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Tesla starts advertising campaign on Cars.com

Credit: Cars.com

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Tesla really seems to be hitting its stride with regards to its efforts to advertise its all-electric vehicles. And as per recent observations from members of the electric vehicle community, Tesla now seems to be adopting some strategic ads for people who are specifically looking for a car. 

As observed by the Tesla community on X, Tesla has now started advertising on Cars.com, one of the United States’ most popular automotive classified websites, through a large ad on the site’s homepage. Cars.com is well-respected in the industry, and it attracts an average of 26.4 million unique visitors every month

Tesla opted to focus its sponsored post on Cars.com on the Model Y crossover, the company’s best-selling car that topped worldwide vehicle sales last year. The electric vehicle maker highlighted the Model Y’s affordable price in its ad, stating that the all-electric crossover starts at just $36,490 after the federal tax credit. Clicking on the link on Cars.com’s homepage directs users to Tesla’s Model Y inventory page, where users can shop for their vehicle. 

While Tesla CEO Elon Musk has been resistant to advertisements in past years, the electric vehicle maker has steadily become more open to more traditional marketing strategies as of late. Apart from Cars.com, Tesla has also been observed to be running several advertising campaigns on platforms such as Facebook, Instagram, X, and YouTube. Dedicated Tesla ads on Google Search have also been observed by EV community members. 

Interestingly enough, some of Tesla’s advertisements are not even posted by the company itself, at least to a point. This could be seen in Rivian’s observed advertising campaign on Instagram, which promotes the company’s access to the Tesla Supercharger Network. Such campaigns, thanks to the growing number of adoptees to Tesla’s North American Charging Standard (NACS), ultimately help highlight the fact that the EV maker’s vehicles are well supported by a robust rapid charging infrastructure. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Australia confirms six-seat Model Y L launch in 2026

Compared with the standard five-seat Model Y, the Model Y L features a longer body and extended wheelbase to accommodate an additional row of seating.

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Credit: Tesla China

Tesla has confirmed that the larger six-seat Model Y L will launch in Australia and New Zealand in 2026. 

The confirmation was shared by techAU through a media release from Tesla Australia and New Zealand.

The Model Y L expands the Model Y lineup by offering additional seating capacity for customers seeking a larger electric SUV. Compared with the standard five-seat Model Y, the Model Y L features a longer body and extended wheelbase to accommodate an additional row of seating.

The Model Y L is already being produced at Tesla’s Gigafactory Shanghai for the Chinese market, though the vehicle will be manufactured in right-hand-drive configuration for markets such as Australia and New Zealand.

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Tesla Australia and New Zealand confirmed the vehicle will feature seating for six passengers.

“As shown in pictures from its launch in China, Model Y L will have a new seating configuration providing room for 6 occupants,” Tesla Australia and New Zealand said in comments shared with techAU.

Instead of a traditional seven-seat arrangement, the Model Y L uses a 2-2-2 layout. The middle row features two individual seats, allowing easier access to the third row while providing additional space for passengers.

Tesla Australia and New Zealand also confirmed that the Model Y L will be covered by the company’s updated warranty structure beginning in 2026.

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“As with all new Tesla Vehicles from the start of 2026, the Model Y L will come with a 5-year unlimited km vehicle warranty and 8 years for the battery,” the company said.

The updated policy increases Tesla’s vehicle warranty from the previous four-year or 80,000-kilometer coverage.

Battery and drive unit warranties remain unchanged depending on the variant. Rear-wheel-drive models carry an eight-year or 160,000-kilometer warranty, while Long Range and Performance variants are covered for eight years or 192,000 kilometers.

Tesla has not yet announced official pricing or range figures for the Model Y L in Australia.

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Tesla Roadster patent hints at radical seat redesign ahead of reveal

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A newly published Tesla patent could offer one of the clearest signals yet that the long-awaited next-generation Roadster is nearly ready for its public debut.

Patent No. US 20260061898 A1, published on March 5, 2026, describes a “vehicle seat system” built around a single continuous composite frame – a dramatic departure from the dozens of metal brackets, recliner mechanisms, and rivets that make up a traditional car seat. Tesla is calling it a monolithic structure, with the seat portion, backrest, headrest, and bolsters all thermoformed as one unified piece.

The approach mirrors Tesla’s broader manufacturing philosophy. The same company that pioneered massive aluminum castings to eliminate hundreds of body components is now applying that logic to the cabin. Fewer parts means fewer potential failure points, less weight, and a cleaner assembly process overall.

Tesla Roadster Seat Concept Image by TESLARATI

Tesla ramps hiring for Roadster as latest unveiling approaches

The timing of the filing is difficult to ignore. Elon Musk has publicly targeted April 1, 2026 as the date for an “unforgettable” Roadster design reveal, and two new Roadster trademarks were filed just last month. A patent describing a seat architecture suited for a hypercar, and one that Tesla has promised will hit 60 mph in under two seconds.

The Roadster, originally unveiled in 2017, has been one of Tesla’s most anticipated yet most delayed products. With a target price around $200,000 and engineering ambitions to match, it is being positioned as the ultimate showcase for what Tesla’s technology can do.

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The patent was first flagged by @seti_park on X.

Tesla Roadster Monolithic Seat: Feature Highlights via US Patent 20260061898 A1

  1. Single Continuous Frame (Monolithic Construction). The core invention is a seat assembly built from one continuous frame that integrates the seat portion, backrest portion, and hinge into a single component — eliminating the need for separate structural parts and mechanical joints typical in conventional seats.
  2. Integrated Flexible Hinge. Rather than a traditional mechanical recliner, the hinge is built directly into the continuous frame and is designed to flex, and allowing the backrest to move relative to the seat portion. The hinge can be implemented as a fiber composite leaf spring or an assembly of rigid linkages.
  3. Thermoformed Anisotropic Composite Material. The continuous frame is manufactured via thermoforming from anisotropic composite materials, including fiberglass-nylon, fiberglass-polymer, nylon carbon composite, Kevlar-nylon, or Kevlar-polymer composites, enabling a molded-to-shape monolithic structure.
  4. Regionally Tuned Stiffness Zones. The frame is engineered with up to six distinct stiffness regions (R1–R6) across the seat, backrest, hinge, headrest, and bolsters. Each zone can have a different stiffness, allowing precise ergonomic and structural tuning without adding separate components.
  5. Linkage Assembly Hinge Mechanism. The hinge incorporates one or more linkage assemblies consisting of multiple interlocking links with gears, connected by rods. When driven by motors or actuators, these linkages act as a flexible member to control backrest movement along a precise, ergonomically optimized trajectory.
  6. Multi-Actuator Six-Degree-of-Freedom Positioning System. The seat uses four distinct actuator pairs, all controlled by a central controller. These actuators work in coordinated combinations to achieve fore/aft, height, cushion tilt, and backrest rotation adjustments simultaneously.
  7. ECU-Based Controller Architecture. An Electronic Control Unit (ECU) and programmable controller manage all seat actuators, receive user input via a user interface (touchscreen, buttons, or switches), and incorporate sensor feedback to confirm and maintain desired seat positions, essentially making this a software-driven seat system.
  8. Airbag-Integrated Bolster Deployment System. The backrest bolsters (216) are geometrically shaped and sized to guide airbag deployment along a specific, pre-configured trajectory. Left and right bolsters can have different shapes so that each guides its respective airbag along a distinct trajectory, improving occupant protection.
  9. Ventilation Holes Formed into the Backrest. The continuous frame includes one or more ventilation holes formed directly into the backrest portion, configured to either receive airflow into or deliver airflow from the seat frame — enabling passive or active thermal comfort without requiring separate ventilation components.
  10. Soft Trim Recess for Tool-Free Integration. The headrest and backrest portions together define a molded recess, specifically designed to receive and secure a soft trim component (foam, fabric, or cushioning) directly into the continuous frame, eliminating the need for separate attachment hardware and simplifying final assembly.

 

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Elon Musk’s xAI plans $659M expansion at Memphis supercomputer site

The new building is planned for a 79-acre parcel located at 5414 Tulane Road, next to xAI’s Colossus 2 data center site.

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Credit: xAI

Elon Musk’s artificial intelligence company xAI has filed a permit to construct a new building at its growing data center complex outside Memphis, Tennessee. 

As per a report from Data Center Dynamics, xAI plans to spend about $659 million on a new facility adjacent to its Colossus 2 data center. Permit documents submitted to the Memphis and Shelby County Division of Planning and Development show the proposed structure would be a four-story building totaling about 312,000 square feet.

The new building is planned for a 79-acre parcel located at 5414 Tulane Road, next to xAI’s Colossus 2 data center site. Permit filings indicate the structure would reach roughly 75 feet high, though the specific function of the building has not been disclosed.

The filing was first reported by the Memphis Business Journal.

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xAI uses its Memphis data centers to power Grok, the company’s flagship large language model. The company entered the Memphis area in 2024, launching its Colossus supercomputer in a repurposed Electrolux factory located in the Boxtown district.

The company later acquired land for the Colossus 2 data center in March last year. That facility came online in January.

A third data center is also planned for the cluster across the Tennessee–Mississippi border. Musk has stated that the broader campus could eventually provide access to about 2 gigawatts of compute power.

The Memphis cluster is also tied to new power infrastructure commitments announced by SpaceX President Gwynne Shotwell. During a White House event with United States President Donald Trump, Shotwell stated that xAI would develop 1.2 gigawatts of power for its supercomputer facility as part of the administration’s “Ratepayer Protection Pledge.”

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“As you know, xAI builds huge supercomputers and data centers and we build them fast. Currently, we’re building one on the Tennessee-Mississippi state line… xAI will therefore commit to develop 1.2 GW of power as our supercomputer’s primary power source. That will be for every additional data center as well… 

“The installation will provide enough backup power to power the city of Memphis, and more than sufficient energy to power the town of Southaven, Mississippi where the data center resides. We will build new substations and invest in electrical infrastructure to provide stability to the area’s grid,” Shotwell said.

Shotwell also stated that xAI plans to support the region’s water supply through new infrastructure tied to the project. “We will build state-of-the-art water recycling plants that will protect approximately 4.7 billion gallons of water from the Memphis aquifer each year. And we will employ thousands of American workers from around the city of Memphis on both sides of the TN-MS border,” she said.

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