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Tesla China steps up marketing on Model 3 as competition heats up

Twitter: @Tesla__Mania

Published

5 years ago

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Tesla China is evidently stepping up its marketing campaign for the Model 3 as competition in the country becomes more robust. While the Model 3 was the most popular EV in China in 2020, there is a healthy stream of competition as 2021 rolls around, and Tesla is sharing official company videos of the updates it made to its most popular sedan as a way to convince car buyers to purchase their vehicles over others.

Tesla refreshed the Model 3 in late 2020, adding several new features like the highly-popular chrome delete look, a power liftgate, a new center console, wireless charging, and metal steering wheel scroll wheels. Tesla’s most popular car required a slight update, and Tesla took it to the next level with several cosmetic and functional fixes that won over many members of the community.

While the Tesla-loyal followers shared the updates on social media as they were recognized, the company is now taking the operation into its own hands, and @Tesla__Mania on Twitter showed that its Chinese sector has produced a new video that officially reveals all of the changes.

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While the details have been public knowledge for some time, Tesla could be recognizing that Chinese competition is robust as the country holds the world’s largest automotive market. The Model 3 was China’s most popular EV in 2020, but it didn’t lead every month. In November, the GM-built Wuling HongGuang Mini EV was the most popular electric car in the country. It sold 33,094 units, while the Model 3 took second, but lagged behind by nearly 11,500 units, the EV Sales Blog says.

While Tesla still dominated the overall EV market share with 11% from Model 3 alone, there is still room for improvement, which fits the company’s theme of constant growth. China, in many ways, is looked at as Tesla’s key to global domination in the electric vehicle transition because of its massive market. With so many cars in China on the road on a daily basis, if Tesla can find a way to tap into its market with affordability and next-level tech, the automaker can hold global domination moving forward, just like it has for years.

Even though Tesla does not have an advertising campaign or has ever invested in expensive TV commercials, it has taken a slightly different approach in China compared to the U.S. The company launched a “driving school,” fit with a DJ and showroom parties in 2019.

In the U.S., Tesla has launched a few videos of some of its vehicle features, but it has always shied away from an explicit advertising campaign. In fact, before the company’s most recent Shareholder Meeting on September 22, 2020, one of the seven key agenda items had to do with launching a paid advertising effort. The board’s recommendations stated it was “against” the effort. Musk also said that money that would be spent on advertising should go back into the product, and it seems that, in the big picture, Tesla really has no intentions of changing that.

Regardless, a few short videos of the Model 3’s new features might let some of the less-aware consumers see what the advantages of driving a Tesla are. In turn, it could lead to a more robust market share in China moving forward. As the Model Y also ramps up production and Tesla prepares for deliveries, the company is sitting pretty for the future. It even plans to release some “China-inspired” designs in the coming years and is looking to hire a design director to take charge of the project.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla’s longer Model Y did not scale back requests for this vehicle type from fans

Tesla fans are happy with the new Model Y, but they’re still vocal about the need for something else.

Published

11 hours ago

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July 17, 2025

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Credit: AlwinArt/Twitter

Tesla launched a slightly longer version of the Model Y all-electric crossover in China, and with it being extremely likely that the vehicle will make its way to other markets, including the United States, fans are still looking for something more.

The new Model Y L in China boasts a slightly larger wheelbase than its original version, giving slightly more interior room with a sixth seat, thanks to a third row.

Tesla exec hints at useful and potentially killer Model Y L feature

Tesla has said throughout the past year that it would focus on developing its affordable, compact models, which were set to begin production in the first half of the year. The company has not indicated whether it met that timeline or not, but many are hoping to see unveilings of those designs potentially during the Q3 earnings call.

However, the modifications to the Model Y, which have not yet been officially announced for any markets outside of China, still don’t seem to be what owners and fans are looking forward to. Instead, they are hoping for something larger.

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A few months ago, I reported on the overall consensus within the Tesla community that the company needs a full-size SUV, minivan, or even a cargo van that would be ideal for camping or business use.

Tesla is missing one type of vehicle in its lineup and fans want it fast

That mentality still seems very present amongst fans and owners, who state that a full-size SUV with enough seating for a larger family, more capability in terms of cargo space for camping or business operation, and something to compete with gas cars like the Chevrolet Tahoe, Ford Expedition, or electric ones like the Volkswagen ID.BUZZ.

We asked the question on X, and Tesla fans were nearly unanimously in support of a larger SUV or minivan-type vehicle for the company’s lineup:

Here’s what some of the respondents said:

Tesla is certainly aware that many of its owners would like the company to develop something larger that competes with the large SUVs on the market.

However, it has not stated that anything like that is in the current plans for future vehicles, as it has made a concerted effort to develop Robotaxi alongside the affordable, compact models that it claims are in development.

It has already unveiled the Robovan, a people-mover that can seat up to 20 passengers in a lounge-like interior.

The Robovan will be completely driverless, so it’s unlikely we will see it before the release of a fully autonomous Full Self-Driving suite from Tesla.

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Energy

Tesla launches first Virtual Power Plant in UK – get paid to use solar

Tesla has launched its first-ever Virtual Power Plant program in the United Kingdom.

Published

13 hours ago

on

July 17, 2025

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Credit: Tesla Energy | X

Tesla has launched its first-ever Virtual Power Plant program in the United Kingdom. This feature enables users of solar panels and energy storage systems to sell their excess energy back to the grid.

Tesla is utilizing Octopus Energy, a British renewable energy company that operates in multiple markets, including the UK, France, Germany, Italy, Spain, Australia, Japan, New Zealand, and the United States, as the provider for the VPP launch in the region.

The company states that those who enroll in the program can earn up to £300 per month.

Tesla has operated several VPP programs worldwide, most notably in California, Texas, Connecticut, and the U.S. territory of Puerto Rico. This is not the first time Tesla has operated a VPP outside the United States, as there are programs in Australia, Japan, and New Zealand.

This is its first in the UK:

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Tesla is not the only company that is working with Octopus Energy in the UK for the VPP, as it joins SolarEdge, GivEnergy, and Enphase as other companies that utilize the Octopus platform for their project operations.

It has been six years since Tesla launched its first VPP, as it started its first in Australia back in 2019. In 2024, Tesla paid out over $10 million to those participating in the program.

Tesla VPP program in California hits new capacity milestone

Participating in the VPP program that Tesla offers not only provides enrolled individuals with the opportunity to earn money, but it also contributes to grid stabilization by supporting local energy grids.

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Elon Musk

Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement

Waymo and Tesla are surely in a battle of “mine’s bigger” right now.

Published

15 hours ago

on

July 17, 2025

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Credit: Waymo

Waymo has responded to Tesla’s Robotaxi expansion in Austin with a bold statement by extending its own geofence by a considerable margin.

Earlier this week, Tesla chose to expand its geofence for its driverless Robotaxi service in Austin, Texas, substantially. The geofence more than doubled, bringing Tesla’s total serviceable area within Austin to approximately 42 square miles.

Tesla’s Robotaxi geofence in Austin grows, and its shape is hard to ignore

This put Tesla ahead of Waymo in terms of its service area in Austin, as the company’s geofence was just 37 square miles.

We reported on how significant this statement was for Tesla, as it has only been operating its driverless Robotaxi platform in Austin for less than a month, compared to Waymo, which has been there since March.

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Tesla Robotaxi has already surpassed Waymo in this key metric

Waymo took it as a challenge, it seems, and expanded its geofence, and it did it impressively and massively. Now, Waymo’s geofence spans 90 square miles within Austin, including new neighborhoods such as Crestview, Windsor Park, Sunset Valley, Franklin Park, as well as popular tourist destinations like The Domain and McKinney Falls State Park.

The move “unlocks another key milestone in Austin as our operating territory with Waymo expands from 37 to 90 square miles, which means that even more riders can experience Waymo’s fully autonomous vehicles through the Uber app,” Sarfraz Maredia, Global Head of Autonomous Mobility & Delivery at Uber, said.

Additionally, Shweta Shrivastava, Senior Director of Product Management at Waymo, said:

“Just months after serving our first Austin riders with Uber, we’re excited to offer our 24/7 service to more of the city. The service with our partners at Uber is healthy, and we are ready for more Austinites to experience the magic of fully autonomous driving. Austin remains one of the fastest growing cities in the country, and we are doing our part to grow with it.”

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Across the U.S., this expansion brings Waymo’s service area to more than 700 square miles, as it also operates in California and Arizona.

Here’s what the two geofenced regions look like:

The competition between Waymo and Tesla only benefits consumers, as the two companies are evidently sparring for a larger service area in Austin. Tesla launched its interestingly-shaped geofence expansion on Monday, and it seemed that the shape was more of a joke that could also be construed as a warning to competitors.

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Tesla could more than likely have pushed its geofence to a larger size, but it purposely chose to do so in a comical fashion.

Now that Waymo has responded in this way, we’ll see if Tesla puts the jokes aside.

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