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Tesla, other carmakers’ EV output could ‘vastly outweigh consumer demand’ by 2030: study
With electric vehicles steadily improving and with large markets such as Europe and China embracing sustainable transport, the market for green cars has seen a notable rise. In 2018 alone, two million electric vehicles were sold globally, and all signs point to further growth ahead. In a recent analysis, research firm Deloitte noted that over the next decade, there would probably be an additional 21 million EVs driving on roads across the globe.
Deloitte expects the adoption of electric vehicles to become more widespread in the coming years. From two million in 2018, the research firm expects 4 million EVs to be sold by 2020. By 2025, Deloitte expects global EV sales to hit 12 million. By 2030, the research firm estimates electric vehicle adoption to rise to 21 million units, with battery-electric vehicles such as Tesla’s Model S, 3, and X accounting for roughly 70% of the global auto market’s total EV sales.
Deloitte’s analysis notes that two notable factors primarily drive this strong EV adoption trend. One, there is a growing demand for well-rounded electric vehicles like the Tesla Model 3. Two, government policies from key markets such as Europe and China are becoming more favorable for EVs and EV-buyers, including inner-city restrictions for gasoline and diesel-powered cars.
While electric cars today are still weighed down by their prices, Deloitte’s research suggests that EVs would likely reach cost parity with gasoline and diesel-powered vehicles by 2024. Supported with government subsidies and augmented by technological advances such as Tesla’s ever-evolving driver-assist Autopilot features, the research firm estimates that cost parity with internal combustion-powered cars could be achieved as early as 2021. Michael Woodward, UK automotive partner at Deloitte, explained the firm’s findings as follows.
“In 2018, we saw global EV sales surpass two million units for the first time; twice those sold in 2017. In the UK, the cost of petrol and diesel vehicle ownership will converge with electric over the next five years. Supported by existing government subsidies and technology advances, this tipping point could be reached as early as 2021. From this point, cost will no longer be a barrier to purchase, and owning an EV will become a realistic, viable option for new buyers,” he said.
While Deloitte’s conclusions invoke an air of optimism for the electric car market, though, the research firm’s UK automotive partner warns that there would likely be a point where supply would exceed the demand for electric vehicles. The firm’s research also warns that the number of new and legacy auto manufacturers entering the EV market over the next years would eventually be “unsustainable.”
“Whilst there is a distinct trend developing in the EV market, the story is not a clear cut one. As manufacturers increase their capacity, our projections suggest that supply will vastly outweigh consumer demand by approximately 14 million units over the next decade. This gearing up of EV production is driving a wide ‘expectation gap’ and manufacturers, both incumbent and new entrants alike, will need to adapt towards this new competitive landscape. Those that can successfully build trust in their brand, ensure a positive customer experience from initial sale through to aftercare, and reflect consumer shifts towards the sharing economy in future business models will successfully navigate this. Equally, continual investment in engineering talent and the formation of partnerships with bespoke battery producers and third-party mechanic networks will also be important.”
In a way, the conclusions drawn by Deloitte are a bit strange, since the firm seems to be suggesting that the global demand for electric cars would roughly peak at 21 million a year. Considering that the overall auto market is far larger than 21 million vehicles per year (Statista estimates that over 80 million cars were sold in 2018 alone), the study appears to be suggesting that the demand for gasoline and diesel-powered vehicles would remain steady long after EVs reach cost parity. This is a pretty liberal assumption, which ignores the idea of car buyers completely committing to electric transportation once they try out a premium EV.
Tesla’s growth and triumphs over the years had all but proved that there is a very real demand for premium electric cars in the market. With the release of potentially disruptive vehicles such as the Model Y SUV, the Tesla pickup truck, and the Tesla Semi, the market’s acceptance of electric cars as a preferred form of transportation would likely be even more pronounced. As more car buyers transition to EVs, it would not be too farfetched to assume that the demand for electric cars could far exceed 21 million vehicles per year long after 2030.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Elon Musk flew under the radar with his recent purchase of a $1 billion energy company, according to Federal Trade Commission (FTC) documents.
Transaction number 202612350 listed Tesla and SpaceX frontman Elon Musk as the acquiring party and CF APR Super Holdings LLC as the seller, with New APR Energy, LLC as the acquired entity. The deal, which closed without public announcement, came to light on May 14.
BREAKING: Elon Musk acquires Jacksonville power company APR Energy in a deal valued at more than $1,000,000,000.00.
— Polymarket Money (@PolymarketMoney) July 15, 2026
Analysts inferred the deal’s scale from minority stakeholder disclosures, including one report of a 5 percent interest sold for approximately $50.4 million. Fortress Investment Group had purchased APR’s assets in late 2024, rebranded the operation as New APR Energy, and subsequently transferred ownership to Musk.
APR Energy specializes in rapidly deployable power infrastructure. The company maintains one of the world’s largest fleets of mobile gas and diesel turbines, with more than 1.1 gigawatts of generation capacity. Its modular units, which are often trailer-mounted, enable turnkey installations ranging from 20 MW to over 500 MW.
APR provides full engineering, procurement, construction, operation, and maintenance services for behind-the-meter power plants, serving everything from data centers, utilities, and industrial clients.
The firm has expanded aggressively to meet surging demand, recently adding turbines and deploying over 100 MW for a major AI hyperscaler. Its solutions bridge critical gaps where grid interconnections face delays of two to five years, according to Yahoo.
The acquisition means something more for Musk. As he continues to expand projects in artificial intelligence, especially xAI, his AI venture, there is a greater need to supply energy-intensive supercomputing clusters, including the Colossus project, with what they need: reliable and high-capacity power.
Ownership of APR provides immediate access to flexible generation assets that can be deployed adjacent to data centers, reducing dependence on a strained infrastructure. It also complements Tesla’s energy storage business, so Musk will be able to pull from his own entities to address the rapid scaling demands of AI training and compute.
SpaceX announces new Starship 13 test flight target date
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
