In recent months, Tesla CEO Elon Musk has been far from the only person at the company using the X platform regularly to spread information about its products. Amidst calls for Tesla to advertise, the use of X from both executives and other employees has increased substantially in the past few months, not unlike how Musk has used the platform over the years.
Beginning around when the Cybertruck was released in November, executives and engineers from the company began sharing information about the pickup, and that has continued steadily since. Executives have also increasingly spoken directly to people on X about that and other subjects, sharing details about the company’s products and responding to some when they raise questions.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
Around the launch of the Cybertruck, Tesla employees who received early copies of the vehicle started posting about them regularly, noting specific details about the vehicles and often responding to users in the threads that followed. This played a seemingly key role in marketing the truck and bringing awareness of it to the public, while helping to spread correct information about them.
Below is a post made by Cybertruck Lead Engineer Wes Morrill in December, featuring his dog and talking about the vehicle’s rear seats at a time when little was known about the pickup.
Front seats have enough room underneath for a nice burrow, and it has a window… pic.twitter.com/AEuwBnaE1m
— Wes (@wmorrill3) December 17, 2023
Tesla executives have also been more vocal, both on X and in more regular media appearances, including people like Design Lead Franz von Holzhauzen, Vice President of Vehicle Engineering Lars Moravy, and Vice President of Investor Relations Martin Viecha, among others still.
These executives have, once again, been focused on educating the public about Tesla’s products, answering customer questions and responding to inaccuracies. Discussions have ranged from those on the Cybertruck and the upgraded Model 3 to the Optimus robot, the Full Self-Driving (FSD) beta and more.
Tesla Vice President of Public Policy and Business Development, Rohan Patel, has regularly been sharing information about the company’s products and ongoing plans for the past few months. As a recent example from last week, Patel responded directly to inquiries about when Tesla’s FSD beta would become available as a subscription in Canada, saying it was being worked on and would likely be in “the coming weeks.”
Elon approved this Canada update and the team is working on the technical and regulatory procedures to make sure we don’t trigger any unintended provincial issues. Barring any setbacks, I’d expect this in the coming weeks.
I take responsibility for missing this one when the… https://t.co/ZZjUjwMfRw
— Rohan Patel (@rohanspatel) March 9, 2024
Another example includes Tesla Director of Product Design Javier Verdura, who recently pointed out that the Cybertruck tent camper wasn’t fully set up in photos from one publication, making it look worse than when it’s set up properly.
The picture shown in the Electrek article is not properly nor fully set up. They literally posted the worst possible picture they could find. When set up properly, the tent looks great. When stowed, it hides neatly under the tonneau cover avoiding aero drag when driving
— Javier Verdura (@JVerdura) March 9, 2024
While CEO Elon Musk hasn’t slowed down in his posting habits, many of them are not about Tesla, SpaceX or his other companies these days, instead being about politics. Still, looking at Musk’s Twitter history, it isn’t hard to see how often he was using the platform to spread news and information about Tesla and SpaceX, all the way back to his early tweets in 2011 and 2012—and this approach seems to be similar to what many at Tesla are now following him into.
In 2022, Visual Capitalist published an article mapping out all of Musk’s tweets between 2012 and 2021, with the vast majority of them being related to Tesla and SpaceX. The piece also lays out the growth of Musk’s follower count during that time, which stands at 175.9 million at the time of writing, up from about 65 million when the article was published.
You can see a few of the graphics from the Visual Capitalist article below.
Credit: Visual Capitalist Credit: Visual Capitalist Credit: Visual Capitalist
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Elon Musk
OpenAI cites distrust of SpaceX in decision to drop Cursor partnership
OpenAI will cut SpaceX-owned Cursor’s model access in November, citing Musk’s history of broken contracts.
OpenAI, the company behind ChatGPT, announced late Friday that it is ending its partnership with Cursor, cutting off the coding tool’s access to its models on November 12. The move comes two weeks after SpaceX completed its $60 billion acquisition of Cursor’s parent company, Anysphere, folding the popular AI coding assistant into Elon Musk’s growing SpaceXAI division.
In a post on its website, OpenAI said the decision came down to trust, not technology. “We cannot be confident that SpaceX will use our technology within our terms of service, based on our experience with Elon Musk’s companies violating contracts,” the company wrote. OpenAI pointed to two specific incidents: X, now part of SpaceX, allegedly breaking the terms of an existing OpenAI contract after Musk bought Twitter.
That lawsuit is the backdrop for all of this. Musk cofounded OpenAI in 2015, left the board in 2018, and sued Sam Altman and Greg Brockman in 2024, arguing they abandoned the company’s nonprofit mission for profit. A federal jury sided with OpenAI in May, finding Musk waited too long to sue rather than ruling on the merits of his claims. Musk said at the time he would appeal to the Ninth Circuit, calling the outcome a “calendar technicality” rather than a real judgment.
SpaceX’s interest in Cursor predates that verdict by weeks. The company first struck a deal with Cursor in April, securing an option to acquire it for $60 billion or pay $10 billion for joint development work instead. As Teslarati reported at the time, the logic was straightforward: Cursor was paying retail prices to Anthropic and OpenAI, two of its most direct competitors, every time a developer used its product, while SpaceX had idle capacity on its Colossus supercomputer, roughly the equivalent of a million Nvidia H100 GPUs, that Cursor could use to train its own models instead. SpaceX exercised the option in June, days after its own IPO, and the deal closed in mid-August.
Once it closed, Musk moved fast. On an all-hands call with more than 1,000 Cursor employees, he reportedly told staff that SpaceXAI’s Grok was playing catchup in the AI race, unlike Tesla and SpaceX in their own markets, and singled out Anthropic as the company to catch. Cursor CEO Michael Truell now reports directly to Musk inside SpaceXAI.
Losing OpenAI’s models leaves Cursor leaning harder on Anthropic’s Claude, which has its own compute agreement with SpaceX, and on Cursor’s in-house Composer model, the one SpaceX’s compute was supposed to accelerate in the first place. OpenAI framed the November deadline as maximum notice under its contract, and said it wants to “go above and beyond” to help developers through the transition. Whether Anthropic makes the same call is now the open question in AI coding.
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
OpenAI cites distrust of SpaceX in decision to drop Cursor partnership
Tesla Theater might be getting plenty more streaming platforms
