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Tesla bull makes case for Tesla advertisements amidst price cuts

Credit: Tesla Asia/Twitter

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Wall Street veteran and Tesla bull Gary Black of The Future Fund LLC recently went on CNBC’s Last Call to share his thoughts about why it would be a good idea for Tesla to start educating its potential customers. Black argued that Tesla’s price cuts don’t make a lot of sense even if they are aggressive since consumers need to be educated on why EVs are better. 

Since the year started, Tesla has been engaged in an aggressive pricing strategy that resulted in the company’s lineup of vehicles costing significantly lower than they did at the start of 2023. As per Black and fellow Tesla bull Ross Gerber of Gerber Kawasaki, Tesla’s price cuts may not really be the best strategy for the EV maker, at least for now. 

“I just think the whole price cuts that they put in place don’t make a lot of sense… Every time they cut prices on, say, Model Y, by $1,000, it’s costing them $500 million. And really, what they need to do to continue to drive EV adoption is to teach people why an EV is better. 

“Communicate, educate. So, it’s a lower operating cost, it’s much easier to just plug it in your garage or in a charger rather than go to a filthy, dirty gas station, the technology is better, the autonomy is better, the resale value is better, and you’re doing something for the environment,” Black said

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During Tesla’s Q1 2023 earnings call, however, executives such as CEO Elon Musk noted that the company could technically sell its vehicles at a very low profit for now since its products could improve over time. This was especially the case with the company’s vehicles, as technologies like Full Self-Driving (FSD) could open opportunities for more profit in the future. 

“Tesla is in a uniquely strong strategic position. Because we’re the only ones making cars that technically, we could sell for zero profit for now and then yield actually tremendous economics in the future through autonomy, no one else can do that. I’m not sure how many people will appreciate the profundity of what I’ve just said, but it is extremely significant,” Musk said.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Full Self-Driving gets latest bit of scrutiny from NHTSA

The analysis impacts roughly 3.2 million vehicles across the company’s entire lineup, and aims to identify how the suite’s degradation detection systems work and how effective they are when the cars encounter difficult visibility conditions.

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Credit: Tesla

The National Highway Traffic Safety Administration (NHTSA) has elevated its probe into Tesla’s Full Self-Driving (Supervised) suite to an Engineering Analysis.

The analysis impacts roughly 3.2 million vehicles across the company’s entire lineup, and aims to identify how the suite’s degradation detection systems work and how effective they are when the cars encounter difficult visibility conditions.

The step up into an Engineering Analysis is often required before the NHTSA will tell an automaker to issue a recall. However, this is not a guarantee that a recall will be issued.

The NTHSA wants to examine Tesla FSD’s ability to assess road conditions that have reduced visibility, as well as detect degradation to alert the driver with sufficient time to respond.

The Office of Defects Investigation (ODI) will evaluate the performance of FSD in degraded roadway conditions and the updates or modifications Tesla makes to the degradation detection system, including the timing, purpose, and capabilities of the updates.

Tesla routinely ships software updates to improve the capabilities of the FSD suite, so it will be interesting to see if various versions of FSD are tested. Interestingly, you can find many examples from real-world users of FSD handling snow-covered roads, heavy rain, and single-lane backroads.

However, there are incidents that the NHTSA has used to determine the need for this probe, at least for now. The agency said:

“Available incident data raise concerns that Tesla’s degradation detection system, both as originally deployed and later updated, fails to detect and/or warn the driver appropriately under degraded visibility conditions such as glare and airborne obscurants. In the crashes that ODI has reviewed, the system did not detect common roadway conditions that impaired camera visibility and/or provide alerts when camera performance had deteriorated until immediately before the crash occurred.”

It continues to say in its report that a review of Tesla’s responses revealed additional crashes that occurred in similar environments showed FSD “did not detect a degraded state, and/or it did not present the driver with an alert with adequate time for the driver to react. In each of these crashes, FSD also lost track of or never detected a lead vehicle in its path.”

The next steps of the NHTSA Engineering Analysis require the agency to gather further information on Tesla’s attempts to upgrade the degradation detection system. It will also analyze six recent potentially related incidents.

The investigation is listed as EA26002.

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SpaceX’s Starship V3 is almost ready and it will change space travel forever

SpaceX is targeting April for the debut test launch of Starship V3 “Version 3”

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SpaceX is closing in on one of the most anticipated rocket launches in history, as the company readies for a planned April test launch and debut of its next-gen Starship V3 “Version 3”.

The latest iteration of Starship V3 has a slightly taller Super Heavy booster and Starship upper stage than their predecessors, and produce stronger, more efficient thrust using SpaceX’s upgraded Raptor 3 engines. V3 also features increased propellant capacity, targeting a total payload capacity of over 100 tons to low Earth orbit, compared to around 35 tons for its predecessor. With Musk’s lifelong aspiration to colonize Mars one day, the increased payload capacity matters enormously, because Mars missions require moving massive amounts of cargo, fuel, and eventually, people. But the most critical upgrade may be orbital refueling. SpaceX’s entire deep space architecture depends on moving large amounts of propellant in space, and having orbital refueling capabilities turn Starship from just a rocket into a true transport system. Without it, neither the Moon nor Mars is reachable at scale.

A fully reusable Starship and Super Heavy, SpaceX aims to drive marginal launch costs down and at a tenfold reduction compared to current market leaders. To put that in perspective, getting a kilogram of cargo to orbit today costs thousands of dollars. Bring that number down far enough and space stops being an exclusive domain. That price point unlocks mass deployment of satellite constellations, large-scale science payloads, and affordable human transport beyond Earth orbit. It also means the Moon stops being a destination we visit and starts being one we inhabit.

Elon Musk pivots SpaceX plans to Moon base before Mars

NASA expects Starship to take off for the Moon’s South Pole in 2028, with the ultimate goal of establishing a permanently crewed science station there. A successful V3 flight this spring keeps that timeline alive.  As for Mars, Musk has shifted focus toward building a self-sustaining city on the Moon first, arguing that the Moon can be reached every 10 days versus Mars’s 26-month alignment window. Mars remains the horizon, but the Moon is the proving ground.

Elon Musk hasn’t been shy with hyping the upcoming Starship V3 launch. In a social media post on Wednesday, he confirmed the first V3 flight is getting closer to launch. SpaceX also announced its initial activation campaign for V3 and Starbase Pad 2 was complete, wrapping up several days of cryogenic fuel testing on a V3 vehicle for the first time. The countdown is on. April can’t come soon enough.

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Tesla Cybertruck gets long-awaited safety feature

Tesla has announced the rollout of its innovative anti-dooring protection feature to the Cybertruck via the 2026.8 software update.

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Credit: Tesla Asia | X

Tesla is rolling out a new and long-awaited feature to the Cybertruck all-electric pickup, and it is a safety addition geared toward pedestrian and cyclist safety, as well as accidents with other vehicles.

Tesla has announced the rollout of its innovative anti-dooring protection feature to the Cybertruck via the 2026.8 software update.

This safety enhancement uses the vehicle’s existing cameras to detect approaching cyclists, pedestrians, or vehicles in the blind spot while parked. Upon attempting to open a door, if a hazard is detected, the system activates: the blind spot indicator light flashes, an audible chime sounds, and the door will not open on the initial button press.

Drivers must wait briefly and press the button again to override, providing crucial seconds to avoid an accident.

The feature, also known as Blind Spot Warning While Parked, comes standard on every new Model 3 and Model Y, and is now extending to the Cybertruck. Leveraging Tesla’s vision-based system without requiring new hardware, it represents a cost-effective software solution that builds on community suggestions dating back to 2018.

This technology addresses the persistent danger of “dooring,” where a driver opens a car door into the path of a passing cyclist or pedestrian.

Tesla implemented this little-known feature to make its cars even safer

Dooring incidents are alarmingly common in urban environments.

According to Chicago data, in 2011 alone, there were 344 reported dooring crashes, accounting for approximately 20 percent of all bicycle crashes in the city, nearly one incident per day.

While numbers have fluctuated (dropping to 11 percent in 2014 before rising again), dooring consistently represents 10-20 percent of bike-related crashes in major cities.

A national analysis of emergency department data estimates over 17,000 dooring-related injuries treated in the U.S. over a decade, with many involving fractures, contusions, and head trauma, particularly affecting upper extremities.

By automatically intervening, Tesla’s system not only protects vulnerable road users but also safeguards its owners from potential liability and enhances overall road safety.

As cities promote cycling for sustainable transport, features like this demonstrate how advanced driver assistance and camera systems can evolve beyond highway driving to everyday urban scenarios.

Enthusiastic responses on social media highlight appreciation for the proactive safety measure, with some calling for broader rollout to older models where hardware permits. Tesla continues to push the boundaries of vehicle safety through over-the-air updates, making its fleet smarter and safer over time.

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