There are times when small gestures could mean the difference between a company that cares and a company that simply treats its customers as numbers on a balance sheet. Just recently, Tesla proved that it is an example of the former, with CEO Elon Musk notifying a wheelchair bound Model 3 customer that the electric car maker will be installing a power liftgate on his all electric sedan — and the upgrade will be on the house.
The story of the Model 3 customer, which was related through a letter, was shared by the Tesla China Twitter account. Writing to the company, the customer noted that the Model 3 had been his dream car since April 2016, when he placed a reservation for the all electric sedan. Unfortunately, tragedy struck in 2018 when he met an accident, resulting in a spinal injury.
After the accident, the Model 3 customer lost his ability to use his legs. Confined to a wheelchair and with his dream car seemingly out of his grasp, the EV enthusiast opted to cancel his Model 3 order. His dream to own a Tesla Model 3 seemed dashed until he returned to work and learned that his wheelchair did not fully deter him from doing his job properly.
His experience at work led him to dream of regaining his ability to drive. He firmly set a goal to apply for a C5 license in China, which is used by individuals with special needs. The Model 3 owner successfully received his C5 license in 2019, and when it was time to look for a vehicle, he immediately gravitated towards Tesla’s midsize sedan.
Unfortunately, the imported Model 3 was out of his price range then. The Tesla fan decided to get BYD Qin ProDM instead, since it was affordable and it also had a feature like Smart Summon. In the long run, though, BYD’s Smart Summon-like feature could not handle certain slopes, which proved inconvenient. And thus, the idea of revisiting the Model 3 was in order.
Fortunately, Gigafactory Shanghai had started producing the MIC Model 3 at the time, and it was available for a reasonable price. The Tesla enthusiast did not hesitate this time around. He pulled the trigger on a Long Range RWD variant of the locally made sedan. His vehicle will have basic Autopilot, which should help make driving easier. However, he opted to not order the Full Self Driving suite, at least for now, or at least until a good payment scheme is available.
With his order now on the way, the Model 3 customer asked the electric car maker if it could make features like Smart Summon standard in its vehicles in the future. Such features, after all, may seem like party tricks to the layman, but they are life changing for individuals with mobility issues. The Tesla enthusiast also asked if Tesla could install a power liftgate for the frunk and trunk of the Model 3, since closing the frunk and trunk are very difficult for wheelchair bound individuals.
Interestingly enough, Elon Musk responded to the Model 3 customer’s request, stating that Tesla would be adding a power liftgate at no additional cost. It’s a relatively small gesture, but it shows a degree of empathy that’s quite rare among carmakers today. The upgrade will cost Tesla a bit more to produce the vehicle, after all, but it would mean a big difference for the Model 3 customer.
Elon Musk is no stranger to goodwill gestures to Tesla customers. Back in 2017, for example, Musk offered to fix the damages on a Model S for free after its owner used the vehicle to save a fellow driver on the road. During the incident, the Model S owner noticed that another driver was slumped over the steering wheel. Responding quickly, the Tesla owner used his Model S to stop the other vehicle. Once the two cars were stopped, the Tesla driver proceeded to administer first aid. The CEO lauded the actions of the driver, later stating that Tesla will be providing all repair costs free of charge.
Tesla CEO Elon Musk posted a photo of himself standing with the Optimus production team inside Tesla’s Fremont factory, arms crossed amid workers in hard hats and safety vests. The image captures a pivotal industrial shift: the same facility space once dedicated to building Tesla’s flagship Model S sedan and Model X SUV is now home to the company’s humanoid robot manufacturing line.
Walking the Optimus production line in Fremont pic.twitter.com/ABS0tuRibW
— Elon Musk (@elonmusk) July 1, 2026
Tesla’s Fremont Factory, acquired in 2010 from the former NUMMI joint venture between Toyota and GM, has been the company’s original U.S. manufacturing hub since Model S production began in 2012.
The Model X followed soon thereafter. These premium vehicles offered lower annual volumes, recently around 30,000 combined, compared to the high-volume Model 3 and Model Y lines that continue around the site. Over their combined run, the S and X accounted for roughly 610,000 units.
In late January 2026, during Tesla’s Q4 2025 earnings call, Elon Musk announced the end of Model S and Model X production in Q2 2026. The final vehicles rolled off the line in early May. Rather than retooling for another vehicle, Tesla chose to convert the dedicated S/X assembly area into a dedicated Optimus Gen 3 production line.
Model 3 and Y manufacturing remains unaffected. Tesla’s official Fremont Factory page now lists Optimus alongside the 3 and Y as core products.
The conversion was executed with remarkable speed. After production stopped, crews dismantled the existing vehicle line and installed entirely new modular equipment—including lines sourced from Germany and dozens of sub-lines for actuators, batteries, and other components—in roughly four months.
Musk described the timeline as “insanely fast,” noting it would be unprecedented for any other manufacturer. Initial Optimus output is expected to ramp slowly due to the robot’s roughly 10,000 unique parts and the brand-new production processes involved. The Fremont line targets an eventual capacity of 1 million Optimus units per year.
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Optimus Development Timeline
- August 19, 2021: Optimus (then called Tesla Bot) formally announced at Tesla’s first AI Day. A concept video showed a person in a suit demonstrating the vision for a general-purpose humanoid capable of dangerous, repetitive, or boring tasks using the same AI architecture as Full Self-Driving.
- 2022: Early prototypes displayed. At the second AI Day in September, semi-functional units demonstrated walking across a stage and basic arm movements
- 2023: September videos showed improved capabilities, including sorting colored blocks, precise limb awareness, and holding a Yoda pose.
- 2024-early 2025: Factory integration videos showed Optimus navigating workspaces and handling objects like battery cells.
- January 2026: Gen 3 mass-production activities began at Fremont, with reports of over 1,000 Gen 3 units already operating inside the factory for real-world learning and AI training
- April 2026: Musk confirms Optimus production on converted Fremont line would begin in late July or August 2026. The Gen 3 reveal, originally eyed for Q1, was pushed closer to production start. A second, much larger Optimus factory at Giga Texas is under construction, with volume production targeted for Summer 2027 and long-term capacity of 10 million units annually
- July 1, 2026: Musk’s on-site visit and team photo confirm the Optimus line is operational and the transition is actively progressing
Tesla positions Optimus as potentially its largest project ever, leveraging vertical integration, AI expertise, and car-like manufacturing know-how to scale humanoid robots first for its own factories and later for broader industrial and consumer use.
The Fremont conversion serves as a critical proving ground for this ambitious new chapter in Tesla’s already-rich history.
Investor's Corner
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
Tesla short seller Michael Burry, the subject of the film “The Big Short,” where he was portrayed by Steve Carell, has revealed he has opened a new bet against the stock.
In a new update to his Substack newsletter in a post titled “Trading Post June 30, 2026,” Burry revealed a new set of bets against Tesla, Caterpillar, NVIDIA, Applied Materials Inc., and the iShares Semiconductor ETF.
In regard to Tesla, Burry wrote:
“And finally I shorted Tesla at 416.22. Happy it jumped back to this level.”
This means Burry likely opened his new short position after the company’s recent rally on Wall Street, which saw Tesla shares sink in mid-May, only to recover to well over the $400 mark. Currently, shares trade at around $427.
The company saw a big Tuesday as shares climbed considerably, over 10 percent. The size of the Tesla short was not provided, nor did Burry give any information on the position’s structure, the number of shares, dollar value, or whether options were used in the short.
The Tesla and SpaceX merger everyone is talking about is quietly building
Over the years, Burry has been one of the more vocal critics of Tesla, calling its share price “media inflated,” and saying it was “ridiculously overvalued” as recently as December.
The company has largely transitioned away from being known as an automotive company and instead is much more widely regarded as an AI play, mostly due to its Full Self-Driving efforts, Optimus robot development, and data collection related to both.
This has not pulled those skeptics away from being vocal about their distaste for how Tesla is valued, but there’s no denying that the company is a global force in many things, including sustainable energy, automotive, and AI.
Wedbush Securities is initiating stock coverage on SpaceX (NASDAQ: SPCX), marking the first comments on the company since it went public several weeks ago. Wedbush and its analyst handling coverage, Dan Ives, are widely bullish on fellow Musk company Tesla (NASDAQ: TSLA).
Ives wrote his first note initiating coverage of SpaceX shares on Wednesday with a $190 price target and an ‘Outperform’ rating. The firm believes the company is well positioned off of its IPO because of its wide array of projects, including AI compute power and infrastructure, connectivity projects, and launches.
“We view SpaceX as one of the most differentiated assets within the tech market with a strong footprint across its three core markets, with Starlink driving success with connectivity,” Ives wrote, “Starship launches leading to a demand flywheel and increasing deal flow for its Colossus clusters.”
Elon Musk called it Epic: The full story of SpaceX’s Starship Flight 12
Wedbush leans heavily on Starlink, which they say is the “profitability driver given the strength of its recurring revenue base of ~12 million subscribers as of June 5th.” Ives believes Starlink is still in the “early innings” of penetrating the global telecommunications and broadband market, as it only holds less than a 1 percent share. However, this number is sure to increase over time.
It also highlights the importance of Starship, which it says is an “essential layer” of SpaceX’s overall success. SpaceX developing and displaying the ability to reuse rockets is a major cost and reliability advantage “as it reduces the necessary hardware launch costs while generating a feedback loop for future flights to improve their launch flight rate without accelerating capex spend.”
Finally, SpaceX’s recent AI/Compute projects are also very elementary, Ives writes. It is worth mentioning Wedbush said its $190 price target is derived from a valuation forecast that sees the company yielding roughly $2.48 trillion of implied enterprise value.
There are also some factors that Wedbush did not take into account with its initial coverage. The firm wrote in the note:
“We note that there is optional value coming from Starship’s accelerating scale towards sub-$200/kg unit economics, orbital data centers, and enterprise AI monetization as these factors could drive meaningful upside but these face major hurdles, so we do not take that into account with our valuation.”
SpaceX shares are down just over 2 percent today, trading at around $167 at the time of publication.
Tesla Optimus project fires up as Musk sees production line progress
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
