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Tesla, other carmakers’ EV output could ‘vastly outweigh consumer demand’ by 2030: study
With electric vehicles steadily improving and with large markets such as Europe and China embracing sustainable transport, the market for green cars has seen a notable rise. In 2018 alone, two million electric vehicles were sold globally, and all signs point to further growth ahead. In a recent analysis, research firm Deloitte noted that over the next decade, there would probably be an additional 21 million EVs driving on roads across the globe.
Deloitte expects the adoption of electric vehicles to become more widespread in the coming years. From two million in 2018, the research firm expects 4 million EVs to be sold by 2020. By 2025, Deloitte expects global EV sales to hit 12 million. By 2030, the research firm estimates electric vehicle adoption to rise to 21 million units, with battery-electric vehicles such as Tesla’s Model S, 3, and X accounting for roughly 70% of the global auto market’s total EV sales.
Deloitte’s analysis notes that two notable factors primarily drive this strong EV adoption trend. One, there is a growing demand for well-rounded electric vehicles like the Tesla Model 3. Two, government policies from key markets such as Europe and China are becoming more favorable for EVs and EV-buyers, including inner-city restrictions for gasoline and diesel-powered cars.
While electric cars today are still weighed down by their prices, Deloitte’s research suggests that EVs would likely reach cost parity with gasoline and diesel-powered vehicles by 2024. Supported with government subsidies and augmented by technological advances such as Tesla’s ever-evolving driver-assist Autopilot features, the research firm estimates that cost parity with internal combustion-powered cars could be achieved as early as 2021. Michael Woodward, UK automotive partner at Deloitte, explained the firm’s findings as follows.
“In 2018, we saw global EV sales surpass two million units for the first time; twice those sold in 2017. In the UK, the cost of petrol and diesel vehicle ownership will converge with electric over the next five years. Supported by existing government subsidies and technology advances, this tipping point could be reached as early as 2021. From this point, cost will no longer be a barrier to purchase, and owning an EV will become a realistic, viable option for new buyers,” he said.
While Deloitte’s conclusions invoke an air of optimism for the electric car market, though, the research firm’s UK automotive partner warns that there would likely be a point where supply would exceed the demand for electric vehicles. The firm’s research also warns that the number of new and legacy auto manufacturers entering the EV market over the next years would eventually be “unsustainable.”
“Whilst there is a distinct trend developing in the EV market, the story is not a clear cut one. As manufacturers increase their capacity, our projections suggest that supply will vastly outweigh consumer demand by approximately 14 million units over the next decade. This gearing up of EV production is driving a wide ‘expectation gap’ and manufacturers, both incumbent and new entrants alike, will need to adapt towards this new competitive landscape. Those that can successfully build trust in their brand, ensure a positive customer experience from initial sale through to aftercare, and reflect consumer shifts towards the sharing economy in future business models will successfully navigate this. Equally, continual investment in engineering talent and the formation of partnerships with bespoke battery producers and third-party mechanic networks will also be important.”
In a way, the conclusions drawn by Deloitte are a bit strange, since the firm seems to be suggesting that the global demand for electric cars would roughly peak at 21 million a year. Considering that the overall auto market is far larger than 21 million vehicles per year (Statista estimates that over 80 million cars were sold in 2018 alone), the study appears to be suggesting that the demand for gasoline and diesel-powered vehicles would remain steady long after EVs reach cost parity. This is a pretty liberal assumption, which ignores the idea of car buyers completely committing to electric transportation once they try out a premium EV.
Tesla’s growth and triumphs over the years had all but proved that there is a very real demand for premium electric cars in the market. With the release of potentially disruptive vehicles such as the Model Y SUV, the Tesla pickup truck, and the Tesla Semi, the market’s acceptance of electric cars as a preferred form of transportation would likely be even more pronounced. As more car buyers transition to EVs, it would not be too farfetched to assume that the demand for electric cars could far exceed 21 million vehicles per year long after 2030.
Elon Musk
Tesla Full Self-Driving’s newest behavior is the perfect answer to aggressive cars
According to a recent video, it now appears the suite will automatically pull over if there is a tailgater on your bumper, the most ideal solution for when a driver is riding your bumper.
Tesla Full Self-Driving appears to have a new behavior that is the perfect answer to aggressive drivers.
According to a recent video, it now appears the suite will automatically pull over if there is a tailgater on your bumper, the most ideal solution for when a driver is riding your bumper.
With FSD’s constantly-changing Speed Profiles, it seems as if this solution could help eliminate the need to tinker with driving modes from the person in the driver’s seat. This tends to be one of my biggest complaints from FSD at times.
A video posted on X shows a Tesla on Full Self-Driving pulling over to the shoulder on windy, wet roads after another car seemed to be following it quite aggressively. The car looks to have automatically sensed that the vehicle behind it was in a bit of a hurry, so FSD determined that pulling over and letting it by was the best idea:
Tesla appears to be implementing some sort of feature that will now pull over if someone is tailgating you to let the car by
Really cool feature, definitely get a lot of this from those who think they drive race cars
— TESLARATI (@Teslarati) February 26, 2026
We can see from the clip that there was no human intervention to pull over to the side, as the driver’s hands are stationary and never interfere with the turn signal stalk.
This can be used to override some of the decisions FSD makes, and is a great way to get things back on track if the semi-autonomous functionality tries to do something that is either unneeded or not included in the routing on the in-car Nav.
FSD tends to move over for faster traffic on the interstate when there are multiple lanes. On two-lane highways, it will pass slower cars using the left lane. When faster traffic is behind a Tesla on FSD, the vehicle will move back over to the right lane, the correct behavior in a scenario like this.
Perhaps one of my biggest complaints at times with Full Self-Driving, especially from version to version, is how much tinkering Tesla does with Speed Profiles. One minute, they’re suitable for driving on local roads, the next, they’re either too fast or too slow.
When they are too slow, most of us just shift up into a faster setting, but at times, even that’s not enough, see below:
What has happened to Mad Max?
At one point it was going 32 in a 35. Traffic ahead had pulled away considerably https://t.co/bjKvaMVTNX pic.twitter.com/aaZSWmLu5v
— TESLARATI (@Teslarati) January 24, 2026
There are times when it feels like it would be suitable for the car to just pull over and let the vehicle that is traveling behind pass. This, at least up until this point, it appears, was something that required human intervention.
Now, it looks like Tesla is trying to get FSD to a point where it just knows that it should probably get out of the way.
Elon Musk
Tesla Megapack powers $1.1B AI data center project in Brazil
By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.
Tesla’s Megapack battery systems will be deployed as part of a 400MW AI data center campus in Uberlândia, Brazil. The initiative is described as one of Latin America’s largest AI infrastructure projects.
The project is being led by RT-One, which confirmed that the facility will integrate Tesla Megapack battery energy storage systems (BESS) as part of a broader industrial alliance that includes Hitachi Energy, Siemens, ABB, HIMOINSA, and Schneider Electric. The project is backed by more than R$6 billion (approximately $1.1 billion) in private capital.
According to RT-One, the data center is designed to operate on 100% renewable energy while also reinforcing regional grid stability.
“Brazil generates abundant energy, particularly from renewable sources such as solar and wind. However, high renewable penetration can create grid stability challenges,” RT-One President Fernando Palamone noted in a post on LinkedIn. “Managing this imbalance is one of the country’s growing infrastructure priorities.”
By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.
“The facility will be capable of absorbing excess electricity when supply is high and providing stabilization services when the grid requires additional support. This approach enhances resilience, improves reliability, and contributes to a more efficient use of renewable generation,” Palamone added.
The model mirrors approaches used in energy-intensive regions such as California and Texas, where large battery systems help manage fluctuations tied to renewable energy generation.
The RT-One President recently visited Tesla’s Megafactory in Lathrop, California, where Megapacks are produced, as part of establishing the partnership. He thanked the Tesla team, including Marcel Dall Pai, Nicholas Reale, and Sean Jones, for supporting the collaboration in his LinkedIn post.
Elon Musk
Starlink powers Europe’s first satellite-to-phone service with O2 partnership
The service initially supports text messaging along with apps such as WhatsApp, Facebook Messenger, Google Maps and weather tools.
Starlink is now powering Europe’s first commercial satellite-to-smartphone service, as Virgin Media O2 launches a space-based mobile data offering across the UK.
The new O2 Satellite service uses Starlink’s low-Earth orbit network to connect regular smartphones in areas without terrestrial coverage, expanding O2’s reach from 89% to 95% of Britain’s landmass.
Under the rollout, compatible Samsung devices automatically connect to Starlink satellites when users move beyond traditional mobile coverage, according to Reuters.
The service initially supports text messaging along with apps such as WhatsApp, Facebook Messenger, Google Maps and weather tools. O2 is pricing the add-on at £3 per month.
By leveraging Starlink’s satellite infrastructure, O2 can deliver connectivity in remote and rural regions without building additional ground towers. The move represents another step in Starlink’s push beyond fixed broadband and into direct-to-device mobile services.
Virgin Media O2 chief executive Lutz Schuler shared his thoughts about the Starlink partnership. “By launching O2 Satellite, we’ve become the first operator in Europe to launch a space-based mobile data service that, overnight, has brought new mobile coverage to an area around two-thirds the size of Wales for the first time,” he said.
Satellite-based mobile connectivity is gaining traction globally. In the U.S., T-Mobile has launched a similar satellite-to-cell offering. Meanwhile, Vodafone has conducted satellite video call tests through its partnership with AST SpaceMobile last year.
For Starlink, the O2 agreement highlights how its network is increasingly being integrated into national telecom systems, enabling standard smartphones to connect directly to satellites without specialized hardware.
Tesla Full Self-Driving’s newest behavior is the perfect answer to aggressive cars
Tesla Megapack powers $1.1B AI data center project in Brazil
