement builds on progress with the predecessor AI5. Earlier in January, Musk announced that the AI5 design was “in good shape” and “almost done,” describing it as an “existential” project for the company that demanded his personal attention on weekends.

He characterized AI5 as roughly equivalent to Nvidia’s Hopper class performance in a single system-on-chip (SoC) and Blackwell-level as a dual configuration, but at significantly lower cost and power usage.

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Elon Musk is setting high expectations for Tesla AI5 and AI6 chips

Musk highlighted that AI5 “will punch far above its weight” thanks to Tesla’s co-designed AI software and hardware stack, making maximal use of every circuit. While capable of data center training tasks, it is primarily optimized for edge computing in Optimus robots and Robotaxi vehicles.

For AI6, Musk envisions substantial gains. “In the same half reticle and same process node, we think a single AI6 chip has the potential to match a dual SoC AI5,” he explained.

The company is targeting ambitious nine-month development cycles for future chips, allowing rapid iteration to AI7, AI8, and beyond. AI5/AI6 engineering remains Musk’s top time allocation at Tesla, with the CEO calling AI5 “good” and AI6 “great.”

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Samsung is expected to manufacture the AI6 chips, following deals worth billions, while AI5 will leverage TSMC and Samsung production. These chips will form the backbone of Tesla’s Full Self-Driving system, enabling safer and more capable autonomy, alongside powering dexterous movements in Optimus bots and efficient inference in expanding data centers.

Tesla to discuss expansion of Samsung AI6 production plans: report

Musk has also restarted work on the Dojo 3 supercomputer project now that AI5 is progressing. Long-term plans include in-house manufacturing via the Terafab facility.

By accelerating chip development with AI tools, Tesla aims to reduce dependence on third-party GPUs and deliver high-performance, energy-efficient solutions tailored to its ecosystem. Success with AI6 could mark a major milestone in Tesla’s journey toward full autonomy and robotics leadership, though timelines remain subject to manufacturing realities.

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SpaceX is quietly becoming the U.S. Military’s only reliable rocket

Space Force drops ULA for SpaceX on GPS launch after Vulcan rocket anomaly investigation halts flights.

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The U.S. Space Force announced today it is switching an upcoming GPS III satellite launch from United Launch Alliance’s Vulcan rocket to a SpaceX Falcon 9, a move that is as much a reflection of Vulcan’s mounting problems as it is a validation of SpaceX’s growing dominance in national security space launch. The GPS III Space Vehicle 09, originally contracted to fly on Vulcan this month, will now target a late April liftoff on Falcon 9, marking the fourth consecutive GPS III satellite the Space Force has moved to SpaceX after contracts were originally awarded to ULA.

The immediate trigger is a solid rocket motor anomaly that occurred on February 12 during Vulcan’s USSF-87 mission. Although the payloads reached orbit and ULA declared the mission successful, the company characterized the malfunction as a “significant performance anomaly” and has since paused all military launches on Vulcan pending a root cause investigation.

“With this change, we are answering the call for rapid delivery of advanced GPS capability while the Vulcan anomaly investigation continues,” said Systems Delta 81 Commander Col. Ryan Hiserote. “We are once again demonstrating our team’s flexibility and are fully committed to leverage all options available for responsive and reliable launch for the Nation.”

The broader reality is that SpaceX’s reliability record and launch cadence have made it the path of least resistance for the Pentagon, and bodes well with Elon Musk’s plans to IPO SpaceX sometime this year. Its Falcon 9 is the most flight-proven rocket in history, and the Space Force’s Rapid Response Trailblazer program was specifically designed to enable exactly this kind of provider swap for GPS missions, and effectively building SpaceX’s flexibility into the national security launch architecture by design.

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SpaceX IPO is coming, CEO Elon Musk confirms

For ULA, the stakes are existential. The company entered 2026 with aspirations of finally turning a corner after years of Vulcan delays, with interim CEO John Elbon pointing to a backlog of over 80 missions as reason for optimism. Meanwhile, SpaceX’s contracts with the Space Force have given it a formal pathway to take on even more national security launches going forward.

The significance of today’s announcement extends beyond one satellite swap. It reinforces that America’s most critical space infrastructure, including GPS, missile warning, and beyond, is increasingly dependent on a single commercial provider.

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