News
Tesla’s former CTO JB Straubel is ramping up his stealthy recycling business
When former CTO JB Straubel announced that he would be taking more of an advisory role in Tesla and that he would be stepping down from his day-to-day responsibilities as the electric car maker’s Chief Technology Officer, he provided a firm assurance that he was not “disappearing” from the company. The ongoing growth of a stealthy recycling startup registered under Straubel’s name suggests that his words back in the Q2 2019 earnings call were no fluke.
JB Straubel is known for being the backbone of Tesla’s battery tech. One of the most notable photos in Tesla history quite literally depicts Straubel assembling a battery module by hand. It would not be a stretch to state that innovations in Tesla Energy and at Gigafactory 1 in Nevada have been possible primarily due to Straubel’s work and genius. Yet, despite Tesla’s batteries being pretty much the best in the market, Straubel has noted that there is something still missing from the puzzle: closed loop battery recycling.
During the 2018 Annual Shareholders Meeting, Straubel addressed an inquiry from an investor about Tesla’s approach to battery waste. The former CTO’s response was brief, stating that Tesla’s priorities lie in recycling its batteries, thereby preventing the company’s old cells from ending up in landfills. Eventually, Straubel stated, Tesla wants to develop a closed loop, using the same materials from batteries that it recycles to create new packs.
“Tesla will absolutely recycle, and we do recycle, all of our spent cells, modules and battery packs. So the discussion about is this waste ending up in landfills is not correct. We would not do that, these are valuable materials. In addition, it’s just the right thing to do. We have current partner companies– on every major continent where we have cars operating– that we work with to do this today. And in addition, we’re developing internally more processes, and we’re doing R&D on how we can improve this recycling process to get more of the active materials back. Ultimately what we want is a closed loop, right, at the Gigafactories that reuses the same, recycled materials,” he said.
As noted by Tesla investor-enthusiast Galileo Russell of YouTube’s HyperChange channel, JB Straubel just so happens to have a startup that appears to address the very same point that he emphasized during the 2018 Shareholder Meeting. Registered to do business in Nevada, Straubel’s startup, called Redwood Materials, is focused on next-generation recycling technologies. A look at Redwood’s bare-bones official website shows a statement that goes very well with Tesla’s mission.
“Advancing sustainability through research and development, engineering, and operational excellence for next generation recycling processes and programs.”
Redwood Materials lists Straubel and fellow Tesla alumni Andrew Stevenson, who served under the former CTO as Head of Special Projects, as executive officers of the stealthy recycling startup. Filings for the recycling company have also shown that Redwood received $2 million worth of investments. Quite interestingly, Straubel provided a response to CNBC last year when the news outlet published a report on the startup, stating that Redwood, at least at that point, was not doing any direct business with Tesla.
“Redwood is not currently doing any business with Tesla and our expansion to Nevada is unrelated to Tesla or to the Gigafactory directly. Northern Nevada has a welcoming business environment, a growing technology presence and gives us a strong foundation for aggressive future growth,” he said.
It’s been over a year since Straubel gave his response to CNBC, and a lot has happened since then. Tesla’s batteries have improved, and if the Cybertruck’s starting price is any indication, the electric car maker appears to have lowered its battery production costs even further. Straubel has also transitioned to an advisory role in Tesla, presumably to focus on other projects. One of these projects could very well be the work being done by Redwood, which just happens to be completely compatible with Tesla’s electric cars and energy storage systems.
The signs definitely are there, and if the HyperChange host’s speculations prove right, it would mean that Tesla could be the auto industry’s first company that can achieve true closed loop battery recycling, a thing that was once considered as the holy grail for electric car production.
Watch HyperChange‘s video about JB Straubel’s stealthy startup in the video below.
Cybertruck
Tesla confirms date when new Cybertruck trim will go up in price
Tesla has officially revealed that this price will only be available until February 28, as the company has placed a banner atop the Design Configurator on its website reflecting this.
Tesla has confirmed the date when its newest Cybertruck trim level will increase in price, after CEO Elon Musk noted that the All-Wheel-Drive configuration of the all-electric pickup would only be priced at its near-bargain level for ten days.
Last week, Tesla launched the All-Wheel-Drive configuration of the Cybertruck. Priced at $59,990, the Cybertruck featured many excellent features and has seemingly brought some demand to the pickup, which has been underwhelming in terms of sales figures over the past couple of years.
Tesla launches new Cybertruck trim with more features than ever for a low price
When Tesla launched it, many fans and current owners mulled the possibility of ordering it. However, Musk came out and said just hours after launching the pickup that Tesla would only keep it at the $59,990 price level for ten days.
What it would be priced at subsequently was totally dependent on how much demand Tesla felt for the new trim level, which is labeled as a “Dual Motor All-Wheel-Drive” configuration.
Tesla has officially revealed that this price will only be available until February 28, as the company has placed a banner atop the Design Configurator on its website reflecting this:
NEWS: Tesla has officially announced that the price of the new Cybertruck Dual-Motor AWD will be increasing after February 28th. pic.twitter.com/vZpA521ZwC
— Sawyer Merritt (@SawyerMerritt) February 24, 2026
Many fans and owners have criticized Tesla’s decision to unveil a trim this way, and then price it at something, only to change that price a few days later based on how well it sells.
Awful way to treat customers – particularly when they already sent out a marketing email announcing the $59,990 truck…with zero mention of it being a limited-time offer.
— Ryan McCaffrey (@DMC_Ryan) February 24, 2026
It seems the most ideal increase in price would be somewhere between $5,000 and $10,000, but it truly depends on how many orders Tesla sees for this new trim level. The next step up in configuration is the Premium All-Wheel-Drive, which is priced at $79,990.
The difference between the Dual Motor AWD Cybertruck and the Premium AWD configuration comes down to towing, interior quality, and general features. The base package is only capable of towing up to 7,500 pounds, while the Premium can handle 11,000 pounds. Additionally, the seats in the Premium build are Vegan Leather, while the base trim gets the textile seats.
It also has only 7 speakers compared to the 15 that the Premium trim has. Additionally, the base model does not have an adjustable ride height, although it does have a coil spring with an adaptive damping suspension package.
Cybertruck
Tesla set to activate long-awaited Cybertruck feature
Tesla will officially activate the Active Noise Cancellation (ANC) feature on Cybertruck soon, as the company has officially added the feature to its list of features by trim on its website.
Tesla is set to activate a long-awaited Cybertruck feature, and no matter when you bought your all-electric pickup, it has the hardware capable of achieving what it is designed to do.
Tesla simply has to flip the switch, and it plans to do so in the near future.
Tesla will officially activate the Active Noise Cancellation (ANC) feature on Cybertruck soon, according to Not a Tesla App, as the company has officially added the feature to its list of features by trim on its website.
Tesla rolls out Active Road Noise Reduction for new Model S and Model X
The ANC feature suddenly appeared on the spec sheet for the Premium All-Wheel-Drive and Cyberbeast trims, which are the two configurations that have been delivered since November 2023.
However, those trims have both had the ANC disabled, and although they are found in the Model S and Model X, and are active in those vehicles, Tesla is planning to activate them.
In Tesla’s Service Toolbox, it wrote:
“ANC software is not enabled on Cybertruck even though the hardware is installed.”
Tesla has utilized an ANC system in the Model S and Model X since 2021. The system uses microphones embedded in the front seat headrests to detect low-frequency road noise entering the cabin. It then generates anti-noise through phase-inverted sound waves to cancel out or reduce that noise, creating quieter zones, particularly around the vehicle’s front occupants.
The Model S and Model X utilize six microphones to achieve this noise cancellation, while the Cybertruck has just four.
Tesla Cybertruck Dual Motor AWD estimated delivery slips to early fall 2026
As previously mentioned, this will be activated through a software update, as the hardware is already available within Cybertruck and can simply be activated at Tesla’s leisure.
The delays in activating the system are likely due to Tesla Cybertruck’s unique design, which is unlike anything before. In the Model S and Model X, Tesla did not have to do too much, but the Cybertruck has heavier all-terrain tires and potentially issues from the aluminum castings that make up the vehicle’s chassis, which are probably presenting some challenges.
Unfortunately, this feature will not be available on the new Dual Motor All-Wheel-Drive configuration, which was released last week.
News
Tesla Model S and X customization options begin to thin as their closure nears
Tesla’s Online Design Studio for both vehicles now shows the first color option to be listed as “Sold Out,” as Lunar Silver is officially no longer available for the Model S or Model X. This color is exclusive to these cars and not available on the Model S or Model X.
Tesla Model S and Model X customization options are beginning to thin for the first time as the closure of the two “sentimental” vehicles nears.
We are officially seeing the first options disappear as Tesla begins to work toward ending production of the two cars and the options that are available to those vehicles specifically.
Tesla’s Online Design Studio for both vehicles now shows the first color option to be listed as “Sold Out,” as Lunar Silver is officially no longer available for the Model S or Model X. This color is exclusive to these cars and not available on the Model S or Model X.
🚨 Tesla Model S and Model X availability is thinning, as Tesla has officially shown that the Lunar Silver color option on both vehicles is officially sold out
To be fair, Frost Blue is still available so no need to freak out pic.twitter.com/YnwsDbsFOv
— TESLARATI (@Teslarati) February 25, 2026
Tesla is making way for the Optimus humanoid robot project at the Fremont Factory, where the Model S and Model X are produced. The two cars are low-volume models and do not contribute more than a few percent to Tesla’s yearly delivery figures.
With CEO Elon Musk confirming that the Model S and Model X would officially be phased out at the end of the quarter, some of the options are being thinned out.
This is an expected move considering Tesla’s plans for the two vehicles, as it will make for an easier process of transitioning that portion of the Fremont plant to cater to Optimus manufacturing. Additionally, this is likely one of the least popular colors, and Tesla is choosing to only keep around what it is seeing routine demand for.
During the Q4 Earnings Call in January, Musk confirmed the end of the Model S and Model X:
“It is time to bring the Model S and Model X programs to an end with an honorable discharge. It is time to bring the S/X programs to an end. It’s part of our overall shift to an autonomous future.”
Fremont will now build one million Optimus units per year as production is ramped.
Tesla confirms date when new Cybertruck trim will go up in price
Tesla set to activate long-awaited Cybertruck feature
