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Tesla’s battery tech and software push is starting to make sense for veteran vehicle-makers

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When Tesla was designing the Model S, the company made it a point to build the vehicle from the ground up. This means that everything, from the electric cars’ battery packs to its software, are manufactured by Tesla itself. Tesla’s approach to electric cars is the auto equivalent of Apple’s strategy with the iPhone and iOS, and it finally seems to be making sense to some legacy vehicle-makers.

Elon Musk’s private space firm, SpaceX, is known for producing its rockets in-house. Musk took this same approach with Tesla in the company’s early days, and the result of this approach was the Model S, a vehicle like no other on the road, with simple, powerful, all-electric internals and a software that is custom-built for the car. A particularly telling image of this hands-on, in-house approach was taken during the company’s younger days, featuring a much younger CTO JB Straubel assembling one of Tesla’s early battery packs by hand.

Tesla CTO JB Straubel assembling one of Tesla’s early battery packs by hand.

And in a lot of ways, this strategy worked. Tesla’s in-house approach for the Model S was a key point in the vehicle’s allure to consumers. This carried over to the Model X, and now, the Model 3. With Tesla’s 2170 cells used in the Model 3 gaining rave reviews from teardown experts like Sandy Munro of Munro and Associates, and with the company preparing to release Software Version 9, Tesla is poised to take even bigger steps in its mission to usher the transition to sustainable mobility.

Tesla’s history is rife with criticism and doubts from the veterans of the auto industry, but now that the company has established itself as a leader in the premium electric car segment, its progress and breakthroughs now seem to be undeniable, even to traditional vehicle makers.

Just recently, a report from German publication Electrive emerged, citing insiders from Jaguar who noted that the veteran carmaker will be using Samsung SDI’s cylindrical 2170 battery cells for the electric cars it would produce from 2020 onwards. This is a big step for Jaguar, considering that the I-PACE, its first all-electric vehicle that can actually compete with the Model X 75D and 100D in terms of performance, is currently using pouch cells from LG Chem.

Using Samsung SDI’s 2170 cells for its electric cars’ batteries would likely benefit Jaguar, considering that the I-PACE is currently being bogged down by reports that the vehicle is lacking in efficiency and range. Jaguar might never admit it, but it’s not difficult to infer that the company’s decision to reportedly commit to 2170 cells was partly influenced by Tesla’s progress in its battery tech.

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Tesla Model 3s side by side in a parking lot.

Another vehicle-maker is starting to see the value of software and its relationship to hardware. Earlier today, veteran motorcycle maker Harley-Davidson stated that it is planning to open a dedicated research and development facility in Silicon Valley to support its plans for its upcoming line of electric bikes. Harley-Davidson plans to release its first motorcycle, dubbed the “LiveWire,” sometime next year, and it would be the first of a line that features a “twist and go” system. The LiveWire is set to be followed by other electric bikes in 2022 as the company transitions to producing cleaner and possibly even quicker, more powerful vehicles.

Seemingly taking a cue from Tesla, Harley Davidson is now in full throttle recruiting Silicon Valley talent in electrical, software, and mechanical engineering. Just like Jaguar and its decision to commit to 2170 cells, Harley-Davidson’s decision to establish a Silicon Valley-based team seems to be inspired partly by Tesla and its software-focused electric cars.  

Tesla is not a perfect company by any means, and its leader, Elon Musk, is not infallible. Musk himself would be the first to admit that Tesla committed a lot of errors in the past, and it is through these failures that the company was able to fail forward. Tesla is now a much more mature electric car maker that knows its market and knows what it’s doing; and if the recent updates from Jaguar and Harley-Davidson are any indication, it appears that other vehicle-makers are now starting to realize the value of Tesla’s experience.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla Board member and Airbnb co-founder loads up on TSLA ahead of robotaxi launch

Tesla CEO Elon Musk gave a nod of appreciation for the Tesla Board member’s purchase.

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(Credit: Tesla)

Tesla Board member and Airbnb Co-Founder Joe Gebbia has loaded up on TSLA stock (NASDAQ:TSLA). The Board member’s purchase comes just over a month before Tesla is expected to launch an initial robotaxi service in Austin, Texas.

Tesla CEO Elon Musk gave a nod of appreciation for the Tesla Board member in a post on social media.

The TSLA Purchase

As could be seen in a Form 4 submitted to the United States Securities and Exchange Commission (SEC) on Monday, Gebbia purchased about $1.02 million worth of TSLA stock. This was comprised of 4,000 TSLA shares at an average price of $256.308 per share.

Interestingly enough, Gebbia’s purchase represents the first time an insider has purchased TSLA stock in about five years. CEO Elon Musk, in response to a post on social media platform X about the Tesla Board member’s TSLA purchase, gave a nod of appreciation for Gebbia. “Joe rocks,” Musk wrote in his post on X.

Gebbia has served on Tesla’s Board as an independent director since 2022, and he is also a known friend of Elon Musk. He even joined the Trump Administration’s Department of Government Efficiency (DOGE) to help the government optimize its processes.

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Just a Few Weeks Before Robotaxi

The timing of Gebbia’s TSLA stock purchase is quite interesting as the company is expected to launch a dedicated roboatxi service this June in Austin. A recent report from Insider, citing sources reportedly familiar with the matter, claimed that Tesla currently has 300 test operators driving robotaxis around Austin city streets. The publication’s sources also noted that Tesla has an internal deadline of June 1 for the robotaxi service’s rollout, but even a launch near the end of the month would be impressive.

During the Q1 2025 earnings call, Elon Musk explained that the robotaxi service that would be launched in June will feature autonomous rides in Model Y units. He also noted that the robotaxi service would see an expansion to other cities by the end of 2025. “The Teslas that will be fully autonomous in June in Austin are probably Model Ys. So, that is currently on track to be able to do paid rides fully autonomously in Austin in June and then to be in many other cities in the US by the end of this year,” Musk stated. 

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Investor's Corner

Tesla hints at ‘Model 2’ & next-gen EV designs

Tesla’s Q1 2025 update confirms new models this year, with production tied to existing factory lines. Could it be time for the Model 2 debut?

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(Credit: Tesla)

During its Q1 2025 earnings call, Tesla executives hinted at the much-rumored “Model 2” and other next-gen EV designs.

Tesla slightly addressed whether or not it will be pushing forward with the debut of new models later this year in its latest earnings call. The company’s product development executive, Lars Moravy, shared some details about Tesla’s design process and the upcoming affordable models.

“We’re still planning to release models this year. As with all launches, we’re working through, like, the last minute issues that pop up. We’re knocking them down one by one. At this point, I would say that the ramp might be a little slower than we had hoped initially…But there’s nothing that’s blocking us from starting production within the next, within the timeline laid out in the opening remarks.

“And I will say it’s important to emphasize that, as we’ve said all along, the full utilization of our factories is the primary goal for these new products. And so the flexibility of what we can do within the form factor and, you know, the design of it is really limited to what we can do on our existing lines rather than building new ones. But we’ve been targeting the low cost of ownership. Monthly payment is the biggest differentiator for our vehicles, and that’s why we’re focused on bringing these new models with the, you know, the lowest price, to the market, within the constraints I just highlighted.”

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In January, Tesla’s Chief Financial Officer Vaibhav Taneja teased several new product introductions for this year. There is at least one product that most Tesla supporters and investors are hoping to see: the company’s affordable vehicles, which have been dubbed by the EV community as the “Model 2” or “Model Q.”

Before Tesla’s Robotaxi event last year, many speculated that the company would also unveil its affordable next-gen vehicle. Gene Munster from Deepwater had expected Tesla to release a stripped-down version of the Model 3 as its affordable vehicle during the Robotaxi event. In the end, Tesla unveiled its Robotaxi vehicle and its Robovan design.

It’s been a while since the Robotaxi event, and Tesla has kept mum about its affordable vehicle. Considering its Q1 2025 performance, TSLA investors look forward to catalysts that could boost the stock.

The “Model 2” has been labeled a potential catalyst for Tesla. As such, TSLA investors and supporters have been itching for news about the new affordable vehicle. The main questions surrounding the “Model 2” revolve around its design and price. Based on Moravy’s statement, the “Model 2’s” design will heavily depend on Tesla’s current assembly lines and supply chain structures.

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Tesla regains Piper Sandler’s confidence with Robotaxi plans & Q1 Results

Piper Sandler says Tesla delivered the best-case scenario for bulls. $TSLA has catalysts ahead to silence the bears.

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tesla-model-y-delivery
(Credit: Tesla)

Tesla gained Piper Sandler analyst Alexander Potter’s confidence following its Q1 2025 earnings call. Piper Sandler reaffirmed its Overweight rating and $400 TSLA price target, signaling optimism for the company’s robotaxi and affordable vehicle launches expected this year. The firm’s stance reflects Tesla’s resilience amid market challenges.

Despite expectations of weak Q1 financials, Tesla’s stock edged up in after-hours trading, defying skepticism. Piper Sandler’s Alexander Potter noted that the results met the hopes of Tesla supporters, particularly as the company held firm on its timelines. Potter emphasized that anticipation for robotaxi details and new vehicle launches should keep critics at bay, supporting the $400 target.

“In our preview last week, we predicted that (at best) Q1 would be a non-event. With the stock trading up slightly in the after-hours session, it appears our best-case scenario has materialized. Considering generally weak Q1 financials, we think this is the best result that TSLA bulls could’ve reasonably hoped for.

“In our view, the most important Q1 takeaway is this: Tesla didn’t hedge expectations re: launching Robotaxis or lower-priced vehicles in 1H25. With <2 months until the end of June, investors can look forward to some interesting catalysts in the weeks ahead. In our view, this alone should be enough to keep the bears at bay, at least until we have a better idea re: the details of Tesla’s new products, as well as the scale/scope of the Robotaxi launch,” wrote Potter.

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Wedbush Securities’ Dan Ives, a longtime TSLA bull, echoed Potter’s optimism for Tesla. Ives raised his price target for Tesla stock from $315 to $350 with a BUY rating. His Tesla upgrade came after Elon Musk’s announcement during the Q1 earnings call that he would reduce his involvement with DOGE, signaling a sharper focus on Tesla.

Tesla’s steady Q1 performance and unwavering commitment to its 2025 roadmap, including the Robotaxi launch and lower-priced models, bolster investor confidence. Piper Sandler’s analysis underscores Tesla’s ability to navigate a competitive electric vehicle market while advancing its technological edge. The upcoming Robotaxi launch and affordable vehicle introductions are pivotal, with analysts expecting these initiatives to drive stock value through 2025.

As Tesla prepares for these milestones, its stock movement reflects market trust in Musk’s vision. With Piper Sandler and Wedbush reaffirming bullish outlooks, Tesla’s strategic moves will remain under close scrutiny, positioning the company to capitalize on its innovation pipeline in a dynamic industry landscape.

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