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Live Updates: Tesla Giga Berlin final environmental permit press conference

(Credit: @factorymodes/Twitter)

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After two years of construction, Tesla Gigafactory Berlin has secured its final environmental approval. The approval was discussed by Brandenburg Minister-President Dietmar Woidke during a press conference today. 

A background of Tesla Giga Berlin, as well as the delays that hit the project along the way, have been discussed in our previous coverage from earlier today. Click here to access our backgrounder on Tesla’s Giga Berlin project. 

But today, it’s all about Giga Berlin’s final environmental approval. The following were the topics discussed during the press conference, as well as some notable updates and quotes during the press conference (Quotes provided by Google Translate unless otherwise stated).  

A press release has been sent out by Brandenburg about Tesla Gigafactory Berlin’s final approval. The following are some of the highlights from the document.

Potsdam/Frankfurt (Oder) – Today, Friday (March 4), the State Office for the Environment (LfU), which is responsible for immission control approval procedures, issued the approval for the Tesla factory in Grünheide (Oder-Spree district) in Brandenburg and handed it over to the project developer.

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The approval notice will shortly be published in the official gazette for the state of Brandenburg, in the local daily newspapers and on the internet. The notice of approval is available for two weeks from the date of publication in the municipality of Grünheide (Mark), the town of Erkner, the Spreenhagen office and the seat of the administration of the Oder-Spree district in Beeskow as well as in the State Office for the Environment in Frankfurt (Oder) inspection off. The period of one month during which objections to the approval can be raised begins with the end of the exhibition. At the same time, the approval notice is published on the Internet on the EIA portal of the state of Brandenburg, where it can be viewed until the end of the objection period.

The project, which was approved with the 536-page decision, includes the plan for the production of up to 500,000 vehicles per year, aluminum smelting plants and an aluminum foundry, plants for surface treatment, heat generation, and storage. The facility also includes battery cell production, an operational wastewater treatment plant, a fire brigade equipment house, a high-bay warehouse, as well as laboratories and workshops.

The Tesla approval process is unusual in several ways. In a comparatively short time, the State Office for the Environment inspected and approved not just a factory, but an entire industrial area with several large-scale plants and repeated public participation.

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06:55 a.m. PST – Grunheide Mayor Arne Christiani highlights that Tesla’s work is a Herculean task. He also points out that Giga Berlin will provide opportunities, particularly jobs, in the area. Commenting on how the electric vehicle facility could benefit the region, the official stated that Tesla bringing Giga Berlin to the area is similar to “winning the lottery.”

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06:52 a.m. PST – Jorg Steinbach takes the stage. He speaks about how important Giga Berlin is to the region. Brandenburg, after all, was not that prolific for high-profile investments before. With Tesla’s Gigafactory Berlin, the state is now high on the list of locations that companies are looking at for industrial projects. Tesla’s presence has already signaled the development of an entire integrated supply chain.

06:50 a.m. PST – With the final approval now secured, Tesla now has to secure its operational permit for Giga Berlin’s Model Y production. About 400 conditions and requirements have been defined in the permit, which may seem like a lot, but are really not many, according to Vogel. The permit includes 23,700 pages of applications (HT Alex Voigt).

06:49 a.m. PST – Vogel reiterates that the final permit for Gigafactory Berlin is an “intermediate step.” He also praised those who were responsible for the approval of Giga Berlin, as they did not lose sight despite all the noise surrounding the project. “Those responsible for the approval have not been deterred by the media and political attention to the project. [We] have checked the approval requirements in this process,” Vogel remarked. 

06:48 a.m. PST – Alex Vogel takes the stage and discusses the meticulous process involved in the approval of Gigafactory Berlin. “It couldn’t have been done faster, but we have to say that every procedure was carried out within the framework for federal German law approval,” he said. 

06:46 a.m. PST – The Minister-President did highlight, however, that while the approval of Tesla Giga Berlin is a good day for the state of Brandenburg, it should not take away from the grave situation in Ukraine, which is currently being attacked by Russia. “I very much hope that this criminal attack by Putin on Ukraine will end as quickly as possible,” Woidke said. 

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06:45 a.m. PST – Minister-President Woidke highlights that the approval process of Giga Berlin was a challenge for Germany. “You know (this) was also doubted across Germany at the time. Is it even possible in Germany to meet the requirements, is it possible within two years to get the third-largest automobile factory in Germany (approved)? That’s what we’re talking about there, after all, building it up and making it a success…. I learned a lot from this project, yes. I also learned that (while) planning and approval is possible in Germany, I also have to change a lot. That is a discussion that we will continue at the federal level,” the Minister-President said. 

06:41 a.m. PST – Almost 3,000 Tesla employees are already working daily in Gigafactory Berlin (credit to Alex Voigt for this translation)

06:40 a.m. PST – Minister-President Woidke notes that the approval of Giga Berlin was a mammoth task for Brandenburg. “I do believe that today, this March 4th, is a big step into the future for Brandenburg… I’m firmly convinced that in 20, 30, 40 years, if you look at the history of Brandenburg, there will be a time before Tesla and a time with Tesla,” Woidke said. 

06:35 a.m. PST – Minister-President Woidke confirmed that the final construction permit for Gigafactory Berlin has been issued and given to Tesla. 

06:30 a.m. PST – The press conference begins. Introductions are made. Brandenburg Minister-President Dietmar Woidke’s Tesla Team are introduced. Appreciation is extended to every member of “Task Force Tesla,” as each one was pivotal in getting the facility’s approvals passed. 

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Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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Tesla takes a step towards removal of Robotaxi service’s safety drivers

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.

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Credit: Tesla

Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers. 

This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X. 

In-cabin analytics

As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle. 

According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin. 

Video and audio sharing

A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.

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Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request. 

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle. 

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