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Tesla’s intense work culture is a perfect fit for the industry’s most driven workers
Tesla, just like SpaceX, operates under Silicon Valley principles. While this enables Tesla to evolve faster than traditional automakers, such a system also requires employees to continuously dig deep in order to accomplish targets. When SpaceX was starting out, its recruiting pitch was simple — it was the “special forces” in the space industry — and it was this pitch that attracted talent who are hungry and motivated enough to help the company achieve its milestones over the years.
The same is true for Tesla. The electric car maker has been around for 15 years — a short period of time considering the pedigree of rival automakers — but the company has already established itself as a leader in premium electric vehicles. Such growth and progress did not come easy, though, with Elon Musk openly admitting to tech journalist Kara Swisher at an episode of the Recode Decode podcast that milestones such as the Model 3 production ramp were only made possible due to “excruciating effort” and “hundred hour workweeks by everyone.”
Such an intense work culture has attracted a lot of detractors. Critics have accused the company of overworking its employees, as reflected in multiple critical exposes published about Tesla’s operations this year alone. One of the executives who left Tesla, former Chief Accounting Officer David Morton, also cited the company’s pace of work as among the reasons behind his departure. With its intense work culture, ambitious targets, and its frenetic pace, Tesla’s work environment is definitely not for everyone.
As revealed by data from Handshake, a student career-services app, though, it is exactly this type of intensity that makes Tesla attractive to young, driven applicants. Handshake noted that Telsa received more job and internship applications than any other company listed on the app in the 2016-2017 academic year. Last year alone, Tesla collected almost 500,000 applications, which is about double the volume it received in 2016. In a statement to The Wall Street Journal, Cindy Nicola, vice president of global recruiting at Tesla, noted that the company had already received more applications to date this year than it did in all of 2017.
“Our interest from candidates continues to grow year over year,” she said.
Part of Tesla’s allure among young job applicants is the company’s mission — to accelerate the world’s transition to sustainable energy — as well as the passion of its CEO, Elon Musk, a hands-on leader known to work long hours with his employees when needed. Kiran Karunakaran, who worked as an engineer at Tesla before he moved to Seattle, noted to the WSJ that before he was employed by the electric car company, he received a job offer from Apple. The iPhone-maker’s $115,000 per year offer was superior to Tesla’s 95,000 a year offer, but according to the engineer, the decision for him was a no-brainer.
“What really attracts young people to Tesla is instant gratification. You see these incredible things you’ve worked on come to fruition, on the road, in months,” he said.
Tesla’s attractiveness among applicants extends well into its internship program. For interns, the company’s flat organizational structure provides them with an opportunity to exercise their ideas and be heard. Anusha Atluri, a student from Carnegie Mellon University’s Tepper School of Business who worked as an intern at Tesla this past summer, experienced this firsthand. She worked at Tesla at a time when the company was ramping Model 3 production, and partway through her internship, she came up with an idea that could speed up the electric sedan’s lines.
The intern presented her idea in a Powerpoint presentation to her team, and it was well-received. She initially planned to discuss her suggestions with management the following week, but Tesla opted to implement her suggestions the next day. By the following week, the line was running more smoothly. “They were like, why not just try it tomorrow?” she said in a statement to the WSJ.
While the demanding hours and ambitious targets in Tesla could be exhausting, some workers have found themselves being underwhelmed in other companies after a tenure with the electric car maker. An engineering manager, who opted to remain anonymous, noted that she actually left Tesla after having a baby. When she was ready to get back on the workforce, she accepted an offer from a large tech company. Eventually, though, she felt that she was not a good fit. It did not take long before the engineering manager decided to go back to Tesla’s high-intensity environment.
“It isn’t just about working less. Everybody should have more work than they can possibly finish at all times. It forces the person to draw the line on when they give up—when they say, I’m done for the day. At Tesla, you have to achieve some kind of comfort knowing you didn’t do it all,” she said.
Elon Musk has noted that Tesla probably has the most exciting product roadmap in the market today. With exciting new electric cars and energy products in the pipeline, the company is bound to grow and expand its workforce even more. The company would most likely demand long hours and ambitious targets for its employees for years to come. Despite this, the company would likely continue to attract the most driven individuals that the talent pool has to offer — individuals that, just like Elon Musk, thrive in the face of pressure.
Tesla made a dramatic change to the Online Design Studio to show its plans for Full Self-Driving, a major part of the company’s plans moving forward, as CEO Elon Musk has been extremely clear on the direction moving forward.
With Tesla taking a stand and removing the ability to purchase Full Self-Driving outright next month, it is already taking steps to initiate that with owners and potential buyers.
On Thursday night, the company updated its Online Design Studio to reflect that in a new move that now lists the three purchase options that are currently available: Monthly Subscription, One-Time Purchase, or Add Later:
🚨 Check out the change Tesla made to its Online Design Studio:
It now lists the Monthly Subscription as an option for Full Self-Driving
It also shows the outright purchase option as expiring on February 14 pic.twitter.com/pM6Svmyy8d
— TESLARATI (@Teslarati) January 23, 2026
This change replaces the former option for purchasing Full Self-Driving at the time of purchase, which was a simple and single box to purchase the suite outright. Subscriptions were activated through the vehicle exclusively.
However, with Musk announcing that Tesla would soon remove the outright purchase option, it is clearer than ever that the Subscription plan is where the company is headed.
The removal of the outright purchase option has been a polarizing topic among the Tesla community, especially considering that there are many people who are concerned about potential price increases or have been saving to purchase it for $8,000.
This would bring an end to the ability to pay for it once and never have to pay for it again. With the Subscription strategy, things are definitely going to change, and if people are paying for their cars monthly, it will essentially add $100 per month to their payment, pricing some people out. The price will increase as well, as Musk said on Thursday, as it improves in functionality.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Those skeptics have grown concerned that this will actually lower the take rate of Full Self-Driving. While it is understandable that FSD would increase in price as the capabilities improve, there are arguments for a tiered system that would allow owners to pay for features that they appreciate and can afford, which would help with data accumulation for the company.
Musk’s new compensation package also would require Tesla to have 10 million active FSD subscriptions, but people are not sure if this will move the needle in the correct direction. If Tesla can potentially offer a cheaper alternative that is not quite unsupervised, things could improve in terms of the number of owners who pay for it.
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Tesla Model S completes first ever FSD Cannonball Run with zero interventions
The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end with no interventions.
A Tesla Model S has completed the first-ever full Cannonball Run using Full Self-Driving (FSD), traveling from Los Angeles to New York with zero interventions. The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end, fulfilling a long-discussed benchmark for autonomy.
A full FSD Cannonball Run
As per a report from The Drive, a 2024 Tesla Model S with AI4 and FSD v14.2.2.3 completed the 3,081-mile trip from Redondo Beach in Los Angeles to midtown Manhattan in New York City. The drive was completed by Alex Roy, a former automotive journalist and investor, along with a small team of autonomy experts.
Roy said FSD handled all driving tasks for the entirety of the route, including highway cruising, lane changes, navigation, and adverse weather conditions. The trip took a total of 58 hours and 22 minutes at an average speed of 64 mph, and about 10 hours were spent charging the vehicle. In later comments, Roy noted that he and his team cleaned out the Model S’ cameras during their stops to keep FSD’s performance optimal.
History made
The historic trip was quite impressive, considering that the journey was in the middle of winter. This meant that FSD didn’t just deal with other cars on the road. The vehicle also had to handle extreme cold, snow, ice, slush, and rain.
As per Roy in a post on X, FSD performed so well during the trip that the journey would have been completed faster if the Model S did not have people onboard. “Elon Musk was right. Once an autonomous vehicle is mature, most human input is error. A comedy of human errors added hours and hundreds of miles, but FSD stunned us with its consistent and comfortable behavior,” Roy wrote in a post on X.
Roy’s comments are quite notable as he has previously attempted Cannonball Runs using FSD on December 2024 and February 2025. Neither were zero intervention drives.
Elon Musk
Tesla removes Autopilot as standard, receives criticism online
The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders.
Tesla removed its basic Autopilot package as a standard feature in the United States. The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders, and shifts the company’s strategy towards paid Full Self-Driving subscriptions.
Tesla removes Autopilot
As per observations from the electric vehicle community on social media, Tesla no longer lists Autopilot as standard in its vehicles in the U.S. This suggests that features such as lane-centering and Autosteer have been removed as standard equipment. Previously, most Tesla vehicles came with Autopilot by default, which offers Traffic-Aware Cruise Control and Autosteer.
The change resulted in backlash from some Tesla owners and EV observers, particularly as competing automakers, including mainstream players like Toyota, offer features like lane-centering as standard on many models, including budget vehicles.
That being said, the removal of Autopilot suggests that Tesla is concentrating its autonomy roadmap around FSD subscriptions rather than bundled driver-assistance features. It would be interesting to see how Tesla manages its vehicles’ standard safety features, as it seems out of character for Tesla to make its cars less safe over time.
Musk announces FSD price increases
Following the Autopilot changes, Elon Musk stated on X that Tesla is planning to raise subscription prices for FSD as its capabilities improve. In a post on X, Musk stated that the current $99-per-month price for supervised FSD would increase over time, especially as the system itself becomes more robust.
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (Unsupervised FSD),” Musk wrote.
At the time of his recent post, Tesla still offers FSD as a one-time purchase for $8,000, but Elon Musk has confirmed that this option will be discontinued on February 14, leaving subscriptions as the only way to access the system.
Tesla makes big Full Self-Driving change to reflect future plans
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
