News
SpaceX’s West Coast drone ship begins Panama Canal transit on journey to Florida (or Texas)
After traveling more than 3500 miles (5600 km), SpaceX autonomous spaceport drone ship (ASDS) Just Read The Instructions (JRTI) began its eastbound transit of the Panama Canal on August 18th, placing the vessel roughly two-thirds of the way to its unknown destination.
As previously discussed on Teslarati, JRTI’s move came as a bit of a surprise and it’s still anyone’s bet if the SpaceX recovery vessel heads for Texas or Florida immediately after exiting the Panama Canal. Nevertheless, JRTI’s presence at either (or, more likely, both) possible destinations arguably centers around the imminent demands of a planned ramp of SpaceX’s Starlink satellite constellation launch cadence, as well as an equally imminent need for recovery assets to support the first suborbital Starship test flights.
On July 31st, JRTI departed Port of Los Angeles – its home for the last four years – under tow behind tugboat Alice C. The duo arrived at the Canal on August 15th and, after a several-day wait in a large passage queue, the drone ship and its paired tugboat are finally on their way through the canal, although traffic still remains high and another day (or several) of waiting is likely in order.
After successfully making it through the first half of the transit, JRTI and Alice C are currently waiting in line while westbound traffic is routed through. That wait will likely last hours, not days, (hopefully) allowing JRTI to exit the canal on Tuesday or Wednesday, leaving drone ship free to head towards its final destination.
JRTI has two possible destinations: Port of Brownsville, Texas or Port Canaveral, Florida. Both options are roughly 1800 mi (3000 km) from the Panama Canal’s western mouth and, extrapolating from the first major leg of the journey, should take Alice C around 8 days to tow JRTI across the finish line. Barring mishaps, the drone ship should thus be able to arrive at its new home sometime in the final week of August – roughly August 27th to the 31st.
To the East, to the Gulf
As previously discussed on Teslarati, there are good cases to make for both potential drone ship destinations. On the East Coast, SpaceX’s plans to ramp up its internal Starlink launch cadence could require multiple drone ship to prevent those ambitions from seriously impacting the company’s commercial launch manifest. The readiness of one or two of the payloads is uncertain, but SpaceX has anywhere from seven to nine Falcon 9 launches scheduled in Q4 2019, requiring a cadence significantly higher than SpaceX’s activity in the first half of 2019.
At the same time, extrapolating from SpaceX’s H1 2019 cadence (1.33 launches per month), more than doubling that average cadence to 3 launches per month in the final quarter seems ambitious, at a minimum. SpaceX has achieved six-launch quarters several times in the last few years, likely a reasonable expectation for Q4 2019. In short, this is all to say that SpaceX has made do with one drone ship in the past while hitting similar launch cadences, meaning that the need for JRTI at Port Canaveral is probably not urgent.
On the Gulf Coast, SpaceX has established a Starship development facility in Boca Chica, Texas, just a handful of miles north of the southernmost tip of Texas. A full-scale, low-fidelity prototype known as Starhopper completed its first test flight on July 25th and is likely just days away from a second test flight. Meanwhile, SpaceX Boca Chica is simultaneously assembling what CEO Elon Musk has described as the “Mk1” orbital Starship prototype and is making spectacularly rapid progress.
Musk recently tweeted that SpaceX’s Mk1 Starship and a second parallel build – Starship Mk2 – could be ready for their first (suborbital) flights as early as late-September or October, followed by one of the spacecraft’s first orbital launch attempt an incredibly ambitious “2-3 months after” the first test flight. Per additional statements from Musk in 2018 and 2019, SpaceX plans to subject either or both of its Mk1 and Mk1 Starships to a high-altitude, high-velocity test program before proceeding to orbital launch attempts.
Said extreme testing could easily involve Starship traveling on high suborbital trajectories dozens or even hundreds of miles above Earth’s surface, potentially demanding an ocean-going landing platform far downrange. Given that Starship is in its very early stages of integrated development, any downrange assets (i.e. JRTI) needed for test flights will need to be very flexible, as Starship launch attempts could easily slip days or weeks with little to no notice.
Best of both worlds
Although pitting options against each other is entertaining and has its uses, the fact remains that once drone ship JRTI has passed through the Panama Canal, traveling from, say, Florida to Texas or vice versa is far less arduous a journey than the trip from Port of LA. In other words, moving JRTI between Port of Brownsville and Port Canaveral every few months should be very little trouble, easily allowing the drone ship to service both Gulf and East Coast recovery needs.
Given that SpaceX’s next Falcon 9 launch is believed to be no earlier than late-October, it’s not even out of the question that JRTI will stop in Brownsville for one month or several before heading to Port Canaveral as SpaceX attempts to complete a very busy Q4 2019 launch manifest. Stay tuned…
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
