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Tesla ally Herbert Diess shows why Volkswagen’s EVs are better than its own gas cars
It appears that Herbert Diess, the Chairman of the Board of Management of the Volkswagen Group, is definitely standing firm on his idea that electric vehicles are the future. Diess recently reiterated this point in a post on LinkedIn, which emphasized how much savings customers would see if they chose to drive an electric car instead of a gas or diesel-powered equivalent.
What was quite interesting was that unlike other executives from companies such as Ford, some of whom are all too willing to throw shade at pure EV makers like Tesla, Diess highlighted his point by showing how Volkswagen’s electric vehicles are better than the company’s own ICE cars. The executive’s point was clear: shifting to EVs would save customers money, and Volkswagen’s electric cars are better than the company’s tried-and-tested ICE lineup.
“Driving a combustion engine car costs up to 50% more compared to an e-car. The Autozeitung does the math, taking into account all the costs: Driving a VW Tiguan costs around 30% more per kilometer than an ID.4. One kilometer in an Audi Q5 costs around 40% more compared to a Q4 e-tron. And driving a Skoda Kodiaq is around 50% more expensive per kilometer compared to an Enyaq. It’s time to switch!” Diess wrote.
It’s difficult not to be impressed by Herbert Diess’ consistency, especially when it comes to his stance on electric vehicles. Diess is a longtime EV proponent, and he is largely responsible for Volkswagen’s aggressive push into sustainable transportation. The executive is also known for his evident friendship with Tesla CEO Elon Musk, who he recently invited to speak at a VW executive conference.
During the conference, Diess made it a point to highlight that Volkswagen’s competitor, Tesla, is handling the chip and supply shortage by developing its own software in-house. This, as well as Tesla’s efficiency and speed, was among the reasons why Diess called for Volkswagen to transform its Wolfsburg site into a facility that could carry the German automaker into the future.
“As a surprise guest, Elon Musk joined us for a video talk in the evening. Happy to hear that even our strongest competitor thinks that we will succeed the transition if we drive the transformation with full power. One example for the speed of Tesla: They handle the chip shortage very well – the reason: they are developing their own software. Within just 2-3 weeks they had a new software which allows to use different chips. Impressive,” Diess wrote.
Volkswagen still has a long way to go before it becomes an undeniable force to be reckoned with in the electric vehicle sector. However, the company is on the right track. Very few executives are adopting a stance similar to Diess, after all, especially with regards to his willingness to emulate a much younger company that has all but dragged the auto sector into the EV transition. In the meantime, Volkswagen’s electric vehicle lineup continues to grow, with successful EVs like the Porsche Taycan and the ID.4 finding a home among car buyers worldwide.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
