Tesla has been boosting its advertising and public education efforts over the last several months, with many executives and employees discussing the company’s electric vehicles (EVs) and other products more publicly and regularly. In one video shared on social media over the weekend, the company’s head of design discussed futuristic aesthetics for the company’s vehicles, along with a call to action for other automakers and more.
In a video posted by the Tesla Asia account on X on Saturday evening, Chief Designer Franz von Holzhausen talks in a behind-the-scenes format about designing “products that felt like the future” — a topic the automaker has regularly discussed over the years, especially with the release of the Cybertruck.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
He notes that the notion of vehicle design needing to look like the future initially came from one of CEO Elon Musk’s children, along with a few other interesting details. For one, he notes that the updated Model 3 pays homage to the original Roadster with its full “Tesla” lettering on the rear (rather than just the “T” logo).
Beyond the Model 3 and the Cybertruck, von Holzhausen talks a little bit about the Model S, saying that he and Musk were often discussing “where the ball is going to, not what’s happening today.”
The designer also points out that he originally joined Tesla because of his interest in advancing sustainability, even going on to encourage other automakers to help the world transition to EVs.
“I mean it’s great to hear, I think, in China there are going to be more EVs sold than ICE cars,” von Holzhausen said. “What a great moment to celebrate kind of this transition. It’s hard for one company to do all of that alone. And so we want other people to learn from what we’ve learned to help ultimately make our clients that’s a lot of competition.”
“But competition makes us stronger makes us better, keeps us in the forefront.”
You can watch the video on the Tesla Asia account on X here, or below.
The future should look like the future
BTS of Tesla vehicle design with @woodhaus2 pic.twitter.com/uiLSph9AZQ
— Tesla Asia (@Tesla_Asia) March 24, 2024
Tesla’s latest efforts in advertising and education
Tesla has clearly been experimenting with advertising via social media platforms and more over the last several months. This includes the company’s shift toward having executives, engineers, and other employees interacting directly with owners and fans on X, alongside increased media appearances around the Cybertruck launch.
Along with this and other recent appearances from von Holzhausen, Tesla has been sharing more “citizen-journalism” style content, including a livestream posted by the automaker’s North America account on Friday. Held at one of the company’s stores near the factory in Fremont, California, the livestream features an employee named Brenda answering questions about the Model Y, as can be seen below (or here).
— Tesla North America (@tesla_na) March 22, 2024
As yet another example of recent advertising, Tesla earlier this month had a Cybertruck towing a Model Y encased in glass, featuring the caption, “The Best-Selling Car in the World is Made in America.”
Along with these, there are countless other examples that have been rolling out, after Musk said at last year’s annual shareholder’s meeting that Tesla would begin advertising. The comment followed feedback and questions from many Tesla shareholders as to why the company wasn’t advertising to at least help educate the public and fight misinformation on EVs.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
— Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
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Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
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Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
Tesla just made Cybertruck more expensive
