The auto market has come to a point where it’s now difficult to deny that electric vehicles will be the dominant form of transportation in the near future. With companies like Tesla pushing the envelope for what electric cars can do and events such as Battery Day previewing technology that could bring EVs even closer to the mass market, it is starting to become evident that the age of electric cars is coming ahead of schedule.
The electric vehicle segment has shown remarkable strength, with EVs in Europe growing even as the rest of the automotive segment collapses under the pandemic. Part of this is due to the prices of electric cars coming closer to the cost of their internal combustion-powered counterparts. Vehicles such as the Tesla Model 3 have also proven that there is a legitimate demand for well-designed, reasonably-priced electric vehicles.
Electric cars have transitioned from niche vehicles into mass-market family cars in the span of about 12 years, and over this time, EVs and the cost of producing them have decreased significantly. This is most evident in the production costs of electric cars’ batteries. Current battery packs for EVs today are estimated to cost around $150-$200 per kWh. That’s about 80% lower than the cost of batteries since 2008.
With electric vehicles expanding into the mainstream market, the automobile industry is now approaching a tipping point when EVs could become as cheap as their fossil fuel-powered counterparts, even without government subsidies. And just as it is with any disruptive shift, the carmaker that reaches or exceeds price parity with the internal combustion engine first will be poised to dominate the segment.
Thanks to the efforts of companies like Tesla, electric vehicle technology is progressing faster than expected. As noted in a New York Times report, industry experts a few years ago were estimating that the turning point for EVs and their tech would come in 2025. But with automakers like Tesla pushing the envelope and events such as Battery Day potentially revealing technology that could push electric cars past the internal combustion engine, this 2025 estimate may end up being conservative.
Carnegie Mellon University associate professor Venkat Viswanathan, who closely follows the battery industry, described how the electric vehicle market is on an accelerated timeframe. “We are already on a very accelerated timeline. If you asked anyone in 2010 whether we would have price parity by 2025, they would have said that was impossible,” the professor said.
Perhaps what is truly remarkable about the rapid pace of the electric car market is the fact that EVs are still pretty much open to innovation. Batteries and electric powertrains still have a lot of room to grow, and companies like Tesla have proven that they will push the available technology as far as it could go to create the best EVs possible. This could be quite scary for traditional automakers that rely on fossil fuel-powered vehicles, since the internal combustion engine has already fully matured.
For now, the EV segment is turning into a race aimed at catching Tesla, which stands as the undisputed leader in electric cars today. The company may be a young carmaker, but its experience in electric car development is vast. Events such as Battery Day, which is expected to discuss the EV maker’s next-generation cells, have the potential to widen the gap between Tesla and its competitors even further. For traditional carmakers, it is now a matter of catching up to Tesla as fast as they could. But it won’t be easy.
In a statement to the Times, Jürgen Fleischer, a professor at the Karlsruhe Institute of Technology in southwestern Germany who is working on battery manufacturing research, noted that there will be a steep learning curve for veteran automakers that are dipping their feet into electric cars. “We have been mass-producing internal combustion vehicles since Henry Ford. We don’t have that for battery vehicles. It’s a very new technology. The question will be how fast can we can get through this learning curve?” he said.
Tesla has made two big interior changes to several Model Y vehicles in its lineup, and the changes come just as the new model year begins production.
Last year, Tesla launched the Model Y Standard, which separated the previous models into the “Premium” category. The Standard vehicles lack several features, including more premium interior materials, acoustic-lined glass, and storage.
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
The Model Y “Premium” trims are now getting several new upgrades, which come after the company launched a seven-seat configuration of the vehicle last night in the North American market for an upcharge of $2,500.
The new Model Y seven-seat configuration did not come with just an additional row of seating; it also came with a slew of other goodies that now come standard and were previously only available on the Model Y Performance, which was launched late last year.
All Black Headliner
The new Tesla Model Y Premium trims will now come standard with a black headliner, something that many owners have been requesting for some time.
The previous grey headliner and trim within the vehicle is now gone; it will be all black on all of the Premium trims from here on out, a welcome change:
Credit: Tesla
Larger and Higher Resolution Center Touchscreen
The center touchscreen in the new Model Y Premium configuration is now larger and has a higher resolution than the previous version.
In last year’s Model Y configurations (apart from the Performance), the center touchscreen was 15.4″. Now, Tesla has decided to go with the 16″ version across all Premium trims, which is a nice step up. It was nice to see this in the Performance, but it is really great to see Tesla include this in the Model Y’s more Premium trim levels.
Tesla Model Y Seven Seater
Tesla launched the latest iteration of the seven-seater for the Model Y on Monday night. Traditionally, the Model Y seats five passengers in total, but there were calls for a more spacious version several years ago.
Tesla released it, but it was extremely tight in the back, basically reserving those back seats for only small people or children.
Credit: Tesla
The new configuration looks to be slightly more spacious in the third row, but not as much space as most would require or want. Instead,
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla makes two big interior changes to several Model Y vehicles
Lufthansa Group to equip Starlink on its 850-aircraft fleet
