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Tesla’s intense work culture is a perfect fit for the industry’s most driven workers
Tesla, just like SpaceX, operates under Silicon Valley principles. While this enables Tesla to evolve faster than traditional automakers, such a system also requires employees to continuously dig deep in order to accomplish targets. When SpaceX was starting out, its recruiting pitch was simple — it was the “special forces” in the space industry — and it was this pitch that attracted talent who are hungry and motivated enough to help the company achieve its milestones over the years.
The same is true for Tesla. The electric car maker has been around for 15 years — a short period of time considering the pedigree of rival automakers — but the company has already established itself as a leader in premium electric vehicles. Such growth and progress did not come easy, though, with Elon Musk openly admitting to tech journalist Kara Swisher at an episode of the Recode Decode podcast that milestones such as the Model 3 production ramp were only made possible due to “excruciating effort” and “hundred hour workweeks by everyone.”
Such an intense work culture has attracted a lot of detractors. Critics have accused the company of overworking its employees, as reflected in multiple critical exposes published about Tesla’s operations this year alone. One of the executives who left Tesla, former Chief Accounting Officer David Morton, also cited the company’s pace of work as among the reasons behind his departure. With its intense work culture, ambitious targets, and its frenetic pace, Tesla’s work environment is definitely not for everyone.
As revealed by data from Handshake, a student career-services app, though, it is exactly this type of intensity that makes Tesla attractive to young, driven applicants. Handshake noted that Telsa received more job and internship applications than any other company listed on the app in the 2016-2017 academic year. Last year alone, Tesla collected almost 500,000 applications, which is about double the volume it received in 2016. In a statement to The Wall Street Journal, Cindy Nicola, vice president of global recruiting at Tesla, noted that the company had already received more applications to date this year than it did in all of 2017.
“Our interest from candidates continues to grow year over year,” she said.
Part of Tesla’s allure among young job applicants is the company’s mission — to accelerate the world’s transition to sustainable energy — as well as the passion of its CEO, Elon Musk, a hands-on leader known to work long hours with his employees when needed. Kiran Karunakaran, who worked as an engineer at Tesla before he moved to Seattle, noted to the WSJ that before he was employed by the electric car company, he received a job offer from Apple. The iPhone-maker’s $115,000 per year offer was superior to Tesla’s 95,000 a year offer, but according to the engineer, the decision for him was a no-brainer.
“What really attracts young people to Tesla is instant gratification. You see these incredible things you’ve worked on come to fruition, on the road, in months,” he said.
Tesla’s attractiveness among applicants extends well into its internship program. For interns, the company’s flat organizational structure provides them with an opportunity to exercise their ideas and be heard. Anusha Atluri, a student from Carnegie Mellon University’s Tepper School of Business who worked as an intern at Tesla this past summer, experienced this firsthand. She worked at Tesla at a time when the company was ramping Model 3 production, and partway through her internship, she came up with an idea that could speed up the electric sedan’s lines.
The intern presented her idea in a Powerpoint presentation to her team, and it was well-received. She initially planned to discuss her suggestions with management the following week, but Tesla opted to implement her suggestions the next day. By the following week, the line was running more smoothly. “They were like, why not just try it tomorrow?” she said in a statement to the WSJ.
While the demanding hours and ambitious targets in Tesla could be exhausting, some workers have found themselves being underwhelmed in other companies after a tenure with the electric car maker. An engineering manager, who opted to remain anonymous, noted that she actually left Tesla after having a baby. When she was ready to get back on the workforce, she accepted an offer from a large tech company. Eventually, though, she felt that she was not a good fit. It did not take long before the engineering manager decided to go back to Tesla’s high-intensity environment.
“It isn’t just about working less. Everybody should have more work than they can possibly finish at all times. It forces the person to draw the line on when they give up—when they say, I’m done for the day. At Tesla, you have to achieve some kind of comfort knowing you didn’t do it all,” she said.
Elon Musk has noted that Tesla probably has the most exciting product roadmap in the market today. With exciting new electric cars and energy products in the pipeline, the company is bound to grow and expand its workforce even more. The company would most likely demand long hours and ambitious targets for its employees for years to come. Despite this, the company would likely continue to attract the most driven individuals that the talent pool has to offer — individuals that, just like Elon Musk, thrive in the face of pressure.
Elon Musk
Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet
Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.
Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”
Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”
The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.
Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.
The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.
Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.
News
NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded
NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.
NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.
SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.
We’re excited for Falcon 9 and Dragon to launch @NASA’s Crew-15, 16, and 17 missions to the @Space_Station from Florida https://t.co/Qm16vVK9F3 pic.twitter.com/drg3s7GtuM
— SpaceX (@SpaceX) September 18, 2026
The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.
Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.
Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet
NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded
