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Tesla’s near-obsessive efforts to improve efficiency shown in new ventilated seat patent
It is no secret that Tesla’s electric vehicles are among the most efficient in the auto industry. This is shown in the gap between Tesla and its competitors when it comes to battery tech and just how far the company’s vehicles can last between charges.
The Model X, for example, is Tesla’s largest vehicle available today, yet it is far more efficient than competitors from veteran automakers such as the Audi e-tron and the Jaguar I-PACE, both of which are smaller and newer than the Silicon Valley-based company’s flagship crossover. Part of this is likely due to Tesla’s proprietary battery chemistry, as well as the design and components of its vehicles themselves.
Tesla optimizes its vehicles’ efficiency in several ways, from equipping its cars with software that optimizes the battery pack to using materials that simply consume less power. The less power is consumed by the car’s systems, after all, the more power there is that could be used to turn the wheels of the vehicle.
An example of this is described in a recently-published patent titled “Vehicle Seat with Integrated Temperature-Control System.” Tesla notes in its patent that heated seats could easily be very inefficient, as they require heat to travel through multiple layers of material.
“Attempts to provide air ventilation through the seat foam are typically insufficient to remove excess heat and provide a comfortable environment for the occupant. Further, conventional heating systems are bulky, occupy space in the seat which typically requires the seat to be thicker, and are inefficient in heating the seat as the heat typically must travel through multiple layers and heats regions of the seat that the occupant does not contact. Hence, there is a need for an improved temperature-control system for vehicle seats,” Tesla noted.
The electric car maker describes how its ventilated seat patent works as follows.
“The temperature-control system is associated with at least one of a seating portion and a backrest portion of the seat. The temperature control system includes a base layer. The temperature-control system includes an intermediate layer disposed adjacent to the base layer. The intermediate layer allows fluid to flow through it. The temperature-control system includes a cover layer disposed adjacent to the intermediate layer. The temperature-control system also includes at least one heating element disposed between the intermediate layer and the cover layer. The temperature-control system further includes a fluid pump to provide the flow of fluid through the intermediate layer,” the company wrote.
Tesla explains that the design outlined in its patent provides a low-cost, low-noise, power-efficient, and effective way of cooling or heating a vehicle’s seats. The company also explained that its patent could be incorporated in any seat, regardless of size and shape.
Tesla’s patent for its “Vehicle Seat with Integrated Temperature-Control System” could be accessed in full here.
Being a patent application, it is unknown if Tesla has or will utilize the design it described in the recently published document. Yet, regardless of this, it is difficult to not acknowledge the electric car maker’s constant efforts to improve its vehicles’ efficiency. In a way, the publication of this patent comes at a rather appropriate time for Tesla too, as the company is preparing to unveil its next vehicle, a pickup truck, later this year.
Pickup trucks are by tradition not the most efficient cars on the road, and even the Rivian R1T, a vehicle designed from the ground up to be all-electric, requires a massive 180 kWh battery pack to hit 400 miles of range. That’s a range that the Raven Tesla Model S is already approaching with its 100 kWh battery pack.
At this point in the EV race, it’s evident that the efficiency of Tesla’s electric cars is top-notch, and it will likely take a while before competitors can come close. Rivals will come for the company from several fronts, including veteran automakers and young, upstart manufacturers. But by being a moving target, it will likely be a very challenging task to catch up to Tesla. Very few companies out there could be just as dedicated and near-obsessive with improvement and innovation, after all.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
