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Tesla China steps up marketing on Model 3 as competition heats up

Twitter: @Tesla__Mania

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Tesla China is evidently stepping up its marketing campaign for the Model 3 as competition in the country becomes more robust. While the Model 3 was the most popular EV in China in 2020, there is a healthy stream of competition as 2021 rolls around, and Tesla is sharing official company videos of the updates it made to its most popular sedan as a way to convince car buyers to purchase their vehicles over others.

Tesla refreshed the Model 3 in late 2020, adding several new features like the highly-popular chrome delete look, a power liftgate, a new center console, wireless charging, and metal steering wheel scroll wheels. Tesla’s most popular car required a slight update, and Tesla took it to the next level with several cosmetic and functional fixes that won over many members of the community.

While the Tesla-loyal followers shared the updates on social media as they were recognized, the company is now taking the operation into its own hands, and @Tesla__Mania on Twitter showed that its Chinese sector has produced a new video that officially reveals all of the changes.

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While the details have been public knowledge for some time, Tesla could be recognizing that Chinese competition is robust as the country holds the world’s largest automotive market. The Model 3 was China’s most popular EV in 2020, but it didn’t lead every month. In November, the GM-built Wuling HongGuang Mini EV was the most popular electric car in the country. It sold 33,094 units, while the Model 3 took second, but lagged behind by nearly 11,500 units, the EV Sales Blog says.

While Tesla still dominated the overall EV market share with 11% from Model 3 alone, there is still room for improvement, which fits the company’s theme of constant growth. China, in many ways, is looked at as Tesla’s key to global domination in the electric vehicle transition because of its massive market. With so many cars in China on the road on a daily basis, if Tesla can find a way to tap into its market with affordability and next-level tech, the automaker can hold global domination moving forward, just like it has for years.

Even though Tesla does not have an advertising campaign or has ever invested in expensive TV commercials, it has taken a slightly different approach in China compared to the U.S. The company launched a “driving school,” fit with a DJ and showroom parties in 2019.

In the U.S., Tesla has launched a few videos of some of its vehicle features, but it has always shied away from an explicit advertising campaign. In fact, before the company’s most recent Shareholder Meeting on September 22, 2020, one of the seven key agenda items had to do with launching a paid advertising effort. The board’s recommendations stated it was “against” the effort. Musk also said that money that would be spent on advertising should go back into the product, and it seems that, in the big picture, Tesla really has no intentions of changing that.

Regardless, a few short videos of the Model 3’s new features might let some of the less-aware consumers see what the advantages of driving a Tesla are. In turn, it could lead to a more robust market share in China moving forward. As the Model Y also ramps up production and Tesla prepares for deliveries, the company is sitting pretty for the future. It even plans to release some “China-inspired” designs in the coming years and is looking to hire a design director to take charge of the project.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla FSD’s newest model is coming, and it sounds like ‘the last big piece of the puzzle’

“There’s a model that’s an order of magnitude larger that will be deployed in January or February 2026.”

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Credit: Tesla

Tesla Full Self-Driving’s newest model is coming very soon, and from what it sounds like, it could be “the last big piece of the puzzle,” as CEO Elon Musk said in late November.

During the xAI Hackathon on Tuesday, Musk was available for a Q&A session, where he revealed some details about Robotaxi and Tesla’s plans for removing Robotaxi Safety Monitors, and some information on a future FSD model.

While he said Full Self-Driving’s unsupervised capability is “pretty much solved,” and confirmed it will remove Safety Monitors in the next three weeks, questions about the company’s ability to give this FSD version to current owners came to mind.

Musk said a new FSD model is coming in about a month or two that will be an order-of-magnitude larger and will include more reasoning and reinforcement learning.

He said:

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“There’s a model that’s an order of magnitude larger that will be deployed in January or February 2026. We’re gonna add a lot of reasoning and RL (reinforcement learning). To get to serious scale, Tesla will probably need to build a giant chip fab. To have a few hundred gigawatts of AI chips per year, I don’t see that capability coming online fast enough, so we will probably have to build a fab.”

It rings back to late November when Musk said that v14.3 “is where the last big piece of the puzzle finally lands.”

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With the advancements made through Full Self-Driving v14 and v14.2, there seems to be a greater confidence in solving self-driving completely. Musk has also personally said that driver monitoring has been more relaxed, and looking at your phone won’t prompt as many alerts in the latest v14.2.1.

This is another indication that Tesla is getting closer to allowing people to take their eyes off the road completely.

Along with the Robotaxi program’s success, there is evidence that Tesla could be close to solving FSD. However, it is not perfect. We’ve had our own complaints with FSD, and although we feel it is the best ADAS on the market, it is not, in its current form, able to perform everything needed on roads.

But it is close.

That’s why there is some legitimate belief that Tesla could be releasing a version capable of no supervision in the coming months.

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All we can say is, we’ll see.

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Investor's Corner

SpaceX IPO is coming, CEO Elon Musk confirms

However, it appears Musk is ready for SpaceX to go public, as Ars Technica Senior Space Editor Eric Berger wrote an op-ed that indicated he thought SpaceX would go public soon. Musk replied, basically confirming it.

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Joel Kowsky, Public domain, via Wikimedia Commons

Elon Musk confirmed through a post on X that a SpaceX initial public offering (IPO) is on the way after hinting at it several times earlier this year.

It also comes one day after Bloomberg reported that SpaceX was aiming for a valuation of $1.5 trillion, adding that it wanted to raise $30 billion.

Musk has been transparent for most of the year that he wanted to try to figure out a way to get Tesla shareholders to invest in SpaceX, giving them access to the stock.

He has also recognized the issues of having a public stock, like litigation exposure, quarterly reporting pressures, and other inconveniences.

However, it appears Musk is ready for SpaceX to go public, as Ars Technica Senior Space Editor Eric Berger wrote an op-ed that indicated he thought SpaceX would go public soon.

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Musk replied, basically confirming it:

Berger believes the IPO would help support the need for $30 billion or more in capital needed to fund AI integration projects, such as space-based data centers and lunar satellite factories. Musk confirmed recently that SpaceX “will be doing” data centers in orbit.

AI appears to be a “key part” of SpaceX getting to Musk, Berger also wrote. When writing about whether or not Optimus is a viable project and product for the company, he says that none of that matters. Musk thinks it is, and that’s all that matters.

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It seems like Musk has certainly mulled something this big for a very long time, and the idea of taking SpaceX public is not just likely; it is necessary for the company to get to Mars.

The details of when SpaceX will finally hit that public status are not known. Many of the reports that came out over the past few days indicate it would happen in 2026, so sooner rather than later.

But there are a lot of things on Musk’s plate early next year, especially with Cybercab production, the potential launch of Unsupervised Full Self-Driving, and the Roadster unveiling, all planned for Q1.

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Tesla adds 15th automaker to Supercharger access in 2025

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Credit: Tesla

Tesla has added the 15th automaker to the growing list of companies whose EVs can utilize the Supercharger Network this year, as BMW is the latest company to gain access to the largest charging infrastructure in the world.

BMW became the 15th company in 2025 to gain Tesla Supercharger access, after the company confirmed to its EV owners that they could use any of the more than 25,000 Supercharging stalls in North America.

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Newer BMW all-electric cars, like the i4, i5, i7, and iX, are able to utilize Tesla’s V3 and V4 Superchargers. These are the exact model years, via the BMW Blog:

  • i4: 2022-2026 model years
  • i5: 2024-2025 model years
    • 2026 i5 (eDrive40 and xDrive40) after software update in Spring 2026
  • i7: 2023-2026 model years
  • iX: 2022-2025 model years
    • 2026 iX (all versions) after software update in Spring 2026

With the expansion of the companies that gained access in 2025 to the Tesla Supercharger Network, a vast majority of non-Tesla EVs are able to use the charging stalls to gain range in their cars.

So far in 2025, Tesla has enabled Supercharger access to:

  • Audi
  • BMW
  • Genesis
  • Honda
  • Hyundai
  • Jaguar Land Rover
  • Kia
  • Lucid
  • Mercedes-Benz
  • Nissan
  • Polestar
  • Subaru
  • Toyota
  • Volkswagen
  • Volvo

Drivers with BMW EVs who wish to charge at Tesla Superchargers must use an NACS-to-CCS1 adapter. In Q2 2026, BMW plans to release its official adapter, but there are third-party options available in the meantime.

They will also have to use the Tesla App to enable Supercharging access to determine rates and availability. It is a relatively seamless process.

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