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Tesla’s cobalt-free efforts are being closely watched by LG Chem, Samsung ahead of Battery Day
It appears that it is not only the electric vehicle community that is eagerly anticipating Tesla’s upcoming Battery Day event. Considering the company’s place in the EV movement, as well as its efforts in pursuing a cobalt-free solution for batteries, industry leaders like Samsung and LG Chem are reportedly watching Tesla and its battery announcements closely.
Battery Day has been mentioned by Elon Musk multiple times in the past, and last month, the company noted that the highly-anticipated event will be held on September 22. The CEO has informed analysts that Battery Day will include a “big reveal” of developments in Tesla’s battery efforts. The effects of such developments on the battery supply chain are also expected to be discussed.
Tesla has kept details of Battery Day secret, though industry officials have noted that details on new cobalt-free batteries will be revealed at the upcoming event. Tesla has been working on reducing its batteries’ cobalt content for years, as evidenced by a study from a German firm that determined that Model 3 batteries have 75% less cobalt than the cells used by companies like Volkswagen. In the second-quarter earnings call, Elon Musk noted that eventually, cobalt will be phased out completely.
EV battery makers such as LG Chem and Samsung have mostly favored nickel manganese cobalt (NMC) or nickel cobalt aluminum (NCA) batteries over cobalt-free lithium iron phosphate (LFP) chemistry due to their higher energy density, which allows vehicles to travel longer distances. LFP batteries are more environmentally-friendly and cost-effective, but they tend to be limited when it comes to range. This status quo seems poised to change with Battery Day, at least if speculations prove accurate.
Reports have emerged stating that CATL, one of Tesla’s battery partners in China, has begun supplying LPF batteries for the electric car maker’s locally-produced Model 3. Elon Musk emphasized this in the Q2 2020 earnings call, when he stated that Tesla will be boosting volume production in China of LFP battery packs for the Model 3. By the end of July, Panasonic, Tesla’s longtime battery partner, informed Reuters that it will be commercializing a cobalt-free battery in two to three years for the electric car maker.
Amidst these reports, industry leaders like LG Chem and Samsung are now facing what could very well be a crossroads with their battery strategy. If Tesla has come up with a way to solve the shortcomings of LFP batteries, there is a good chance that the battery industry could also start moving away from cobalt. Tesla, after all, is one of the world’s leading electric car maker, and its EV and energy storage business are both undergoing an aggressive expansion. Cobalt is also a controversial material to begin with, thanks to questionable mining practices in areas such as the Congo.
That being said, LG Chem has stated that it still believes that NMC chemistry will remain the mainstream in the global market due to its energy density advantages. “Though we are producing LFP batteries too, these have their shortcomings in energy density and weight. We believe NCM will remain the mainstream in the global EV battery market,” the company stated during its second-quarter conference call.
Samsung SDI was on the same page, stating that it will be focusing on NCA technology. Citing an industry official who requested anonymity, The Korea Times noted that Samsung is paying close attention to what Tesla will be announcing and unveiling on Battery Day.
“Many battery firms have tried to upgrade the energy density of LFP chemistry, but they have yet to have meaningful outcomes. Tesla is now saying it is increasing its reliance on LFP batteries and is anticipated to come up with information on new cobalt-free batteries during Battery Day. This can either mean that Tesla and CATL have come up with technology to improve the efficiency of LFP batteries or unprecedented technology in removing cobalt,” he said. “Since either way will likely affect the industrial trend, domestic companies are paying attention to what Tesla will reveal during the event,” the industry insider stated.
Tesla’s Battery Day event is expected to be held on September 22, 2020. A live audience is expected to be present, though the event will also be live-streamed.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
