News
Tesla’s FSD Beta is navigating through roundabouts with great confidence
Ever since Tesla rolled out its Full Self-Driving Beta last week, the lucky group of individuals who have been sharing the new system’s capabilities are proving that Autopilot has improved significantly. Previously challenging tasks for the 2.5-dimension Autopilot versions are no longer a tough task thanks to a 4D comprehension of surroundings, which are a preview of what is to come with Tesla’s upcoming “Dojo” Supercomputer.
Tesla owners who have had FSD for some time know that the capabilities of the self-driving suite were somewhat limited. Everyone who purchased FSD knew it was a work in progress, and by driving with the capability activated, it was becoming more sophisticated with the help of Tesla’s Neural Network. However, the Tesla Artificial Intelligence team knew what had to be done: the amount of information that could be processed needed to be greater, and the vehicle’s comprehension of its surroundings needed to be more complex. Therefore, Tesla is developing Dojo.
Dojo is Tesla’s Neural Network training program that aims to begin breaking down data in 4D instead of “~2.5D,” which is what the automaker’s Autopilot was previously using.
Tesla’s Elon Musk details Dojo, Autopilot’s 4D training program
Musk detailed the need for a more complex autonomy system during the Q2 2020 Earnings Call:
“Well, the actual major milestone that’s happening right now is really a transition of the autonomy system or the cars, like AI, if you will, from thinking about things in — like two-and-a-half feet. It’s like think — things like isolated pictures and doing image recognition on pictures that are harshly correlated in time but not very well and transitioning to kind of a 4D, where it’s like — which is video essentially.”
The issue with previous FSD and Autopilot builds was that not enough information was being transmitted through pictures. There needed to be timestamps and more accuracy through an increasingly fluid comprehension of the surroundings. The key was to transition from images, or 2D, as Musk called it, to video, or 4D.
“So what we’ve been doing, thus far, has really just been like 2D — mostly 2D, and like I said, well correlated in time. So just hard to convey just how much better a fully 4D system would work — does work. It’s capable of things that if you just look — looking at things as individual pictures as opposed to video — basically, like you could go from like individual pictures to surround video, so it’s fundamental. So the car will seem to have just like a giant improvement.”
Roundabout Navigation
One way to show how the new system is operating more efficiently is a Tesla’s navigation of a roundabout. Musk stated that it would be able to handle roundabouts “not perfectly at first,” but it would be able to navigate through them.
Not perfectly at first, but yes. Will take maybe a year or so to get really good at roundabouts worldwide. The world has a zillion weird corner cases.
— Elon Musk (@elonmusk) August 14, 2020
Previous versions of Autopilot have had difficulties navigating through roundabouts, and very rarely did they manage to get through one without human intervention. An example can be seen in a July 2019 video from YouTuber Dirty Tesla, who showed his Model 3 attempting to go through the tricky stretch of roadway. At the 3:25 mark of the video, you can see the Model 3 doesn’t do a great job of making it through, and the driver is forced to intervene with the vehicle.
Tesla’s FSD Beta is proving that an increase in comprehension is just what Tesla Autopilot needed to function more accurately. A video from fellow Tesla Model 3 owner James Locke, who received the FSD Beta, shows the navigation through a roundabout with relative ease. Even Locke was impressed and stated that the maneuver required no intervention from him, and Autopilot took care of the entire process independently.
Dojo’s coming release in conjunction with the new FSD Beta could prove to be the answer to all of the issues that Tesla had previously. With a new, more complex system that takes in more information on terrain, surroundings, and obstacles, Autopilot is more accurate than ever before. The increase in capability is being displayed daily as new videos of the FSD Beta are being rolled out regularly.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.