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Tesla launches its UK Energy Plan, hints at upcoming Virtual Power Plant project
Tesla has launched its Energy Plan for the United Kingdom. This marks one of the first big moves Tesla Energy has taken to become a viable a utility service option in the country.
IT professional and environmentalist Mark W. Tebutt (@mwt2008 on Twitter) received a very intriguing email from the EV automaker about its Tesla Energy Plan. According to the screenshot @mwt2008 shared, Tesla has partnered with Octopus Energy in the UK to administer its energy plan to customers.
Octopus Energy has a lot in common with Tesla, including its disruptive nature. The UK-based energy service provider wrote on its official website that it entered the industry to “disrupt the status quo with energy that’s good for the planet, good for your wallet, and honestly, good for your soul.”
In the UK, energy suppliers set a default price, called tariffs, for services. The Tesla Energy Plan in the UK offers a 24/7 import and export (charging and discharging) rate of 8p(pence)/kWh to Tesla vehicle owners and 11p/kWh for those who are non-Tesla vehicle owners, as per the electric car maker’s FAQ page for its Energy Plan.
According to Octopus Energy, the Tesla Energy Plan has the lowest import flat rate in the UK energy market as of October 2020. UK Power stated that the average tariff is 14.40p/kWh in the UK. The tariff can vary depending on the location.
The Energy Plan works with Tesla’s Powerwall, solar panels, and Solar Roof products. Although Tesla Solar Roof is currently not available for purchase in the UK. The email did not mention if the Energy Plan worked exclusively with Tesla products or if customers with solar panels from other companies could use the service as well.
Tesla appears to have designed its Energy Plan to work on two levels in the UK. First, it offers Tesla’s products, notably its Powerwall home battery, to customers. Second, it will help build Tesla’s “large” UK Virtual Power Plant through the Powerwalls.
Octopus Energy broke down the key benefits of the Tesla Energy Plan. They are listed below.
- Power your home and EV with 100% clean energy
- Reduce your electricity bills
- Support the grid when it needs it most
- Reduce reliance on the grid
- Protect your home from power cuts
- Be part of Tesla’s first UK Virtual Power Plant
- Receive introductory offers
In May 2020, Tesla filed to become a full-blown energy provider in the UK. The Tesla Energy Plan it released in conjunction with Octopus Energy may be the first fruits of that application.
Tesla’s Energy division has been lying in the background of the company’s EV manufacturing department for some time. It has made some subtle waves in the US’ residential battery storage market over the years, and high-profile projects like the Hornsdale Power Reserve have caught headlines, but Tesla Energy has really started showing its worth this year.
Since the beginning of the year, Solar Roof V3 installations have been ramping, and the company’s flagship energy storage unit, the Megapack, has become a key component of massive projects such as the giant battery farm in Moss Landing. In its Q3 update letter, Tesla reported reaching record deployments of 759 MWh, and in the company’s earnings call, Elon Musk noted that Solar Roof will prove to be a killer product next year.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
