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Tesla China steps up marketing on Model 3 as competition heats up

Twitter: @Tesla__Mania

Published

5 years ago

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Tesla China is evidently stepping up its marketing campaign for the Model 3 as competition in the country becomes more robust. While the Model 3 was the most popular EV in China in 2020, there is a healthy stream of competition as 2021 rolls around, and Tesla is sharing official company videos of the updates it made to its most popular sedan as a way to convince car buyers to purchase their vehicles over others.

Tesla refreshed the Model 3 in late 2020, adding several new features like the highly-popular chrome delete look, a power liftgate, a new center console, wireless charging, and metal steering wheel scroll wheels. Tesla’s most popular car required a slight update, and Tesla took it to the next level with several cosmetic and functional fixes that won over many members of the community.

While the Tesla-loyal followers shared the updates on social media as they were recognized, the company is now taking the operation into its own hands, and @Tesla__Mania on Twitter showed that its Chinese sector has produced a new video that officially reveals all of the changes.

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While the details have been public knowledge for some time, Tesla could be recognizing that Chinese competition is robust as the country holds the world’s largest automotive market. The Model 3 was China’s most popular EV in 2020, but it didn’t lead every month. In November, the GM-built Wuling HongGuang Mini EV was the most popular electric car in the country. It sold 33,094 units, while the Model 3 took second, but lagged behind by nearly 11,500 units, the EV Sales Blog says.

While Tesla still dominated the overall EV market share with 11% from Model 3 alone, there is still room for improvement, which fits the company’s theme of constant growth. China, in many ways, is looked at as Tesla’s key to global domination in the electric vehicle transition because of its massive market. With so many cars in China on the road on a daily basis, if Tesla can find a way to tap into its market with affordability and next-level tech, the automaker can hold global domination moving forward, just like it has for years.

Even though Tesla does not have an advertising campaign or has ever invested in expensive TV commercials, it has taken a slightly different approach in China compared to the U.S. The company launched a “driving school,” fit with a DJ and showroom parties in 2019.

In the U.S., Tesla has launched a few videos of some of its vehicle features, but it has always shied away from an explicit advertising campaign. In fact, before the company’s most recent Shareholder Meeting on September 22, 2020, one of the seven key agenda items had to do with launching a paid advertising effort. The board’s recommendations stated it was “against” the effort. Musk also said that money that would be spent on advertising should go back into the product, and it seems that, in the big picture, Tesla really has no intentions of changing that.

Regardless, a few short videos of the Model 3’s new features might let some of the less-aware consumers see what the advantages of driving a Tesla are. In turn, it could lead to a more robust market share in China moving forward. As the Model Y also ramps up production and Tesla prepares for deliveries, the company is sitting pretty for the future. It even plans to release some “China-inspired” designs in the coming years and is looking to hire a design director to take charge of the project.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Model Y reclaims elusive sales title in competitive market

As more EVs have entered the market and some at better prices, Tesla’s Model Y has been put up against some very attractive options.

Published

18 hours ago

on

October 25, 2025

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Credit: Tesla

The Tesla Model Y reclaimed an elusive sales title in one of the most competitive markets it is in, outpacing key rivals and formidable competitors to regain the crown it once was a shoe-in for.

As more EVs have entered the market and some at better prices, Tesla’s Model Y has been put up against some very attractive options.

This is especially prudent in Europe and China, where domestic car companies have been offering attractive and cheap EVs as Tesla alternatives.

However, in September, the Model Y was able to battle back and take over the top sales spot for EVs in Europe.

In September, it had 25,938 sales, and although it was an 8.6 percent decrease compared to the same month in 2024, it was enough to be labeled the best-selling car in the European market, Automotive News reported.

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500-mile test proves why Tesla Model Y still humiliates rivals in Europe

There are four vehicles that have been atop the European EV sales rankings for any given month this year: the Renault Clio, which has three titles, the Dacia Sandero, which has won four monthly sales titles, and the Volkswagen T-Roc, which was the best-selling car in the market in August.

The Clio captured the number-two spot in September with 20,146 sales.

Despite a strong September showing for the Model Y, which was its first monthly sales crown of the year, the vehicle has not been a top-three EV in Europe this year. That is still led by the Sandero, Clio, and T-Roc.

Despite that, Tesla’s Model Y is still likely to be one of the best-selling vehicles in the world, if not the best, for the year.

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In the United States, it has dominated EV sales charts and has been one of the most popular cars in the region. The same goes for China, where the Model Y has more competition than in Europe, but is so attractive because of its premium look and feel, as well as its tech offerings.

The Model Y has been the best-selling car globally for the past two years, outpacing widely popular gas and EV models from around the world.

Tesla also just finished up its best three-month sales period in its history, delivering just shy of half a million vehicles from July to September.

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Tesla dashcam video shows crazy plane crash avoidance maneuver

Published

19 hours ago

on

October 25, 2025

By

Credit: @davidbellow | X

A Tesla captured video of a crashing plane on an Oklahoma highway, as a shocking video shows a small aircraft coming across a local roadway, with various cars ducking to avoid it.

On October 23, an Oklahoma National Guard OA-1K Skyraider II turboprop plane crashed during a training mission after an engine failure. Both crew members escaped unharmed, but they were not the only ones at risk of injury.

A Tesla Dashcam video shared by a friend of the car’s owner shows the vehicle narrowly avoiding an impact with the plane, swerving left, then back onto its side of the road. It appears to be a serious miracle:

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David Bellow, the person who posted the video of the Tesla avoiding the plane, claims it was Full Self-Driving that performed the maneuver, but it is not confirmed. This is what he said:

There are a few hints that suggest it could be Tesla’s Full Self-Driving suite, but it is important to note that neither the company, the driver, nor the friend has confirmed this.

The first hint is the vehicle’s maneuver and subsequent reaction. The car suddenly swerves to the left, which any human would do, but how the vehicle continues to travel as if nothing had happened seems to solidify the idea that FSD could have been involved in avoiding the plane.

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Nevertheless, this does not confirm that FSD was in control.

My Tesla did this on FSD (Supervised) v14.1 and the internet went crazy

Most people would likely have stopped in their tracks after avoiding an aircraft while driving.

However, this is not enough proof to definitively say FSD was responsible for the avoidance.

Additionally, the “Jump to Event” button is activated in the video, suggesting that FSD was in control. The vehicle gives this option when something major has occurred, including human intervention.

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Regardless of whether the car was on FSD or was controlled manually, it is pretty crazy to have this piece of dashcam footage.

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Tesla Full Self-Driving got a minor feature that’s a massive improvement

“Brake Confirm for the Start Self-Driving button is now defaulted off. When disabled, Start Self-Driving will not require you to press and release the brake to confirm engagement.”

Published

19 hours ago

on

October 25, 2025

By

Credit: Tesla

Tesla’s Full Self-Driving suite seems to get better with every single release. However, it is also making it more seamless and easier than ever to use for passenger travel, thanks to a recent feature that has flown under the radar.

Tesla started rolling out its v14 iteration of the Full Self-Driving suite a few weeks ago to Early Access Program (EAP) members, and it finally started making its way to the public for the first time earlier this week.

Tesla Full Self-Driving v14.1 first impressions: Robotaxi-like features arrive

The wide rollout of Tesla v14.1.3 was long-awaited, as its capabilities were flexed by the handful of people lucky to have it. However, those sitting with v13.2.9 were still eager to get to their hands on the new FSD version, especially considering it came with a lot of cool upgrades.

One of which is flying under the radar and not getting as much attention as it should. Although it is a minor feature change from v13, Tesla has made FSD more seamless than ever with a simple fix that it started utilizing with v14.

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With v14.1.1, Tesla started rolling out the removal of the “Brake Confirm” feature, which required drivers to touch the brake to activate Full Self-Driving. This is now an optional feature, as it now is defaulted to the off position by the car.

The release notes for the feature state:

“Brake Confirm for the Start Self-Driving button is now defaulted off. When disabled, Start Self-Driving will not require you to press and release the brake to confirm engagement.

You can enable Brake Confirm in Autopilot > Brake Confirm.”

Simply put, you no longer need to touch the brake to confirm your intention to use Full Self-Driving, which is a small but very effective fix.

It makes your car much more active in terms of overall activation, and it is definitely a quicker and more streamlined departure from your current location than ever before.

Here’s a good look at how quick it is:

@teslarati With Tesla Full Self-Driving v14, there is no delay when you start FSD. Press “Start Self-Driving” and you’re on your way #fyp #viral #tesla #teslafsd #fsdv14 ♬ original sound – TESLARATI

The feature is small, but it is very noticeable with your first uses of FSD v14. Eventually, it will become even more streamlined as Tesla solves self-driving and autonomy, as it will require zero human intervention to get started, which means the “Start Self-Driving” button will also be removed.

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