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Tesla’s near-obsessive efforts to improve efficiency shown in new ventilated seat patent
It is no secret that Tesla’s electric vehicles are among the most efficient in the auto industry. This is shown in the gap between Tesla and its competitors when it comes to battery tech and just how far the company’s vehicles can last between charges.
The Model X, for example, is Tesla’s largest vehicle available today, yet it is far more efficient than competitors from veteran automakers such as the Audi e-tron and the Jaguar I-PACE, both of which are smaller and newer than the Silicon Valley-based company’s flagship crossover. Part of this is likely due to Tesla’s proprietary battery chemistry, as well as the design and components of its vehicles themselves.
Tesla optimizes its vehicles’ efficiency in several ways, from equipping its cars with software that optimizes the battery pack to using materials that simply consume less power. The less power is consumed by the car’s systems, after all, the more power there is that could be used to turn the wheels of the vehicle.
An example of this is described in a recently-published patent titled “Vehicle Seat with Integrated Temperature-Control System.” Tesla notes in its patent that heated seats could easily be very inefficient, as they require heat to travel through multiple layers of material.
“Attempts to provide air ventilation through the seat foam are typically insufficient to remove excess heat and provide a comfortable environment for the occupant. Further, conventional heating systems are bulky, occupy space in the seat which typically requires the seat to be thicker, and are inefficient in heating the seat as the heat typically must travel through multiple layers and heats regions of the seat that the occupant does not contact. Hence, there is a need for an improved temperature-control system for vehicle seats,” Tesla noted.
The electric car maker describes how its ventilated seat patent works as follows.
“The temperature-control system is associated with at least one of a seating portion and a backrest portion of the seat. The temperature control system includes a base layer. The temperature-control system includes an intermediate layer disposed adjacent to the base layer. The intermediate layer allows fluid to flow through it. The temperature-control system includes a cover layer disposed adjacent to the intermediate layer. The temperature-control system also includes at least one heating element disposed between the intermediate layer and the cover layer. The temperature-control system further includes a fluid pump to provide the flow of fluid through the intermediate layer,” the company wrote.
Tesla explains that the design outlined in its patent provides a low-cost, low-noise, power-efficient, and effective way of cooling or heating a vehicle’s seats. The company also explained that its patent could be incorporated in any seat, regardless of size and shape.
Tesla’s patent for its “Vehicle Seat with Integrated Temperature-Control System” could be accessed in full here.
Being a patent application, it is unknown if Tesla has or will utilize the design it described in the recently published document. Yet, regardless of this, it is difficult to not acknowledge the electric car maker’s constant efforts to improve its vehicles’ efficiency. In a way, the publication of this patent comes at a rather appropriate time for Tesla too, as the company is preparing to unveil its next vehicle, a pickup truck, later this year.
Pickup trucks are by tradition not the most efficient cars on the road, and even the Rivian R1T, a vehicle designed from the ground up to be all-electric, requires a massive 180 kWh battery pack to hit 400 miles of range. That’s a range that the Raven Tesla Model S is already approaching with its 100 kWh battery pack.
At this point in the EV race, it’s evident that the efficiency of Tesla’s electric cars is top-notch, and it will likely take a while before competitors can come close. Rivals will come for the company from several fronts, including veteran automakers and young, upstart manufacturers. But by being a moving target, it will likely be a very challenging task to catch up to Tesla. Very few companies out there could be just as dedicated and near-obsessive with improvement and innovation, after all.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
