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Tesla’s battery tech and software push is starting to make sense for veteran vehicle-makers

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When Tesla was designing the Model S, the company made it a point to build the vehicle from the ground up. This means that everything, from the electric cars’ battery packs to its software, are manufactured by Tesla itself. Tesla’s approach to electric cars is the auto equivalent of Apple’s strategy with the iPhone and iOS, and it finally seems to be making sense to some legacy vehicle-makers.

Elon Musk’s private space firm, SpaceX, is known for producing its rockets in-house. Musk took this same approach with Tesla in the company’s early days, and the result of this approach was the Model S, a vehicle like no other on the road, with simple, powerful, all-electric internals and a software that is custom-built for the car. A particularly telling image of this hands-on, in-house approach was taken during the company’s younger days, featuring a much younger CTO JB Straubel assembling one of Tesla’s early battery packs by hand.

Tesla CTO JB Straubel assembling one of Tesla’s early battery packs by hand.

And in a lot of ways, this strategy worked. Tesla’s in-house approach for the Model S was a key point in the vehicle’s allure to consumers. This carried over to the Model X, and now, the Model 3. With Tesla’s 2170 cells used in the Model 3 gaining rave reviews from teardown experts like Sandy Munro of Munro and Associates, and with the company preparing to release Software Version 9, Tesla is poised to take even bigger steps in its mission to usher the transition to sustainable mobility.

Tesla’s history is rife with criticism and doubts from the veterans of the auto industry, but now that the company has established itself as a leader in the premium electric car segment, its progress and breakthroughs now seem to be undeniable, even to traditional vehicle makers.

Just recently, a report from German publication Electrive emerged, citing insiders from Jaguar who noted that the veteran carmaker will be using Samsung SDI’s cylindrical 2170 battery cells for the electric cars it would produce from 2020 onwards. This is a big step for Jaguar, considering that the I-PACE, its first all-electric vehicle that can actually compete with the Model X 75D and 100D in terms of performance, is currently using pouch cells from LG Chem.

Using Samsung SDI’s 2170 cells for its electric cars’ batteries would likely benefit Jaguar, considering that the I-PACE is currently being bogged down by reports that the vehicle is lacking in efficiency and range. Jaguar might never admit it, but it’s not difficult to infer that the company’s decision to reportedly commit to 2170 cells was partly influenced by Tesla’s progress in its battery tech.

Tesla Model 3s side by side in a parking lot.

Another vehicle-maker is starting to see the value of software and its relationship to hardware. Earlier today, veteran motorcycle maker Harley-Davidson stated that it is planning to open a dedicated research and development facility in Silicon Valley to support its plans for its upcoming line of electric bikes. Harley-Davidson plans to release its first motorcycle, dubbed the “LiveWire,” sometime next year, and it would be the first of a line that features a “twist and go” system. The LiveWire is set to be followed by other electric bikes in 2022 as the company transitions to producing cleaner and possibly even quicker, more powerful vehicles.

Seemingly taking a cue from Tesla, Harley Davidson is now in full throttle recruiting Silicon Valley talent in electrical, software, and mechanical engineering. Just like Jaguar and its decision to commit to 2170 cells, Harley-Davidson’s decision to establish a Silicon Valley-based team seems to be inspired partly by Tesla and its software-focused electric cars.  

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Tesla is not a perfect company by any means, and its leader, Elon Musk, is not infallible. Musk himself would be the first to admit that Tesla committed a lot of errors in the past, and it is through these failures that the company was able to fail forward. Tesla is now a much more mature electric car maker that knows its market and knows what it’s doing; and if the recent updates from Jaguar and Harley-Davidson are any indication, it appears that other vehicle-makers are now starting to realize the value of Tesla’s experience.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk and Trump are closer than ever, and Tesla could be the big winner

Elon Musk sat beside Trump as AI leaders signed a voluntary White House safety accord.

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Elon Musk had the seat right next to President Donald Trump on Tuesday as the White House hosted the leaders of America’s biggest artificial intelligence companies for a lunch that ended with a voluntary industry accord on AI safety.

A seating chart Trump posted on Truth Social placed Musk at the president’s left in the East Room, with Nvidia CEO Jensen Huang on his right, according to an Associated Press reporter. Anthropic CEO Dario Amodei, OpenAI President Greg Brockman, Meta’s Mark Zuckerberg, Google’s Sundar Pichai, Microsoft’s Satya Nadella and Amazon founder Jeff Bezos also attended, along with Vice President JD Vance and House Speaker Mike Johnson.

After the lunch, Trump told reporters outside the West Wing that the executives had signed “The White House Accord on Superintelligence: A Joint Commitment on Frontier SI Responsibilities.” Johnson described it as a voluntary statement of principles built on “robust internal controls and layers of internal and external review,” while Zuckerberg said company boards would independently review reports from outside auditors. Trump called the document “morally binding,” said he would name a new AI czar within days, and signed an executive order formally renaming artificial intelligence “super intelligence,” CNBC reported.

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Musk was not in the room for Tesla alone. Since SpaceX absorbed xAI, he runs the company behind Grok and one of the largest AI training operations anywhere. On September 25, he said another 220,000 Nvidia GB300 chips would come online at Colossus 2 within a week, with more expected in November and December.

SpaceX confirms third massive compute deal at Colossus data center

 

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Musk also used the trip to restate his energy ambitions. “SpaceX is aiming together with Tesla to do 200 gigawatts of solar production per year,” he said at an event in Washington. It is the same combined target he laid out that feeds directly into Terafab, the Tesla and SpaceX chip venture that will need enormous amounts of power.

The showing between Musk and Trump has come a long way, since the two had the very public split in mid 2025 after Musk opposed the “Big Beautiful Bill” and left DOGE. They reconciled at Charlie Kirk’s memorial that September, and Trump later called their relationship “good”. Since then, Musk has joined Trump’s China delegation in May and attended last week’s White House state dinner for Chinese President Xi Jinping.

For Tesla, that access to government official could pay dividends. As Teslarati noted in January, federal autonomy rules, NHTSA oversight and a single national standard for driverless vehicles all run through an administration Musk can more easily reach directly as Tesla works to scale Robotaxi and Cybercab beyond Texas.

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Investor's Corner

Tesla showrooms picked clean ahead of Q3 end as demand looks strong

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Credit: @thaichiminh1907/X

Tesla (NASDAQ: TSLA) showrooms have been picked clean ahead of the end of the third quarter of the year, as demand looks to be strong and delivery estimates for new vehicles are pushed into late 2026 and early 2027.

Tesla appears to have sold out of many of its Model 3 and Model Y trim levels in the United States, as only the Model Y RWD and Model Y All-Wheel-Drive are available for delivery before the end of the year.

Additionally, many showrooms are either completely empty or void of all but just one demo unit within the buildings themselves in an effort to bolster what could be one of Tesla’s best quarters in vehicle deliveries in recent memory.

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Additionally, when I spoke to the guys at Tesla Mechanicsburg two weeks ago, when I returned the Model Y L, their third hauler of the week had just arrived, and every vehicle on it, along with every vehicle in their delivery lot, was accounted for and had a name attached to it for delivery.

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Tesla saw a 25 percent increase in deliveries in Q2 compared to the same quarter the year before. The vast majority of the 480,126 units it delivered, 467,762 vehicles to be exact, were the Model 3 and Model Y.

In Q3 2025, Tesla delivered 497,099 vehicles, once again a figure that was dominated by the company’s two mass-market vehicles. Analysts have unusually wide predictions for this quarter, likely because so many firms missed the Q2 delivery figure by such a substantial margin; Wall Street predicted 408,000 cars, while Tesla delivered 480,000.

Goldman Sachs has Tesla slotted for 435,000 deliveries in Q3, while JPMorgan said it anticipates 482,000. The median guess is about 449,000 deliveries for Q3.

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Interested in ordering a Tesla? Use my referral code for three free months of Full Self-Driving (Supervised) here.

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SpaceX turned a heralding moment for Starship into its greatest

Starship reached orbit despite losing an engine, deployed 26 Starlink V3 satellites on Flight 14.

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SpaceX’s Starship reached orbit for the first time on Monday, and for a few nail-biting minutes it looked like it wouldn’t. During ascent on Flight 14, one of Ship 41’s six Raptor engines shut down early, and SpaceX’s livestream host Dan Huot told viewers the team had decided not to commit to orbit. Minutes later, after what Huot described as a lot of conversation in the control room, the final poll came back in favor, and a roughly 19 second burn of a single Raptor pushed the ship into orbit about 170 miles up.

The reversal matters because SpaceX had written the exit ramp into the mission plan. The company said it would only fire the orbital insertion burn if flight controllers confirmed enough backup hardware remained for the deorbit burn, a condition Teslarati laid out ahead of the flight. Losing an engine was exactly the scenario that rule was built for.

Pressing forward fits Elon Musk’s history. Falcon 1 failed three straight times before its fourth launch reached orbit in 2008, with SpaceX nearly out of money, and Starship was developed by flying prototypes until they broke. What changed this year SpaceX going public, and with $SPCX sliding below its IPO price in July when Flight 13 slipped, the short interest climbed significantly, as Teslarati reported at the time. A Starship potentially lost today with revenue generating next-gen Starlink satellites aboard would have landed directly on shareholders.

That pressure showed up after orbit. SpaceX cut a flight planned to last nearly 10 hours to about three, moving splashdown from west of Chile to the North Pacific near Hawaii. SpaceX gave no reason, though Musk said this month the company was being extremely cautious about debris risk. The single Raptor for deorbit worked, and Ship 41 completed its flip and landing burn before breaking apart in the water, an outcome SpaceX expected. Musk has structured SpaceX’s governance to shield long term bets from market pressure.

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The payload is the bigger business story. Musk posted that all 26 Starlink V3 satellites deployed and are “operating nominally.” Each V3 is rated for about 1 Tbps of downlink and 160 Gbps of uplink, so this single launch adds roughly 26 Tbps, about 10 times what a Falcon 9 load of V2 Mini satellites adds. The V3 is too large for Falcon 9, making Starship the only vehicle that can build out the planned 100,000 satellite constellation, at up to 60 per flight once it reaches routine service. Unlike the 20 V3 units on Flight 13, which reentered on a suborbital path, these will raise their orbits and could begin serving customers within weeks and bring in hundreds of millions of additional dollars in projected Starlink revenue.

SpaceX has already begun winding down Falcon 9 Starlink launches from Florida in favor of Starship. Reported targets put Flight 15 as early as October 19, leaving about three weeks to diagnose Monday’s engine shutdown before the next orbital attempt.

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