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Tesla CTO JB Straubel to Discuss Energy Innovation at Discovery 2016

Tesla CTO JB Straubel will be the keynote speaker May 9 at the annual Ontario Centers of Excellence trade show. His topic will be clean technology and energy storage.

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JB Straubel at IHS CERAWeek in Houston

JB Straubel at IHS CERAWeek in Houston

Tesla CTO JB Straubel will be sharing experiences in energy innovation as the keynote speaker at the Ontario Centres of Excellence (OCE) Discover 2016 event this Monday, May 9. The conference aims to bring innovators and entrepreneurs together and foster an environment towards building business opportunities with clean tech and climate change.

President and CEO of OCE Dr. Tom Corr says, “With his unique perspective on disruptive technologies and energy storage solutions, JB Straubel is the perfect keynote to address the thousands of innovators and entrepreneurs at Discovery […] JB and [co-presenter John Stackhouse] have decades of experience and their insights into innovation, business, and the changing world economy will be both informative and inspirational for attendees.”

OCE has been tasked with helping the province of Ontario a new $74 million Cleantech innovation initiative on behalf of the Government of Ontario. Having been named Canada’s best trade show in 2010 and 2011, and now in its eleventh year, the annual OCE show is a major event for Canada’s tech community, and focuses on leading edge technologies, best practices, and research in the areas of energy, environment, advanced health, digital media, communication technologies, and advanced manufacturing. The annual conference and showcase attracts more than 3,200 attendees and 500 exhibitors.

In addition to Straubel’s role as Chief Technology Officer for Tesla Motors, he also sits on the Board of Directors at SolarCity, and lectures at Stanford University where he created and teaches an engineering class focused on energy storage integration.

Straubel’s interest in electric vehicles started when he rebuilt an electric golf cart at age 14. A few years later, he converted a Porsche 944 to electric power and used it to set records in early EV racing. In 2008, MIT Technology Review selected him as top “35 under 35” innovator. In 2009, DesignNews named him “Engineer of the Year.” In 2015,  he was number two on Fortune’s “40 under 40” most influential business and innovation leaders. He has been awarded 30 patents that cover much of Tesla’s core battery, motor, and control systems.

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With Tesla commitment to finding solutions to the impact transportation has on climate change, Straubel is the perfect person to present at the OCE conference.

Source: PR NewsWire Photo Credit: CERA, Houston

 

"I write about technology and the coming zero emissions revolution."

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Tesla’s most affordable car is coming to the Netherlands

The trim is expected to launch at €36,990, making it the most affordable Model 3 the Dutch market has seen in years.

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Tesla is preparing to introduce the Model 3 Standard to the Netherlands this December, as per information obtained by AutoWeek. The trim is expected to launch at €36,990, making it the most affordable Model 3 the Dutch market has seen in years. 

While Tesla has not formally confirmed the vehicle’s arrival, pricing reportedly comes from a reliable source, the publication noted.

Model 3 Standard lands in NL

The U.S. version of the Model 3 Standard provides a clear preview of what Dutch buyers can expect, such as a no-frills configuration that maintains the recognizable Model 3 look without stripping the car down to a bare interior. The panoramic glass roof is still there, the exterior design is unchanged, and Tesla’s central touchscreen-driven cabin layout stays intact.

Cost reductions come from targeted equipment cuts. The American variant uses fewer speakers, lacks ventilated front seats and heated rear seats, and swaps premium materials for cloth and textile-heavy surfaces. Performance is modest compared with the Premium models, with a 0–100 km/h sprint of about six seconds and an estimated WLTP range near 550 kilometers. 

Despite the smaller battery and simpler suspension, the Standard maintains the long-distance capability drivers have come to expect in a Tesla.

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Pricing strategy aligns with Dutch EV demand and taxation shifts

At €36,990, the Model 3 Standard fits neatly into Tesla’s ongoing lineup reshuffle. The current Model 3 RWD has crept toward €42,000, creating space for a more competitive entry-level option, and positioning the new Model 3 Standard comfortably below the €39,990 Model Y Standard.

The timing aligns with rising Dutch demand for affordable EVs as subsidies like SEPP fade and tax advantages for electric cars continue to wind down, EVUpdate noted. Buyers seeking a no-frills EV with solid range are then likely to see the new trim as a compelling alternative.

With the U.S. variant long established and the Model Y Standard already available in the Netherlands, the appearance of an entry-level Model 3 in the Dutch configurator seems like a logical next step.

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Tesla Model Y is still China’s best-selling premium EV through October

The premium-priced SUV outpaced rivals despite a competitive field, while the Model 3 also secured an impressive position.

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Credit: Grok Imagine

The Tesla Model Y led China’s top-selling pure electric vehicles in the 200,000–300,000 RMB segment through October 2025, as per Yiche data compiled from China Passenger Car Association (CPCA) figures.

The premium-priced SUV outpaced rivals despite a competitive field, while the Model 3 also secured an impressive position.

The Model Y is still unrivaled

The Model Y’s dominance shines in Yiche’s October report, topping the chart for vehicles priced between 200,000 and 300,000 RMB. With 312,331 units retailed from January through October, the all-electric crossover was China’s best-selling EV in the 200,000–300,000 RMB segment.

The Xiaomi SU7 is a strong challenger at No. 2 with 234,521 units, followed by the Tesla Model 3, which achieved 146,379 retail sales through October. The Model Y’s potentially biggest rival, the Xiaomi YU7, is currently at No. 4 with 80,855 retail units sold.

Efficiency kings

The Model 3 and Model Y recently claimed the top two spots in Autohome’s latest real-world energy-consumption test, outperforming a broad field of Chinese-market EVs under identical 120 km/h cruising conditions with 375 kg payload and fixed 24 °C cabin temperature. The Model 3 achieved 20.8 kWh/100 km while the Model Y recorded 21.8 kWh/100 km, reaffirming Tesla’s efficiency lead.

The results drew immediate attention from Xiaomi CEO Lei Jun, who publicly recognized Tesla’s advantage while pledging continued refinement for his brand’s lineup.

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“The Xiaomi SU7’s energy consumption performance is also very good; you can take a closer look. The fact that its test results are weaker than Tesla’s is partly due to objective reasons: the Xiaomi SU7 is a C-segment car, larger and with higher specifications, making it heavier and naturally increasing energy consumption. Of course, we will continue to learn from Tesla and further optimize its energy consumption performance!” Lei Jun wrote in a post on Weibo.

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SpaceX’s Starship program is already bouncing back from Booster 18 fiasco

Just over a week since Booster 18 met its untimely end, SpaceX is now busy stacking Booster 19, and at a very rapid pace, too. 

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Credit: SpaceX/X

SpaceX is already bouncing back from the fiasco that it experienced during Starship Booster 18’s initial tests earlier this month.

Just over a week since Booster 18 met its untimely end, SpaceX is now busy stacking Booster 19, and at a very rapid pace, too. 

Starship V3 Booster 19 is rising 

As per Starbase watchers on X, SpaceX rolled out the fourth aft section of Booster 19 to Starbase’s MegaBay this weekend, stacking it to reach 15 rings tall with just a few sections remaining. This marks the fastest booster assembly to date at four sections in five days. This is quite impressive, and it bodes well for SpaceX’s Starship V3 program, which is expected to be a notable step up from the V2 program, which was retired after a flawless Flight 11. 

Starship watcher TankWatchers noted the tempo on X, stating, “During the night the A4 section of Booster 19 rolled out to the MegaBay. With 4 sections in just 5 days, this is shaping up to be the fastest booster stack ever.” Fellow Starbase watcher TestFlight echoed the same sentiments. “Booster 19 is now 15 rings tall, with 3 aft sections remaining!” the space enthusiast wrote. 

Aggressive targets despite Booster 18 fiasco

SpaceX’s V3 program encountered a speed bump earlier this month when Booster 18, just one day after rolling out into the factory, experienced a major anomaly during gas system pressure testing at SpaceX’s Massey facility in Starbase, Texas. While no propellant was loaded, no engines were installed, and no one was injured in the incident, the unexpected end of Booster 18 sparked speculation that the Starship V3 program could face delays.

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Despite the Booster 18 fiasco, however, SpaceX announced that “Starship’s twelfth flight test remains targeted for the first quarter of 2026.” Elon Musk shared a similar timeline on X earlier this year, with the CEO stating that “ V3 is a massive upgrade from the current V2 and should be through production and testing by end of year, with heavy flight activity next year.”

Considering that Booster 19 seems to be moving through its production phases quickly, perhaps SpaceX’s Q1 2026 target for Flight 12 might indeed be more than feasible.

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