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Tesla Cybertruck vs Ford F-150: Cost of ownership battle ends with eye-opening results
The Tesla Cybertruck offers several benefits that make it an ideal alternative to conventional pickup trucks like the best-selling Ford F-150. But beyond its polarizing design and healthy set of features, one thing may really be the difference-maker for customers who are considering a Cybertruck purchase: its cost of ownership.
Pickups are very popular in the United States, holding about 17% of the US auto sales market last year. Yet, for all their popularity, trucks are also notoriously expensive to own, thanks to their large engines that guzzle fuel. Considering that the Tesla Cybertruck promises a lower cost of ownership compared to traditional trucks like the Ford F-150, it then becomes pertinent to run the numbers between the futuristic upstart and the tried-and-tested veteran.
This was the topic of a recent video from Tesla owner-enthusiast Ben Sullins of YouTube’s Teslanomics channel. In his video, Sullins compared the cost of ownership between the Tesla Cybertruck and the Ford F-150 over a five-year period. The results were notably eye-opening.
Sullins opted to utilize the Ford F-150 because it is the most popular pickup in the United States. He also selected the 2020 Ford F-150 Lariat SuperCrew as the truck of choice for his comparison, since the variant was the trim which received Edmunds‘ recommendation. This version was compared with the Tesla Cybertruck’s Dual Motor AWD variant, which CEO Elon Musk noted was receiving the majority of reservations from consumers. To make the comparison as fair as possible, Sullins opted for options in the F-150 that would make it as similar to the mid-level Cybertruck as possible, such as 4×4 and a six-seat configuration.
For the vehicle’s true cost of ownership over 5 years, the Teslanomics host referred to Edmunds‘ TCO metrics, which includes Depreciation, Taxes and Fees, Financing, Fuel, Insurance, Repairs, and Maintenance. Considering that the Cybertruck is not on the road yet, Sullins opted to estimate the all-electric pickup’s depreciation, taxes and fees, and financing on the F-150’s numbers. The same was true for the Cybertruck’s estimated insurance costs.
Things started to diverge when maintenance and fuel costs between the two vehicles were considered. The Tesla Cybertruck’s maintenance will likely be marginal compared to the F-150, which is equipped with an internal combustion engine. Fuel costs were also very different between the two vehicles. If one were to consider the average price of fuel in CA and TX and a yearly mileage of 15,000 miles, a Ford F-150 owner in CA could spend about $3,183 in fuel costs per year considering the state’s average fuel cost of $3.82 per gallon. An F-150 owner in TX, where gas prices average $2.24 per gallon, could spend about $1,866 per year in fuel costs.
In comparison, a Cybertruck owner in CA, where electricity costs a pretty steep $0.26 per kWh on average, will spend about $1,950 in charging costs for a year. A Cybertruck owner from TX, where electricity costs $0.09 per kWh, could spend as little as $675 per year. It’s pertinent to note that these costs do not account for off-peak hours, where electricity is cheaper.
Overall, Sullins estimated that the total cost of ownership for a Ford F-150 in CA would be around $72,459 over five years, while one in TX stands at about $65,467. Thanks to low charging and maintenance costs, the Cybertruck would likely have a TCO of $53,379 in CA and $46,610 in TX, respectively. That’s a difference of $19,080 and $18,858 over the course of five years. Of course, if a Tesla owner charges the Cybertruck through solar panels, then the TCO of the all-electric vehicle will be even lower.
Inasmuch as the Cybertruck is polarizing for its looks, it is difficult not to see the value of the vehicle when it comes to cost of ownership compared to traditional pickups. This is something that is key to potential Cybertruck customers such as companies that are managing fleets of vehicles. If something like the Cybertruck comes along and offers the same utility and better performance while offering lower operating costs, there is very little incentive to ignore the vehicle just because it doesn’t look like every other pickup in the market.
Watch Ben Sullins’ breakdown of the Tesla Cybertruck and the Ford F-150’s cost of ownership in the video below.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
