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Tesla “Battery Day” event date is looking like April 2020, says Elon Musk
Tesla CEO Elon Musk said the company is preparing to host a Battery Day for shareholders sometime after the first quarter, possibly in April. The announcement came during the earnings call following Tesla’s release of its Q4 2019 Update Letter.
Responding to a question from a participating investor about where Tesla stands in growing its battery capacity, Musk said that the company has already demonstrated massive improvement in growing the capacity of the cells, modules, and batteries it uses for its all-electric vehicles.
The CEO attributed part of the improvements to Tesla’s relationships with various battery partners, such as Panasonic, which is Tesla’s in-house supplier of lithium-ion batteries at Giga Nevada. Tesla also teamed up with other partners such as LG and CATL to produce battery packs for its cars produced in China. Aside from that, Musk declined to provide additional details on future plans for improving its battery technology, leaving investors to look forward to the upcoming Battery Day event later this year.
“We have a lot more to talk about this in detail in Battery Day probably April. We have a very compelling strategy. I mean, we are super deep in cell. Super deep. Cell through battery,” he said.
Tesla’s efforts to upgrade its batteries include the acquisition of California-based energy storage firm Maxwell Technologies, which was completed in May last year. Tesla’s interest in Maxwell primarily lies in the latter’s innovations in ultracapacitors and dry electrode technologies, which could potentially improve the company’s batteries.
Prior to the acquisition, Tesla also submitted a patent for an idea to use electrolyte additives to improve the performance and lengthen the lifespan of lithium-ion cells. The patent, titled “Dioxazolones and Nitrile Sulfites as Electrolyte Additives for Lithium-ion Batteries,” provided details on how Tesla can significantly increase the lifespan and performance of its batteries by adding electrolyte additives such as lithium salt. Tesla also submitted another patent for using cold plates and heat pipes to reduce heat generated by the battery, thereby increasing the longevity of its energy storage systems.
The latest developments appear to be moving Tesla toward the completion of a 1-million mile battery. In April last year, Musk said that Tesla owners will soon be able to drive their cars for up to 1 million miles over the lifespan of their vehicles. This is equivalent to 20 years if the cells are used for energy storage systems. Tesla lead researcher Jeff Dahn and a team from the Dalhousie University physics and atmospheric science department have also developed pouch cells that can last 1 million miles or 20 years in a grid storage system.
Tesla’s huge lead in the electric vehicle market is due in part to its constant efforts to improve its battery technology. In fact, its batteries have improved so much over the years that the Model S is nearing a range of 400 miles. The published range for the luxury sedan is 373 miles, but Musk said during the earnings call that the actual range is somewhere in the 380s.
“S and X actually have more range than we are currently stating on the website. We just haven’t gotten around to updating the EPA […] number, but the actual range of the Model S and X are above what the website says they are,” he said. “Somewhere in the 380s, something like that.”
He also added that the 18650 lithium-ion cells that power the Model S and X have largely improved over the years, adding that further developments could raise the range of the Model S to 400 miles.
“I think we’re pretty happy with the energy content of the cell and the improvements in the efficiency of the vehicle,” he said. “We’re rapidly approaching a 400-mile range for the Model S, for example.”
Battery Day is expected to be similar to Autonomy Day, which was held in April last year. The event, which was attended by investors and also available via livestream, was a full three-hour technical discussion of Tesla’s work on autonomous driving technology and how the company plans to achieve its goal of delivering fully self-driving cars.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
