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Tesla’s focus on products and innovation instead of PR highlighted by China exec

(Credit: Tesla Owners Tehui Club-Hefei via @teslacn)

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Tesla Gigafactory Shanghai’s focus on manufacturing quality products and innovation was recently emphasized by Vice President of External Affairs Grace Tao. One of Tao’s recent Weibo posts hinted that Giga Shanghai valued product manufacturing and development over PR and marketing strategies, which seems similar to Elon Musk’s ideology. 

“We really don’t want to spend time and energy on marketing and public relations. We hope to spend resources on things [or changes] that can really bring value,” Tao replied to a Weibo user. “For example, [Tesla focuses on] developing and manufacturing truly excellent products and providing customers with excellent services. Time will prove everything,” she said. 

Gigafactory Shanghai has gained a reputation for manufacturing high-quality vehicles, often rivaling that of those produced in the Fremont Factory. A Weibo post from Tao last week revealed that Tesla China has also started focusing on ramping the infrastructure for its vehicles by installing more Supercharger V3 stalls and opening more service centers. 

(Credit: Grace Tao Lin via Weibo)

VP Grace Tao and Elon Musk seem to share the same outlook about the value of letting Tesla’s products speak for themselves versus using PR and marketing strategies. Tesla has long favored word-of-mouth and organic strategies to promote its all-electric vehicles over traditional marketing initiatives.

And it has proven effective. Tesla’s word-of-mouth strategy has created a zealous, supportive community around the company. Some members of the Tesla community have even taken it upon themselves to dispense useful information about the company, its vehicles, and Elon Musk, effectively supercharging the word-of-mouth method.

The VP of External Affairs followed up her response with a link to a poster of Tesla Giga Shanghai’s national touring job fair. It will be traveling to four cities in China and recruiting workers for Gigafactory Shanghai’s production and manufacturing team.

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(Credit: Grace Tao Lin via Weibo)

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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New Starlink router gets FCC approval, hints at dish upgrades

The new Starlink router hints at upcoming dish upgrades & faster service. SpaceX is setting the stage for 2 Gbps internet

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(Credit: Starlink)

SpaceX’s new Starlink router, model UTR-251, has secured FCC approval for U.S. sales. The new Starlink router hints at upcoming dish upgrades and improvements to SpaceX’s satellite internet service.

Starlink’s new router design and specs suggest ties to an updated high-performance dish or a new Starlink product. The UTR-251 succeeds the Gen 3 router (UTR-231 and UTR-232), launched in 2023.

Unlike its predecessor’s dual Ethernet ports, Starlink’s new router features a single port designed for “Indoor Use only,” with a vertical form resembling the Gen 2 router. FCC filings reveal WiFi 6 support and a higher “watt output” for expanded frequencies, including the 5.9GHz UNII-4 band, enhancing spectrum access.

Tim Belfall, a director at UK-based Starlink installer Westend WiFi, noted the router’s lower power needs. The new Starlink router needs a 9 Volt by 1.6 Amp, 14.4-watt input, compared to the Gen 3’s higher demands. The new router has significantly lower power requirements than the current Gen 3 router, suggesting compatibility with a smaller Starlink dish.

SpaceX is developing three new dish models, including a refreshed flat high-performance dish for enterprise users. Ukrainian engineer Oleg Kutkov noticed recent code changes in Starlink dishes, which he believes means SpaceX is ready to produce its high-performance dish.

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In a webinar last month, SpaceX teased a new Starlink dish promising gigabit internet speeds, far surpassing the current average. SpaceX President Gwynne Shotwell highlighted the upgrade in 2024, stating, “Next generation, we’ll have smaller beams, more capacity per beam, lower latency.” She projected speeds up to 2 gigabits with the next-gen dish, positioning Starlink as a leader in high-speed satellite internet.

The UTR-251’s approval marks a step toward SpaceX’s vision of enhanced connectivity, though its exact role remains unclear. As SpaceX refines its hardware, the router’s advanced specs and efficiency underscore its push for faster, more reliable internet.

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Swedish unions upset after Tesla opens two new Superchargers

Tesla seems to be getting better at overcoming the unions’ blockades.

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Credit: TeslaCharging/X

Tesla Sweden is still dealing with a number of strikes due to its conflict with IF Metall, but the electric vehicle maker seems to be getting better at overcoming the unions’ efforts. 

Tesla’s clever workarounds have resulted in network owner Telge Nät apologizing to the unions after two new Superchargers were opened despite the sympathy strikes of the Elektrikerna union and Seko.

Tesla Sweden’s New Superchargers

While Tesla’s main conflict in Sweden is with trade union IF Metall, a number of other unions have initiated sympathy strikes against the company. These include the Elektrikerna union and Seko, both of which have initiated efforts to block the launch of new Superchargers.

As noted in a CarUp report, however, Tesla Sweden recently opened two new Supercharger locations in the city of Södertälje. The first was a site with 16 Supercharger stalls in the Moraberg shopping area, and it was followed by a large 20-stall Supercharger at Vasa Handelsplats. The new Superchargers were appreciated by EV owners, as even non-Teslas use them, and they are among the most reliable and most affordable in the market.

Tesla Sweden celebrated the launch of its two new Superchargers in the country. “Södertälje is a long-awaited destination for fast charging, and Tesla’s two new stations enable comfortable, fossil-free, and economical trips between the east and west coasts and to southern Sweden,” the electric vehicle maker stated.

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Angry Unions and Apologies

The unions were not happy at all that Tesla Sweden was able to overcome their blockade. Dennys Bello, press officer for the Elektrikerna union, noted that Tesla seems to be tapping the services of foreign companies and flying in people to help launch its charging stations. “It is a good question how this has happened. We think it is unfortunate. But they seem to have their methods. They bring in foreign companies and fly in people, we think,” Bello stated.

Network owners Telge Nät has issued an apology to the unions, stating that they regret the launch of the new Superchargers. In a comment, Erik Elowsson, press officer at the Telge Group, highlighted that they are not in any way overriding the union’s efforts. 

“We can confirm that two Tesla-owned facilities in Södertälje have been connected contrary to the purpose of the current conflict measures. We regret this. We want to make it clear that we had no intention of overriding Seko’s conflict measures. We have taken strong measures to ensure that this does not happen again. We respect the Swedish model, and stand up for the value of collective agreements and see strength in the dialogue we have with Seko,” Elowsson stated.

Seko, for their part, demanded an apology and correction from Telge Nät. As per Seko’s head of information Jonas Pettersson, “The company has responded that it is a mistake, and we have had a good dialogue with them. They have said that this will never be repeated. Of course, it is unfortunate that it has happened. We feel confident that Telge is now taking the necessary measures to ensure that it never happens again.”

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Tesla Full Self-Driving gets full unhinged review from Joe Rogan

Joe Rogan recently said Tesla Full Self-Driving is “f***ing insane”

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Credit: Joe Rogan Experience, Spotify

Tesla, and certainly its CEO, Elon Musk, both have a fan in Joe Rogan, but his recent comments about the company’s Full Self-Driving suite could potentially be the most notable yet.

Rogan is a massive fan of Musk and has had him on his podcast more than five times. Perhaps some of the coolest Tesla details have been revealed on the Joe Rogan Experience, and it has resulted in the UFC commentator and podcaster purchasing several Teslas, including a completely decked-out Model S Plaid.

However, Rogan recently gave his two cents on the Full Self-Driving suite, which is among the most robust Advanced Driver Assistance Systems (ADAS) in the world, and many people will be happy to hear what he said.

Rogan posted on X:

“I had my Tesla Model S drive me home the other day with FSD, and it’s f**king wild. Changes lanes to avoid slow traffic, stops at red lights and stop signs, hits the blinkers, and turns for you. It’s bananas.”

The FSD suite is not fully autonomous, as it still requires the operator’s attention, but it is a hands-free driving suite. As it has become more advanced, Tesla has allowed drivers to keep their hands off the wheel as long as they pay attention. Their eyes are tracked with a cabin-facing camera that ensures they are paying attention and ready to take over at any time.

In the past months, the FSD suite has continued to be refined, and new versions have been released to the public. In fact, Tesla has become so confident in its abilities, it recently opened up its Early Access Program (EAP) to more owners, allowing them to experience more advanced software releases before they are given to those who either have a subscription or have purchased the FSD suite.

Rogan’s comments reflect those of many other Tesla owners. In our twice-weekly X Spaces, we talk to many owners who state they have completely abandoned manual driving, and FSD is in operation for a vast majority of their drive.

Tesla plans to launch a robotaxi ride-hailing service in Austin in June, and it could be brought to even more cities by the time the year ends, as discussions with California are also in the works.

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