Tesla’s efforts to promote the Cybertruck as a legitimate off-road vehicle continue with a new video showcasing the all-electric pickup truck taking on Hell’s Gate at Hell’s Revenge in Moab, Utah. As can be seen in the video, the Cybertruck was able to climb out of Hell’s Gate without breaking a sweat.
Similar to Tesla’s other promotional videos, the Cybertruck’s Hell’s Gate climb at Hell’s Revenge was presented without much fanfare. It simply depicted the all-electric pickup truck, which appeared to be stock, taking on the steep, rocky trail proficiently. When it reached the top of Hell’s Gate, the Cybertruck was met by Tesla’s two Baja Cybertruck prototypes, which have already completed the climb.
Tesla Cybertruck Lead Engineer Wes Morill noted in a post on X, the social media platform formerly known as Twitter, that the Cybertruck featured in the promotional video was a tri-motor Cyberbeast. The two Baja Cybertrucks that were already at the top of the climb, on the other hand, were dual-motor versions of the all-electric pickup truck. As noted by the Tesla engineer, the Cyberbeast makes off-roading pretty easy.
We’ve been sharpening the pencil for Off-Road controls and that will come to the fleet in an OTA update. The Trimotor (video hero) is like off-roading in easy mode. The two dual-motor Baja trucks at the end also made it up. And it’s doable without lockers, though takes more… https://t.co/XNqMXxRysM— Wes (@wmorrill3) March 7, 2024
“We’ve been sharpening the pencil for Off-Road controls and that will come to the fleet in an OTA update. The Trimotor (video hero) is like off-roading in easy mode. The two dual-motor Baja trucks at the end also made it up. And it’s doable without lockers, though takes more skill,” the Cybertruck Lead Engineer noted.
The Tesla engineer’s comments are quite interesting, considering the difficulty of Hell’s Gate. While numerous stock cars, such as the Rivian R1T, have successfully gone up Hell’s Gate in the past, just as many dedicated off-roaders have found themselves in rollover incidents in the area. For this alone, the Cybertruck deserves some commendation for successfully making it up the steep trail.
Hell’s Revenge Hot Tub – as requested pic.twitter.com/Kh7vzxuOB5— Wes (@wmorrill3) March 7, 2024
Morill also posted a follow-up video of the Cybertruck at Hell’s Revenge. This time around, the all-electric pickup truck could be seen going through Hell’s Revenge’s infamous Hot Tub. Despite its rather tame name, the Hot Tub is quite a tricky area that’s gotten numerous vehicles stuck over the past years. As can be seen in the Cybertruck Lead Engineer’s follow-up video, however, it appears that the all-electric pickup truck can tackle the hot tub without much difficulty.
Watch the Tesla Cybertruck’s Hell’s Gate climb in the video below.
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Tesla tops France reliability rankings, beating Toyota for the first time
The milestone was celebrated by CEO Elon Musk on social media platform X.
Tesla has overtaken Toyota to become France’s most reliable car brand in 2025, as per a new nationwide reliability ranking published by Auto Plus magazine.
The milestone was celebrated by CEO Elon Musk on social media platform X.
Tesla tops reliability ranking in France
Tesla ranked first overall in Auto Plus’ 2025 reliability study, surpassing long-time benchmark Toyota across all powertrain types, including gasoline, hybrid, and electric vehicles.
The ranking, published on February 6, 2026, evaluated early problems reported in 2025 on vehicles registered in France since January 1, 2018, with fewer than 150,000 kilometers on the odometer, as noted by a Numerama report. This marked Tesla’s first appearance in the magazine’s reliability rankings, which was enabled by the company’s growing vehicle population in the French market.
According to the publication, Tesla vehicles showed no recurring major defects beyond isolated suspension arm issues, which are covered under the company’s four-year or 80,000-kilometer warranty. Other reported issues were described as minor, including occasional screen glitches and door handle concerns.
Why this ranking differs from earlier criticism
Tesla’s top placement contrasts sharply with past assessments from the German Automobile Club (ADAC), which previously ranked the Model 3 and Model Y low in its technical inspection reports. Auto Plus noted that those inspections were focused heavily on factors such as brake disc wear, which are not necessarily the best benchmarks for overall vehicle reliability.
By focusing instead on real-world reliability data and early ownership issues, Auto Plus’ methodology offered a broader picture of how vehicles perform over time rather than how individual components age under inspection standards. The publication emphasized that electric vehicles, with far fewer moving parts than combustion-engine cars, are not inherently less reliable.
While the ranking supports the case that electric vehicles can match or exceed the reliability of traditional brands, the magazine acknowledged limitations in its analysis. Still, Tesla’s debut at the top of the list underscores how perceptions of EV durability are shifting as more long-term data becomes available in major automotive markets like France.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.