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Tesla, other carmakers’ EV output could ‘vastly outweigh consumer demand’ by 2030: study
With electric vehicles steadily improving and with large markets such as Europe and China embracing sustainable transport, the market for green cars has seen a notable rise. In 2018 alone, two million electric vehicles were sold globally, and all signs point to further growth ahead. In a recent analysis, research firm Deloitte noted that over the next decade, there would probably be an additional 21 million EVs driving on roads across the globe.
Deloitte expects the adoption of electric vehicles to become more widespread in the coming years. From two million in 2018, the research firm expects 4 million EVs to be sold by 2020. By 2025, Deloitte expects global EV sales to hit 12 million. By 2030, the research firm estimates electric vehicle adoption to rise to 21 million units, with battery-electric vehicles such as Tesla’s Model S, 3, and X accounting for roughly 70% of the global auto market’s total EV sales.
Deloitte’s analysis notes that two notable factors primarily drive this strong EV adoption trend. One, there is a growing demand for well-rounded electric vehicles like the Tesla Model 3. Two, government policies from key markets such as Europe and China are becoming more favorable for EVs and EV-buyers, including inner-city restrictions for gasoline and diesel-powered cars.
While electric cars today are still weighed down by their prices, Deloitte’s research suggests that EVs would likely reach cost parity with gasoline and diesel-powered vehicles by 2024. Supported with government subsidies and augmented by technological advances such as Tesla’s ever-evolving driver-assist Autopilot features, the research firm estimates that cost parity with internal combustion-powered cars could be achieved as early as 2021. Michael Woodward, UK automotive partner at Deloitte, explained the firm’s findings as follows.
“In 2018, we saw global EV sales surpass two million units for the first time; twice those sold in 2017. In the UK, the cost of petrol and diesel vehicle ownership will converge with electric over the next five years. Supported by existing government subsidies and technology advances, this tipping point could be reached as early as 2021. From this point, cost will no longer be a barrier to purchase, and owning an EV will become a realistic, viable option for new buyers,” he said.
While Deloitte’s conclusions invoke an air of optimism for the electric car market, though, the research firm’s UK automotive partner warns that there would likely be a point where supply would exceed the demand for electric vehicles. The firm’s research also warns that the number of new and legacy auto manufacturers entering the EV market over the next years would eventually be “unsustainable.”
“Whilst there is a distinct trend developing in the EV market, the story is not a clear cut one. As manufacturers increase their capacity, our projections suggest that supply will vastly outweigh consumer demand by approximately 14 million units over the next decade. This gearing up of EV production is driving a wide ‘expectation gap’ and manufacturers, both incumbent and new entrants alike, will need to adapt towards this new competitive landscape. Those that can successfully build trust in their brand, ensure a positive customer experience from initial sale through to aftercare, and reflect consumer shifts towards the sharing economy in future business models will successfully navigate this. Equally, continual investment in engineering talent and the formation of partnerships with bespoke battery producers and third-party mechanic networks will also be important.”
In a way, the conclusions drawn by Deloitte are a bit strange, since the firm seems to be suggesting that the global demand for electric cars would roughly peak at 21 million a year. Considering that the overall auto market is far larger than 21 million vehicles per year (Statista estimates that over 80 million cars were sold in 2018 alone), the study appears to be suggesting that the demand for gasoline and diesel-powered vehicles would remain steady long after EVs reach cost parity. This is a pretty liberal assumption, which ignores the idea of car buyers completely committing to electric transportation once they try out a premium EV.
Tesla’s growth and triumphs over the years had all but proved that there is a very real demand for premium electric cars in the market. With the release of potentially disruptive vehicles such as the Model Y SUV, the Tesla pickup truck, and the Tesla Semi, the market’s acceptance of electric cars as a preferred form of transportation would likely be even more pronounced. As more car buyers transition to EVs, it would not be too farfetched to assume that the demand for electric cars could far exceed 21 million vehicles per year long after 2030.
Elon Musk
Tesla expands US LFP battery supply with LG Energy Solution deal: report
The report was initially published by TheElec, citing industry sources.
LG Energy Solution (LGES) will manufacture lithium iron phosphate (LFP) energy storage system (ESS) batteries for Tesla at its Lansing, Michigan facility.
The report was initially published by TheElec, citing industry sources.
LG Energy Solution’s Lansing plant, formerly known as Ultium Cells 3, was previously operated as a joint venture with General Motors. LGES acquired GM’s stake in May 2025 and now fully owns the site. With a production capacity of 50 GWh per year, it is one of the company’s largest facilities in North America.
LG Energy Solution is converting part of the Lansing factory to produce LFP batteries for energy storage systems. Equipment orders for the new lines have already been placed, and mass production is reportedly expected to begin in the second half of next year.
Last July, LG Energy Solution disclosed a 5.94 trillion won battery supply agreement running from August 2027 to July 2030. While the company did not name the customer, industry sources pointed to Tesla as the buyer.
Tesla has primarily used CATL’s prismatic batteries for its Megapack systems. The move to source prismatic LFP cells from LG Energy Solution’s U.S. plant could then be seen as part of Tesla’s efforts to bolster its North American supply base for its energy storage business.
For the Lansing conversion, LG Energy Solution reportedly plans to use electrode equipment originally ordered under its Ultium Cells venture with General Motors. Suppliers reportedly include CIS and Hirano Tecseed for electrode systems, TSI for mixing equipment, CK Solution for heat exhaust systems, A-Pro for formation equipment, and Shinjin Mtech for assembly kits.
Tesla currently manufactures energy storage products at facilities in California and Shanghai, though another Megafactory that produces the Megapack is also expected to be built in Texas. As per recent reports, the Texas Megafactory recently advanced with a major property sale.
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Tesla begins Grok AI chatbot rollout to Australia and New Zealand fleet
The update follows earlier deployments in the United States and Europe.
Tesla has rolled out its Grok AI assistant to Australia and New Zealand, embedding the conversational chatbot directly into compatible vehicles via an over-the-air update.
The system, developed by Elon Musk’s xAI, is now live on select models, giving drivers access to a voice-based assistant that goes well beyond traditional command-driven controls.
The update follows earlier deployments in the United States and Europe.
Tesla Australia confirmed Grok is available on Model S, Model 3, Model X and Model Y vehicles equipped with an AMD processor and running software version 2025.26 or later.
“Grok is coming to Teslas in Australia and New Zealand. It can answer almost any question using real-time information & also add/edit navigation destinations to become your personal guide. Phased rollout has now begun to eligible vehicles,” Tesla Australia and New Zealand wrote in a post on its official X account.
Drivers can activate Grok using the steering wheel controls once the update is installed. Access requires either a Premium Connectivity subscription or a stable Wi-Fi connection.
Unlike conventional in-car voice assistants that rely on fixed prompts, Grok is designed to respond conversationally. It can adjust navigation mid-trip, locate nearby points of interest, explain dashboard warnings, provide driving guidance and reference the owner’s manual.
Tesla noted that interactions with Grok are processed by xAI and remain anonymous to Tesla, adding that conversations are not linked to a specific driver or vehicle.
Grok has attracted attention overseas for offering multiple interaction modes. In the U.S., users can select personalities such as Assistant, Language Tutor, Therapist, Storyteller and Meditation. Additional optional modes for adult users include settings labeled Unhinged, Motivation, Argumentative, Romantic and even Sexy.
Viral clips shared online have shown Grok adopting sarcastic or playful tones that differ from more neutral digital assistants, with the AI assistant typically catching drivers off-guard with its sharp personality and wit.
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Ford is charging for a basic EV feature on the Mustang Mach-E
When ordering a new Ford Mustang Mach-E, you’ll now be hit with an additional fee for one basic EV feature: the frunk.
Ford is charging an additional fee for a basic EV feature on its Mustang Mach-E, its most popular electric vehicle offering.
Ford has shuttered its initial Model e program, but is venturing into a more controlled and refined effort, and it is abandoning the F-150 Lightning in favor of a new pickup that is currently under design, but appears to have some favorable features.
However, ordering a new Mustang Mach-E now comes with an additional fee for one basic EV feature: the frunk.
The frunk is the front trunk, and due to the lack of a large engine in the front of an electric vehicle, OEMs are able to offer additional storage space under the hood. There’s one problem, though, and that is that companies appear to be recognizing that they can remove it for free while offering the function for a fee.
Ford is now charging $495 on the Mustang Mach-E frunk (front trunk). What are your thoughts on that? pic.twitter.com/EOzZe3z9ZQ
— Alan of TesCalendar 📆⚡️ (@TesCalendar1) February 24, 2026
Ford is charging $495 for the frunk.
Interestingly, the frunk size varies by vehicle, but the Mustang Mach-E features a 4.7 to 4.8 cubic-foot-sized frunk, which measures approximately 9 inches deep, 26 inches wide, and 14 inches high.
When the vehicle was first released, Ford marketed the frunk as the ultimate tailgating feature, showing it off as a perfect place to store and serve cold shrimp cocktail.
Ford Mach-E frunk is perfect for chowders and chicken wings, and we’re not even joking
It appears the decision to charge for what is a simple advantage of an EV is not going over well, as even Ford loyal customers say the frunk is a “basic expectation” of an EV. Without it, it seems as if fans feel the company is nickel-and-diming its customers.
It will be pretty interesting to see the Mach-E without a frunk, and while it should not be enough to turn people away from potentially buying the vehicle, it seems the decision to add an additional charge to include one will definitely annoy some customers.
Tesla expands US LFP battery supply with LG Energy Solution deal: report
Tesla begins Grok AI chatbot rollout to Australia and New Zealand fleet
