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Tesla Cybertruck comes in dead last against GM, Ford and Rivian in consumer survey

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A recent consumer survey comparing the Tesla Cybertruck to the Ford F-150 Electric, the Rivian R1T, and GM’s unreleased, unannounced electric pickup truck has rendered rather interesting results. Based on the results of the study, which was conducted by Autolist.com, it appears that consumers prefer EV trucks over incumbents like GM and Ford. Consumers specifically mentioned their preference for Rivian and Tesla vehicles. The Cybertruck, with its radical styling, ended up ranking dead last in the survey’s overall rankings. 

Among the respondents of Autolist.com’s survey, 50% have never owned a pickup before, while 49% have owned or currently own a truck. One percent of the study’s respondents stated that they were “unsure.” Around ~1,100 respondents were selected for the study between late November and early December, with each one being asked which all-electric pickup they prefer and why. 

Interestingly, GM’s unannounced, unconfirmed all-electric pickup was the respondents’ top choice, with the still-unknown vehicle grabbing 29% of the vote. The Ford F-150 Electric came in second with 27% of the vote, while the Rivian R1T came in at a respectable third place with 24%. At the bottom was the Tesla Cybertruck, which was deemed as the top EV pickup choice by 20% of respondents. 

While the overall results of the consumer survey seem unfavorable to the Tesla Cybertruck, a look at the study’s detailed results shows something very notable about the upcoming vehicle. Respondents in the survey were asked to pick three reasons why they selected a particular all-electric truck. The reasons selected for the Cybertruck by the respondents were notably different compared to the other vehicles in the survey. 

For GM’s unannounced electric pickup, 62% of respondents listed their trust in the GM brand as their reason behind their preference, while 41% listed the expected reliability of the upcoming vehicle. The expected performance of the truck was listed by 37% of respondents as a priority as well. These results mirror that of the Ford F-150 Electric, with respondents’ trust in the Ford brand receiving 54% of the votes, expected reliability getting 52%, and expected performance getting 38%. 

These results are very different compared to those gathered for the Rivian R1T and Tesla Cybertruck. For the R1T, it appears that its exterior styling is its biggest draw, as shown by 75% of respondents listing its look as a reason why they would choose the vehicle. Expected vehicle size and performance both were listed by 35% of respondents, and expected practicality and features received 30% of the vote. 

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(Credit: Tesla)

In this sense, the Cybertruck’s results are a league of their own, with respondents seemingly prioritizing the vehicle’s entire ecosystem and Tesla’s classic performance. Fifty percent of respondents listed the Cybertruck’s expected performance as a reason they would choose the vehicle, while expected efficiency and Autopilot received a nod from 44% of respondents. Tesla’s Supercharger Network was also listed by 29% of respondents. This, if any, shows that those who prefer the Cybertruck are already familiar with EV ownership, as evidenced by their mention of charging infrastructure and advanced driver-assist systems as key priorities. 

In a way, these results show that buyers who are considering the Tesla Cybertruck have preferences that do not necessarily mirror that of usual pickup customers. A part of this discrepancy may be due to a notable difference among respondents who have owned a truck and those that have never owned a pickup before. Respondents who have owned pickups before seemed the most averse to the Cybertruck, with 35% choosing GM’s electric truck as their top choice, 28% choosing the F-150 Electric, 23% opting for the Rivian R1T, and only 14% selecting the Cybertruck. Among respondents who were non-truck owners, the results were flipped, with the Cybertruck being most popular with 25.8% of respondents’ vote, the Rivian R1T getting 24.8%, and the two EV trucks from Ford and GM receiving 24.7% each.

Chase Disher, an analyst at Autolist.com, explained that the results of its survey are actually favorable for all the electric pickups and their respective makers. It shows that the veteran automakers can find a loyal customer base for their all-electric trucks, and it also reveals that an entirely new pickup market could be opened, pushed by vehicles like the Cybertruck. “Frankly, these results are good for all four brands. It shows that Ford and GM can leverage their considerable — and existing — truck followings to boost interest in their EV models. Meanwhile, it shows that Tesla and Rivian could be poised to grab a meaningful share of a crucial new growth segment,” he said. 

The full results of Autolist.com’s study could be accessed here.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla makes a splash at China’s Import Expo with Cybercab and Optimus

It appears that Elon Musk’s vision is something that still resonates with people.

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Image: Tesla China
Image: Tesla China

Tesla’s fully autonomous Cybercab made its first appearance in the Asia-Pacific region at the 8th China International Import Expo (CIIE) in Shanghai on November 5, becoming the centerpiece of an event that drew 12 of the world’s leading automakers. 

The new model offers a glimpse into Tesla’s driverless ride-hailing future, and based on the reception of the event’s attendees, it appears that Elon Musk’s vision is something that still resonates with people.

Tesla showcases its driverless vision with the Cybercab

At this year’s expo, themed “Mobility, Infinite Possibilities,” Tesla’s futuristic two-seat Cybercab stood out as a showcase of complete autonomy. According to Tesla staff, the vehicle lacks both a steering wheel and pedals, relying entirely on Tesla’s cameras and an end-to-end neural network designed for full self-driving.

The Cybercab will ultimately serve in the company’s expanding Robotaxi fleet, a cornerstone of Elon Musk’s long-promised autonomous mobility network. During the event, a Tesla employee emphasized that the Cybercab’s model’s compact layout reflects real-world usage, as 92% of trips involve just one or two passengers, as noted in a Sina News report. Trips that require more passengers could easily be handled by the Model 3 and Model Y, which are both capable of seating four, or even five passengers.

Optimus, Tesla’s humanoid robot that is designed for both home and industrial use, was also present at the event. Similar to the Cybercab, Optimus also attracted quite a lot of attention from the event’s attendees.

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Automakers reaffirm commitment to Chinese innovation

Other global automakers, including Volkswagen, Mercedes-Benz, and Honda, also displayed cutting-edge concept cars and intelligent systems, but few captured the same interest as Tesla’s bold showcase of its autonomy and robotics.

Beyond new models, this year’s CIIE highlighted a renewed focus on local innovation and collaboration in China’s rapidly evolving EV landscape. Executives from Volkswagen, Audi, and General Motors reaffirmed that their long-term strategies center on “in China, for China,” strengthening R&D operations and forming tech partnerships with domestic suppliers.

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Tesla gets big nod on Musk comp package from Charles Schwab

“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value.”

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Credit: Tesla

Tesla got a big nod of approval on CEO Elon Musk’s newly-proposed compensation package from Wall Street firm Charles Schwab after many shareholders believed the company was aiming to go against the new pay structure for its frontman.

Yesterday, we reported on many Tesla investors threatening to leave Charles Schwab as their broker after it was assumed the firm would vote against Musk’s pay package. The impression was that Schwab would utilize the same voting strategies as Glass Lewis and Institutional Shareholder Services (ISS), which both said they would vote against the new compensation package.

However, Schwab reached out to TESLARATI directly yesterday to confirm that it had not made any statement on which way it would vote. It then confirmed to us that it would vote to support Musk’s pay package:

The statement to TESLARATI said:

“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved.”

Schwab also came out with a new statement just after that would be released to the public, stating that its delayed decision on the compensation package was due to its “structured process that focuses on protecting and promoting shareholder value.”

The firm uses a three-step program to determine its decision on a key vote like this one:

  1. board composition and quality
  2. actions a board has taken to drive strategy, deliver performance and manage relevant risks
  3. clarity and accessibility of reporting on key issues

It then said it applies its own internal guidelines and does not rely on recommendations from other firms, like Glass Lewis or ISS.

It continued:

“In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved.”

Charles Schwab then received kudos from the Tesla community on their decision to vote for Musk to receive this compensation package.

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Tesla Robotaxi and autonomy dreams lean on shareholders: Wedbush

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Credit: Tesla Europe & Middle East/X

Tesla’s dreams of developing a Robotaxi suite that utilizes a fully autonomous platform developed by the company’s top-tier talent now lean on shareholders and perhaps the most crucial vote in its history.

That’s what Dan Ives of Wedbush said in a new note to investors on Wednesday. As the Annual Shareholders’ Meeting is now just one day away, investors are down to their final chance to vote for or against Elon Musk’s new compensation plan.

Ives wrote that, while the company has made its intentions clear, wanting to maintain Musk, pay him accordingly, and give him the voting power he has long wanted, ultimately, the responsibility falls on investors.

As many retail shareholders have pushed for people to vote for Musk’s compensation package, there are a handful of large-scale funds and firms that have decided to go in another direction. Bullish Wall Street firms, Wedbush being one of them, believe it is crucial for Tesla to maintain Musk.

The vote could have major implications on whether Tesla launches an autonomous Robotaxi suite in the near future, Ives says:

“Getting Musk’s pay package approved tomorrow at the highly anticipated meeting will be a big step towards advancing Tesla’s future goals with the autonomous and Robotaxi roadmap ahead.”

While some investors are convinced the company is ready to go in a different direction simply based on Musk’s political involvement over the past year, many investors are under the impression that the development of Tesla’s autonomy suite, as well as its prowess in the EV sector, would fall if Elon were not at the helm.

Tesla’s Board of Directors has already stated that they have received confirmation that Musk’s political involvement would wind down in a timely manner. Moving forward, his focus will not veer from the mission of any of his companies; at least that’s what can be gathered from some of the Board’s communications over the past month.

Musk’s new compensation package is incentivized by performance metrics and will require him to achieve a handful of lofty tranches. He will not get paid unless he drives shareholder value, which is something many skeptics tend to leave out.

Ives continues:

“This new incentive-driven pay package for Musk would also provide an additional 423 million shares of common stock (~12% of shares), which would increase his ownership of Tesla up to ~25% voting power, which we believe was critical to keep Musk at the helm to lead Tesla through the most critical time in the company’s history. We believe this was the smart move by the Board to lay out these incentives/pay package at this key time as the biggest asset for Tesla is Musk…and with the AI Revolution, this is a crucial time for Tesla ahead with autonomous and robotics front and center.”

Wedbush maintained its Outperform rating and $600 price target on shares.

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