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SpaceX Falcon 9 wins Korean launch contract as 2019 mystery missions persist

A brand new Falcon 9 rocket rolls out to Pad 39A in February 2019. (NASA - Joel Kowsky)

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SpaceX has silently announced that Falcon 9 won a contract for a South Korean military communications satellite, currently scheduled to launch from the company’s Cape Canaveral Air Force Station (CCAFS) LC-40 pad no earlier than November 2019.

Subcontracted from Lockheed Martin to Airbus Defense and Space in 2016, the satellite – known as Anasis II (formerly KMilSatCom 1) – is based on a common bus built by Airbus and could weigh anywhere from 3500 to 6000 kilograms (7500-13,200 lb). Falcon 9 will be tasked with launching Anasis II to geostationary transfer orbit (GTO), after which the satellite will use its own onboard propulsion to circularize the orbit and begin operations. Although the Korean contract brings SpaceX one step closer to its goal of 18-21 launches (excluding Starlink) in 2019, it also raises the question: what mystery missions are missing from public launch manifests?

Manifest Mystery

As previously discussed in both Teslarati articles and newsletters, comments from SpaceX executives in February and May 2019 reiterate the company’s expectation of 18-21 launches in 2019, excluding Starlink. Hofeller’s “more than 21 launches” admittedly came more than two months before a catastrophic Crew Dragon failure threw the spacecraft’s launch manifest into limbo.

Three months later, SpaceX President and COO Gwynne Shotwell reiterated the idea that SpaceX could beat its 2018 launch record (21 launches) or at least get close. Curiously, she specifically noted that SpaceX’s purported 18-21 launch manifest excluded Starlink missions, of which SpaceX has already launched one. In short, SpaceX has completed 7 launches in 2019 (6 if Starlink v0.9 is excluded). The company’s public manifest – unofficially cobbled together by fans – shows 9 more launches scheduled for a total of 15 non-Starlink launches in 2019.

To meet Shotwell’s expected 18-21 non-Starlink launches, anywhere from 3 to 6 missions are apparently missing from publicly-managed launch manifests. It’s unclear if SpaceX actually has enough launch-ready customers to achieve those ambitious targets. Additionally, SpaceX is currently on track to complete 8 launches total (1 Starlink) in the first half of 2019. In 2017 and 2018 (two years without interruption), SpaceX consistently launched an equivalent number (or more) missions in the first half of the year when compared to the second half, and both years have maxed out at 9 launches in H2.

SpaceX will have to beat that H2 record to reach 18 launches in 2019 even if Starlink missions are counted. Meanwhile, SpaceX says that as many as 1-5 additional Starlink launches are scheduled for 2019, bringing the total number of missions as high as 20-27 in differing best-case scenarios. Practically speaking, between SpaceX’s Pad 39A and LC-40 launch facilities, the company could easily maintain a biweekly or even weekly cadence (13-26 launches in H2 2019). The real constraint, however, is hardware availability – i.e. whether SpaceX has the rocket pieces and flight-ready satellite(s) it needs to launch a given mission.

SpaceX has an extremely busy 2019 manifest according to executives like Gwynne Shotwell. The company will need many a Falcon 9 upper stage (top left) and Falcon 9 booster (B1057, top right; B1056, bottom) to reach its ambitious targets. (USAF SMC, SpaceX, Tom Cross)

Can SpaceX do it?

This is an extremely hard question to answer, as all details that really matter are of the organizational, company-secrets sort that SpaceX just doesn’t publicize. From a technical and practical perspective, the answer is a reasonable confident “yes.” If Falcon Heavy Flight 3 (STP-2) is completed successfully, SpaceX will have an impressive fleet of at least 8 flight-proven Falcon 9-class boosters. Even assuming that no progress is made beyond the current Block 5 turnaround average of ~110 days (~3.5 months), SpaceX’s current fleet should be able to immediately support four launches and an additional 8-12 before the end of 2019.

The primary limit, then, would be SpaceX’s ability to produce Falcon 9 upper stages and fairings, as well as the stamina and quality of the company’s managers and employees. Even then, the question of SpaceX’s 3-6 mystery launches will remain unanswered until either the customer or launch provider choose to open up. For now, we wait…

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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