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Tesla’s near-obsessive efforts to improve efficiency shown in new ventilated seat patent
It is no secret that Tesla’s electric vehicles are among the most efficient in the auto industry. This is shown in the gap between Tesla and its competitors when it comes to battery tech and just how far the company’s vehicles can last between charges.
The Model X, for example, is Tesla’s largest vehicle available today, yet it is far more efficient than competitors from veteran automakers such as the Audi e-tron and the Jaguar I-PACE, both of which are smaller and newer than the Silicon Valley-based company’s flagship crossover. Part of this is likely due to Tesla’s proprietary battery chemistry, as well as the design and components of its vehicles themselves.
Tesla optimizes its vehicles’ efficiency in several ways, from equipping its cars with software that optimizes the battery pack to using materials that simply consume less power. The less power is consumed by the car’s systems, after all, the more power there is that could be used to turn the wheels of the vehicle.
An example of this is described in a recently-published patent titled “Vehicle Seat with Integrated Temperature-Control System.” Tesla notes in its patent that heated seats could easily be very inefficient, as they require heat to travel through multiple layers of material.
“Attempts to provide air ventilation through the seat foam are typically insufficient to remove excess heat and provide a comfortable environment for the occupant. Further, conventional heating systems are bulky, occupy space in the seat which typically requires the seat to be thicker, and are inefficient in heating the seat as the heat typically must travel through multiple layers and heats regions of the seat that the occupant does not contact. Hence, there is a need for an improved temperature-control system for vehicle seats,” Tesla noted.
The electric car maker describes how its ventilated seat patent works as follows.
-->“The temperature-control system is associated with at least one of a seating portion and a backrest portion of the seat. The temperature control system includes a base layer. The temperature-control system includes an intermediate layer disposed adjacent to the base layer. The intermediate layer allows fluid to flow through it. The temperature-control system includes a cover layer disposed adjacent to the intermediate layer. The temperature-control system also includes at least one heating element disposed between the intermediate layer and the cover layer. The temperature-control system further includes a fluid pump to provide the flow of fluid through the intermediate layer,” the company wrote.
Tesla explains that the design outlined in its patent provides a low-cost, low-noise, power-efficient, and effective way of cooling or heating a vehicle’s seats. The company also explained that its patent could be incorporated in any seat, regardless of size and shape.
Tesla’s patent for its “Vehicle Seat with Integrated Temperature-Control System” could be accessed in full here.
Being a patent application, it is unknown if Tesla has or will utilize the design it described in the recently published document. Yet, regardless of this, it is difficult to not acknowledge the electric car maker’s constant efforts to improve its vehicles’ efficiency. In a way, the publication of this patent comes at a rather appropriate time for Tesla too, as the company is preparing to unveil its next vehicle, a pickup truck, later this year.
Pickup trucks are by tradition not the most efficient cars on the road, and even the Rivian R1T, a vehicle designed from the ground up to be all-electric, requires a massive 180 kWh battery pack to hit 400 miles of range. That’s a range that the Raven Tesla Model S is already approaching with its 100 kWh battery pack.
At this point in the EV race, it’s evident that the efficiency of Tesla’s electric cars is top-notch, and it will likely take a while before competitors can come close. Rivals will come for the company from several fronts, including veteran automakers and young, upstart manufacturers. But by being a moving target, it will likely be a very challenging task to catch up to Tesla. Very few companies out there could be just as dedicated and near-obsessive with improvement and innovation, after all.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
