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Tesla’s Cybertruck does not need traditional ‘truck people’s’ support to succeed

(Credit: Tesla)

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The Tesla Cybertruck is not a vehicle that could be appreciated by everyone. Uncompromisingly futuristic and angular to a fault, the vehicle looks less like a traditional pickup compared to other all-electric trucks like the Rivian R1T. Thanks to its polarizing looks, Tesla critics have predicted that the Cybertruck would be a flop, since the vehicle would not appeal to traditional “truck people,” who have preconceived notions about what a pickup should look like. 

To be fair, the Cybertruck has received harsh criticism from a good number of classic pickup truck enthusiasts. Yet, despite this, the idea that the all-electric truck would fail because it would not appeal to a “typical Ford F-150 buyer” will likely be proven wrong. In fact, if one were to look at the history of Tesla’s vehicles, particularly the Model 3, one would note that the electric car maker’s cars do not really need the support of an existing demographic to be a success. 

Tesla made a rather strange decision when it decided to start the Model 3’s rollout on the United States. During that time, some of the company’s critics pointed to the alleged folly of this strategy, particularly as the US’ luxury sedan market was in a steep decline. Yet, when Tesla hit its stride with Model 3 production, this bearish thesis was proven wrong. American car buyers bought the electric sedan, ending 2018 as the best-selling luxury car on the market with over 145,000 units sold. 

The Tesla Model 3. (Credit: Tesla)

Tesla’s later discussions on Model 3 trends featured interesting insights about the vehicle and why it continued to buck the trend by thriving despite the decline in the US’ sedan sales. As it turned out, the Model 3 did not just convert existing luxury car buyers when it was released — it actually inspired a new type of electric car buyer. What are these customers? They were people who have never considered buying a premium vehicle before. 

This is why some of the top vehicles traded in for the Model 3 include more affordable vehicles like the Toyota Prius and the Honda Accord. By offering the best tech and safety at a price point that’s justified by a significantly lower total cost of ownership, Tesla ended up encouraging customers to acquire the Model 3, even if they have to make a stretch to do so. By doing this, the Model 3 was essentially able to create a market for itself. The same could happen to the Cybertruck. 

Tesla Cybertruck giving test rides at Los Angeles unveiling event, Nov. 21, 2019 (Photo: Teslarati)
Tesla Cybertruck giving test rides at Los Angeles unveiling event, Nov. 21, 2019 (Photo: Teslarati)

Thus, while it is true that the Cybertruck may never convert die-hard “truck people” who are loyal to veteran brands, the vehicle may also easily attract buyers who were previously not in the market for a pickup truck at all. This is already hinted at by some reservation holders who have shared their insights online, with some admitting that they are not “truck people” at all, but they are attracted to the Cybertruck’s cost and features nonetheless. Starting at $39,990, the Cybertruck is only a bit more expensive than the Standard Range Plus Model 3, which is a sedan. 

The Tesla Cybertruck is still more expensive than entry-level pickups on the market, but it is priced very competitively against full-sized, double-cab pickups from rival carmakers. The vehicle is also loaded to the teeth with standard features that would otherwise require an aftermarket modification, such as its motorized tonneau cover. Couple this with a lower cost of ownership compared to massive fuel and maintenance costs incurred by conventional gas-guzzlers like the Ford F-150 and the Cybertruck becomes a very attractive vehicle, pickup veterans and otherwise. 

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H/T u/Dandan0005/Reddit

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla FSD fleet is nearing 7 billion total miles, including 2.5 billion city miles

As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles.

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Tesla’s Full Self-Driving (Supervised) fleet is closing in on almost 7 billion total miles driven, as per data posted by the company on its official FSD webpage. 

These figures hint at the massive scale of data fueling Tesla’s rapid FSD improvements, which have been quite notable as of late.

FSD mileage milestones

As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles. Tesla owner and avid FSD tester Whole Mars Catalog also shared a screenshot indicating that from the nearly 7 billion miles traveled by the FSD fleet, more than 2.5 billion miles were driven inside cities. 

City miles are particularly valuable for complex urban scenarios like unprotected turns, pedestrian interactions, and traffic lights. This is also the difference-maker for FSD, as only complex solutions, such as Waymo’s self-driving taxis, operate similarly on inner-city streets. And even then, incidents such as the San Francisco blackouts have proven challenging for sensor-rich vehicles like Waymos. 

Tesla’s data edge

Tesla has a number of advantages in the autonomous vehicle sector, one of which is the size of its fleet and the number of vehicles training FSD on real-world roads. Tesla’s nearly 7 billion FSD miles then allow the company to roll out updates that make its vehicles behave like they are being driven by experienced drivers, even if they are operating on their own. 

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So notable are Tesla’s improvements to FSD that NVIDIA Director of Robotics Jim Fan, after experiencing FSD v14, noted that the system is the first AI that passes what he described as a “Physical Turing Test.” 

“Despite knowing exactly how robot learning works, I still find it magical watching the steering wheel turn by itself. First it feels surreal, next it becomes routine. Then, like the smartphone, taking it away actively hurts. This is how humanity gets rewired and glued to god-like technologies,” Fan wrote in a post on X. 

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Tesla starts showing how FSD will change lives in Europe

Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.

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Credit: Grok Imagine

Tesla has launched Europe’s first public shuttle service using Full Self-Driving (Supervised) in the rural Eifelkreis Bitburg-Prüm region of Germany, demonstrating how the technology can restore independence and mobility for people who struggle with limited transport options. 

Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.

Officials see real impact on rural residents

Arzfeld Mayor Johannes Kuhl and District Administrator Andreas Kruppert personally tested the Tesla shuttle service. This allowed them to see just how well FSD navigated winding lanes and rural roads confidently. Kruppert said, “Autonomous driving sounds like science fiction to many, but we simply see here that it works totally well in rural regions too.” Kuhl, for his part, also noted that FSD “feels like a very experienced driver.”

The pilot complements the area’s “Citizen Bus” program, which provides on-demand rides for elderly residents who can no longer drive themselves. Tesla Europe shared a video of a demonstration of the service, highlighting how FSD gives people their freedom back, even in places where public transport is not as prevalent.

What the Ministry for Economic Affairs and Transport says

Rhineland-Palatinate’s Minister Daniela Schmitt supported the project, praising the collaboration that made this “first of its kind in Europe” possible. As per the ministry, the rural rollout for the service shows FSD’s potential beyond major cities, and it delivers tangible benefits like grocery runs, doctor visits, and social connections for isolated residents. 

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“Reliable and flexible mobility is especially vital in rural areas. With the launch of a shuttle service using self-driving vehicles (FSD supervised) by Tesla in the Eifelkreis Bitburg-Prüm, an innovative pilot project is now getting underway that complements local community bus services. It is the first project of its kind in Europe. 

“The result is a real gain for rural mobility: greater accessibility, more flexibility and tangible benefits for everyday life. A strong signal for innovation, cooperation and future-oriented mobility beyond urban centers,” the ministry wrote in a LinkedIn post

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Tesla China quietly posts Robotaxi-related job listing

Tesla China is currently seeking a Low Voltage Electrical Engineer to work on circuit board design for the company’s autonomous vehicles.

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Credit: Tesla

Tesla has posted a new job listing in Shanghai explicitly tied to its Robotaxi program, fueling speculation that the company is preparing to launch its dedicated autonomous ride-hailing service in China. 

As noted in the listing, Tesla China is currently seeking a Low Voltage Electrical Engineer to work on circuit board design for the company’s autonomous vehicles.

Robotaxi-specific role

The listing, which was shared on social media platform X by industry watcher @tslaming, suggested that Tesla China is looking to fill the role urgently. The job listing itself specifically mentions that the person hired for the role will be working on the Low Voltage Hardware team, which would design the circuit boards that would serve as the nervous system of the Robotaxi. 

Key tasks for the role, as indicated in the job listing, include collaboration with PCB layout, firmware, mechanical, program management, and validation teams, among other responsibilities. The role is based in Shanghai.

China Robotaxi launch

China represents a massive potential market for robotaxis, with its dense urban centers and supportive policies in select cities. Tesla has limited permission to roll out FSD in the country, though despite this, its vehicles have been hailed as among the best in the market when it comes to autonomous features. So far, at least, it appears that China supports Tesla’s FSD and Robotaxi rollout.

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This was hinted at in November, when Tesla brought the Cybercab to the 8th China International Import Expo (CIIE) in Shanghai, marking the first time that the autonomous two-seater was brought to the Asia-Pacific region. The vehicle, despite not having a release date in China, received a significant amount of interest among the event’s attendees. 

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