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SpaceX’s Starlink internet a step closer to customers as “user terminal” hiring ramps up
As SpaceX prepares to kick off an aggressive Starlink launch campaign in the next month or two, the company is also aggressively hiring build teams that will engineer and mass-produce crucial ground-based hardware, ranging from ground stations and mobile applications to the “user terminals” that will go in customer homes.
The proposed Starlink satellite internet constellation will be comprised of up to 12,000 satellites in low Earth orbit (LEO) and is designed to provide low latency high-speed broadband internet service the world over. Company CEO Elon Musk has previously discussed that a major focus of the constellation would be to provide reliable and fast internet service to rural and remote locations where existing service may be far too expensive or unreliable.
Over the last 6-12 months, an array of job listings have advertised well over a hundred new positions related to Starlink, with a recent trend towards prioritization of user terminal production at SpaceX’s Hawthorne, CA headquarters. SpaceX is also looking to expand its software development workforce to mature the software needed for user terminals and create a range of other customer-facing products, including a “Starlink Mobile” app for both Android and iOS devices.
Similar to current satellite TV and internet solutions, SpaceX’s Starlink internet service will require ground-based receivers – “user terminals” – at their location of use. By all appearances, SpaceX may also have plans to integrate a WiFi router directly into the terminal to make the user experience as seamless as possible, but it’s just as likely that SpaceX will simply include ports for users to connect their own routers. Musk has previously stated that the user terminals will use phased arrays antennas that will allow them to stay motionless on the ground while electronically ‘steering’ to ensure the best possible satellite connection.
The user terminals will be the connect-all hardware point that will “sit in (Starlink) customers’ homes” to “bridge the gap between OS software, flight software, antenna software, and modem software.” Presumably, the User Terminals will be far more advanced than current access modems and will also encompass a router that would allow satellite wifi service throughout the area of access. Past statements indicate that SpaceX intends for the terminals to be roughly the size of a small pizza box.
In line with user terminal planning, SpaceX has also begun hiring developers for a Starlink Mobile application. This will enable customers to enjoy “a seamless experience managing their accounts and internet access”, presumably offering something akin to the experience that current Tesla customers have with Tesla’s mobile apps.
The current Tesla app is a comprehensive experience that allows user monitoring and customization of every aspect of their Tesla products inclusing vehicles and Powerwall energy systems. The experience guides the user from set-up to everyday use of their various Tesla products.
From the senior software engineer job listing, it can be assumed that the Starlink Mobile app will be comparable to the Tesla app. The advertised position will “bring to life the mobile portal into Starlink.” It’s very likely that the Starlink Mobile app will allow the user to monitor device connections, download and upload speeds, and other customer-specific experiences such as account access and billing. The app will be built completely in-house and from the ground up to ensure that it is specified and tailored to meet the various requirements of a comprehensive and quality customer experience.
SpaceX is expected to ramp up the development and manufacturing of all Starlink supportive ground systems within the coming weeks and months. The advertised positions are all located in California – the software development and manufacturing of User Terminal Teams based in Hawthorne while the mobile application software engineer position is located in Los Angeles.
According to President and COO Gwynne Shotwell, SpaceX aspires to launch 2-4 more missions in 2019 and as many as 24 dedicated Starlink missions in 2020 alone, roughly translating to a Starlink launch ever two weeks. Customer launches would occur in the interim and SpaceX has made it clear that customers will come first, with Starlink missions then filling in the gaps left in SpaceX’s commercial manifest.
SpaceX ultimately believes that it can begin serving customers after as few as 6-8 launches with 60 Starlink satellites apiece, while initial global coverage will require 24 launches. Beyond those milestones, more launches (involving anywhere from 10,000 to 40,000+ additional satellites) would simply add bandwidth and allow SpaceX to expand its customer base and distribute additional capacity based on demand.
SpaceX’s next two Starlink missions are scheduled to launch no earlier than mid-November and December 2019.
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News
Tesla is coming to Estonia and Latvia in latest European expansion: report
Tesla seems to be accelerating its regional expansion following its recent launch in Lithuania.
Recent reports have indicated that Tesla has taken a step toward entering the Baltic states by registering new subsidiaries in Latvia and Estonia.
Filings suggest that Tesla is accelerating its regional expansion following its recent launch in Lithuania, with service centers likely coming before full sales operations.
Official entities in Latvia and Estonia
Tesla has established two new legal entities, Tesla Latvia SIA and Tesla Estonia OÜ, both owned by Tesla International B.V., as noted in an EV Wire report. Corporate records show the Estonian entity was formed on December 16, 2025, while the Latvian subsidiary was registered earlier, on November 7.
Both entities list senior Tesla executives on their boards, including regional and finance leadership responsible for new market expansion across Europe. Importantly, the entities are registered under “repair and maintenance of motor vehicles,” rather than strictly vehicle sales. This suggests that Tesla service centers will likely be launched in both countries.
The move mirrors Tesla’s recent Baltic rollout strategy. When Tesla entered Lithuania, it first established a local entity, followed by a pop-up store within weeks and a permanent service center a few months later. It would then not be surprising if Tesla follows a similar strategy in Estonia and Latvia, and service and retail operations arrive in the first half of 2026.
Tesla’s European push
Tesla saw a drop in sales in Europe in 2025, though the company is currently attempting to push more sales in the region by introducing its most affordable vehicles yet, the Model 3 Standard and the Model Y Standard. Both vehicles effectively lower the price of entry into the Tesla ecosystem, which may make them attractive to consumers.
Tesla is also hard at work in its efforts to get FSD approved for the region. In the fourth quarter of 2025, Tesla rolled out an FSD ride-along program in several European countries, allowing consumers to experience the capabilities of FSD firsthand. In early December, reports emerged indicating that the FSD ride-along program would be extended in several European territories until the end of March 2026.
Elon Musk
Elon Musk’s X will start using a Tesla-like software update strategy
The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.
Elon Musk’s social media platform X will adopt a Tesla-esque approach to software updates for its algorithm.
The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.
X’s updates to its updates
As per Musk in a post on X, the social media company will be making a new algorithm to determine what organic and advertising posts are recommended to users. These updates would then be repeated every four weeks.
“We will make the new 𝕏 algorithm, including all code used to determine what organic and advertising posts are recommended to users, open source in 7 days. This will be repeated every 4 weeks, with comprehensive developer notes, to help you understand what changed,” Musk wrote in his post.
The initiative somewhat mirrors Tesla’s over-the-air update model, where vehicle software is regularly refined and pushed to users with detailed release notes. This should allow users to better understand the details of X’s every update and foster a healthy feedback loop for the social media platform.
xAI and X
X, formerly Twitter, has been acquired by Elon Musk’s artificial intelligence startup, xAI last year. Since then, xAI has seen a rapid rise in valuation. Following the company’s the company’s upsized $20 billion Series E funding round, estimates now suggest that xAI is worth tens about $230 to $235 billion. That’s several times larger than Tesla when Elon Musk received his controversial 2018 CEO Performance Award.
As per xAI, the Series E funding round attracted a diverse group of investors, including Valor Equity Partners, Stepstone Group, Fidelity Management & Research Company, Qatar Investment Authority, MGX, and Baron Capital Group, among others. Strategic partners NVIDIA and Cisco Investments also continued support for building the world’s largest GPU clusters.
News
Tesla FSD Supervised wins MotorTrend’s Best Driver Assistance Award
The decision marks a notable reversal for the publication from prior years, with judges citing major real-world improvements that pushed Tesla’s latest FSD software ahead of every competing ADAS system.
Tesla’s Full Self-Driving (Supervised) system has been named the best driver-assistance technology on the market, earning top honors at the 2026 MotorTrend Best Tech Awards.
The decision marks a notable reversal for the publication from prior years, with judges citing major real-world improvements that pushed Tesla’s latest FSD software ahead of every competing ADAS system. And it wasn’t even close.
MotorTrend reverses course
MotorTrend awarded Tesla FSD (Supervised) its 2026 Best Tech Driver Assistance title after extensive testing of the latest v14 software. The publication acknowledged that it had previously criticized earlier versions of FSD for erratic behavior and near-miss incidents, ultimately favoring rivals such as GM’s Super Cruise in earlier evaluations.
According to MotorTrend, the newest iteration of FSD resolved many of those shortcomings. Testers said v14 showed far smoother behavior in complex urban scenarios, including unprotected left turns, traffic circles, emergency vehicles, and dense city streets. While the system still requires constant driver supervision, judges concluded that no other advanced driver-assistance system currently matches its breadth of capability.
Unlike rival systems that rely on combinations of cameras, radar, lidar, and mapped highways, Tesla’s FSD operates using a camera-only approach and is capable of driving on city streets, rural roads, and freeways. MotorTrend stated that pure utility, the ability to handle nearly all road types, ultimately separated FSD from competitors like Ford BlueCruise, GM Super Cruise, and BMW’s Highway Assistant.
High cost and high capability
MotorTrend also addressed FSD’s pricing, which remains significantly higher than rival systems. Tesla currently charges $8,000 for a one-time purchase or $99 per month for a subscription, compared with far lower upfront and subscription costs from other automakers. The publication noted that the premium is justified given FSD’s unmatched scope and continuous software evolution.
Safety remained a central focus of the evaluation. While testers reported collision-free operation over thousands of miles, they noted ongoing concerns around FSD’s configurable driving modes, including options that allow aggressive driving and speeds beyond posted limits. MotorTrend emphasized that, like all Level 2 systems, FSD still depends on a fully attentive human driver at all times.
Despite those caveats, the publication concluded that Tesla’s rapid software progress fundamentally reshaped the competitive landscape. For drivers seeking the most capable hands-on driver-assistance system available today, MotorTrend concluded Tesla FSD (Supervised) now stands alone at the top.
Tesla is coming to Estonia and Latvia in latest European expansion: report
Elon Musk’s X will start using a Tesla-like software update strategy
