There are times when small gestures could mean the difference between a company that cares and a company that simply treats its customers as numbers on a balance sheet. Just recently, Tesla proved that it is an example of the former, with CEO Elon Musk notifying a wheelchair bound Model 3 customer that the electric car maker will be installing a power liftgate on his all electric sedan — and the upgrade will be on the house.
The story of the Model 3 customer, which was related through a letter, was shared by the Tesla China Twitter account. Writing to the company, the customer noted that the Model 3 had been his dream car since April 2016, when he placed a reservation for the all electric sedan. Unfortunately, tragedy struck in 2018 when he met an accident, resulting in a spinal injury.
After the accident, the Model 3 customer lost his ability to use his legs. Confined to a wheelchair and with his dream car seemingly out of his grasp, the EV enthusiast opted to cancel his Model 3 order. His dream to own a Tesla Model 3 seemed dashed until he returned to work and learned that his wheelchair did not fully deter him from doing his job properly.
His experience at work led him to dream of regaining his ability to drive. He firmly set a goal to apply for a C5 license in China, which is used by individuals with special needs. The Model 3 owner successfully received his C5 license in 2019, and when it was time to look for a vehicle, he immediately gravitated towards Tesla’s midsize sedan.
Unfortunately, the imported Model 3 was out of his price range then. The Tesla fan decided to get BYD Qin ProDM instead, since it was affordable and it also had a feature like Smart Summon. In the long run, though, BYD’s Smart Summon-like feature could not handle certain slopes, which proved inconvenient. And thus, the idea of revisiting the Model 3 was in order.
Fortunately, Gigafactory Shanghai had started producing the MIC Model 3 at the time, and it was available for a reasonable price. The Tesla enthusiast did not hesitate this time around. He pulled the trigger on a Long Range RWD variant of the locally made sedan. His vehicle will have basic Autopilot, which should help make driving easier. However, he opted to not order the Full Self Driving suite, at least for now, or at least until a good payment scheme is available.
With his order now on the way, the Model 3 customer asked the electric car maker if it could make features like Smart Summon standard in its vehicles in the future. Such features, after all, may seem like party tricks to the layman, but they are life changing for individuals with mobility issues. The Tesla enthusiast also asked if Tesla could install a power liftgate for the frunk and trunk of the Model 3, since closing the frunk and trunk are very difficult for wheelchair bound individuals.
Interestingly enough, Elon Musk responded to the Model 3 customer’s request, stating that Tesla would be adding a power liftgate at no additional cost. It’s a relatively small gesture, but it shows a degree of empathy that’s quite rare among carmakers today. The upgrade will cost Tesla a bit more to produce the vehicle, after all, but it would mean a big difference for the Model 3 customer.
Elon Musk is no stranger to goodwill gestures to Tesla customers. Back in 2017, for example, Musk offered to fix the damages on a Model S for free after its owner used the vehicle to save a fellow driver on the road. During the incident, the Model S owner noticed that another driver was slumped over the steering wheel. Responding quickly, the Tesla owner used his Model S to stop the other vehicle. Once the two cars were stopped, the Tesla driver proceeded to administer first aid. The CEO lauded the actions of the driver, later stating that Tesla will be providing all repair costs free of charge.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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