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Tesla China steps up marketing on Model 3 as competition heats up

Twitter: @Tesla__Mania

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Tesla China is evidently stepping up its marketing campaign for the Model 3 as competition in the country becomes more robust. While the Model 3 was the most popular EV in China in 2020, there is a healthy stream of competition as 2021 rolls around, and Tesla is sharing official company videos of the updates it made to its most popular sedan as a way to convince car buyers to purchase their vehicles over others.

Tesla refreshed the Model 3 in late 2020, adding several new features like the highly-popular chrome delete look, a power liftgate, a new center console, wireless charging, and metal steering wheel scroll wheels. Tesla’s most popular car required a slight update, and Tesla took it to the next level with several cosmetic and functional fixes that won over many members of the community.

While the Tesla-loyal followers shared the updates on social media as they were recognized, the company is now taking the operation into its own hands, and @Tesla__Mania on Twitter showed that its Chinese sector has produced a new video that officially reveals all of the changes.

While the details have been public knowledge for some time, Tesla could be recognizing that Chinese competition is robust as the country holds the world’s largest automotive market. The Model 3 was China’s most popular EV in 2020, but it didn’t lead every month. In November, the GM-built Wuling HongGuang Mini EV was the most popular electric car in the country. It sold 33,094 units, while the Model 3 took second, but lagged behind by nearly 11,500 units, the EV Sales Blog says.

While Tesla still dominated the overall EV market share with 11% from Model 3 alone, there is still room for improvement, which fits the company’s theme of constant growth. China, in many ways, is looked at as Tesla’s key to global domination in the electric vehicle transition because of its massive market. With so many cars in China on the road on a daily basis, if Tesla can find a way to tap into its market with affordability and next-level tech, the automaker can hold global domination moving forward, just like it has for years.

Even though Tesla does not have an advertising campaign or has ever invested in expensive TV commercials, it has taken a slightly different approach in China compared to the U.S. The company launched a “driving school,” fit with a DJ and showroom parties in 2019.

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In the U.S., Tesla has launched a few videos of some of its vehicle features, but it has always shied away from an explicit advertising campaign. In fact, before the company’s most recent Shareholder Meeting on September 22, 2020, one of the seven key agenda items had to do with launching a paid advertising effort. The board’s recommendations stated it was “against” the effort. Musk also said that money that would be spent on advertising should go back into the product, and it seems that, in the big picture, Tesla really has no intentions of changing that.

Regardless, a few short videos of the Model 3’s new features might let some of the less-aware consumers see what the advantages of driving a Tesla are. In turn, it could lead to a more robust market share in China moving forward. As the Model Y also ramps up production and Tesla prepares for deliveries, the company is sitting pretty for the future. It even plans to release some “China-inspired” designs in the coming years and is looking to hire a design director to take charge of the project.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX is exploring a “Starlink Phone” for direct-to-device internet services: report

The update was reportedly shared to Reuters by people familiar with the matter. 

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(Credit: T-Mobile)

SpaceX is reportedly exploring new products tied to Starlink, including a potential Starlink-branded phone. 

The update was reportedly shared to Reuters by people familiar with the matter. 

A possible Starlink Phone

As per Reuters’ sources, SpaceX has reportedly discussed building a mobile device designed to connect directly to the Starlink satellite constellation. Details about the potential device and its possible release are still unclear, however.

SpaceX has dabbled with mobile solutions in the past. The company has partnered with T-Mobile to provide Starlink connectivity to existing smartphones. And last year, SpaceX initiated a $19.6 billion purchase of satellite spectrum from EchoStar.

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Elon Musk did acknowledge the idea of a potential mobile device recently on X, writing that a Starlink phone is “not out of the question at some point.” Unlike conventional smartphones, however, Musk described a device that is “optimized purely for running max performance/watt neural nets.” 

Starlink and SpaceX’s revenue

Starlink has become SpaceX’s dominant commercial business. Reuters’ sources claimed that the private space company generated roughly $15–$16 billion in revenue last year, with about $8 billion in profit. Starlink is estimated to have accounted for 50% to 80% of SpaceX’s total revenue last year.

SpaceX now operates more than 9,500 Starlink satellites and serves over 9 million users worldwide. About 650 satellites are already dedicated to SpaceX’s direct-to-device initiative, which aims to eventually provide full cellular coverage globally.

Future expansion of Starlink’s mobile capabilities depends heavily on Starship, which is designed to launch larger batches of upgraded Starlink satellites. Musk has stated that each Starship launch carrying Starlink satellites could increase network capacity by “more than 20 times.”

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FCC accepts SpaceX filing for 1 million orbital data center plan

The move formally places SpaceX’s “Orbital Data Center” concept into the FCC’s review process.

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Credit: SpaceX/X

The Federal Communications Commission (FCC) has accepted SpaceX’s filing for a new non-geostationary orbit (NGSO) satellite system of up to one million spacecraft and has opened the proposal for public comment. 

The move formally places SpaceX’s “Orbital Data Center” concept into the FCC’s review process, marking the first regulatory step for the ambitious space-based computing network.

FCC opens SpaceX’s proposal for comment

In a public notice, the FCC’s Space Bureau stated that it is accepting SpaceX’s application to deploy a new non-geostationary satellite system known as the “SpaceX Orbital Data Center system.” As per the filing, the system would consist of “up to one million satellites” operating at altitudes between 500 and 2,000 kilometers, using optical inter-satellite links for data transmission.

The FCC notice described the proposal as a long-term effort. SpaceX wrote that the system would represent the “first step towards becoming a Kardashev II-level civilization – one that can harness the Sun’s full power.” The satellites would rely heavily on high-bandwidth optical links and conduct telemetry, tracking, and command operations, with traffic routed through space-based laser networks before being sent to authorized ground stations.

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FCC Chairman Brendan Carr highlighted the filing in a post on X, noting that the Commission is now seeking public comment on SpaceX’s proposal. Interested parties have until early March to submit comments.

What SpaceX is proposing to build

As per the FCC’s release, SpaceX’s orbital data center system would operate alongside its existing and planned Starlink constellations. The FCC notice noted that the proposed satellites may connect not only with others in the new system, but also with satellites in SpaceX’s first- and second-generation Starlink networks.

The filing also outlined several waiver requests, including exemptions from certain NGSO milestone and surety bond requirements, as well as flexibility in how orbital planes and communication beams are disclosed, as noted in a Benzinga report. SpaceX noted that these waivers are necessary to support the scale and architecture of the proposed system.

As noted in coverage of the filing, the proposal does not represent an immediate deployment plan, but rather a framework for future space-based computing infrastructure. SpaceX has discussed the idea of moving energy-intensive computing, such as AI workloads, into orbit, where continuous solar power and large physical scale could reduce constraints faced on Earth.

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Elon Musk’s Boring Company signs deal to begin Dubai Loop project

The project marks the Boring Company’s first tunneling project outside the United States.

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Credit: RTA Dubai

Elon Musk’s Boring Company has signed a definitive agreement with Dubai’s Roads and Transport Authority to begin implementing the Dubai Loop. 

The project marks the Boring Company’s first tunneling project outside the United States.

The Boring Company signs Dubai Loop agreement

The Boring Company signed a partnership agreement with Dubai Roads and Transport Authority on the sidelines of the World Governments Summit 2026 to start the implementation of the Dubai Loop, as per the tunneling startup in a blog post.

The agreement was signed on behalf of Dubai RTA by Mattar Al Tayer, director general and chairman of the Board of Executive Directors, and on behalf of The Boring Company by James Fitzgerald, the startup’s global vice president of business development. Senior officials from both organizations were present at the signing ceremony.

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The Dubai Loop project is intended to improve passenger mobility in high-density urban areas through underground vehicle tunnels designed for faster construction and lower surface disruption than conventional transport systems.

Pilot route and project scope outlined

The first phase of the Dubai Loop will consist of a 4-mile (6.4 km) pilot route with four stations linking the Dubai International Financial Centre and Dubai Mall. The pilot phase is expected to pave the way for a full network extending up to 14 miles (22.5 km) with 19 stations connecting the Dubai World Trade Centre, the financial district, and Business Bay.

The tunnels will have a diameter of 12 feet (3.6 meters) and will be dedicated to vehicle transport. Construction will rely on tunneling methods designed to reduce costs and minimize disruption to existing infrastructure.

The pilot phase is estimated to cost about $154 million, with delivery expected roughly one year after design work and preparatory activities are completed. The full Dubai Loop network is projected to cost approximately $545 million and would take around three years to implement.

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Capacity targets and next steps

Mattar Al Tayer shared his excitement about the project, stating that the Loop system will be a qualitative addition to the city’s transportation system. “The project represents a qualitative addition to Dubai’s transport ecosystem, as it enhances integration between different mobility modes and provides flexible and efficient first- and last-mile solutions. 

“Studies have demonstrated the project’s efficiency in terms of capacity and operating costs, with the pilot route expected to serve around 13,000 passengers per day, while the full route is projected to have a total capacity of approximately 30,000 passengers per day,” he said. 

Steve Davis, president of The Boring Company, highlighted that the partnership aims to deliver safe and efficient tunneling solutions aligned with Dubai’s long-term mobility strategy.

“We are proud to partner with the Roads and Transport Authority, one of the world’s leading entities in adopting innovative solutions in the transport sector. Through this partnership, we look forward to delivering advanced, safe, and highly efficient tunnelling solutions that support Dubai’s vision for sustainable and future mobility,” Davis stated.

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