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SpaceX closes in on West Coast Starlink launches with lease for drone ship dock space

Late Falcon 9 booster B1048 sails into Port of Los Angeles. A new SpaceX lease in an adjacent port suggests that the view could return to the West Coast after a more than three-year hiatus. (Pauline Acalin)

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Amid a major hiring push and calls for monthly launches, SpaceX has taken its latest step towards launching Starlink satellites from the West Coast with a lease for rocket recovery ship dock space at the Port of Long Beach.

News of the port lease broke on April 26th with a tweet from the mayor of Long Beach, California after the Port of Long Beach (POLB) Commission voted to approve SpaceX’s 24-month sublease with an effective start date of May 1st, 2021. From 2014 to 2020, a massive floating rocket launch complex and associated service ships once used by SeaLaunch called POLB’s Pier 16 home while mothballed and the company left behind a decent amount of infrastructure when it vacated the facility last year.

That includes a ~5600 square meter (~65,000 sq ft) warehouse and office space formerly used to process SeaLaunch payloads and Ukrainian Zenit rockets, as well as a pier and dock space generally optimized for loading and unloading large rockets from rocket transport ships. In other words, Pier 16 is a perfect fit for SpaceX’s needs.

The news came as a surprise because SpaceX already has a lease for several berths and dock space at Port of San Pedro, which – along with Port of Long Beach – makes up the greater Port of Los Angeles. SpaceX has used those facilities for the better part of a decade – initially to support Dragon spacecraft recoveries but later as a hub for drone ship Just Read The Instructions (JRTI) and fairing recovery ship Mr. Steven (later Ms. Tree).

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SpaceX has a bit of a sordid history with port leases over the last several years after twice entering and backing out of Port of Los Angeles (San Pedro) lease agreements to build a Starship factory directly on the water in 2018 and 2020. This time around, POLB commission documents indicate that this new lease is not the third in a line of ill-fated Starship factory plans – but instead a simple relocation of existing West Coast Falcon rocket recovery operations just two miles east of their current home.

It’s unclear why exactly SpaceX is leasing much larger berth and dock space at a port in competition with its current Port of Los Angeles landlord or if Pier 16 will be an addition to – or a replacement for – its current berths to the west. At approximately $100,000 per month, Pier 16 will be substantially more expensive, ruling out cost savings, which could mean that SpaceX has reason to believe that its West Coast rocket recovery operations are going to experience a substantial uptick in activity in the near future.

Indeed, in retrospect, SpaceX’s current Port of San Pedro berths and dock space have always been fairly limited, offering just enough space for a few small tents on concrete and a drone ship and two support vessels to park end to end. Assuming SpaceX moves all operations to Pier 16 and closes out its San Pedro lease, the new facilities should offer a bit more dock space along the pier itself, as well as far more room – and an existing warehouse with offices – to process recovered Falcon boosters and fairings.

Over half a decade of operations, SpaceX recovered Falcon boosters with drone ship JRTI just seven times (of eight attempts) on the West Coast, making it clear why the company simply chose to make do with close quarters and a barebones dockside setup. Now, however, SpaceX appears to be preparing its Vandenberg Air Force Base (VAFB) launch site and associated Port of LA recovery assets for a far more ambitious period of Falcon 9 launch activity.

Other observations support that conclusion. Over the last six or so months, SpaceX has been aggressively hiring to fully outfit its VAFB SLC-4 launch pad after supporting just two West Coast launches in the last ~28 months. Most notably, hiring ‘flyers’ distributed on social media by SpaceX employees touted a target of monthly launches from the company’s West Coast pad – an unprecedented cadence over the decade SpaceX has leased it.

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First reported by Spaceflight Now, SpaceX President and COO Gwynne Shotwell recently revealed that the company intends to begin dedicated polar Starlink launches from Vandenberg as early as this summer – July 2021 if taken literally. Other “industry officials” reportedly corroborated those plans.

With its hiring campaign finally starting to slow down and a new Port of Long Beach lease set to open on May 1st, the only real ‘missing link’ for SpaceX’s plans to restart regular West Coast Falcon 9 launches is the fleet of ships the company will need to recover Falcon boosters and payload fairings. To maximize efficiency, dedicated polar Starlink launches will require Falcon 9 boosters to land far downrange and will be even more challenging than the rocket’s now-routine missions to low Earth orbit (LEO), which require almost every ounce of performance the rocket can give.

SpaceX transported its second drone ship – Just Read The Instructions (JRTI) – across the Panama Canal from Port of LA to Port Canaveral, Florida in 2019, where it still operates today. To achieve SpaceX’s planned cadence of up to 48 launches in 2021, the company will almost certainly need both drone ships on the East Coast. A third drone ship – named A Shortfall Of Gravitas (ASOG) – has been in the works for years, though SpaceX CEO Elon Musk has long described the vessel as an addition to the company’s Florida fleet that would enable Falcon Heavy to land all three first-stage boosters at sea for maximum payload capacity.

For now, we’ll just have to wait and see if SpaceX intends to send that third drone ship directly to California to support an imminent series of polar Starlink launches.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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