In recent months, Tesla CEO Elon Musk has been far from the only person at the company using the X platform regularly to spread information about its products. Amidst calls for Tesla to advertise, the use of X from both executives and other employees has increased substantially in the past few months, not unlike how Musk has used the platform over the years.
Beginning around when the Cybertruck was released in November, executives and engineers from the company began sharing information about the pickup, and that has continued steadily since. Executives have also increasingly spoken directly to people on X about that and other subjects, sharing details about the company’s products and responding to some when they raise questions.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
Around the launch of the Cybertruck, Tesla employees who received early copies of the vehicle started posting about them regularly, noting specific details about the vehicles and often responding to users in the threads that followed. This played a seemingly key role in marketing the truck and bringing awareness of it to the public, while helping to spread correct information about them.
Below is a post made by Cybertruck Lead Engineer Wes Morrill in December, featuring his dog and talking about the vehicle’s rear seats at a time when little was known about the pickup.
Front seats have enough room underneath for a nice burrow, and it has a window… pic.twitter.com/AEuwBnaE1m
— Wes (@wmorrill3) December 17, 2023
Tesla executives have also been more vocal, both on X and in more regular media appearances, including people like Design Lead Franz von Holzhauzen, Vice President of Vehicle Engineering Lars Moravy, and Vice President of Investor Relations Martin Viecha, among others still.
These executives have, once again, been focused on educating the public about Tesla’s products, answering customer questions and responding to inaccuracies. Discussions have ranged from those on the Cybertruck and the upgraded Model 3 to the Optimus robot, the Full Self-Driving (FSD) beta and more.
Tesla Vice President of Public Policy and Business Development, Rohan Patel, has regularly been sharing information about the company’s products and ongoing plans for the past few months. As a recent example from last week, Patel responded directly to inquiries about when Tesla’s FSD beta would become available as a subscription in Canada, saying it was being worked on and would likely be in “the coming weeks.”
Elon approved this Canada update and the team is working on the technical and regulatory procedures to make sure we don’t trigger any unintended provincial issues. Barring any setbacks, I’d expect this in the coming weeks.
I take responsibility for missing this one when the… https://t.co/ZZjUjwMfRw
— Rohan Patel (@rohanspatel) March 9, 2024
Another example includes Tesla Director of Product Design Javier Verdura, who recently pointed out that the Cybertruck tent camper wasn’t fully set up in photos from one publication, making it look worse than when it’s set up properly.
The picture shown in the Electrek article is not properly nor fully set up. They literally posted the worst possible picture they could find. When set up properly, the tent looks great. When stowed, it hides neatly under the tonneau cover avoiding aero drag when driving
— Javier Verdura (@JVerdura) March 9, 2024
While CEO Elon Musk hasn’t slowed down in his posting habits, many of them are not about Tesla, SpaceX or his other companies these days, instead being about politics. Still, looking at Musk’s Twitter history, it isn’t hard to see how often he was using the platform to spread news and information about Tesla and SpaceX, all the way back to his early tweets in 2011 and 2012—and this approach seems to be similar to what many at Tesla are now following him into.
In 2022, Visual Capitalist published an article mapping out all of Musk’s tweets between 2012 and 2021, with the vast majority of them being related to Tesla and SpaceX. The piece also lays out the growth of Musk’s follower count during that time, which stands at 175.9 million at the time of writing, up from about 65 million when the article was published.
You can see a few of the graphics from the Visual Capitalist article below.
Credit: Visual Capitalist Credit: Visual Capitalist Credit: Visual Capitalist
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
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Tesla FSD (Supervised) fleet passes 8.4 billion cumulative miles
The figure appears on Tesla’s official safety page, which tracks performance data for FSD (Supervised) and other safety technologies.
Tesla’s Full Self-Driving (Supervised) system has now surpassed 8.4 billion cumulative miles.
The figure appears on Tesla’s official safety page, which tracks performance data for FSD (Supervised) and other safety technologies.
Tesla has long emphasized that large-scale real-world data is central to improving its neural network-based approach to autonomy. Each mile driven with FSD (Supervised) engaged contributes additional edge cases and scenario training for the system.
The milestone also brings Tesla closer to a benchmark previously outlined by CEO Elon Musk. Musk has stated that roughly 10 billion miles of training data may be needed to achieve safe unsupervised self-driving at scale, citing the “long tail” of rare but complex driving situations that must be learned through experience.
The growth curve of FSD Supervised’s cumulative miles over the past five years has been notable.
As noted in data shared by Tesla watcher Sawyer Merritt, annual FSD (Supervised) miles have increased from roughly 6 million in 2021 to 80 million in 2022, 670 million in 2023, 2.25 billion in 2024, and 4.25 billion in 2025. In just the first 50 days of 2026, Tesla owners logged another 1 billion miles.
At the current pace, the fleet is trending towards hitting about 10 billion FSD Supervised miles this year. The increase has been driven by Tesla’s growing vehicle fleet, periodic free trials, and expanding Robotaxi operations, among others.
With the fleet now past 8.4 billion cumulative miles, Tesla’s supervised system is approaching that threshold, even as regulatory approval for fully unsupervised deployment remains subject to further validation and oversight.
Elon Musk
Elon Musk fires back after Wikipedia co-founder claims neutrality and dubs Grokipedia “ridiculous”
Musk’s response to Wales’ comments, which were posted on social media platform X, was short and direct: “Famous last words.”
Elon Musk fired back at Wikipedia co-founder Jimmy Wales after the longtime online encyclopedia leader dismissed xAI’s new AI-powered alternative, Grokipedia, as a “ridiculous” idea that is bound to fail.
Musk’s response to Wales’ comments, which were posted on social media platform X, was short and direct: “Famous last words.”
Wales made the comments while answering questions about Wikipedia’s neutrality. According to Wales, Wikipedia prides itself on neutrality.
“One of our core values at Wikipedia is neutrality. A neutral point of view is non-negotiable. It’s in the community, unquestioned… The idea that we’ve become somehow ‘Wokepidea’ is just not true,” Wales said.
When asked about potential competition from Grokipedia, Wales downplayed the situation. “There is no competition. I don’t know if anyone uses Grokipedia. I think it is a ridiculous idea that will never work,” Wales wrote.
After Grokipedia went live, Larry Sanger, also a co-founder of Wikipedia, wrote on X that his initial impression of the AI-powered Wikipedia alternative was “very OK.”
“My initial impression, looking at my own article and poking around here and there, is that Grokipedia is very OK. The jury’s still out as to whether it’s actually better than Wikipedia. But at this point I would have to say ‘maybe!’” Sanger stated.
Musk responded to Sanger’s assessment by saying it was “accurate.” In a separate post, he added that even in its V0.1 form, Grokipedia was already better than Wikipedia.
During a past appearance on the Tucker Carlson Show, Sanger argued that Wikipedia has drifted from its original vision, citing concerns about how its “Reliable sources/Perennial sources” framework categorizes publications by perceived credibility. As per Sanger, Wikipedia’s “Reliable sources/Perennial sources” list leans heavily left, with conservative publications getting effectively blacklisted in favor of their more liberal counterparts.
As of writing, Grokipedia has reportedly surpassed 80% of English Wikipedia’s article count.
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Tesla Sweden appeals after grid company refuses to restore existing Supercharger due to union strike
The charging site was previously functioning before it was temporarily disconnected in April last year for electrical safety reasons.
Tesla Sweden is seeking regulatory intervention after a Swedish power grid company refused to reconnect an already operational Supercharger station in Åre due to ongoing union sympathy actions.
The charging site was previously functioning before it was temporarily disconnected in April last year for electrical safety reasons. A temporary construction power cabinet supplying the station had fallen over, described by Tesla as occurring “under unclear circumstances.” The power was then cut at the request of Tesla’s installation contractor to allow safe repair work.
While the safety issue was resolved, the station has not been brought back online. Stefan Sedin, CEO of Jämtkraft elnät, told Dagens Arbete (DA) that power will not be restored to the existing Supercharger station as long as the electric vehicle maker’s union issues are ongoing.
“One of our installers noticed that the construction power had been backed up and was on the ground. We asked Tesla to fix the system, and their installation company in turn asked us to cut the power so that they could do the work safely.
“When everything was restored, the question arose: ‘Wait a minute, can we reconnect the station to the electricity grid? Or what does the notice actually say?’ We consulted with our employer organization, who were clear that as long as sympathy measures are in place, we cannot reconnect this facility,” Sedin said.
The union’s sympathy actions, which began in March 2024, apply to work involving “planning, preparation, new connections, grid expansion, service, maintenance and repairs” of Tesla’s charging infrastructure in Sweden.
Tesla Sweden has argued that reconnecting an existing facility is not equivalent to establishing a new grid connection. In a filing to the Swedish Energy Market Inspectorate, the company stated that reconnecting the installation “is therefore not covered by the sympathy measures and cannot therefore constitute a reason for not reconnecting the facility to the electricity grid.”
Sedin, for his part, noted that Tesla’s issue with the Supercharger is quite unique. And while Jämtkraft elnät itself has no issue with Tesla, its actions are based on the unions’ sympathy measures against the electric vehicle maker.
“This is absolutely the first time that I have been involved in matters relating to union conflicts or sympathy measures. That is why we have relied entirely on the assessment of our employer organization. This is not something that we have made any decisions about ourselves at all.
“It is not that Jämtkraft elnät has a conflict with Tesla, but our actions are based on these sympathy measures. Should it turn out that we have made an incorrect assessment, we will correct ourselves. It is no more difficult than that for us,” the executive said.
Tesla FSD (Supervised) fleet passes 8.4 billion cumulative miles
Elon Musk fires back after Wikipedia co-founder claims neutrality and dubs Grokipedia “ridiculous”
