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SpaceX vs. Blue Origin: The bickering titans of new space
In the past three years, SpaceX has made incredible progress in their program of reusability. In the practice’s first year, the young space company led by serial tech entrepreneur Elon Musk has performed three successful commercial reuses of Falcon 9 boosters in approximately eight months, and has at least two more reused flights scheduled before 2017 is out. Blue Origin, headed and funded by Jeff Bezos of Amazon fame, is perhaps most famous for its supreme confidence, best illustrated by Bezos offhandedly welcoming SpaceX “to the club” after the company first recovered the booster stage of its Falcon 9 rocket in 2015.
Blue Origin began in the early 2000s as a pet project of Bezos, a long-time fan of spaceflight and proponent of developing economies in space. After more than a decade of persistent development and increasingly complex testbeds, Blue Origin began a multi-year program of test flights with its small New Shepard launch vehicle. Designed to eventually launch tourists to the veritable edge of Earth’s atmosphere in a capsule atop it, New Shepard began its test flights in 2015 and after one partial failure, has completed five successful flights in a row. The space tourism company has subtly and not-so-subtly belittled SpaceX’s accomplishments over the last several years, and has engendered a fair bit of hostility towards it as a result.
Admittedly, CEO Elon Musk nurtured high expectations for the consequences of reuse, and has frequently discussed SpaceX’s ambition to reduce the cost of access to orbit by a factor of 10 to 100. However, after several reuses, it is clear that costs have decreased no more than 10-20%. What gives?
Well, Musk’s many comments on magnitudes of cost reduction were clearly premised upon rapid and complete reuse of both stages of Falcon 9, best evidenced by a concept video the company released in 2011.
The reality was considerably harder and Musk clearly underestimated the difficulty of second stage reuse, something he himself has admitted. COO Gwynne Shotwell was interviewed earlier this summer and discussed SpaceX’s updated approach to complete reusability, and acknowledged that second stage reuse was no longer a real priority, although the company will likely attempt second stage recovery as a validation of future technologies. Instead of pursuing the development of a completely reusable Falcon 9, SpaceX is instead pushing ahead with the development of a much larger rocket, BFR. BFR being designed to enable the sustainable colonization of space by realizing Musk’s original ambition of magnitudes-cheaper orbital launch capabilities.
Competition on the horizon?
Meanwhile, SpaceX’s only near-term competitor interested in serious reuse has made gradual progress over the last several years, accelerating its pace of development more recently. Blue Origin’s second New Shepard vehicle, designed to serve the suborbital space tourism industry, conducted an impressive five successful launches and landings over the course of 2016 before being summarily retired. NS2’s antecedent suffered a failure while attempting its first landing and was destroyed in 2015, but Blue learned quickly from the issues of Shepard 1 and has already shipped New Shepard 3 to its suborbital launch facilities near Van Horn, Texas. While NS3 is aiming for an inaugural flight later this year, NS4 is under construction in Kent, Washington and could support Blue’s first crewed suborbital launches in 2018.
More significant waves were made with an announcement in 2016 that Blue was pursuing development of a partially reusable orbital-class launch vehicle, the massive New Glenn. On paper, New Glenn is quite a bit larger than even SpaceX’s Falcon 9, and appears to likely be more capable than the company’s “world’s most powerful rocket” while completely recovering its boost stage. In a completed, manufactured, and demonstrably reliable form, New Glenn would be an extraordinarily impressive and capable launch vehicle that could undoubtedly catapult Blue Origin into position of true competition with SpaceX’s reusability efforts.
- The New Shepard booster. (Blue Origin)
- Blue Origin’s New Shepard capsule could carry passengers as high as 100km in 2018. (Blue Origin)
- A render of Blue Origin’s larger New Glenn vehicle. (Blue Origin)
However, while Blue Origin executives brag about “operational reusability” and tastelessly lampoon efforts that “decided to slap some legs on [to] see if [they] could land it”, the unmentioned company implicated in those barbs has begun to routintely and commercially reuse orbital-class boosters five times the size of Blue’s suborbital testbed, New Shepard.
Apples to oranges
The only point at which Blue Origin poses a risk to SpaceX’s business can be found in a comparison of funding sources. SpaceX first successes (and failures) were funded out of Elon Musk’s own pocket, but nearly all of the funding that followed was won through competitive government contracts and rounds of private investment. To put it more simply, SpaceX is a business that must balance costs and returns, while Blue Origin is funded exclusively out of billionaire CEO Jeff Bezos’ pocket.
As a result of being completely privately funded, Bezos’ deep pockets could render Blue more flexible than SpaceX when pricing launches. If Blue chooses to aggressively price New Glenn by accounting for booster reusability, it could pose a threat to SpaceX’s own business strategy. If SpaceX is unable to recoup its investment in reusability before New Glenn is regularly conducting multiple commercial missions per year, likely no earlier than 2021 or 2022, SpaceX’s Falcon 9 pricing could be rendered distinctly noncompetitive.
However, this concern seems almost entirely misplaced. SpaceX has half a decade of experience mass-producing orbital-class (reusable) rockets, (reusable) fairings, and propulsion systems, whereas Blue Origin at best has minimal experience manufacturing a handful of suborbital vehicles over a period of a few years. Blue has a respectable amount of experience with their BE-3 hydrolox propulsion system, and that will likely transfer over to the BE-3U vacuum variant to be used for New Glenn’s third stage. The large methalox rocket engine (BE-4) that will power New Glenn’s first stage also conducted its first-ever hot-fire just weeks ago, a major milestone in propulsion development but also a reminder that BE-4 has an exhaustive regime of engineering verification and flight qualification testing ahead of it.
First hotfire of our BE-4 engine is a success #GradatimFerociter pic.twitter.com/xuotdzfDjF
— Blue Origin (@blueorigin) October 19, 2017
Perhaps more importantly, the company’s relative success with New Shepard’s launch, recovery, and reuse has not and cannot move beyond small suborbital hops, and thus cannot provide the experience at the level of orbital rocketry. New Shepard is admittedly capable of reaching an altitude of 100km, but the suborbital vehicle’s flight regime does not require it to travel beyond Mach 4 (~1300 m/s). The first stage of Falcon 9, however, is approximately four times as tall and three times the mass of New Shepard, and boosters attempting recovery during geostationary missions routinely reach almost twice the velocity of New Shepard, entering the thicker atmosphere at more than 2300 m/s (1500-1800 m/s for LEO missions). Falcon 9’s larger mass and velocity translates into intense reentry heating and aerodynamic forces, best demonstrated by the glowing aluminum grid fins that can often be seen in SpaceX’s live coverage of booster recovery. Blue Origin’s New Glenn concept is extremely impressive on paper, but the company will have to pull off an extraordinary leap of technological maturation to move directly from suborbital single-stage hops to multi-stage orbital rocketry. Blue’s accomplishments with New Shepard are nothing to scoff at, but they are a far cry from routine orbital launch services.
SpaceX’s future fast approaches
Translating back to the new establishment, Falcon 9 will likely remain SpaceX’s workhorse rocket for some five or more years, at least until BFR can prove itself to be a reliable and affordable replacement. This change in focus, combined with the downsides of second stage recovery and reuse on a Falcon 9-sized vehicle, means that SpaceX will ‘only’ end up operationally reusing first stages and fairings from the vehicle. The second stage accounts for approximately 20-30% of Falcon 9’s total cost, suggesting that rapid and complete reuse of the fairing and first stage could more than halve its ~$62 million price. Yet this too ignores another mundane fact of corporate life SpaceX must face. Its executives, Musk included, have lately expressed a desire to at least partially recoup the ~$1 billion that was invested to develop reuse. Assuming a partial 10% reduction in cost to reuse customers and profit margins of 50% with rapid and total reuse of the first stage and fairing, 20 to 30 commercial reuses would recoup most or all of SpaceX’s reusability investment.
Musk recently revealed that SpaceX is aiming to complete 30 launches in 2018, and that figure will likely continue to grow in 2019, assuming no major anomalies occur. Manufacturing will rapidly become the main choke point for increased launch cadence, suggesting that drastically higher cadences will largely depend upon first stage reuse with minimal refurbishment, which just so happens to be the goal of the Falcon 9’s upcoming Block 5 iteration. Even if the modifications only manage a handful of launches without refurbishment, rather than the ten flights being pursued, each additional flight without maintenance will effectively multiply SpaceX’s manufacturing capabilities. More bluntly: ten Falcon 9s capable of five reflights could do the same job of 50 brand new rockets with 1/5th of the manufacturing backend.
- BulgariaSat-1 was successfully launched 48 hours before Iridium-2, and marked the second or three successful, commercial reuses of an orbital rocket. (SpaceX)
- SpaceX’s Hawthorne factory routinely churns out one to two complete Falcon 9s every month. (SpaceX)
- Falcon 9 B1040 returns to LZ-1 after the launch of the USAF’s X-37B spaceplane. (SpaceX)
Assuming that upcoming reuses proceed without significant failures and Falcon 9 Block 5 subsumes all manufacturing sometime in 2018 or 2019, it is entirely possible that SpaceX will undergo an extraordinarily rapid phase change from expendability to reusability. Mirroring 2017, we can imagine that SpaceX’s Hawthorne factory will continue to churn out at least 10 to 20 Block 5 Falcon 9s over the course of 2018. Assuming 5 to 10 maintenance-free reuses and a lifespan of as many as 100 flights with intermittent refurb, a single year of manufacturing could provide SpaceX with enough first stages to launch anywhere from 50 to 2000 missions. The reality will inevitably find itself somewhere between those extremely pessimistic and optimistic bookends, and they of course do not account for fairings, second stages, or expendable flights.
If we assume that the proportional cost of Falcon 9’s many components very roughly approximates the amount of manufacturing backend needed to produce them, downsizing Falcon 9 booster production by a factor of two or more could free a huge fraction of SpaceX’s workforce and floor space to be repurposed for fairing and second stage production, as well as the company’s Mars efforts. Such a phase change would also free up a considerable fraction of the capital SpaceX continually invests in its manufacturing infrastructure and workforce, capital that could then be used to ready SpaceX’s facilities for production and testing of its Mars-focused BFR and BFS.
“Gradatim ferociter”
It cannot be overstated that the speculation in this article is speculation. Nevertheless, it is speculation built on real information provided over the years by SpaceX’s own executives. Rough estimates like this offer a glimpse into a new launch industry paradigm that could be only a year or two away and could allow SpaceX to begin aggressively pursuing its goal of enabling a sustainable human presence on Mars and throughout the Solar System.
Blue Origin’s future endeavors shine on paper and their goal of enabling millions to work and live space are admirable, but the years between the present and a future of routine orbital missions for the company may not be kind. The engineering hurdles that litter the path to orbital rocketry are unforgiving and can only be exacerbated by blind overconfidence, a lesson that is often only learned the hard way. Blue Origin’s proud motto “Gradatim ferociter” roughly translates to “Step by step, ferociously.” One can only hope that some level of humility and sobriety might temper that ferocity before customers entrust New Glenn with their infrastructural foundations and passengers entrust New Shepard with their lives.
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Tesla Q2 delivery consensus confirms this long-standing theory
Tesla released what analysts believe the company will report in terms of deliveries and energy deployments for Q2, but the figures seem to confirm a long-standing theory on the company’s vehicle division.
For years, Tesla was just looked at as a car company. Now that it has established itself as a powerhouse in energy, AI, and tech as a whole, the company is now less hellbent on achieving quarterly growth, on a sequential basis, at least from a major standpoint.
Tesla topped out its annual deliveries in 2023 at 1.81 million, and in the two years since, the company has reported a decrease in deliveries for the entire 12-month term both times.
With Tesla delivering 358,023 cars in Q1, a 6.3 percent increase over Q1 2025, but falling short of Wall Street expectations at 365,000-370,000 units, the narrative around vehicle deliveries and their importance continued to change earlier this year. Some might say it is convenient, but others might say it is the typical evolution of a company that continues to change over time.
For Q2, Tesla’s delivery consensus estimates sit at 406,024 units, analysts believe. They were surveyed from Daiwa, DB, Wedbush, Cowen, Canaccord, Baird, Wolfe, BMP Paribas, Goldman Sachs, RBC, Evercore ISI, Barclays, Bank of America, Wells Fargo, Morgan Stanley, Truist, UBS, Jefferies, JPM, Needham & Co., HSBC, and William Blair.

Credit: Tesla
Tesla is also expected to report deployments of 13.8 GWh this quarter.
The change to Tesla’s overall narrative now leans less on vehicle deliveries and more on its other projects. Most notably, Tesla’s Robotaxi project has taken the priority over most of its other business ventures, and investors and the public are more concerned about the deployment of vehicles into the fleet, the operation of a driverless ride-hailing service, Cybercab production and operation, and expansion into new cities.
Tesla analyst realizes one big thing about the stock: deliveries are losing importance
This big narrative switch happened when Tesla indicated it was looking at making transportation a service by launching a ride-hailing service that will operate using Tesla’s Full Self-Driving suite. Once unsupervised operation begins, Robotaxi could be a new way for people to get around, all without a driver in their car.
Instead, they will rely on the billions of miles Tesla has accumulated from its real-world fleet.
It is important to note that Tesla remains significant in the automotive sector, and deliveries must continue as they have for years. Tesla still has a strong automotive business and needs to execute further on all facets to keep its investors happy.
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Tesla looks keen to bring larger Model Y L to the U.S.
Tesla launched the slightly larger Model Y L in China last year, and it became a hit in no time. The longer wheelbase, larger interior, and slightly more forgiving legroom area in the Model Y L became a sought-after possibility for U.S. buyers, who have been begging the company for a larger SUV.
Now, Tesla needs it more than ever, especially considering the Model X was discontinued alongside its Model S sibling earlier this year. It looks to be more likely than ever, and based on recent reports, it will fall in line with CEO Elon Musk’s prediction that it would arrive in the United States in late 2026.
Recent reports from Forbes and Not a Tesla App both have indicated Tesla plans to bring the Model Y L to the U.S. this year. The reports cite “credible sources,” and an analyst from AutoForecast Solutions named Sam Fiorani stated that the car would enter production later this year.
Fiorani said:
“China, Australia, and India are supplied by the factory in China, which will not supply vehicles to the U.S. Production of the Model Y L is expected to begin in the U.S. in September, which will lead to sales beginning before the end of 2026.”
Production would take place at Gigafactory Texas.
Additionally, a few Model Y L units have been spotted under wraps in the United States, giving more indication that Tesla plans to bring the vehicle to the U.S. When Tesla is close to launching a vehicle in the U.S., it is not uncommon to see these models with the exact car covers that you see below:
Looks like another Tesla Model Y L was spotted in the U.S.! pic.twitter.com/jhsdkcN5Go
— TESLARATI (@Teslarati) June 26, 2026
It makes sense, especially considering Musk hinted the Model Y L would make it to the U.S. in late 2026, but it was up in the air. The CEO said the advent of self-driving might not warrant a larger SUV coming to the U.S. market specifically.
The problem is, consumers do not want to hear that. They love Tesla’s tech, FSD, and other features, but they need more space for growing families. The Model X is gone, and the most anyone can fit in a Tesla right now is seven people in the seven-seat Model Y. That back row is truly only large enough to fit small children comfortably.
Tesla fans have requested a full-size SUV, and the company has made some hints that it could be in the plans.
The Model Y and Model Y L differ noticeably in size, with the Model Y L being a stretched, six-seat variant designed for great interior room. The Standard Model Y measures approximately 4,790mm in length, 1,982 mm in width with the mirrors folded, 1,624mm in height, and 2,890mm in wheel base.
In contrast, the Model Y L extends to be about 4,969–4,976mm long (roughly 179mm or 7 inches longer), stands 1,668mm tall (+44mm), and features a significantly longer 3,040 mm wheelbase (+150mm), while maintaining the same width.
This elongation primarily benefits rear passenger space and enables a 2+2+2 seating layout with captain’s chairs, though it slightly reduces maximum cargo capacity behind the rearmost seats and adds a bit of overall mass and turning radius. The result is a more spacious family hauler that still shares the core footprint and agile character of the original Model Y.
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One of Tesla’s biggest threats just got banned in the U.S.
In a major development that will inevitably strengthen Tesla’s dominant position in the American EV market, Polestar has been effectively banned from selling new vehicles in the United States, starting with the 2027 model year.
The U.S. Department of Commerce denied Polestar authorization under the Connected Vehicle Rule, which prohibits vehicles containing certain connected technologies (Cellular, Wi-Fi, Bluetooth, etc.) linked to China or Russia due to national security risks, including potential data collection on American drivers.
🚨 A Tesla competitor goes down
Polestar will no longer sell new vehicles in the United States starting with the 2027 model year.
The U.S. Department of Commerce denied the brand authorization under the Connected Vehicle Rule, which restricts the sale of cars with software and… pic.twitter.com/TrwnQeoiES
— TESLARATI (@Teslarati) June 25, 2026
Polestar, which is majority-owned by China’s Geely Holding, could not obtain the required exemption despite producing some models domestically.
Polestar confirmed it will sell off any remaining inventory of the Polestar 3 and Polestar 4 models, while continuing service and warranty support for existing customers. No new models or major refreshes will reach U.S. buyers, and the company is pivoting its growth strategy to Europe, where it already generates the vast majority of its sales.
The outcome removes a direct premium EV competitor that had positioned itself as a stylish, performance-oriented alternative to Tesla’s lineup. The Polestar 2 challenged the Model 3, while the Polestar 3 and 4 targeted segments overlapping with the Model Y and upcoming Tesla offerings. Polestar’s U.S. sales had already been sluggish amid intense competition and slower demand, representing just 6 percent of its global volume in the first quarter of 2026.
While Polestar was not on Tesla’s level in the U.S., it still places a dent in the evergrowing field of Tesla competitors in the country, where it has long dominated EV sales.
Tesla faces none of these hurdles. As a U.S.-founded and U.S.-headquartered company with major manufacturing in Fremont, Austin, and Nevada, Tesla’s vehicles are built with compliant domestic and allied supply chains. Its Full Self-Driving technology, over-the-air software updates, and vertically integrated ecosystem were developed entirely in-house without foreign ownership entanglements that trigger national security reviews, at least in the U.S.
Of course, it did face a similar threat in China a few years back:
Elon Musk responds to reports of Tesla ban among China’s military over security concerns
The Connected Vehicle Rule, first advanced under the prior administration and upheld under the current one, is part of a broader U.S. effort to protect the domestic auto industry and critical technology from Chinese influence. High tariffs on Chinese-made EVs and related restrictions have already reshaped the market. Tesla benefits directly: it avoids these barriers while continuing to lead in U.S. EV sales volume, Supercharger network expansion, and energy storage integration.
By clearing Polestar from the new-vehicle playing field, the policy reduces competitive pressure in the premium and performance EV segments where Tesla has invested billions. American consumers seeking cutting-edge electric vehicles now have one fewer option tied to foreign adversaries — and one clearer path to the market leader that has driven the EV transition from the start.
For Tesla, this is more than regulatory relief. It is a strategic tailwind that reinforces its position as America’s premier EV innovator at a time when domestic manufacturing and technological independence matter most.





