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Tesla’s cobalt-free efforts are being closely watched by LG Chem, Samsung ahead of Battery Day
It appears that it is not only the electric vehicle community that is eagerly anticipating Tesla’s upcoming Battery Day event. Considering the company’s place in the EV movement, as well as its efforts in pursuing a cobalt-free solution for batteries, industry leaders like Samsung and LG Chem are reportedly watching Tesla and its battery announcements closely.
Battery Day has been mentioned by Elon Musk multiple times in the past, and last month, the company noted that the highly-anticipated event will be held on September 22. The CEO has informed analysts that Battery Day will include a “big reveal” of developments in Tesla’s battery efforts. The effects of such developments on the battery supply chain are also expected to be discussed.
Tesla has kept details of Battery Day secret, though industry officials have noted that details on new cobalt-free batteries will be revealed at the upcoming event. Tesla has been working on reducing its batteries’ cobalt content for years, as evidenced by a study from a German firm that determined that Model 3 batteries have 75% less cobalt than the cells used by companies like Volkswagen. In the second-quarter earnings call, Elon Musk noted that eventually, cobalt will be phased out completely.
EV battery makers such as LG Chem and Samsung have mostly favored nickel manganese cobalt (NMC) or nickel cobalt aluminum (NCA) batteries over cobalt-free lithium iron phosphate (LFP) chemistry due to their higher energy density, which allows vehicles to travel longer distances. LFP batteries are more environmentally-friendly and cost-effective, but they tend to be limited when it comes to range. This status quo seems poised to change with Battery Day, at least if speculations prove accurate.
Reports have emerged stating that CATL, one of Tesla’s battery partners in China, has begun supplying LPF batteries for the electric car maker’s locally-produced Model 3. Elon Musk emphasized this in the Q2 2020 earnings call, when he stated that Tesla will be boosting volume production in China of LFP battery packs for the Model 3. By the end of July, Panasonic, Tesla’s longtime battery partner, informed Reuters that it will be commercializing a cobalt-free battery in two to three years for the electric car maker.
Amidst these reports, industry leaders like LG Chem and Samsung are now facing what could very well be a crossroads with their battery strategy. If Tesla has come up with a way to solve the shortcomings of LFP batteries, there is a good chance that the battery industry could also start moving away from cobalt. Tesla, after all, is one of the world’s leading electric car maker, and its EV and energy storage business are both undergoing an aggressive expansion. Cobalt is also a controversial material to begin with, thanks to questionable mining practices in areas such as the Congo.
That being said, LG Chem has stated that it still believes that NMC chemistry will remain the mainstream in the global market due to its energy density advantages. “Though we are producing LFP batteries too, these have their shortcomings in energy density and weight. We believe NCM will remain the mainstream in the global EV battery market,” the company stated during its second-quarter conference call.
Samsung SDI was on the same page, stating that it will be focusing on NCA technology. Citing an industry official who requested anonymity, The Korea Times noted that Samsung is paying close attention to what Tesla will be announcing and unveiling on Battery Day.
“Many battery firms have tried to upgrade the energy density of LFP chemistry, but they have yet to have meaningful outcomes. Tesla is now saying it is increasing its reliance on LFP batteries and is anticipated to come up with information on new cobalt-free batteries during Battery Day. This can either mean that Tesla and CATL have come up with technology to improve the efficiency of LFP batteries or unprecedented technology in removing cobalt,” he said. “Since either way will likely affect the industrial trend, domestic companies are paying attention to what Tesla will reveal during the event,” the industry insider stated.
Tesla’s Battery Day event is expected to be held on September 22, 2020. A live audience is expected to be present, though the event will also be live-streamed.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
