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Tesla’s vertical integration and preparation were keys to avoiding chip shortage: Reuters

A Tesla employee at the company's facility in Fremont, California. (Credit: YouTube/RoadShow)

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Tesla seemed to be made of Teflon in 2020 and 2021, as the company seemed to avert the semiconductor chip shortage with relative ease, while longstanding and prestigious automakers scaled back production due to the lack of supplies. Tesla, a company run like no other, avoided these chip shortages by using its vertical integration and preparation, along with some other strategic moves, to solidify its company’s position as the big winner of the uncertain 2020 and 2021 global automotive market.

After reporting that it had crushed Wall Street consensus expectations regarding Q4 2021 deliveries, Tesla shares skyrocketed over 13% yesterday. The unlikely, small-but-mighty car company now based out of Austin, Texas, after a more than a decade-long relationship with Northern California, which had its ups and downs, averted crisis over the past two years, and continued its streak of manufacturing growth, by keeping itself stocked on the various chips and semiconductors that keep its vehicles moving.

Strategies like delivering some cars with missing parts, like USB ports or Bluetooth chips, or even axing lumbar support in some cars, helped make things easier to build. These strategies, along with various price raises to address higher part costs and expedited shipping measures, helped keep the balance sheet healthy. Customers may have paid more for their cars than they would have in early 2021, but it did not affect sales figures like one might expect. Tesla beat Wall Street estimates by 16% when it released delivery figures for the final quarter of 2021.

Momentum started when Tesla stated in its Q2 2021 Earnings Call that it had developed a series of 19 microcontrollers in-house that would help avoid the chip shortage. “Our team has demonstrated an unparalleled ability to react quickly and mitigate disruptions to manufacturing caused by semiconductor shortages,” the company wrote in its Shareholder Deck for Q2. “Our electrical and firmware engineering teams remain hard at work designing, developing, and validating 19 new variants of controllers in response to ongoing semiconductor shortages.”

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Tesla delivers record 241,300 cars in Q3, handily beating consensus estimates

This is just one part of Tesla’s vertical integration, which helps the company avoid the massive shipping bottlenecks that kept cars away from customers for the majority of 2021. Other companies were forced to delay production and deliveries; there just were not enough chips to go around. However, Tesla’s key advantage over other OEMs was the fact that many elements of its products are designed in-house, down to the most complex portions of a design. “We’re designing and building so much more of the car than other OEMs, who will largely go to the traditional supply base and like I call it, catalog engineering. So it is not very adventurous,” CEO Elon Musk said during the Q3 2020 Earnings Call.

Reuters spoke to a Tesla insider who is involved in the engineering of the company’s chips, which shed light on how effective the vertical integration advantage is. “We design circuit boards by ourselves, which allow us to modify their design quickly to accommodate alternative chips like powerchips,” the employee told Reuters.

The series of in-house chips, which were easily modified to accommodate other types of chips that Tesla was in need of, was not the only strategy the automaker used to avoid bottlenecks. Tesla also prepared by not halting the number of chips it had ordered from suppliers, a move that other car companies did not replicate. Instead, Tesla never reduced its production forecast because of the pandemic or supply chain shortages, which may have been its most crucial move. “They’ve just been smarter about it than other companies in terms of making sure there’s buffer stock,” a supplier executive for Tesla indicated.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla rival’s CEO makes shock suggestion to customers about Model Y

“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”

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(Credit: Tesla)

Tesla rival Xiaomi is experiencing demand that is off-the-charts with its new YU7 crossover, which competes with the Model Y. The company’s CEO has stated that demand is truly outpacing what it can build, and that customers in limbo should consider the Model Y because “it’s a great car.”

The Xiaomi YU7 has already gained an incredible number of orders so far. Its launch a few months ago had consumers busting down doors to place an order before others, and demand has been so high that customers will wait, on average, between 56 and 59 weeks for delivery.

Tesla Model Y meets new competition from Xiaomi 

Within 18 hours, Xiaomi received about 240,000 orders, CarScoops reported. Some customers are truly interested in the vehicle, but cannot wait the extended period to take delivery as they might need a car now.

Xiaomi CEO Lei Jun said on social meida that there are other cars out there that would be suitable as a replacement to the YU7:

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“If you need to buy a car quickly, other China-produced new energy vehicles are pretty good.”

He explicitly mentioned the Model Y, Xpeng G7, and Li Auto i8.

Regarding the Model Y, he said:

“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”

The Model Y has been the best-selling car in the world over the past two years, and it still leads in many markets as the most sought-after EV. However, in China, there are so many formidable competitors that customers are seemingly going for whatever they can get to first.

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Of course, a car is a car, but Tesla has gained a more notable reputation for its industry-leading tech and driver assistance systems, including City Autopilot, which has been used in China for a few months now.

Tesla China owners share first impressions of FSD-style “City Autopilot”

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Tesla offers tasty Supercharging incentive as Q3 push continues

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Credit: Tesla

Tesla is offering a tasty Supercharging incentive on inventory Model 3 units in Canada as it continues to push sales in the third quarter.

In the United States, Tesla is preparing for the end of the $7,500 electric vehicle tax credit. While it is offering a multitude of incentives in the U.S. to help push sales of its vehicles before the credit goes away, it is not saving the deals for Americans exclusively.

Yesterday, the company announced it is now offering Free Supercharging for life on all Model 3 inventory in Canada, a massive incentive for those who would use the vehicle as a daily driver:

The deal would normally only apply to Superchargers located in Canada, meaning if a Canadian drove over the border into the United States and Supercharged, they would have to pay for it.

However, Tesla also confirmed that the charging deal would extend to the U.S. Canadians will be able to drive across the U.S. and Supercharge for free for the life of the vehicle.

Free Supercharging is such a great perk because the money an owner saves on charging factors directly into what they are saving if they were to own a gas car. While Supercharging and home charging are, on average, cheaper than filling up with gas, the savings are not massive.

When Supercharging is free, it can save consumers hundreds of dollars per month, especially if they plan to use the Tesla for their daily commute. Some people could fill their gas cars up two times a week to get to work, spending $80-$100 every five days on gas.

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Tesla has been using incentives like this to push vehicles into customers’ hands. Q3 could be one of the best three-month spans in recent memory with the push it is making.

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Tesla is preparing to take on autonomy’s final boss

India’s city streets are notorious for their complexity and congestion.

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Credit: Whole Mars Catalog/YouTube

If there is any sign that Tesla is now confident about its self-driving program, it would be this. As could be seen on Tesla’s Careers page, the company is now hiring Autopilot Vehicle Operators in Delhi and Mumbai, India. 

As far as real-world traffic is concerned, one could argue that India’s city streets are the final boss of autonomous driving systems due to their complexity and congestion.

Tesla job openings

As per Tesla in its recent job openings, Prototype Vehicle Operators will be responsible for driving an engineering vehicle for extended periods and conducting dynamic audio and camera data collection for testing and training purposes. In both its job listings for Mumbai and Delhi, Tesla noted that successful applicants will be gathering real-world data on the weekends and around the clock. 

Considering the job openings in India, Tesla seems to be intent on rolling out its advanced driver-assist systems like FSD in the country. This is quite interesting, as Tesla is not hiring Prototype Vehicle Operators in other territories that recently launched, such as the Philippines. Perhaps Tesla intends to tackle FSD’s final boss of sorts before rolling out FSD in other territories.

FSD’s rollout

Tesla’s autonomous driving program uses the company’s Full Self-Driving system, which is currently available on vehicles in North America and China. Tesla, however, has a more advanced version of FSD called Unsupervised FSD, which is currently being used in vehicles that are part of the Robotaxi pilot in Austin and the Bay Area.

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Elon Musk has also recently announced on X that Tesla will be releasing FSD V14 in the coming weeks. He also shared a number of improvements that can be expected from FSD V14. “The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less,” Musk wrote in his post. 

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