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Tesla dominates in California but EV growth is the true winner

A Tesla Motors Inc Model X is seen at Tesla's introduction of its new battery swapping program in Hawthorne, California June 20, 2013. Tesla Motors Inc on Thursday unveiled a system to swap battery packs in its electric cars in about 90 seconds, a service Chief Executive Elon Musk said will help overcome fears about their driving range. REUTERS/Lucy Nicholson (UNITED STATES - Tags: TRANSPORT BUSINESS LOGO) - RTX10VSH

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Tesla dominated electric vehicle registrations in California in 2023, but the growth of EVs as a whole turned out to be the true winner in the state as adoption saw a 5 percent uptick.

Tesla saw a 24.6 percent increase in registrations in 2023 compared to 2022, and it held a 60.5 percent market share in California last year. This is a 10.5 percent reduction compared to the 71 percent it held in 2022.

The domination of Tesla in California still continues to be a story on its own, but the bigger picture, which is EV adoption as a whole, is encouraging despite what some fans of the EV maker might see.

Tesla Market Share Decreases, but Still Dominates

Although Tesla backtracked over 10 percent in terms of market share, we can see that the company’s macro picture is more than encouraging. Many tend to forget the company’s mission, which is to accelerate the adoption of sustainable energy and transportation.

Tesla is doing it and leading the charge, still holding a majority of the market share, while others are growing.

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BMW saw the biggest year-over-year market share increase in California, with 2.2 percent. It sold 14,585 EVs in California last year. Ford, Chevrolet, Hyundai, Mercedes-Benz, and Volkswagen also had encouraging figures.

Credit: CNCDA

Tesla Models Reign Supreme in California

California’s best-selling EVs were the Tesla Model Y and Tesla Model 3, which accounted for 215,422 of the 380,891 registrations for the year.

The Model Y was the best-selling vehicle globally, according to Tesla, and it dominated every other EV model in California last year.

Tesla says Model Y has achieved unthinkable ‘best seller’ label in just four years

However, the Chevrolet Bolt was third-best, selling 19,041. This affordable and accessible EV has been a mainstay on best-selling lists, but GM plans to phase it out.

The Big Picture

Tesla is leading the charge in EVs, and it is likely we will continue to see its market share in the state decrease every year as new competitors and models hit the market.

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This is not a bad thing. Instead, Tesla fans should see it as proof that its overall influence on the automotive market is working. The more EVs sold, the better it is, and that’s the stance Tesla has always taken.

After all, Tesla still grew its year-over-year registrations by nearly 25 percent, and that’s something to be incredibly proud of.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla to offer Full Self-Driving gifting program: here’s how it will work

Tesla executive Raj Jegannathan said the company would be shipping the gifting program out before the holidays, making a great gift for owners just in time for Christmas.

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Credit: Tesla

Tesla will soon offer a gifting program for its Full Self-Driving (Supervised) suite, allowing people to gift a subscription to the semi-autonomous driving software for a variety of timeframes.

The idea would allow people to gift Full Self-Driving as a trial, potentially shifting them to subscribe or even buy the software outright if they find it useful.

Tesla is overhauling its Full Self-Driving subscription for easier access

FSD is a pretty difficult thing to not use once you have it, and while you still have to pay attention, and it has its shortcomings, it takes a lot of the stressors out of driving.

Tesla executive Raj Jegannathan said the company would be shipping the gifting program out before the holidays, making a great gift for owners just in time for Christmas.

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Full Self-Driving is Tesla’s semi-autonomous driving platform that is currently among the most robust options on the market. As a personal user, I find it to be an extremely beneficial feature that I use on a daily basis.

While Tesla does offer gift cards, this would be a great option to choose the present you’re giving to a family member or friend.

Tesla offers a subscription to Full Self-Driving in the United States for $99 per month; it gives people an opportunity to try the suite for a month and is more affordable in the short term for those who cannot swing the current $8,000 fee to purchase it outright.

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CEO Elon Musk has advised every Tesla owner to purchase the suite outright. In 2020, he confirmed that a subscription program would be released, but he said, “It will be economically better to have bought FSD.”

He continued in 2021, stating that “buying FSD will still be a better long-term deal than subscription.

He has also said that the monthly subscription price could rise as FSD goes to wide release, but that has yet to happen. In fact, it was originally $199 a month, but Tesla decreased the price to $99. We’re hopeful it doesn’t get more expensive.

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Elon Musk

Elon Musk just roasted Sam Altman’s Tesla Roadster cancellation

“And you forgot to mention act 4, where this issue was fixed and you received a refund within 24 hours.

But that is in your nature.”

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Elon Musk has responded to OpenAI CEO Sam Altman’s decision to cancel his Tesla Roadster reservation, which he revealed on X on Thursday.

We reported on Altman’s decision, which he called “A tale in three acts,” showing his confirmation email from Tesla back in 2018, an email requesting his $50,000 deposit back after canceling his order, and a notification from Google that the email he sent was not delivered.

Musk did not take too kindly to the post from his tech rival, first referencing his position with OpenAI, and then confirming that Altman received his reservation deposit back within 24 hours:

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OpenAI was started by Musk, Altman, and others back in 2015, and was geared toward being a non-profit company that would develop safe artificial intelligence that would be accessible to people.

However, Musk and Altman did not agree on the future of the company. Musk left, and Altman turned OpenAI into a for-profit company. This led to a variety of lawsuits and some very public spats between the two. Musk has called out Altman for turning the company into a for-profit, which has been his main source of criticism for his former colleague.

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The Roadster has been hanging in the balance of Tesla’s manufacturing plans for seven years, but the company has made more indications that it will be unveiled later this year and will have some insane technologies.

Musk said on Friday in an episode of the Joe Rogan Experience Podcast that Tesla is “getting close to demonstrating the prototype.”

He said:

“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveil ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”

Musk hinted that the vehicle could fly and would have “crazy technology” that would put James Bond’s vehicles to shame. It will be interesting to see what Tesla will unveil when the event happens and if it can come through on this mind-blowing teaser.

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SpaceX successfully launches 100th Starlink mission of 2025

With 100 Starlink missions completed for 2025, space enthusiasts have noted that SpaceX has successfully launched 2,554 Starlink satellites so far this year.

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(Credit: Starlink)

SpaceX achieved its 100th Starlink mission of the year on Friday, October 31, marking another milestone for 2025. 

A Falcon 9 rocket carrying 28 Starlink broadband satellites successfully lifted off from Vandenberg Space Force Base in California at 4:41 p.m. ET, carrying another 28 Starlink satellites to Low Earth Orbit (LEO).

Falcon 9 booster’s 29th flight

Roughly 8.5 minutes after liftoff, the Falcon 9’s first stage touched down on the drone ship Of Course I Still Love You in the Pacific Ocean. This marked the booster’s 29th flight, which is approaching SpaceX’s reuse record of 31 missions.

This latest mission adds to SpaceX’s impressive 138 Falcon 9 launches in 2025, 99 of which were dedicated to Starlink, according to Space.com. The company’s focus on reusing boosters has enabled this breakneck pace, with multiple launches each week supporting both Starlink’s expansion and external customers.

Starlink’s network continues massive global expansion

Starlink remains the largest active satellite constellation in history, with more than 10,000 satellites launched, nearly 8,800 of which are currently active. SpaceX recently achieved Starlink’s 10,000-satellite milestone. With 100 Starlink missions completed for 2025, space enthusiasts have noted that SpaceX has successfully launched 2,554 Starlink satellites so far this year.

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Starlink, which provides high-speed, low-latency internet connectivity even to the world’s most remote areas, has been proven to be life-changing technology for people across the globe. The service is currently operational in about 150 countries, and it currently has over 5 million subscribers worldwide. From this number, 2.7 million joined over the past year.

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