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Tesla dominates in California but EV growth is the true winner

A Tesla Motors Inc Model X is seen at Tesla's introduction of its new battery swapping program in Hawthorne, California June 20, 2013. Tesla Motors Inc on Thursday unveiled a system to swap battery packs in its electric cars in about 90 seconds, a service Chief Executive Elon Musk said will help overcome fears about their driving range. REUTERS/Lucy Nicholson (UNITED STATES - Tags: TRANSPORT BUSINESS LOGO) - RTX10VSH

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Tesla dominated electric vehicle registrations in California in 2023, but the growth of EVs as a whole turned out to be the true winner in the state as adoption saw a 5 percent uptick.

Tesla saw a 24.6 percent increase in registrations in 2023 compared to 2022, and it held a 60.5 percent market share in California last year. This is a 10.5 percent reduction compared to the 71 percent it held in 2022.

The domination of Tesla in California still continues to be a story on its own, but the bigger picture, which is EV adoption as a whole, is encouraging despite what some fans of the EV maker might see.

Tesla Market Share Decreases, but Still Dominates

Although Tesla backtracked over 10 percent in terms of market share, we can see that the company’s macro picture is more than encouraging. Many tend to forget the company’s mission, which is to accelerate the adoption of sustainable energy and transportation.

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Tesla is doing it and leading the charge, still holding a majority of the market share, while others are growing.

BMW saw the biggest year-over-year market share increase in California, with 2.2 percent. It sold 14,585 EVs in California last year. Ford, Chevrolet, Hyundai, Mercedes-Benz, and Volkswagen also had encouraging figures.

Credit: CNCDA

Tesla Models Reign Supreme in California

California’s best-selling EVs were the Tesla Model Y and Tesla Model 3, which accounted for 215,422 of the 380,891 registrations for the year.

The Model Y was the best-selling vehicle globally, according to Tesla, and it dominated every other EV model in California last year.

Tesla says Model Y has achieved unthinkable ‘best seller’ label in just four years

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However, the Chevrolet Bolt was third-best, selling 19,041. This affordable and accessible EV has been a mainstay on best-selling lists, but GM plans to phase it out.

The Big Picture

Tesla is leading the charge in EVs, and it is likely we will continue to see its market share in the state decrease every year as new competitors and models hit the market.

This is not a bad thing. Instead, Tesla fans should see it as proof that its overall influence on the automotive market is working. The more EVs sold, the better it is, and that’s the stance Tesla has always taken.

After all, Tesla still grew its year-over-year registrations by nearly 25 percent, and that’s something to be incredibly proud of.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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SpaceX to become America’s Military data backbone for missiles, drones, and warfighters

The Space Force just handed SpaceX $2.29 billion to build the military’s space internet backbone.

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US Golden Dome space defense system (Concept render by Grok)

The U.S. Space Force awarded SpaceX a $2.29 billion contract on May 26, 2026 to build the backbone of its Space Data Network, a satellite-based communications system designed to keep American military forces connected anywhere on Earth in real time. The contract is firm-fixed-price and requires SpaceX to deliver a fully operational prototype by the end of 2027.

In plain terms, the SDN Backbone is the plumbing behind the military’s space-based internet. It functions as a low Earth orbit satellite constellation providing robust, high-capacity, and low-latency data transport for the Joint Force, connecting sensors and weapons systems continuously, globally, and securely. Think of it as a private, hardened version of Starlink built specifically for battlefield communications, one that soldiers, ships, and aircraft can rely on even in contested environments where ground-based networks have been disrupted.

SpaceX is quietly becoming the U.S. Military’s only reliable rocket

The Space Force was direct about why SpaceX was selected. “The SDN Backbone leverages the best of commercial innovation and delivers a strong foundation for the SDN mission set — a huge benefit and enabler for our warfighters,” said USSF Col. Ryan Frazier.

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“We aren’t trading speed for scale; we are demanding both. By using rapid prototyping and Other Transaction Authorities, we are ensuring our advanced solutions are integrated and delivered to the warfighter as fast as possible,” added USSF Lt. Col. Fry, SDN Backbone system program manager.

The SDN Backbone will work alongside the Space Development Agency’s Transport Layer, with the two systems forming a unified open architecture to provide critical data transport for current and future Department of War missions.

As Teslarati has reported, this is not SpaceX’s first Space Force contract of 2026. In April, the Space Force awarded SpaceX $178.5 million to launch missile tracking satellites, and SpaceX is already embedded in the Golden Dome missile defense software group. The $2.29 billion SDN Backbone award puts SpaceX at the center of how the American military communicates in space, a position with direct implications for its reported $1.75 trillion IPO valuation as the company heads toward a public offering as early as June 2026.

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Tesla’s dedicated Optimus factory construction officially underway at Giga Texas

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(Credit: Tesla)

Tesla’s dedicated factory for building up to ten million Optimus units is officially under construction at Gigafactory Texas.

Drone footage released on May 27 by Giga Texas observer Joe Tegtmeyer captures the significant milestone of the first steel structure officially standing at Tesla’s new Optimus factory on the North Campus of the facility.

Phase two of land reclamation is advancing steadily, and the progress will let the new building extend nearly the full length of the main Giga Texas factory, potentially exceeding 4,000 feet, while measuring somewhere between 50 and 70 meters narrower. Extensive foundation work is proceeding as well.

This facility forms a central element of Tesla’s broader North Campus expansion at Giga Texas. The project will add more than 5.2 million square feet of new industrial space. It sits alongside other advanced developments, including a Terafab for next-gen AI chips. The scale reflects Tesla’s commitment to transforming humanoid robotics into a core pillar of the company’s future.

Musk has said that Optimus will be the biggest product in the world on several occasions. He believes it will be Tesla’s biggest valuation contributor.

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Tesla prepares to expand Giga Texas with new Optimus production plant

Tesla plans to build about 10 million robots at the site annually once it is completed, which would be about 27,000 units each day.

The Optimus plant at Giga Texas is part of Tesla’s phased strategy for Optimus manufacturing. In an effort to start production of the robot well before the Giga Texas plant is complete, Tesla ended production of the Model S and Model X vehicles, which were built in Fremont, California, to make way for initial Optimus manufacturing efforts.

Production there will start in either July or August of this year, and early units will support internal factory tasks while the team gathers real-world data to refine processes. The Gigafactory Texas facility will house a second-gen production line. It targets high-volume output starting in Summer 2027.

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Musk has repeatedly described Optimus as potentially more valuable than Tesla’s entire vehicle business. Current versions are already completing minor tasks around various facilities, while Tesla continues to refine its abilities and add new features.

Tesla’s total investment could reach several billion dollars. Significant challenges lie ahead, including the creation of an entirely new manufacturing ecosystem, the refinement of AI systems for dependable autonomy, and the development of reliable supply chains for actuators, sensors, and other components.

Nevertheless, the visible progress at Giga Texas highlights Tesla’s capacity to translate ambitious concepts into physical reality.

Tesla’s Optimus factory stands as much more than a simple expansion project, as it is quite literally the second phase of what could potentially be the biggest product ever. With construction beginning, 2027 is poised to become a transformative year for Tesla, as it evolves even further from an electric vehicle leader into a pioneer of intelligent, general-purpose machines.

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Tesla teases going Plaid Mode with the Model 3

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Credit: Tesla

Tesla Vice President of Vehicle Engineering, Lars Moravy, recently revealed the company has thought about introducing a Plaid powertrain on the Model 3, but there could be some challenges involved.

On the Ride the Lightning podcast, Moravy revealed that he thinks about a Plaid Model 3 “all the time,” and it certainly has a place in Tesla’s potential lineup of future vehicles.

Now that the Plaid powertrain is technically defunct due to the newfound absence of the Model S and Model X, Tesla could find a way to reintroduce the lightning-quick trim level to its mass-market vehicles.

But there are going to be some challenges with it. Moravy said that the Model 3 Plaid would likely adopt the carbon-sleeved motors that the Model S Plaid had. However, packaging would be a major challenge, as Moravy said on the podcast, it would be a “tight engineering squeeze.”

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It’s important to note that there are no active production plans for the Model 3 Plaid at this point, but it’s also worth noting that with the Model S and Model X Plaid no longer available, Tesla would likely be willing to introduce something that is even more white-knuckle than the Model 3 Performance, which already boasts a 2.9-second 0-60 MPH acceleration rate and a top speed of 163 MPH.

Of course, there is the Roadster, but we don’t know when that will exactly make it to market, and we know that, for sure, it will not be accessible to many.

Tesla unveils juicy new detail on the Roadster and hints at new unveil timeline

Tesla has prided itself in building some of the best cars out there, but they’re also interested in building cars that are simply fun to be in.

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A Plaid Model 3 could truly push the limits and could end up being one of the best cars Tesla will ever build, especially if it can shave off at least half of a second from its 0-60 MPH time and increase its top speed slightly.

More than anything, the real changes will be in the ride and aerodynamics. Tesla improving things like the suspension, handling, and downforce will be the true trademarks of its Plaid powertrain; putting it in the Model 3 could be a great move for the company and for customers interested in high-end performance.

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