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The 'Tesla Effect' isn't inspiring legacy carmakers in the US, and dealers are to blame

(Photo: Andres GE)

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A look at recent announcements from legacy automakers would give the idea that the electric car revolution is at hand. GM recently announced a massive $20 billion push for electrification. Volkswagen’s CEO is quite literally putting his career on the line to make a mass-market electric car, and Porsche has given one of its most historic sites an “open-heart surgery” just to make an all-electric sports car. Across the board, the “Tesla Effect” seems alive and well, with automaker after automaker announcing their support for electric vehicles. 

Yet for all these statements and promises, the EV revolution, at least in the US, does not seem to be going as fast as it could be. In fact, it appears that for many US auto dealerships, it would be better if the transition to electric vehicles happens far into the future, or better yet, never. This was according to a brief trip by Chevy Bolt owner and CNET founding member Brooke Crothers, who recently got a sobering look at the sheer apathy among US auto dealerships when it comes to EVs. 

Amidst legacy auto’s accelerating electric car programs, Crothers opted to visit one of the largest auto malls in the United States, located at Cerritos, CA. The Golden State is considered the center of America’s electric car movement, being the home of Tesla and one of the country’s strictest emissions programs. Thus, it would only make sense if the electric car revolution is evident in the state’s car dealers. Unfortunately for the tech veteran, he soon learned that this was not the case. 

GM CEO Mary Barra speaking at the company’s EV Day on March 4, 2020. Credit: Tesla Daily Podcast

Crothers visited numerous automakers, starting with GM, which currently sells the Bolt EV, an electric car that is pretty comparable to the Model 3 Standard Range Plus in terms of range. The GM dealership did not have a single Bolt available on the lot. Instead, the only thing that potential car buyers could find are gas guzzlers like Silverado trucks, cars like the Corvette and Camaro, and large SUVs like the Suburban. This is quite disappointing considering that GM actually has a history of being a first mover in sustainable transport, with cars like the EV1 and the Volt under its belt. 

Volkswagen’s dealer was no better. The German automaker is in the middle of a massive electric car program, one that CEO Herbert Diess considers as his personal project. Crothers stated that the VW dealer he visited only had the e-Golf available, which is an electric car from the bygone era of compliance vehicles. It remains to be seen if the company’s EV initiative in Germany will spill over to the US, but for now, Volkswagen’s electric car program in the United States seems substandard at best. 

Acura seems to be among the worst, with a salesperson telling Crothers that there is no future in electric vehicles. Gas will rule, the automaker’s representative said, and the only viable way for sustainable transport are fuel cell hybrids. The dealership also stated that they only sold “a couple” of hybrid MDX vehicles in the past 12 months. “There’s no demand,” an Acura salesperson said. 

Tesla CEO Elon Musk and Volkswagen CEO Herbert Diess exchange compliments at an award ceremony. (Credit: YouTube/AUTO BILD)

Some legacy automakers did show some degree of the “Tesla Effect,” with Nissan, Honda, Hyundai, and Audi having some electric vehicles in their lot. Nissan actually had a Leaf available, and Honda had several Clarity models in its showroom window. Hyundai was even better with staff being ready to answer questions about the Kona EV and the Ioniq (though both vehicles were in the dealer’s back lot). The same was true for Audi, whose staff seemed knowledgable and enthusiastic about the e-tron. 

The “Tesla Effect” is a series of initiatives from numerous industries that follow one theme: The end of the oil age and the beginning of the electric era. This effect has taken hold in the auto sector, as young carmaker Tesla ended up disrupting several industries with vehicles like the Model 3. The “Tesla Effect” is only bound to get more prominent too, amidst the company’s focus on residential solar and battery storage, as well as the release of potentially high-margin vehicles like the Model Y and the Cybertruck. 

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Across the auto industry, the “Tesla Effect” could be seen, with practically every automaker in the industry seemingly going all-in on their respective electric car programs. All-electric newcomers with a lot of potential are poised to enter the market as well, led by independent companies like Rivian and Bollinger, and sub-brands such as Polestar. Overall, legacy automakers seem ready to embrace electrification. They just need to persuade their dealers to put effort into selling their EVs. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Roadster event gets delayed due to unfavorable weather

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Credit: Tesla

Tesla is delaying its event for the Roadster, moving it from this Thursday, October 1, to Thursday, October 15, due to unfavorable weather.

The company has said it has been tracking the weather for this Thursday closely with local meteorologists, and because the event can only be held outside, Tesla is making the call to delay it:

“We’ve been tracking the weather closely with local meteorologists, but given the severe conditions predicted & because this event can only be held outdoors, we’ve made the difficult decision to reschedule. New date is October 15. Additional details to follow.”

We are sure that this is bringing back PTSD for some Tesla fans, and we know it is not ideal, but this also reveals some things about the event. Tesla said that this can only be held outdoors, meaning it bodes well for the rumors that the vehicle could potentially hover.

Some believe that this was essentially confirmed by the FAA airspace restriction they were granted, but this could have been for a drone show or to keep drones from spying on the event.

Tesla Roadster is available for order once again following brief hold

The Roadster event has been long-awaited, and it is unfortunate that the weather is going to keep us all waiting a little bit longer.

The Tesla Roadster will be unveiled in Waco, Texas.

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SpaceX turned a heralding moment for Starship into its greatest

Starship reached orbit despite losing an engine, deployed 26 Starlink V3 satellites on Flight 14.

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SpaceX’s Starship reached orbit for the first time on Monday, and for a few nail-biting minutes it looked like it wouldn’t. During ascent on Flight 14, one of Ship 41’s six Raptor engines shut down early, and SpaceX’s livestream host Dan Huot told viewers the team had decided not to commit to orbit. Minutes later, after what Huot described as a lot of conversation in the control room, the final poll came back in favor, and a roughly 19 second burn of a single Raptor pushed the ship into orbit about 170 miles up.

The reversal matters because SpaceX had written the exit ramp into the mission plan. The company said it would only fire the orbital insertion burn if flight controllers confirmed enough backup hardware remained for the deorbit burn, a condition Teslarati laid out ahead of the flight. Losing an engine was exactly the scenario that rule was built for.

Pressing forward fits Elon Musk’s history. Falcon 1 failed three straight times before its fourth launch reached orbit in 2008, with SpaceX nearly out of money, and Starship was developed by flying prototypes until they broke. What changed this year SpaceX going public, and with $SPCX sliding below its IPO price in July when Flight 13 slipped, the short interest climbed significantly, as Teslarati reported at the time. A Starship potentially lost today with revenue generating next-gen Starlink satellites aboard would have landed directly on shareholders.

That pressure showed up after orbit. SpaceX cut a flight planned to last nearly 10 hours to about three, moving splashdown from west of Chile to the North Pacific near Hawaii. SpaceX gave no reason, though Musk said this month the company was being extremely cautious about debris risk. The single Raptor for deorbit worked, and Ship 41 completed its flip and landing burn before breaking apart in the water, an outcome SpaceX expected. Musk has structured SpaceX’s governance to shield long term bets from market pressure.

The payload is the bigger business story. Musk posted that all 26 Starlink V3 satellites deployed and are “operating nominally.” Each V3 is rated for about 1 Tbps of downlink and 160 Gbps of uplink, so this single launch adds roughly 26 Tbps, about 10 times what a Falcon 9 load of V2 Mini satellites adds. The V3 is too large for Falcon 9, making Starship the only vehicle that can build out the planned 100,000 satellite constellation, at up to 60 per flight once it reaches routine service. Unlike the 20 V3 units on Flight 13, which reentered on a suborbital path, these will raise their orbits and could begin serving customers within weeks and bring in hundreds of millions of additional dollars in projected Starlink revenue.

SpaceX has already begun winding down Falcon 9 Starlink launches from Florida in favor of Starship. Reported targets put Flight 15 as early as October 19, leaving about three weeks to diagnose Monday’s engine shutdown before the next orbital attempt.

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Tesla Cybercab fleet doubles to well over 100 units

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(Credit: Teslarati)

Tesla quietly doubled the size of its Cybercab fleet within the Robotaxi program in Austin, Texas, over the weekend to well over 100 units.

The move not only establishes more of the steering-wheel-less and pedal-less vehicles within the ride-sharing fleet Tesla has been operating for a year, but it also solidifies a more robust Robotaxi fleet as a whole.

Riders started receiving notifications from the Robotaxi app that stated: “Cybercab fleet has doubled: more rides available.”

Tesla first launched rides in the Cybercab in early September, although the Robotaxi fleet has been active for over a year, as rides began last Summer. Cybercab is truly Tesla’s most crucial vehicle release yet, as it is the first car any company has built that is geared toward full-fledged and end-to-end autonomy, never needing human intervention for anything.

Only available in Austin at the current time, Cybercab has two seats and has been spotted testing around various U.S. states and regions; Tesla plans to deploy the Cybercab in various U.S. cities in the coming months as a best-case scenario.

Tesla Cybercab gets initial tie-in to localized, in-house cathode plant

The availability of the Cybercab has doubled from just 58 units last Monday to 125 the following Friday. Marking a substantial increase in Cybercab availability, the additional ride-sharing units are more than welcome, as wait times for Cybercabs, especially, were quite high.

The dramatic increase is a sign that demand for Robotaxi is growing and Tesla is feeling more confident that its driverless ride-hailing suite, especially its Full Self-Driving software, is able to handle any traffic situation without explicit direction or supervision from a human being.

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