Connect with us

News

Tesla on track to follow Apple’s footsteps as a software-based service provider

(Photo: Andres GE)

Published

on

As the Full Self-Driving beta continues to roll out to more Tesla owners, the EV automaker’s value as a tech stock seems to becoming more evident to some people in Wall Street. In a research note published last week, Morgan Stanley’s Adam Jonas stated that Tesla seemed to be following Apple’s playbook and becoming a software-based service provider in the future. 

Jonas explained that Apple CEO Tim Cook made his mark in the company by growing the tech giant’s revenues through software-based services. The Morgan Stanley analyst believes Tesla will follow a similar path in the future. 

“Tesla is on the verge of a profound model shift from selling cars (volume x price) to generating high-margin, recurring software and services revenue,” he wrote in his November 18 note. 

Jonas expanded on his theory, adding: “Services transformed the narrative on Apple from a stock that used to be perceived as a cyclical hardware stock fully valued at 15x earnings to one where target multiples increasingly approach 30x+ today.

“It is becoming clearer that, like many other technology firms, Tesla is using its growing fleet of hardware in services to ‘turn on’ new revenue opportunities…services that are far-reaching, high-margin, regularly recurring, and services that ultimately improve the user experience and stickiness of the platform,” the Morgan Stanley research note said.

Advertisement

Long-time Tesla bulls will not be surprised by Jonas’ new perspective of Tesla functioning like a tech giant. TSLA bulls have argued for a long time that the company should not be perceived as an automaker alone, especially considering its Tesla Energy division or the fact that the company makes its own chips and develops software, like Full Self-Driving (FSD). 

For example, Business Insider calculated that FSD’s $10,000 price tag was about 20% of the Model 3 Long Range’s cost. Morgan Stanley estimated Tesla could earn close to 100% profit margin if customers added FSD to their Model 3 LR purchase.

When considered a tech company, TSLA’s upcoming inclusion into the S&P 500 index and its $544 billion market cap makes more sense. It also explains why Tesla owners are very loyal to the company. Offering an array of services can attract new users to Tesla, like it does for Apple. It could also generate strong loyalty to a brand, which explains why Apple users find it difficult to leave the company’s ecosystem.

Advertisement

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

Advertisement
Comments

News

Tesla patent reveals strategy for solving major Full Self-Driving, Optimus issue

Published

on

Credit: Tesla

A new Tesla patent that has been granted to the company this week has revealed a potential strategy for solving a major issue that could impact both the Full Self-Driving suite and Optimus.

The patent, which is No. 12,636,684, describes a “Lens Cleaning System,” and was submitted by Tesla in May 2025.

The language in the patent details a lens cleaning system that can dispense fluid and wipe it away with a wiper assembly.

This would effectively clean any debris that would potentially impact the visibility of the cameras on Tesla automobiles or Optimus’s camera eyes. Perhaps the most pertinent example is through the Full Self-Driving suite, as debris that can accumulate on the vehicle’s exterior cameras can impact the suite’s ability to operate effectively.

This requires a remedy through manual cleaning, but this patent hints that Tesla could be planning to implement this new technology on its upcoming vehicles.

Interestingly, we have started to see it on some Robotaxi vehicles, and it will likely be included in the Cybercab, especially as that vehicle will enable full autonomy.

Back in January, the first Model Y Robotaxi units were spotted with camera washers on the side repeaters, as the video below shows fluid squirting and rinsing off any debris that is limiting visibility.

This hardware patent does bring up an interesting question for those of us who own Teslas with AI4 and have been told that our cars will one day be capable of full autonomy: Will this washer be available as a retrofit on already-built cars?

Perhaps the “Lens Cleaning System” patent is a good look at one way Tesla plans to combat one of the most obvious issues of autonomy that utilizes a camera-based system. For Optimus, it could be less needed as it could be manually cleaned by owners. For cars, it seems like a bigger necessity, especially as autonomy nears and Tesla gets close to launching a feature-complete FSD suite.

Continue Reading

News

SpaceX Starlink gets its latest airline adoptee, grabbing three of the ‘Big Four’

Published

on

Credit: American Airlines

SpaceX’s Starlink product has just gotten its latest airline adoptee, and the move marks the successful partnership of three of the “Big Four” U.S. airlines.

American Airlines announced on Tuesday that it would utilize Starlink in more than 500 narrowbody aircraft beginning in the first quarter of 2027. These include the Airbus aircraft in its fleet, including the new A321XLR and A321neo.

With the new partnership with American Airlines, Starlink is now present on three of the largest airlines in the country: American, United, and Southwest.

Starlink gets its latest airline adoptee for stable and reliable internet access

Starlink’s VP of Enterprise Sales, Jason Fritch, said:

“We are proud to bring Starlink on board American Airlines, delivering fast and reliable internet to passengers and crew. Whether traveling for leisure or business, Starlink enables a fully connected experience gate to gate, making every flight smoother and more enjoyable.”

Additionally, American Airlines Chief Customer Officer, Heather Garboden, said:

“As a premium global airline, we are continuously seeking out world-class partners like Starlink to deliver what our customers need and want. The addition of Starlink solidifies American as a leading airline in keeping passengers connected in flight.”

Starlink has been on a tear over the past year, as it has continued to be adopted by a wide variety of airlines as a more consistent and reliable way to provide WiFi to its passengers. It has already gained a great reputation among residential users, but its biggest commercial application appears to be how it is being used in the air.

The only airline of the Big Four not to adopt Starlink thus far is Delta, which chose to opt for the alternative, which is Amazon Leo. CEO Ed Bastian said to Bloomberg that Delta chose Amazon’s product over Starlink’s because “the opportunities, in terms of the improved bandwidth with a much lower price point than what we’ve ever seen from Starlink, will make a big difference.”

Delta will not start installing Amazon Leo until 2028.

“Of course, we expect Starlink will be warning people that we’re going to go with an inferior product,” Bastian said. “But I’m not too worried about partnering with Amazon.”

Continue Reading

Cybertruck

Tesla Cybertruck’s newest trim is nearing its first deliveries

Published

on

Credit: Joe Tegtmeyer | X

Tesla Cybertruck’s newest trim level is nearing its first deliveries just a few months after being offered for an incredible deal.

Back in February, Tesla officially launched a new trim of the Cybertruck, the All-Wheel-Drive, starting at just $59,990. It was a lot of truck for the money, especially considering what it offered the Rear-Wheel-Drive variant for last year, which was a total flop.

The $59,990 price that was offered initially was a deal due to its 325-mile range rating, powered tonneau, three bed outlets, Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-Wire and four-wheel steering, a 6′ x 4′ composite bed, towing capacity of 7,500 pounds, and a powered frunk.

Tesla is now nearing deliveries of this trim, according to watcher Sawyer Merritt, as Tesla has officially started assigning VINs to people who ordered the vehicle initially:

Earlier this month, we reported on units of the trim being spotted outside Gigafactory Texas by Joe Tegtmeyer.

Tesla Giga Texas buzzing as new Cybertruck appears to enter production

This Cybertruck trim was interesting because it was released basically out of nowhere, priced incredibly well, and gathered many orders in a small amount of time. However, CEO Elon Musk noted just days afterward that the vehicle would only be priced at this bargain level for ten days.

Tesla fans were not happy.

However, the issues with the pricing strategy have blown over since the February unveiling event, and now that deliveries are near, Tesla fans are anticipating the truck making its way to their driveways soon.

The truck is currently priced at $69,990, and deliveries for new orders are slated for between August and September 2026.

Continue Reading