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Auto expert dubs Tesla Cybertruck as Elon Musk’s boldest, greatest creation yet
The Tesla Cybertruck’s design has been teased by Elon Musk long before it was unveiled, yet the vehicle still dropped jaws when it rolled out on stage during its unveiling event. The Cybertruck has notably polarized the car community, but if a veteran auto expert is any indication, the vehicle may very well be one of Elon Musk’s boldest, greatest creations yet.
In an extensive discussion on his YouTube channel and an accompanying blog post, auto expert Jack Rickard covered several aspects of the Tesla Cybertruck, from its design to the underlying disruption that it would likely trigger in America’s pickup market. Rickard noted that despite its less-than-stellar unveiling, he believes that the Cybertruck may very well be the “most brilliant thing” Elon Musk has ever done, and the “most brilliant design” that Franz von Holfhausen has ever issued.
Rickard argued that with the Cybertruck, Tesla has effectively gone for the pickup market’s jugular by releasing a vehicle that is competitive in cost but exceeding its rivals in terms of toughness and durability, power, spaciousness, and off-road capability. With this particular combination in mind, Rickard noted that he believes the Cybertruck would be “astonishingly successful.”
Pickup trucks, apart from vehicles that are used for work, are also vehicles that invoke toughness. This is evident in the way each of the Big Three in the US promotes their flagship pickups: the F-150, Silverado, and Ram are tough vehicles that can tow and take punishment, but Rickard notes that over the years, these trucks have reached a point where it has become difficult to take them through punishing conditions. “Since some of the larger more tricked out trucks can run $60-$80k, you don’t want to be squeamish about taking it offroad. But the gentle brush of a few branches and that stunning paint job turns to a scratched up mess,” Rickard wrote.
This is where the Cybertruck excels in. With its stainless steel exoskeleton, Tesla has pretty much hit the ball out of the park. The Cybertruck is unpainted and domineering, and it can literally take a sledgehammer without missing a beat. Its thin lights are even designed in such a way that it would be very difficult to break them. Much of this has to do with its origami-like XY design, which Rickard notes have been floated around for a long time but never attempted by mainstream manufacturers due to its challenges. “I predict that the shock of that design will be replaced by the genius of it,” the auto expert remarked.
The Cybertruck also excels in power and towing, two key features that are important for real pickup truck buyers. The tug-of-war demo between the Cybertruck and a screaming Ford F-150 spoke volumes: electric motors are more than capable of besting the internal combustion engine. Apart from this, the Cybertruck also has a cavernous interior, which pickup truck buyers would likely love. Six seats, ample legroom at the rear, and arguably the most massive center console in the market are things that the pickup market would not ignore.
Yet, perhaps the one thing that was largely ignored even in the Cybertruck’s unveiling was its off-road capability, which Rickard states are key to the pickup market. This is because when it comes to pickups, a vehicle must have ample off-road capability, even if it never goes beyond the road in its lifetime. In this regard, Rickard notes that Tesla seems to have knocked the ball out of the park once more. The auto veteran noted that the all-electric pickup reminds him of the Hummer H1, a true rough-and-tough vehicle before its line was toned down with the H2 and H3.
“This thing’s a Hummer. A Ford F-150, the tricked out 4×4 Supercrew cab, has 9.6” of ground clearance. This has 16” – that’s like a Hummer. I think the Hummer H1 was 16. So it makes a big difference in off-roading And underneath that, I’m told it’s all armored, it’s all covered, you can’t get at the motors, you can’t get at the batteries, it’s a skidplate. So specifically, on the things that define a pickup truck, and I’m surprised Elon Musk even knew what those were, but he’s got it, and that’s this offroad capability, and this kind of tough, durable, manly kind of gig,” Rickard remarked.
Overall, the Cybertruck may very well remain a polarizing vehicle for years to come, and some may never really grow to like its origami-style XY look. Despite this, Rickard believes that the vehicle hits all the right notes when it comes to price and features that are essential to the pickup buyer. In conclusion, the auto expert noted that some time from now, Tesla Chief Designer Franz von Holfhausen would probably be inducted into the design hall of fame for actually pulling off an XY design. As for CEO Elon Musk, this may be his most brilliant vehicle yet.
“He hit all the right notes, on here is a truck you can take a sledgehammer to, and you can beat this truck all you want and it doesn’t even show damage. And it has an off-road capability in case you ever roll it up onto the front lawn of your house,” Rickard noted.
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Tesla cleared in Canada EV rebate investigation
Tesla has been cleared in an investigation into the company’s staggering number of EV rebate claims in Canada in January.
Canadian officials have cleared Tesla following an investigation into a large number of claims submitted to the country’s electric vehicle (EV) rebates earlier this year.
Transport Canada has ruled that there was no evidence of fraud after Tesla submitted 8,653 EV rebate claims for the country’s Incentives for Zero-Emission Vehicles (iZEV) program, as detailed in a report on Friday from The Globe and Mail. Despite the huge number of claims, Canadian authorities have found that the figure represented vehicles that had been delivered prior to the submission deadline for the program.
According to Transport Minister Chrystia Freeland, the claims “were determined to legitimately represent cars sold before January 12,” which was the final day for OEMs to submit these claims before the government suspended the program.
Upon initial reporting of the Tesla claims submitted in January, it was estimated that they were valued at around $43 million. In March, Freeland and Transport Canada opened the investigation into Tesla, noting that they would be freezing the rebate payments until the claims were found to be valid.
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Huw Williams, Canadian Automobile Dealers Association Public Affairs Director, accepted the results of the investigation, while also questioning how Tesla knew to submit the claims that weekend, just before the program ran out.
“I think there’s a larger question as to how Tesla knew to run those through on that weekend,” Williams said. “It doesn’t appear to me that we have an investigation into any communication between Transport Canada and Tesla, between officials who may have shared information inappropriately.”
Tesla sales have been down in Canada for the first half of this year, amidst turmoil between the country and the Trump administration’s tariffs. Although Elon Musk has since stepped back from his role with the administration, a number of companies and officials in Canada were calling for a boycott of Tesla’s vehicles earlier this year, due in part to his association with Trump.
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Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.
Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.
Credit: PepsiCo (via MarcoRPi1 on X)
Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
Tesla executive teases plan to further electrify supply chain
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Tesla sales soar in Norway with new Model Y leading the charge
Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.
Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.
Model Y upgrades and consumer preferences
According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.
“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.
Tesla in Europe
Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.
Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.
Tesla cleared in Canada EV rebate investigation
Tesla Semis to get 18 new Megachargers at this PepsiCo plant
Tesla sales soar in Norway with new Model Y leading the charge
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