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Tesla’s former CTO JB Straubel is ramping up his stealthy recycling business
When former CTO JB Straubel announced that he would be taking more of an advisory role in Tesla and that he would be stepping down from his day-to-day responsibilities as the electric car maker’s Chief Technology Officer, he provided a firm assurance that he was not “disappearing” from the company. The ongoing growth of a stealthy recycling startup registered under Straubel’s name suggests that his words back in the Q2 2019 earnings call were no fluke.
JB Straubel is known for being the backbone of Tesla’s battery tech. One of the most notable photos in Tesla history quite literally depicts Straubel assembling a battery module by hand. It would not be a stretch to state that innovations in Tesla Energy and at Gigafactory 1 in Nevada have been possible primarily due to Straubel’s work and genius. Yet, despite Tesla’s batteries being pretty much the best in the market, Straubel has noted that there is something still missing from the puzzle: closed loop battery recycling.
During the 2018 Annual Shareholders Meeting, Straubel addressed an inquiry from an investor about Tesla’s approach to battery waste. The former CTO’s response was brief, stating that Tesla’s priorities lie in recycling its batteries, thereby preventing the company’s old cells from ending up in landfills. Eventually, Straubel stated, Tesla wants to develop a closed loop, using the same materials from batteries that it recycles to create new packs.
“Tesla will absolutely recycle, and we do recycle, all of our spent cells, modules and battery packs. So the discussion about is this waste ending up in landfills is not correct. We would not do that, these are valuable materials. In addition, it’s just the right thing to do. We have current partner companies– on every major continent where we have cars operating– that we work with to do this today. And in addition, we’re developing internally more processes, and we’re doing R&D on how we can improve this recycling process to get more of the active materials back. Ultimately what we want is a closed loop, right, at the Gigafactories that reuses the same, recycled materials,” he said.
As noted by Tesla investor-enthusiast Galileo Russell of YouTube’s HyperChange channel, JB Straubel just so happens to have a startup that appears to address the very same point that he emphasized during the 2018 Shareholder Meeting. Registered to do business in Nevada, Straubel’s startup, called Redwood Materials, is focused on next-generation recycling technologies. A look at Redwood’s bare-bones official website shows a statement that goes very well with Tesla’s mission.
“Advancing sustainability through research and development, engineering, and operational excellence for next generation recycling processes and programs.”
-->Redwood Materials lists Straubel and fellow Tesla alumni Andrew Stevenson, who served under the former CTO as Head of Special Projects, as executive officers of the stealthy recycling startup. Filings for the recycling company have also shown that Redwood received $2 million worth of investments. Quite interestingly, Straubel provided a response to CNBC last year when the news outlet published a report on the startup, stating that Redwood, at least at that point, was not doing any direct business with Tesla.
“Redwood is not currently doing any business with Tesla and our expansion to Nevada is unrelated to Tesla or to the Gigafactory directly. Northern Nevada has a welcoming business environment, a growing technology presence and gives us a strong foundation for aggressive future growth,” he said.
It’s been over a year since Straubel gave his response to CNBC, and a lot has happened since then. Tesla’s batteries have improved, and if the Cybertruck’s starting price is any indication, the electric car maker appears to have lowered its battery production costs even further. Straubel has also transitioned to an advisory role in Tesla, presumably to focus on other projects. One of these projects could very well be the work being done by Redwood, which just happens to be completely compatible with Tesla’s electric cars and energy storage systems.
The signs definitely are there, and if the HyperChange host’s speculations prove right, it would mean that Tesla could be the auto industry’s first company that can achieve true closed loop battery recycling, a thing that was once considered as the holy grail for electric car production.
Watch HyperChange‘s video about JB Straubel’s stealthy startup in the video below.
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Tesla Model Y demand in China is through the roof, and new delivery dates show the company has already sold out its allocation of the all-electric crossover for 2025.
The Model Y has been the most popular vehicle in the world in both of the last two years, outpacing incredibly popular vehicles like the Toyota RAV 4. In China, the EV market is substantially more saturated, with more competitors than in any other market.
However, Tesla has been kind to the Chinese market, as it has launched trim levels for the Model Y in the country that are not available anywhere else. Demand has been strong for the Model Y in China; it ranks in the top 5 of all EVs in the country, trailing the BYD Seagull, Wuling Hongguang Mini EV, and the Geely Galaxy Xingyuan.
The other three models ahead of the Model Y are priced substantially lower.
Tesla is still dealing with strong demand for the Model Y, and the company is now pushing delivery dates to early 2026, meaning the vehicle is sold out for the year:
NEWS: New orders for all four Tesla Model Y trims in China are now officially sold out for 2025, as the factory’s remaining production capacity for the year has been fully allocated.
Estimated delivery dates for new orders now show January-February 2026. pic.twitter.com/Dfnu7yY58N
— Sawyer Merritt (@SawyerMerritt) December 1, 2025
Tesla experienced a 9.9 percent year-over-year rise in its China-made EV sales for November, meaning there is some serious potential for the automaker moving into next year despite increased competition.
There have been a lot of questions surrounding how Tesla would perform globally with more competition, but it seems to have a good grasp of various markets because of its vehicles, its charging infrastructure, and its Full Self-Driving (FSD) suite, which has been expanding to more countries as of late.
Tesla Model Y is still China’s best-selling premium EV through October
Tesla holds a dominating lead in the United States with EV registrations, and performs incredibly well in several European countries.
With demand in China looking strong, it will be interesting to see how the company ends the year in terms of global deliveries.
News
Tesla Europe rolls out FSD ride-alongs in the Netherlands’ holiday campaign
The festive event series comes amid Tesla’s ongoing push for regulatory approval of FSD across Europe.
Tesla Europe has announced that its “Future Holidays” campaign will feature Full Self-Driving (Supervised) ride-along experiences in the Netherlands.
The festive event series comes amid Tesla’s ongoing push for regulatory approval of FSD across Europe.
The Holiday program was announced by Tesla Europe & Middle East in a post on X. “Come get in the spirit with us. Featuring Caraoke, FSD Supervised ride-along experiences, holiday light shows with our S3XY lineup & more,” the company wrote in its post on X.
Per the program’s official website, fun activities will include Caraoke sessions and light shows with the S3XY vehicle lineup. It appears that Optimus will also be making an appearance at the events. Tesla even noted that the humanoid robot will be in “full party spirit,” so things might indeed be quite fun.
“This season, we’re introducing you to the fun of the future. Register for our holiday events to meet our robots, see if you can spot the Bot to win prizes, and check out our selection of exclusive merchandise and limited-edition gifts. Discover Tesla activities near you and discover what makes the future so festive,” Tesla wrote on its official website.
-->This announcement aligns with Tesla’s accelerating FSD efforts in Europe, where supervised ride-alongs could help demonstrate the tech to regulators and customers. The Netherlands, with its urban traffic and progressive EV policies, could serve as an ideal and valuable testing ground for FSD.
Tesla is currently hard at work pushing for the rollout of FSD to several European countries. Tesla has received approval to operate 19 FSD test vehicles on Spain’s roads, though this number could increase as the program develops. As per the Dirección General de Tráfico (DGT), Tesla would be able to operate its FSD fleet on any national route across Spain. Recent job openings also hint at Tesla starting FSD tests in Austria. Apart from this, the company is also holding FSD demonstrations in Germany, France, and Italy.
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Tesla sees sharp November rebound in China as Model Y demand surges
New data from the China Passenger Car Association (CPCA) shows a 9.95% year-on-year increase and a 40.98% jump month-over-month.
Tesla’s sales momentum in China strengthened in November, with wholesale volumes rising to 86,700 units, reversing a slowdown seen in October.
New data from the China Passenger Car Association (CPCA) shows a 9.95% year-on-year increase and a 40.98% jump month-over-month. This was partly driven by tightened delivery windows, targeted marketing, and buyers moving to secure vehicles before changes to national purchase tax incentives take effect.
Tesla’s November rebound coincided with a noticeable spike in Model Y interest across China. Delivery wait times extended multiple times over the month, jumping from an initial 2–5 weeks to estimated handovers in January and February 2026 for most five-seat variants. Only the six-seat Model Y L kept its 4–8 week estimated delivery timeframe.
The company amplified these delivery updates across its Chinese social media channels, urging buyers to lock in orders early to secure 2025 delivery slots and preserve eligibility for current purchase tax incentives, as noted in a CNEV Post report. Tesla also highlighted that new inventory-built Model Y units were available for customers seeking guaranteed handovers before December 31.
This combination of urgency marketing and genuine supply-demand pressure seemed to have helped boost November’s volumes, stabilizing what had been a year marked by several months of year-over-year declines.
-->For the January–November period, Tesla China recorded 754,561 wholesale units, an 8.30% decline compared to the same period last year. The company’s Shanghai Gigafactory continues to operate as both a domestic production base and a major global export hub, building the Model 3 and Model Y for markets across Asia, Europe, and the Middle East, among other territories.
Tesla Model Y demand in China is through the roof, new delivery dates show
Tesla Europe rolls out FSD ride-alongs in the Netherlands’ holiday campaign
